Karen Waksman, Founder of Retail MBA, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too!
Karen Waksman has taught over 10,000+ product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.
Most importantly, Karen’s clients have utilized the Retail MBA time-tested sales formula to get their products into retailers such as Wal-Mart, Best Buy, Home Depot, Lowes, Kroger Grocery Stores, Bed Bath and Beyond, BuyBuyBaby, Groupon and much, much more!
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Karen Waksman, Retail MBA
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HairRepear Success Story – Retail MBA Review – They got their products into CVS Stores Nationwide!
MyFunkins Success Story – Retail MBA Brands
We just want to congratulate and spotlight our MyFunkins Client. They got their products into Walmart. Yay!
There is nothing better than having our client’s get products on retail shelves!!
And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!
Watch the short video on his success listed above – it’s fun to hear about others successes.
Wishing you so much happiness and success.
Karen Waksman, Founder of Retail MBA Brands
P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.
Aura Medical – Retail MBA Success – She Got Her Product into CVS and Walgreens!
Aura Medical Success Story – Retail MBA Brands
We just want to congratulate and spotlight our Aura Medical Client. She got her products into CVS and Walgreens Stores and also Walmart. Wow!
When she first started going after chain stores, she wanted additional support on how to get the buyer to say YES to her product!
While working together, she shared that she received a $750,000 PO re-order request! This is for her small breathing medical device. Woohoo!
One test order from a chain store that goes well can be massive for your business!
She said she tripled her business after launching into chain stores.
We couldn’t be prouder of you Aura Medical!
There is nothing better than seeing our client’s products on retail shelves. To get a CVS, Walgreens and Walmart Order is HUGE!
Congrats! Go, go, go! Who’s next?!
Watch the short video on Aura Medicals success listed above – it’s fun to hear about others successes.
Wishing you so much happiness and success.
Karen Waksman, Founder of Retail MBA Brands
P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.
New training on How to Sell to Dicks Sporting Goods and Become a Dicks Sporting Goods Vendor. A Few Quick Tips to Help You Get Started Today!
Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods and Become a Dicks Sporting Goods Vendor!
Do you have a product perfect for Dicks Sporting Goods Stores?
If your product is ideally suited for this sporting goods retailer, check out our new training video on some quick tips and strategies on ‘Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods Vendor and Become a Dicks Sporting Goods Vendor.’
This is a massive retail chain that can scale your business exponentially!
Just click on the video to watch!
(For those of you who prefer to read this content, transcription is included as well below!)
Wishing you so much happiness and success.
Karen Waksman, Retail MBA
P.S. Want to Get Your Products into Chain Stores or Major Online Retail Outlets in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required!
Transcript for “Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods and Become a Dicks Sporting Goods Vendor.”
Three. Hey, everyone, this is Karen Waksman, founder of Retail MBA. Today, I wanna talk about a retailer called Dick’s Sporting Goods. Now the reason I decided to create this particular training is because if you have a sporting good product, you’re probably thinking about Dick’s Sporting Goods, right? I mean how could you not? It’s a really big retail chain. They have over 670-something retail stores that they’re responsible for as of this date and they’re growing, so they have a tremendous buying power.
Any time you have a sporting good products, you usually tend to try and go after the niche retailers, which makes a lot of sense. If I have a consumer electronics product, most people will want to go after Best Buy, right? If I have any sorts of product, I try to go after that niche retailer. That’s what everybody thinks when they’re going after retail stores.
What would I say about Dick’s? Well, to be honest with you, as someone who’s sold millions of products to retailers, my actual go-to move would not be Dick’s first of all. It would actually be all the other retailers that your competitors are probably not thinking about, so let me explain. If I have a sporting goods products, the go-to move would be go to Dick’s, right? But as a rep who’s done well, I would actually go to the retailers like department stores who have a sporting goods section or Sears of the world or Walmart of the world or anywhere else where they might have less shelf space but they do have sporting goods section of the store.
I like going after those retailers ’cause a lot of my competitors are not even thinking about some of those retailers, but they definitely are thinking about retailers like Dick’s. Does that make sense? It’s not that I wouldn’t go after Dick’s. It’s not that I’m not going to go after them anyhow and that I’m not going to try to get my products in the stores, but those niche retailers tend to say no to you more than the other types of retailers and that’s my point in sharing that.
