How to Sell Products to Stores – #1 Thing Retail Buyers Want You to Know About Selling to Them

Hey everyone, this is Karen Waksman, founder of Retail MBA! Today I want to talk about the number one thing buyers want you to know about selling to their stores

Transcripts for This Video on the #1 Thing Retail Buyers Want You to Know About Selling to Them

Hey everyone, this is Karen Waksman, founder of Retail MBA! Today I want to talk about the number one thing buyers want you to know about selling to their stores. So, if you have a great product that you think would be perfect for Walmart or Macy’s, Home Depot, corporate grocery stores, Bed Bath and Beyond, or whatever it is for you, this information is about how to sell products to stores and what the number one thing that buyers care about will support you in thinking through the process of using retail chains as a distribution strategy. If you want to get your products in these stores, these are very important pieces of information that you need in order to ensure success.

You are responsible for your product

So, what’s the number one thing that buyers care about or want you to know about when selling into their stores? It is that they are not responsible for your product — you are. So, what does that mean? Well, most people think that if they get a product into a retail chain like Bed Bath and Beyond or whatever, that they are good to go once they get a purchase order, and the buyers will manage everything and everybody will be happy. Well, that’s not really how it works with how to sell products to stores. What actually happens is the buyer will give you a shot and test out some of your products in their stores. At that point, they’ll see if the product sells. If it doesn’t, they’ll move on or if it does sell, they’re going to stay and they’re going to continue to work with you.

More specifically, they don’t want to deal with making sure that your product got there on time, that your packaging was correct, and that it didn’t get squished in delivery. Or if you put your product on a clip strip, which is one of those plastic strips that has a bunch of your products on it, that when it is delivered to stores that the product is placed in the correct way or not.

Buyers can get so busy that they’re not paying attention to your product and so forth. If you go to stores and you see that your product is placed in the wrong section of the store by accident, sometimes it does happen, the buyers are going to expect that you handle it. A lot of times they’re too busy or they don’t even respond or whatever. And it’s like you had that one shot to get that product in stores and so you just want to make sure that things are managed and so forth.

Keep Track of Your Product Sales

These retail chains have a lot of systems in place for you to review the products in real time to see whether or not the product sells or not. For that reason, they’re expecting that you’re looking at the systems, making sure that the product is selling. If it’s not selling, if something looks strange, they want you to be all over it, seeing what’s going on there. Ultimately if that product is not selling, you need to get into those stores to see what’s going on.

Now it might freak you out and some of you might say, “Oh, then I’m not going after retail chains.” I’m telling you this not to freak you out, but to help you think about the process of the buyer’s giving you a shot, and how this could be millions of dollars for you and your business. Keep this in the back of your mind, learn what you need to know in advance about how to sell products to stores so that when these things come up you’re not going to be freaked out. That’s just the point in sharing this stuff with you. It’s really just to support you and helping you and letting you know that all of this stuff is easy to learn and totally manageable. And it is a lot easier than you think, and you can avoid a lot of these headaches, a lot of these issues in advance before you even deal with retail chains.

Get Your Product in Retail Stores with My Help

If you want to learn exactly how to reach out to retail chains, what to say to them to get them to buy, how to ensure that this is taken care of, that your product will be managed correctly so the product sells and everything converts, then you definitely want to learn more! We do amazing events quarterly called Retail MBA Live. RetailMBALive.com is the website. And essentially it’s a one-day event, we power through exactly how to get your products in retail stores. We help you create your pitch, finesse the buyers to make sure that they’re interested in your product and ultimately buy from you.

We explain to you exactly what’s going to happen to you in stores, how to manage issues, expectations, how to make sure that you do all this stuff in a very affordable and cost-effective way. You can do this the hard way and get into the retail chains and go through all these nightmares or you can learn it in advance. Have somebody walk you through it and ultimately just zip through and how to sell products to stores and hopefully make as much money as physically possible. That’s why I do these things. By the way, when I host these live events I usually partner up with retail chains so that you can have product reviews and so forth. So, we’re really trying to help you in every way possible to make money with retail chains.

