Beauty Category

Beauty Retail Products Category – How to Sell Beauty Products and Cosmetics to Retail Chains – Free Training!

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Beauty Category - How to Sell Beauty Products to Retail Chains!

Do you have an beauty category product that you want to sell into retail chains? Have you ever wanted to sell to Sephora, Ulta Beauty and More? 

If so you will love this new training on Beauty Category – How to Sell Your Beauty Products to Retail Chains! No Experience Required! 

In this video, we explain what to do and how to get started today!

To your success, 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

 https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

 

Transcript for this video listed below!

Beauty Category – Hey everyone, this is Karen Waksman, founder of Retail MBA. Today I want to talk about selling your beauty product to chain stores. If you have a great consumer product such as cosmetics or beauty products in general this will train and will give you some quick tips and strategies on how to do that and how to get started today. A little background about me, my name is Karen. I’ve sold millions of units of products to the world’s largest retailers as a manufacturer’s rep. I started my career out in New York back in early 2000s. And for the last 11 years or so I’ve taught 50,000 or more companies across the globe on how to approach, pitch and sell to retail chains, online retailers catalogs, and so forth. This information is for people across the globe with various products, teaching people the strategies to success with stores.

With that said, let’s talk about the beauty category for retailers and some strategies that will help you get started today. There are a lot of product types within this category. Obviously, if you have a cosmetic product it’s a little bit different than an eyeliner and this type of thing, but generally speaking a lot of retailers tend to combine these products into one area of the store. And the reason why that’s important is because buyers purchase for different product categories in general and so if you have a beauty product look for the beauty buyer and so forth that could support you. As I mentioned, it depends on retailer and so forth but ultimately they have buyers for every product category and they’re looking to purchase new things.

It’s a very competitive market, I’m sorry to say this to you guys. That doesn’t mean that you shouldn’t go after stores it just means that there’s a lot of people creating beauty products in all those different categories and you’re going to have to differentiate yourself. One of the problems people have is that there’s just these major brands and they’re out there and they are dealing with the retailers consistently whereas other categories you’re not dealing with as much competition with big corporations and so forth. So all the L’Oreals and the Elemis, they’re all coming up with variety of different products as well as their higher-end stuff and so forth.

Whatever it is for you just be aware that if you’re going to come up with products that are for the cosmetic and beauty industry you’re just going to have to really reach out to retailers, very strategically come up with your best story and your best foot forward so that you can support yourself. There are people out in the world who can help you come up with your pitch and your story. We do stuff like that but just because of the nature of this audience you’re just going to have to deal with the fact that you’re going to have to come up with a really, really attractive story for the buyers to be interested in your product.

Sephora is an example of that. Every person who has a cosmetic or beauty product really wants to sell to Sephora. It’s a great store, it’s a lot of fun and it’s always a dream retailer. The problem with retailers like that in niche markets is that all people who are reaching out to them so all of your competition is contacting them and so forth. I’m not trying to be negative here I just want to give you some things to consider and then help you kind of think this through in a positive way as well.

But anyway, Sephora is a retailer that every single beauty company is reaching out to. So if I had a beauty or cosmetic company, yes, I would reach out to Sephora, however I would probably lean toward anybody else initially, because if Sephora says no to you, most people get rejected, they feel awful, they don’t want to continue on, they think there’s something wrong with their product. It’s really not true. Imagine every single major company, small company, everybody’s contacting that same retailer and so Sephora gets a little snobby about that.

If I were you I would diversify, if you had a cheaper product maybe consider going out for the Walmart’s or Targets of the world or the CVSs or Walgreens of the world versus the department stores, there’s so many different ways to sell them, but don’t forget supermarkets and drug stores and stuff for your product. There’s a lot of ways to sell a product into retailers and so it doesn’t have to be the one that everybody wants to sell into. Again, you should go after Sephora but just be aware that they might reject you a little bit more and they’re looking for sales and more revenue from you a lot of times just because the nature of their business. There’s nothing wrong with going after other retailers and maybe coming back to them once you’ve got some more sales and stuff if they do say no to you.

With beauty products, packaging is key to your success because as you’ve seen they’ve come up with outlandish packaging for the beauty industry. And there’s a reason for it. There’s just a lot of noise so how are you going to come up with something that’s really going to be spicy and exciting? And it doesn’t have to be complicated but I would put definitely some more effort into packaging and making it more pop off store shelves so that the retailers would be more inclined to work with you. Again, it’s hard to share all this stuff based on categories if I haven’t seen your particular product but it’s just trying to give you some ideas, things to think about.

