Karen Waksman

Karen Waksman, Founder of Retail MBA, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too! Karen Waksman has taught over 10,000+ product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors. Most importantly, Karen’s clients have utilized the Retail MBA time-tested sales formula to get their products into retailers such as Wal-Mart, Best Buy, Home Depot, Lowes, Kroger Grocery Stores, Bed Bath and Beyond, BuyBuyBaby, Groupon and much, much more!

Selling to Retail Buyers

Retail Buyer Meeting

Do you want to get a retail buyer meeting? Did you know that some retail chain stores are actually starting to charge potential suppliers to meet with buyers? Ace Hardware, for instance, is charging potential suppliers $200 to join their next vendor day! This means that for $200 you can meet with representatives at Ace

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Sell to Retailers

  Sell to Retailers – Sales Professionals Always Do This In this short video, I discuss how retail sales professionals (Manufacturer’s Reps) always do this one thing when they sell to retailers… Can you guess what it is? They focus on their sales distribution plan! They decide what’s the quickest return on investment (ROI) for

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How to Deal with Retail Buyer Rejections at Larger Retailers - Larger Retailers

How to Sell to Large Retailers

https://youtu.be/rFXxm4LA8wI Selling to Large Retailers – Dealing With Buyer Rejection Tired of getting rejected by chain store buyers? Here’s a quick video I created  about what manufacturer’s reps (retail sales professionals) know about dealing with buyer rejection when they sell to large retailers! Once you sell to one large retailers others will accept your products

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