I hope this provided value for you. Please be on the lookout for the additional videos that we create on selling to retail chains. Thanks so much. Do you have questions for me? Get in contact.

#1 Thing Retail Buyers Want You to Know About Selling to ThemAbout the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors. Learn more about Karen.

5 Reasons to Sell to Chain Stores – How to Get Your Product into Stores

Hey everyone. This is Karen Waksman, Founder of Retail MBA, and today I want to talk about the five reasons…

5 Reasons to Sell to Chain Stores – How to Get Your Product into Stores

(Transcripts for this Video Listed Below!)

Hey everyone. This is Karen Waksman, Founder of Retail MBA, and today I want to talk about the five reasons you want to sell your product into a retail chains. How to Get Your Product into Stores. The reason I decided to create this particular training segment is because I’ve taught tens of thousands of product companies across the globe over the last yet eight years on how to get products in the stores, and sometimes people are kind of stuck in deciding whether or not they want to sell to retail chains and so forth. So I want to give you five reasons to consider going after them. I obviously have a bias because I do this as a business, helping people get into stores, but I want to explain it to you so you can see why I believe and I do this for a living. Let’s talk about the five reasons you want to sell your products to big box retail chains.

Reason number one, they are hungry, hungry for new products at chain stores. One of the main reasons people don’t even consider going after chain stores is because they believe that these buyers, these chain stores are not looking for new products, that it’s super-complicated and it’s difficult, and they’re not even going to pay attention to my product. I’m here to tell you it’s absolutely ridiculous. It’s not true. They want to know about you. They really, really want to know about you. Let me explain that.

I do live events. I partner up with the world’s largest retailers like Walmart, CVS, and so forth. I know buyers really, really well. My dearest friends are buyers. For years all they ever say to me is, “Karen, we have a hunger, an insatiable need for new products. We’re always looking for that next new product because our customers have changed.” Today more than ever they want that next new and interesting product, that next product they can put in stores, so they’re constantly have to kind of changing up products in stores and so forth, just to make sure that that product converts, the product sells. Yes, they have a lot of established brands, but they’re always looking for new stuff. So please don’t not go after chain stores because you believe they’re not looking for you. I know for a fact that they’re scouring the web, they’re looking everywhere. Go after chain stores. That’s something to consider.

Now the next reason why you want to sell to chain stores is because one order can 10x or even 100x your business. Basically what that means is you can make millions of dollars just from one retail chain. I have clients who get weekly chain store orders from majors. I mean it’s like once they set up the account and the product’s selling, they just get reorders constantly all the time. Now it doesn’t always happen, but a lot of times it can be tremendous. I know people who sell to two different retail chains, and they are blowing up their business and they make millions of dollars just on that one strategy. [inaudible 00:02:28] a couple of counts. I mean it can be huge for your business. So please don’t ignore chain stores because they can explode your business exponentially and help you in any way that you’re working with your business. I mean if you have distribution strategies selling on Amazon and all sorts of things, this is just another great way to generate revenue.

All right, another reason you want to sell to chain stores is because it can explode your valuation for your company. What does that mean? If you ever want to sell your company one day you really got to think about this now, you understand? Basically I talked to one of my dear friends who is a merger and acquisition expert. He sells companies for a living. He was talking to me about the fact that an Amazon business, someone who sells a physical product and is already doing well, if they wanted to go out and sell their company today, obviously this varies and don’t quote me on this, but this is what I’ve been consistently hearing, is that you probably would make two to three times, whatever it is that your revenue is. So whatever it is that you are currently generating a revenue, when you sell the company you’ll sell it for two to three times that, if that makes sense. Essentially the valuation of your company is based on revenue and so forth and other things, and so typically it’s two to three points basically on average when you sell your company.

Now I was told that if you add on a few major retail accounts, you typically can increase that more like four to six points. I’ve heard even seven points. Basically your valuation of your company can increase tremendously. You can sell your company for way more money. I mean bottom line that’s what it really means, that a few chain store accounts will be huge for your business in the long run in terms of selling your company.