Again, if you have a sporting goods product, definitely go after them, but just think about that and don’t feel bad. What happens when people who have new products and they don’t understand the retail industry is they’ll follow what everybody else does and they’ll go after their favorite retailer, again, like the most common one and that retailer will say no to them and then they will kind of feel depressed and think that their product isn’t great, and it’s actually not true. It’s just ’cause all your competitors are going after them.
My recommendation is to not follow protocol. Start going after all the other retail chains. Get your products into those stores first and then have a really compelling story to go back to Dick’s because Dick’s has, you know, they’re such a niche retailer, they like it when you have a story. They like it when you have products sold in other retailers and so forth and so that’s really inspiring to them. That’s exciting to them and then they’ll be more inclined to buy.
I hope that makes sense for you. Anyways, if you wanna know what to say to these buyers, at Dick’s or any of these other retail chains, it’s a whole other video, whole other explanation. If you wanna learn how to do that, take a look at my website retailmba.com. I actually have a free training video series that walks you through a lot of that. Definitely check that out. All you got to do is put in your email address or if you want to take a look at my full retail MBA training program, that one’s powerful. That’s, in a weekend, you’ll know everything there is know about selling to big chain stores. You can start going after retailers next week. I mean it’s so powerful.
Either way, you’ll get so much value and I’d love to explain more and teach you what to say to these retailers to get them to buy ’cause I just wanna get you guys in stores. This is Karen Waksman with Retail MBA. I hope this information provided value and I’ll see you in the next video. Thanks so much.
All participants will receive the recording of this call if you cannot attend. So not to worry! But we will be answering question on the webinar, so join us!
GreatVacs Client Success Story – He got his products into Walmart, Target, Home Depot, Lowes and HSN/QVC!
GreatVac Success Story – Retail MBA Brands
We just want to congratulate and spotlight our GreatVac Client. They got their products into Walmart, Target, Home Depot, Lowes, Sears, Wayfair and 12 Products on HSN/ QVC!!!! Wow! By utilizing our time tested proven strategies!
We met GreatVacs through a virtual event where we discussed how to sell to big box retail chains. He had been selling online and really wanted to scale into the biggest retail chains such as Home Depot and Lowes!
Our client could not get a buyer to pay attention to their products so they decided to get additional assistance through Retail MBA!
Shortly after they got interest from Home Depot and the rest is history!
What’s exciting about GreatVacs is that they also took our HSN/QVC strategies and got 12 products on HSN/QVC! Woohoo!
We interviewed our client at length about their experience as they initially started with one product on HSN/QVC but the product did well – so they scaled. Fast!
We couldn’t be prouder of you GreatVacs!
There is nothing better than seeing our client’s products on retail shelves. And on TV!!
And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!
Watch the short video on his success listed above – it’s fun to hear about others successes.
Wishing you so much happiness and success.
Karen Waksman, Founder of Retail MBA Brands
P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.
New training on How to Sell to Zulily and Become a Zulily Vendor. A Few Tips to Help You Get Started Today!
Zulily Vendor – How to Sell to Zulily and Become a Zulily.com Vendor!
Do you have a product perfect for Zulily.com?
If your product is ideally suited for this website, check out our new training video on some quick tips and strategies on ‘Zulily Vendor – How to Sell to Zulily and Become a Zulily.com Vendor.’
We have clients who sell tremendously well on this one website.
Just click on the video to watch!
(For those of you who prefer to read this content, transcription is included as well below!)
Wishing you so much happiness and success.
Karen Waksman, Retail MBA
P.S. Want to Get Your Products into Chain Stores or Major Online Retail Outlets in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required!
Transcript for “Zulily Vendor – How to Sell to Zulily and Become a Zulily Vendor.”
Hey everyone. This is Karen Waksman, founder of Retail MBA, and today I want to talk about selling your product on Zulily. So if you have a great physical product that you think would be perfect for zulily.com, this little training segment will give you some quick tips and strategies on how to do that and how to get started today. Just a little background about me, again, I’m Karen Waksman, founder of Retail MBA. We’ve taught tens of thousands of business owners across the globe on how to sell to major chain store retailers and online retailers. And so this information comes from our years of supporting people and actualizing their dreams of generating additional revenue with their consumer product.