Brand is obviously important. If you’re going to try to sell to Macy’s or something like that, they’re definitely going to want to have a variety of different products that they buy at the same time and a whole assortment, whereas you can sell to Walgreens and just sell one unique product. So also if you have an entire product line versus a product it does depend on which retailer you want to go after, and the higher ticket retailers, the more they expect really well-known brands and stuff to be in their stores so definitely you need to do your market research to figure out which direction to go.

Again, you can go after the department stores, you can go after the online retailers, you can go after supermarkets, you can go after the drug stores, it really depends on your product and your category and your pricing, how popular you are. If you’re just getting started maybe try not to go after the retailers, they’re just going to want a whole series of products versus individual stores. These are the things to consider.

By the way, a lot of these retailers love diversity so if you are a diverse supplier and so forth definitely you want to explore getting a certification to be a diverse supplier. This basically means you’re a minority-owned company, they love stuff like that. There are organizations and I have separate trainings on certifications and so forth in other recordings of mine so you can always take a look at our free 90-minute training that we have listed on retailmba.com. We have it on every page so if you want to just opt in to get access to a full training on everything there is to know about selling to retailers we talk about certifications and so forth if you want to learn more.

But generally they love diverse suppliers and so forth because a lot of times in certain industries, certain retailers, diversity is common with their audience and so they care about their audience. Places you could conceivably sell to are Groupon or HauteLook, depends on if Groupon is still selling stuff. Currently they are, they do change and so forth, but there are retailers that you can sell to but then there’s also websites that you can sell to and so forth.

The bottom line is, if I can give you any quick tips and strategies, it’s just to really think about which direction you want to go based on your price, based on how many products you have and so forth, and then create a plan to go after them and choose accordingly because it’s really going to matter because of the fact there’s a lot of competition. There’s so much more to say about the beauty industry. If you want to learn exactly how to approach, pitch, and sell the retail chains, we actually have, as I mentioned, a free training on retailmba.com/free. Just sign in and you’ll get access to a webinar that we do to teach people how to get products into stores and we get into much more details if this is of interest to you.

If you want to go to one of our upcoming live events virtually or in physical sense, we have events. We do masterclasses quarterly, we have a year-long coaching training system do-it-yourself programs, done-for-you services, all sorts of things listed on retailmba.com. Feel free to reach out to us, we’re happy to communicate with you and we work with so many different brands. Definitely take a look at our testimonials and see how much success people have had with our information and courses and services and so forth. And please subscribe to our channel and like this and support us. We appreciate you, share with your friends, and thank you so much for your time. Karen Waksman, Retail MBA Brands, I appreciate you.

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Things No One Ever Tells You About Selling to Retail: https://www.retailmba.com/how-to-get-your-product-in-stores-5-things

  2. How to Know If I’m on Track with Retail Packaging: https://www.retailmba.com/retail-packaging

  3. Selling on Walmart Vs. Walmart Marketplace: https://www.retailmba.com/selling-on-walmart-marketplace-vs-walmart-com

Dave Asprey Bulletproof Interview

Dave Asprey Interview – How He Sold Millions of Units of His Bulletproof Coffee with Karen Waksman, Retail MBA

Dave Asprey Bulletproof Interview – FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Dave Asprey! BulletProof Coffee Founder!

Check Out Our Free Interview on How Dave Asprey Sold Millions of his coffee products and more to chain stores and more. With Dave Asprey (Bullet Proof Coffee) and Karen Waksman. This Was a Powerful Interview!

Just Click on the following link to watch this interview now: 
https://youtu.be/EKqr1zh6tOg

Also, Don’t forget to Subscribe to our YouTube Channel – we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Reasons to Sell to Retail Chains! https://www.retailmba.com/how-to-get-your-product-into-stores

  2. Top 10 Tips for Selling into Retail Chains: https://www.retailmba.com/how-to-sell-products-to-stores

  3. Pitching Retail Buyers- What You Need to Know! https://www.retailmba.com/pitching-retail-buyers


Auto Aftermarket Category

Auto Aftermarket Category – How to Sell Your Auto Aftermarket Category Product to Retail Chains – Free Training!

Play Video

How to Sell Your Auto Accessories Products to Retail Chains - Auto Aftermarket Category!