It makes sense. At the end of the day let’s think logically. You have all of your products being sold in one way on Amazon or something like that. That’s okay and that’s great, but what if Amazon changes their model? What if something happens and your business goes away? An investor is looking at that. If you put your business and add distribution strategies in other categories like retail and so forth, you now look like more established brand, more established business. They’re much more comfortable with buying your company because they know that you’re definitely more established and so forth. If you ever want to sell your company and also just to increase the value of your company, retail accounts can really help you. That alone should be the reason why you should build out your business.

Another reason you should sell to chain stores is because when you open up a retail account it can explode in terms of other opportunities. So many awesomely strange things have happened to my customers once they opened up that initial retail account. First of all, chain store buyers shop at each other stores because they’re looking at their competition, they’re looking at what’s going on and what they’re buying and so forth. They don’t want to miss out in that next new product, so they’re always looking at their different stores. The target buyer is always looking at Walmart. The Walmart buyer’s looking at this. The Macy’s buyer is looking there. They’re always looking to see what’s going on, which products they’re putting in the stores. They’re competitors.

It has happened many times for my clients where you’ll actually get a phone call from a buyer at another chain store because they saw your product in the store. Now it doesn’t always happen, but it has happened and it’s possible because once a buyer sees that the product’s in another store, you seem much more intriguing to them, it’s less of a risk, they believe that your product’s making money and so forth. Now if your product’s doing great, you’ll get even more calls. Now it’s also great because when you’re reaching out to retail chains about your product, you definitely want to let them know about the products that you’re currently selling at retailers and so forth. It really does help you grow your business.

Another thing that’s happened to my clients, they’ve gotten on Shark Tank, which is a TV show, because of the fact that they’ve had some successes. I’ve had clients who got on the TV show The Profit, all sorts of different things, The Today Show, all these reasons because they showed some success with their product, and also all the top reps and all the top distributors suddenly call you. Like if you have a product and you try to reach out to a distributor, they don’t always answer the phone. A lot of you guys have experienced that. I mean they’re kind of ignoring you until you start succeeding, which is very annoying.

The reason I teach this step is to help you guys move things along, help you open up a few accounts, and the top reps, the top distributors work for you and so forth, like the best ones, the ones that’ll make you tons of money, those are the ones what we like. Anyway, so that’s another reason why you want to sell to chain stores, is because these opportunities explode. Trust me. A distributor sees your product in the chain stores, all of a sudden you’re interesting for them because they don’t have to do as much work. You did all the heavy lifting. You got the product in the stores, started moving and so forth. So it’s very interesting to these top reps and distributors.

The final reason why you want to sell to chain stores is because you can sell more and new products. What does that mean? Well, let’s just say you got into a chain store and your product was selling. The buyer’s going to love you. Why? Because you’re making them money. Because their job is to buy. They’re purchasing agents. They’re looking for things that sell. Their job is to find things that convert for their retailer. They have a day job. That’s very important to them. You bring them a product that converts, which doesn’t always happen, they love you, they’re still paying attention to you. All of a sudden they’re like, “What else can I buy from you?”

It happens a lot. I’ve seen clients who got one product into that retailer and then all of a sudden the buyer’s like, “What else do you have for me,” and then they just keep funneling products through and stuff because they have that relationship, they have that trust, they believe that you’re going to bring them products that sell and all the sudden you start making way more money with different products. I have customers who got one product at a chain store and then they got another one and another one, and it grows that way.

Here’s the coolest part. Say you don’t have another product to sell. What you can do is think about future product options and eventually create those because you’ll be making money, or you can maybe bring in other people’s products and start selling those products because you have these relationships. There’s so many opportunities here with retail chains. Don’t be afraid of retailers at major retailers, please, because there’s so much opportunity here. I’ve seen people with zero sales experience, zero buyer relationships, zero patents get their product to the world’s largest retailers. I’ve done this long enough to see that it really doesn’t have to do anything with that. It has to do with some skill sets, some knowledge, some data, and then some execution. If you’re willing to do that stuff, you definitely need to go after chain stores because it could be a magical opportunity for you in your business.