So let’s talk about Zulily. So the first thing I want to say about them is they are a website that a lot of people don’t even think about selling on and so I wanted to create this training because I have some clients who are doing phenomenal on their site. So they sell footwear, they sell toys, they sell all sorts of different products. Apparel, shoes, accessories, you name it, so all sorts of different products. Really, if they would describe themselves, they would say they are a website that works with mothers who are young and tech savvy, and are looking to purchase things for their kids. So that’s what the website’s all about and if you go to their site and you sign up, they’re essentially another deal site where people can buy products and so forth.
So I have many customers who’ve gotten on Zulily. The thing about them is that, first of all, I just want to share this so if you guys are not considering this website, you should consider selling your product on there if it makes sense for your product type. But also that a lot of people don’t realize that you can submit your product into the cloud on their website and become a vendor hopefully if they’re interested in your product. But what actually works for a lot of people is to realize that Zulily has buyers as well, like chain stores. They have actual buyers who are looking for new products all day long, consistently, their job is to purchase things and to pick things and so forth for the website. And so if you can figure out who the appropriate buyer is for your particular product category and reach out to them directly, which is what the sales professionals do if they try to sell to a website such as Zulily, then you have a better chance of getting your products in stores.
Now I’m not saying to go on LinkedIn and send them a message or anything like that, it’s a terrible idea. Actually, buyers can not stand it when you send them a message via LinkedIn because it’s their way to submit their products out into the world as a resume. It’s kind of like a job board site for a lot of these buyers and so forth. It’s really not a place to try and hustle and do deals, it’s not. So there are additional strategies that I’d have to kind of walk you through, but the essence is, if you can get some support on the actual pitch, the words you use to reach out to them virtually, you could do tremendously well with a retailer like Zulily.
So the bottom line is the sales professionals know that Zulily actually has buyers, so your job is to find them, work with somebody, make sure your pitch is appropriate. Reach out to them, that individual buyer, because you’ll make so much more money and opportunity by contacting them directly versus submitting your products onto their vendor portal and hoping that somebody responds to you. It generally doesn’t work out very well that way. Yes, they have websites, and yes, they are telling you to submit their products to their site. But again, most of the professionals go direct and support you accordingly.
Now I would love to give you additional information on exact words to use and how to actually project the epicness of your product, but we do work with people on an individual coaching level, in a small group setting, and support people along the way.
Leah Cupps Retail MBA Client Success Interview – They Got Their Products into BuyBuyBaby. And Sold Their Business for Multipe 7 Figures – Twice Due to Chain Store Strategies!
Leah Cupps Success Story – Retail MBA Brands
We just want to congratulate and spotlight our Client Leah Cupps. She got products into BuyBuyBaby – her top 3 dream retailer! Her and her husband shortly after sold their company for multiple 7 figures – twice. Due to utilizing retail as a strategy for success.
We interviewed Leah on this subject – for the purpose of giving people an idea of how much revenue is available to you if you go after chain store retailers!
Let me explain…Leah is an Amazon Seller. She private labels products and sells them on Amazon with her husband.
When her and her husband thought about selling their company, the investors and their business broker said they needed to diversify their efforts and generate revenue in various ways.
This means they couldn’t just sell on Amazon – investors wanted a more well rounded business before they trusted their brand would be worth the larger investment. As her and her husband were trying to get the biggest return on investment for the sale of their Amazon Business!
So they went searching for a solution to diversify their distribution strategies and found Retail MBA. They realized a few chain store accounts would increase the valuation of their company so they could sell!
And wow did this work for Leah Cupps and her husband. They sold their company for significantly more than they could have previously – because they opened this one chain store account – BuyBuyBaby!
Leah and her husband then took this information and launched new businesses on Amazon with retail in mind. And yes – they are about to sell their 2nd company again utilizing this process.
So even though they just opened up a few retail accounts – they sold their companies for multiple seven figures!
Please watch the interview with Karen Waksman, Founder of Retail MBA and Leah Cupps on what happened for them.
Not only will it provide insight into their success with selling their companies, she also provides data on exactly how they did this strategy!
Retail chains can be tremendous to your business for so many reasons! So don’t miss out on this interview!
Congrats Leah!
Wishing you so much happiness and success.
Karen Waksman, Founder of Retail MBA Brands
P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.
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