Do you have an auto accessories product that you want to sell into retail chains? Have you ever wanted to sell to auto retailers such as Auto Zone, Advanced Auto Parts and More? 

If so you will love this new training on Auto Aftermarket Category – How to Sell Your Auto Parts and Auto Accessories Products to Retail Chains! No Experience Required! 

In this video, we explain what to do and how to get started today!

To your success, 

Karen Waksman, Retail MBA Brands! 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps in Your Category: https://www.retailmba.com/manufacturers-representatives

  2. #1 Thing Retail Buyers Want You to Know When Working With Them! https://www.retailmba.com/how-to-sell-your-products-to-stores

  3. What NOT to Do When Selling to Retail Chains! https://www.retailmba.com/how-to-sell-retail

Trade Show Marketing

New Training on Becoming a Big Lots Vendor – How to Sell to Big Lots Stores and Become a Big Lots Vendor

Play Video

Trade Show Marketing

Do you have a product perfect for retailers and need secret trade show marketing tips?

If so, you will love this new training on trade show marketing!

Just click on the video and watch now!

To Your Success,

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com


P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass


3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done


4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com


Transcript for this video listed below…

Hey everyone. This is Karen Waksman, Founder of Retail MBA. And today I want to talk about the five reasons to consider trade shows as a marketing strategy for your retail product business. So the reason I decided to create this particular training is because I’ve taught tens of thousands of product companies across the globe on how to make money with their physical products. And one of the things that comes up a lot is trade shows.

People always ask me, “Karen, I’m thinking about going to a trade show. Do you think I should do it? Is it worth my time? Like, is it a good strategy? Is that the right strategy for me and my business?” So I just want to walk you through that so that you can think through that for your business. So let’s talk about the five reasons to consider actually going to one.

So the first reason is that you will actually meet retail buyers there. So retail buyers go to trade shows. And so if you want to get into the big chain stores and so forth, a lot of times they are at these live events. And so you can find out in advance from the exhibitor company and learn about what retailers are planning to attend, because that is definitely important for these guys who put on these shows. So knowing which retailers are going to be there will help you ultimately, and there are so many strategies around how to make sure that they actually come to your booth and stuff like that. But the basic strategy is you’ll meet buyers at chain stores.

I’ve had one customer of mine learned some strategies, went to a trade show and he got a 500,000 unit order at a trade show. Now, this is not common. This is not typical. Don’t assume that, that’s going to happen to you. But I will say that, that’s pretty darn cool. It was a fairly new product. Started growing as business, learning about retail, getting into stores and so forth, went to a trade show and boom! It just shifted his entire business. So again, it’s not so common but it can happen to you. And I just, I love those stories. I mean, how fun is that?

Okay. The next reason you want to consider going to a trade show and doing that for your business is that, basically you can take a look at the marketplace and see what’s going on there. So what does that mean? Your competitors are there. People who have different products are there, all in the same kind of industry. So if you have a houseware product, if you went to the houseware show, you’ll see what’s, the trending is going on, what your competitors are doing, what things to consider. Maybe there’s some add-on that you forgot to add for your product business and so forth. You’ll learn a lot at these shows.

Very, very helpful to learn when you’re there. And so that’s one of the benefits of going to a show. You’re spending days with these people. You’re getting to know what they’re up to. Maybe you guys help each other out. Give each other advice and so forth. So it’s pretty cool at trade shows. It can be awesome.

Another reason you want to check out trade shows is because you can meet distributors. Distributors or third parties who have actually already built out their sales funnels essentially. So they’ve already built relationships with the retailers or companies, or whatever it is that they focus on. They’re essentially a company with a lot of sales reps, most of the time. And so for a percentage of sales they’ll actually plug you into their system, and then ultimately, that means that if they represent you, you can make lots of money with them.

The cool thing about distributors is that they will ultimately purchase the products from you and then resell it to their existing customers. So they are actually going to be your customers. So that is another opportunity for you to meet them at shows. So how cool is that? A distributor likes your product. They’ll buy the product directly from you. Then they deal with all the headache in terms of going out to the world. So that’s kind of fun.

Another reason you want to consider trade shows as a marketing strategy is reps. Sales reps go to these events. They’re scouring, they’re looking. And some of the best reps who are investing their time and their effort to be at shows, because it’s costly to go to these shows, these reps will walk these floors. And those are serious reps. I’ve met a lot of reps over the years. I used to be a manufacturer’s rep for many years. So I know the industry well. And I’ll tell you that not all reps are created equal.