Anyways, I hope that provided value for you, and I hope you got excited about the possibility of selling in chain stores. I am here to inspire millions of people to improve their lives through my content, through my education, through any means necessary in my lifetime. So by you hearing this and you be excited about this, you’re allowing me to experience my purpose. I appreciate you for that. Thank you so much, Karen Waksman, Retail MBA, and I hope to support you with my programs and services and my live events. Thanks so much.

If you want to know how to get your products in stores, Click Here!

QVC Sprouts – How to Sell Your Products to QVC and Become a QVC Sprouts Vendor


Do you have a product that is perfect for QVC Sprouts?
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to QVC Sprouts!
(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as QVC Sprouts. Hope it helps! 🙂
To Your Success,
Karen Waksman
Retail MBA
P.S. If you’d like to learn the exact steps on how to sell a product to retailers or retailers such as QVC or HSN, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S. I would love your feedback and/or comments, so please share below!
QVC Sprouts - How to Sell Your Product to QVC with the QVC Sprouts Program

Podcast: Download (Duration 3:29)
Transcript of This Training…
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QVC Sprouts – How to Sell Your Product to QVC with the QVC Sprouts Program
This is Karen Waksman, founder of Retail MBA. And in this section, we’re going to address the question that always comes up in my workshops and classes.

“Karen, I want to get my product in QVC.”

“I want to get my product on TV, I think that would be fantastic there.”

“How do I make money and get my product on QVC?”

“I am new to this business can you support me?”

I hear this question all the time from people and I want to give you a quick tip and a suggestion to support you in getting your product on QVC. Here’s something that a lot of inventors and product creators don’t know about QVC. We can spend  of time and energy explaining how to get on TV. There’s a lot of nuances to get your product on TV but one quick suggestion to help you get started is to go to Google and type in “QVC Sprouts”. It’s the QVC Sprouts program.

Basically, what QVC has done is they have been reached out by so many inventors over the years who wants to get their products in the stores and QVC is always worried about getting that new product onto their site and on TV because they are not sure if it’s going to sell, or maybe the company does not have a lot of branding behind it or there are new products. That is why they came up with was the Sprouts Program. What they essentially did was they created a website specifically for new products, new inventions and so forth. The idea is it’s actually a contest, if your product is approved to be part of this contest, what you get to do is you put an awesome picture of your product and some information about your product itself and it goes on a site, and the best products are the ones who get the most votes. Get all of your friends and all your family to support you into voting. It’s free to vote. But then they go to QVC Sprouts, and they pick out your product and they vote for it.

“Why would I say that they have to consider that?”

QVC is looking at the products that are doing the best and if you do have a product that you think is going to do well, why not put your product down there to be a part of that contest because QVC will probably choose you if you get a lot of votes. The other reason why you want to consider it is because there is so much branding behind putting your product on a website because if you think about it, everybody else is getting their products voted on as well. There are lots of products on the site and they all get voted on. The idea is that all their friends and family are going there to vote, and they might be your potential customers. If you don’t get on QVC, you can still get lots of potential clients there, when I think there’s a way to redirect to your site or there’s some way where they can buy your product. The idea is, QVC gets to see what people think about your product and you potentially get to sell more product. It’s a great start of getting your product on QVC.

Now obviously, there’s so much more to it and there’s so many ways to make money with the product that doesn’t require getting on TV and so forth, but I just want to give a quick tip and suggestion because I know how much you guys want to know about QVC. It’s a really great start so check out QVC sprouts program and that should get you started.

This is Karen Waksman, founder of Retail MBA,  and I hope these tips and suggestion will help you for getting your products into QVC.

