How to Sell to Large Retailers

How to Sell to Large Retailers

Selling to Large Retailers – Dealing With Buyer Rejection

Tired of getting rejected by chain store buyers? Here’s a quick video I created  about what manufacturer’s reps (retail sales professionals) know about dealing with buyer rejection when they sell to large retailers!

Once you sell to one large retailers others will accept your products

Most people don’t realize that all they need is ONE large retailer to purchase their product. It will create a domino effect for their business.

So getting rejected by most large retail buyers is irrelevant -because all you need is one of these retailers to say yes!

To learn more, watch this video!

Also, if you like this video, please comment below!

And if you’d like to learn how exactly how manufacturer’s reps sell to retailers, check out my Retail MBA Training and Coaching Program! It will help you get started today!

Karen Waksman, Retail MBA

Transcript for this Video Below:

How to Sell to Large Retailers

Learn everything you need to know to sell your products to large retailers

Discover all the information you need to market your products to major retail stores.

Selling to retailers is a goal, for many small and mid size manufacturers and product companies. However facing rejection can be discouraging. I often hear people ask me “When should I give up? Is my product worthless? Should I move on? I’m at a loss here. What do you think? When is the right time to let go? I’ve invested time, effort and money into this product and its becoming frustrating.”

New Opportunities

If you manage to sell your products to retailers it can bring opportunities for your business.

Allow me to share my perspective as a manufacturers representative. When approaching retailers I have a list that includes the 350 major retailers responsible, for 50 or more physical stores.. Mind you this doesn’t even consider retailers.
There are opportunities, for business in this world.

Differentiating between targeting retailers and large store retailers

I won’t stop until I’ve explored many retailers as possible both online and offline until someone purchases my product. And here’s why; It’s quite common for a buyer to decline, which is understandable considering the availability of products. However the representatives from manufacturers understand that all they need is one buyer, from a big box store who says yes. That success story becomes the tipping point.

Why its beneficial to sell to retailers

Once you start performing in one store others will follow suit. That’s why you must persist and continue until you receive that order from a retailer to demonstrate that your product will do well. Then you can revisit those who initially rejected your offer and persuade them to reconsider. All they want is assurance that your product will sell for their benefit.
In conclusion if theres one piece of advice I can offer it would be to never lose hope and persevere.

Sell to product to large retailers

Check Out Our Additional Blog Posts Here:

Learn how to approach, pitch & sell to large retail stores

I had a student call me two weeks ago and she was just depressed. She just like, “I called five retailers. They told me to go away. Maybe I shouldn’t continue this thing.” And I go, “Are you crazy? I go after hundreds and hundreds and hundreds of people before. All I need is that one yes, so don’t you dare give up on trying to sell to large retailers” And so I guess people have different thresholds of pain. 

Just keep going until you win

The sales reps are much more used to dealing with a lot of rejections, but the average person maybe is not into that at all. And I totally get it, but if you’re trying to make money, if you’re serious about your product, you spend that much money on your product, you deserve to see it through. So do not give up on getting your products into large retail stores, forget the rejection. Rejection’s part of life. 

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here:

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps
  2. #1 Thing Retail Buyers Want You to Know
  3. What NOT to Do When Selling to Retail Chains! 



How to Sell to Large Retailers
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How to Sell to Large Retailers
Learn about what manufacturer's reps know about dealing with buyers and how to sell your
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