Retail MBA Training Program
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Ace Hardware Vendor – How to Become an Ace Hardware Vendor

Do you have a product that is perfect for Ace Hardware?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Ace Hardware!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Ace Hardware. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Ace Hardware, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!
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Podcast: Download (03:17)

Transcript of This Training…

How to Become an Ace Hardware Vendor

This is Karen Waksman, founder of Retail MBA. And I want to talk about getting your products sold at Ace Hardware.
Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and Ace Hardware comes up all of time. And I wanted give you some quick tips and suggestions to support you and your quest to sell on to Ace Hardware.
First of all, I don’t know when the last time you went to Ace Hardware but I find it fascinating. You would think that they only sell hardware products but they don’t. They sell gift items and some of the most random things. If you have a product that is not necessarily a hardware product, it could still be awesome for Ace Hardware. So, don’t ignore Ace Hardware because you’ll see how many different types of products they have in those stores.
The second thing to think about with Ace Hardware is that they have a very unique way of purchasing products. They tend to buy on a local level. What does that mean for you? Sometimes people want to sell to major retailers but they don’t have the money or the resources to buy or to sell thousands and hundreds to thousands of products to a major retailer, and that makes you nervous and worried, and it makes you think you’re not ready for that yet.
But Ace Hardware is a perfect place to start because they tend to buy in a local level. It’s usually either franchise-owned or somebody owns that store. It’s corporate but it’s also local level. What happens is that you can conceivably get in your car, go to your local Ace Hardware, bring your product with you and try and sell your product to them. Which is very different than other retailers where you actually have to reach out to the corporate office, find the appropriate buyer for your product type, and try and get products into all their stores.
In this case, you can start small, you can try from Ace Hardware to Ace Hardware and grow your business and ultimately support yourself that way until you get that story, that success story that your products’ doing well on Ace Hardware. Plus, you can also tell people that you have products on Ace Hardware which helps you get into other retail stores because you know you have a success story and you’re growing your business.
Now I had a student who really didn’t have a whole lot of money and wasn’t ready for the big chain stores. But what they did was, since they knew that Ace Hardware bought in a local level. They went in their car, went from store to store, and each time they sold to an Ace Hardware they kept the money and they saved it and they kept selling and they went to different Ace Hardware’s and they built up enough money to be able to pay for working with other retailers and also to build up their brand and so forth. And today, their products are in Walmart and other major retailers. It’s exciting. It’s a great opportunity for those of you who are just getting started.
Anyway, I hope that provided value for you. If you want to learn more on the exact steps, from start to finish on how to sell a product to Ace Hardware, please take a look at my Retail MBA training program. The link for that is listed below. It is the most comprehensive course available today in the subject “To sell to retailers.” Either way, please be on the lookout for the additional videos that I create on getting your products in the stores. I hope that helps. Thanks so much.

[03:17]

Amazon Seller – Can I Become an Amazon Seller and Sell to Big Box Retail Stores at the Same Time?


Do you have a product that is perfect for Amazon?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Amazon!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Amazon. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Amazon, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

HowtoSellYourAmazonProductToRetail

Podcast: Download (Duration: 02:04)

Transcript of This Training…

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Can I Become an Amazon Seller and Sell to Big Box Retail Stores at the Same Time?

Today, we’re going to be covering the top ten tips for getting your products into major retailers.

The questions people always ask me in my workshops and classes is – “Karen I sell on amazon.com today, so my products are there, but now I want to go after the big-box stores. Is that a problem where the buyers can be really upset about that? Do I have to take the stuff off of amazon? Because I’m making money there and so what do you recommend? what about the buyers? Is that really going to be an issue?”

That’s a really legitimate question because if you’re small or mid-size company, and you’re trying grow your business and you try to make money wherever you can and so it makes a lot of sense that people are really worried about that. The bottom line is that obviously the retail buyer would love for you to only sell at their store and that’s it. But that’s not the reality of the world. I mean they understand that you have to make a living.

At the end of the day it’s totally okay for you to sell on Amazon unless the buyers say otherwise, but the key here is that if you are going to sell on Amazon you definitely need to make sure that you’re not competing with these buyers and these retailers on price. If you’re going to sell to Macy’s or Bed Bath and Beyond or whatever type of product that you have for their retailer, make sure that the price is more competitive for the retailers than it is on Amazon because you don’t want to compete with these buyers on Amazon versus the stores. You want to give the retailers that advantage. Essentially, as long as you’re not competing on price and as long as when the person’s doing a search online and there’s not a better price than what’s in the retail stores, you’ll be okay.

If I can give you any advice, obviously there’s always exceptions to the rules or some buyers get upset but overall they talk to you about it and then you can determine accordingly. Most of the time they understand it as what it is, but as long as when somebody is looking for product online, you’re not competing otherwise.

Retail MBA Training Program

[02:04]

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Dollar Store Suppliers – How to Become One of the Dollar Store Suppliers!

Do you have a product that is perfect for Dollar Stores?

Have you ever wondered what it would take to become one of their suppliers? If so, you will love this short training segment on How to Become One of the Dollar Store Suppliers!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Dollar Stores. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Dollar Stores, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments below. Thanks! 🙂

How to Become One of the Dollar Store Suppliers!

Podcast: Download (2:37)

Transcript of This Training…

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Dollar Store Suppliers – How to Become One of the Dollar Store Suppliers!

Today I want to talk about getting your products sold at dollar general.  

The reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers. One question comes up is “Karen, How do I sell to like one of those dollar stores? Is that possible? What are they looking for? How does that sort of work?” I want to take a minute to really support you in giving you some things to think about in regards to selling to Dollar General.

Dollar General basically has products that are a dollar, and they also have other kind of things. Typically their products are a dollar and for you that means you have to have a very cheap product in order to be able to make the money that you need to make in order to be able to sell to these guys. People with closed out products, people with excess inventory or super cheap products are actually great products for Dollar General.

You tend to not make so much money on per product basis because you need to have a product selling like 25 cents to 50 cents or probably more like 25 to 35 cents, or could be more for a Dollar General to be able to sell to the retailer, and from there they need to mark it up, right for the dollar, there is a whole lot of ways that sometimes it’s even less than that. The fact of the matter is that it has to be a super cheap product. You need to have lots of this product that you’re able to sell it in a large scale.

They are constantly looking for new products to put in their stores because it’s a great opportunity for people who may have an excess inventory  and are willing to give it up for cheap, who have warehouses full of stuff or just have lots of closed out items, or sometimes have a very cheap product and it could work for that store. The benefit of working with the Dollar General is that it’s massive. They can buy  so many things, ten thousand, hundred thousand, millions of uses to these products for this Dollar General stores. It’s tremendous. There is a huge buying power there and that’s the reason why a lot of people sell to these Dollar General stores.

Anyways, I hope that provided value for you; if you’d like to learn more about on how to get your products into retailer such as Dollar General, please take a look at into my Retail MBA program the link for that is listed below. Also if you like the training video, please be on the lookout for other training videos on how to get your products in the store. I’m constantly adding to this.

[04:22]

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Hallmark Stores Suppliers – How to Sell a Product to Hallmark and Become a Hallmark Stores Suppliers


Do you have a product that is perfect for Hallmark Stores?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Hallmark Stores!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Hallmark Stores. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Hallmark Stores, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

HALLMARK CARD - WITH LOGO

Podcast: Download (Duration:02:38)

Transcript of This Training…

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How to Sell a Product to Hallmark and Become a Hallmark Stores Suppliers

Today I want to talk about a question that comes up all of the time in my workshops and classes.

People always ask me, “Karen, how do I get my product to the Hallmark Cards? I have this great product and just think I’d love to just get into that retailer. Do you have any quick tips or strategies and things to consider about Hallmark?”

Most people think that Hallmark can only just display cards or even holiday greeting cards. But the truth is, Hallmark can be amazing for people who have gift items. The fact that they have so many different types of products in their stores, they don’t just have cards.

I try and teach people how to go after as many retailers as possible and making serious money from them. Sometimes, retailers like Hallmark are great because all of your competitors haven’t thought about selling their product to them. So if you have a great gift item, explore Hallmark because a lot of competitors don’t even consider it.

Now, the other thing about Hallmark is that they have corporately owned stores. They have stores they own and so forth. They also actually have individual on-store, which basically means that the store owner can buy for that individual store because they have corporate buyers and then there are some Hallmark stores that you can go to and seriously just get in your car, go to those stores, talk to the person who owns that store or the store manager and see if you can potentially get your product into that individual store. That’s a little bit different than some other corporately owned retail stores.

With Hallmark, there are people who own individual stores, and so for those, you can actually just go there, and see if the individual store owner would be willing to put your product into their store and ultimately still get brand recognition of selling your product to Hallmark. However, it is for an individual store and not for all of their stores. That’s something to consider as well.

Anyways, I hope that provided value for you. Again, this Karen with Retail MBA. Please be on the lookout for the additional retail videos that I create, and if you’d love to learn exactly how to approach, pitch, and sell to chain store retailers such as Hallmark, please take a look at the link below, I have a Retail MBA Training Program. That’s powerful and will walk you exactly how to do that and how to get started today. Thanks so much.

[02:38]

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Apple Suppliers – How to Sell a Product to Apple Stores and Become One of the Apple Suppliers


Do you have a product that is perfect for Apple Stores?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Apple Stores!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Apple Stores. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Apple Stores, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

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Podcast: Download (Duration:04:20)

Transcript of This Training…

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How to Sell a Product to Apple Stores and Become One of the Apple Suppliers

Today I want to talk about a question that comes up all of the time in my workshops and classes. People always say “How do I get my products into Apple Stores? I love Apple. I have a consumer electronic product and I’d love to sell my product to them. Do you have any tips or strategies or things to consider in regards to working with Apple?”.

Everyone loves Apple and everybody wants to sell to Apple.

However, the first problem that you’re going to have is, all of your competitors have this dream and all of them are rushing over to Apple to try to get them to sell products on their behalf. The problem with that is if you’re getting started and you are new working with Apple, everybody else is doing that. That really makes it hard for you to get your products in there. They have limited shelf space, and when everybody is kind of doing the same thing, it makes it a little hard for someone with a new product to try get in there.

I’m not saying that you shouldn’t go for it because you should absolutely go after any retailer you consider that makes sense for you and your business. However, if you reach out to Apple and they turn you down, don’t feel bad. All you have to do is go after all the other retailers who sell consumer electronics products, get your products in there, build up your business a little bit then come back to Apple to show them proof that your products could sell, that your product is going to make the money. That is something to consider.

Go After Apple, Don’t Feel Bad If They Reject You

Go for Apple first, but if they reject you, don’t feel bad at all because it just means that all of your competitors are reaching out to them as well. It’s going to have to be pretty magical for your product to get in there, and it’s either going to be interesting, innovative or new and no one else is selling it or it’s that you’ve been selling it somewhere and you’re actually really in a retraction with it, and it’s making a lot of money. It’s kind of a no brainer for Apple to add it to their store because of the fact that it is a quick and easy sell. If you are just getting started, that is one fact to consider. Go for it, but consider that as an issue.

Apple’s Private Labeling

Another thing to take into consideration is that Apple sells people’s branded products in their stores. Products with somebody else’s brand name. If you got a name for your company, you put it into your packaging. That’s a branded product. Apple sells products from other people’s brands in their stores but they also have Apple owned products that they sell in their stores as well.

The reason I mentioned that is because that’s called private label. They create their own products but they also bring in products under their brand name and that’s sometimes called “Company Owned” products, or private label brands. There’s different names for this, but essentially it means you could conceivably reach out to Apple and seeing whether or not they would be open to buying your product under their own brand name. When that happens for you, you will not have your name, your brand and your recognition at Apple store, but they will hopefully and potentially buy your product under their company brand name. You use their packaging with your product, and if that’s the case, they can buy lots of volume, lots of products and so forth. For those of you willing to explore the possibility of doing it, kind of white label under their brand name. That can be another potential opportunity for you, and there is a buyer who is responsible for that at Apple.

Some people are really strong about their brand. No one’s going to touch it, and they are really just going to build that out. Some of you are just like “I don’t care, I just want to make money”. It might be something to consider whether or not Apple would be open the possibility of private labeling your products. Essentially, it really just means that you’re selling your product to them and they are making sure that their packaging is on the box and you don’t really get credit for it but somehow, you do because you are making money. That’s something to consider with Apple.

Anyways, I hope that provided value for you. This is Karen Waksman with Retail MBA. Please take a look on the additional retail videos that I create, and if you want to know exactly how to approach, pitch, and sell to chain store retailers such as Apple, please take a look at the link below, I have a Retail MBA Training Program that is powerful and will tell you exactly how to do that and how to get started today. Thanks so much.

[04:20]

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Merchant Groupon – How to Sell on Groupon and Become a Groupon Merchant


Do you have a product that is perfect for Groupon?

Have you ever wondered what it would take to get a product on their site? If so, you will love this short training segment on how to sell your product to Groupon!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching an online retailer such as Groupon. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to sites such as Groupon, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of generating revenue with your physical product business!

P.S. I would love your feedback and/or comments, so please share below!

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Podcast: Download (Duration:03:54)

Transcript of This Training…

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How to Sell on Groupon and Become a Groupon Merchant

Today I want to talk about a question that comes up all of the time in my workshops and classes. People always ask me “How do I get my products in a Groupon? I see that they have this Groupon goods website, and I’d really like to sell my products to them. Do you have any tips or quick tips and strategies on how to get your products to Groupon?”.

Let’s talk about Groupon. There was a time that they only sold services on their website. They sold stuff like massages, pedicures and all that. They actually sell physical products too.

If you have a great product and you’d like to get the word out to a mass audience, Groupon could be very exciting for you. When you go to their website and people are signing up, they’re looking for great deals, Groupon essentially gets their email addresses and then sends them special deals based on their desired product type. Basically, Groupon is a massive database of emails of people who want to buy physical products, And that’s a great opportunity for you in order to work with them.

First of all, they prioritize knowing more about you, because they always have new products to put on their site.

They’re Really Looking For You

Number one, that’s really important that you know, they’re really looking for you.

They Have Different Buyers for Different Products

Second thing is, Groupon is very similar to retailers in that they have buyers who buy products for individual categories. That’s something to consider. It’s a houseware buyer, a buyer for all sorts of different things. They actually have buyer to buy for things. Whether or not you know how to actually approach them or picture them as another story but there are some stuff that you got to learn a little bit but essentially there is a buyer for every type of product they sell on their website. You definitely want to reach out to the appropriate buyer about your product.

They’re Looking For Impulse Buys

The other thing to consider is they’re looking for impulse buy, things that people will buy quickly online, something that it’s kind of a no brainer, they are looking for deep discounts of products. It might not be great for you if you have a physical product, and you’re just getting started, and this is kind of your debut because it’s going to be significantly cheaper than what you would sell on your website or anywhere else because Groupons only looking for these great deals. But when is Groupon appropriate? Well, it could be great if you have a physical product, and you have maybe a discontinued product you could sell your product to Groupon. Maybe some old version that you don’t sell anymore could be a great thing that you can get rid of your quantities, get rid of your volume and so forth.

It’s Great For the Holidays

Another reason to use Groupon is for the holidays or something like that. I have one client who sells thousands and thousands of units every holiday season for the Groupon because why not? Because it is a great way for her to generate additional revenue, and she does really good at it. And so I have so many clients who get their product in Groupons. That’s something to consider, it’s great for the holidays, or it’s great for like flash sale thing, or discontinued products, or maybe you do have some extra products on hand that are branded rights, so they are really well known branded products and so. If you have that type of product, you know they are obviously looking for really well known brands to add a deep discount. That’s a thing to consider about Groupon goods.

Anyways, I hope that provided value for you. If you have any interest in getting into retailers, please take a look at the link below. I have a company called Retail MBA  and I have a Training Program that teaches you exactly how to approach, pitch and sell to these chain store retailers including online massive retailers like Groupon. I would love to support you. Again, this is Karen Waksman with Retail MBA and I hope this helps.

Retail MBA Training Program

[03:54]

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