The ones that are going to shows who are really digging around to see what’s hot and what’s next, are usually the ones who are a little bit more keen on making money, which means they’re looking for new products, which means that they could be interesting for you. So that’s another reason to go. And the last reason you want to consider trade shows as a marketing strategy is, well, you can actually sell your products on the spot.

So there’s so many strategies I can teach you about how to make sure that you convert at the live event, but you literally can have people write an order from you at the live event. People can buy it from you one-off or they can buy bulk, or maybe they’re from another country and they need to ship it somewhere, or whatever it is. They can buy from you on the spot. And that can be very cool.

So you definitely want to set up your booth in a way that’ll make people more enticed to buy from you on the spot. There’s things that you have to set up and so forth. But just think about that. I mean, you can literally make money at the live event and offset the cost of being there. So that’s another reason to consider trade shows as a marketing strategy.

So if you want to learn the advanced tips, tricks and strategies on how to actually execute an Epic marketing plan for trade shows, I actually created a very cool program called The Advanced Trade Show Marketing Secrets. And this little program is powerful. It’ll walk you through exactly how I help my clients get into the retail chains through trade shows. And also get all sorts of other deals and so forth through these shows.

These are tricks and strategies that sales reps and professionals know, if they were ever to go to a show and actually present products and so forth. The things that they would do to ensure success. So just very powerful and lots of information there about what you need to do in order to succeed at a trade show. So I highly recommend learning more. Otherwise, you go to a show and you could be one of those people who are sitting at the booth, waiting for people to come by. Things are not really happening. Things are converting not very well. I’ve seen this lots.

I speak at all the major shows. I’ve seen this time and time again. You don’t spend a little time on education, learning about your industry and what you need to do to succeed, to make money. You end up taking a lot longer with you and your business. So it’s always worth the investment, I think. Anyways, I hope that provided value for you. This is Karen Waksman with Retail MBA. The link to this Epic training program is listed below. Otherwise, please be on the lookout for the additional videos I create on how to make money with physical products. Thanks so much.

How to Sell Private Label Products

New Training onHow to Sell Private Label Products to Retail Chains. No Experience Required!

Trade Show Marketing

Transcript for this video listed below…

Hey everyone. This is Karen Waksman, Founder of Retail MBA. And today I want to talk about the five reasons to consider trade shows as a marketing strategy for your retail product business. So the reason I decided to create this particular training is because I’ve taught tens of thousands of product companies across the globe on how to make money with their physical products. And one of the things that comes up a lot is trade shows.

People always ask me, “Karen, I’m thinking about going to a trade show. Do you think I should do it? Is it worth my time? Like, is it a good strategy? Is that the right strategy for me and my business?” So I just want to walk you through that so that you can think through that for your business. So let’s talk about the five reasons to consider actually going to one.

So the first reason is that you will actually meet retail buyers there. So retail buyers go to trade shows. And so if you want to get into the big chain stores and so forth, a lot of times they are at these live events. And so you can find out in advance from the exhibitor company and learn about what retailers are planning to attend, because that is definitely important for these guys who put on these shows. So knowing which retailers are going to be there will help you ultimately, and there are so many strategies around how to make sure that they actually come to your booth and stuff like that. But the basic strategy is you’ll meet buyers at chain stores.

I’ve had one customer of mine learned some strategies, went to a trade show and he got a 500,000 unit order at a trade show. Now, this is not common. This is not typical. Don’t assume that, that’s going to happen to you. But I will say that, that’s pretty darn cool. It was a fairly new product. Started growing as business, learning about retail, getting into stores and so forth, went to a trade show and boom! It just shifted his entire business. So again, it’s not so common but it can happen to you. And I just, I love those stories. I mean, how fun is that?

Okay. The next reason you want to consider going to a trade show and doing that for your business is that, basically you can take a look at the marketplace and see what’s going on there. So what does that mean? Your competitors are there. People who have different products are there, all in the same kind of industry. So if you have a houseware product, if you went to the houseware show, you’ll see what’s, the trending is going on, what your competitors are doing, what things to consider. Maybe there’s some add-on that you forgot to add for your product business and so forth. You’ll learn a lot at these shows.

Very, very helpful to learn when you’re there. And so that’s one of the benefits of going to a show. You’re spending days with these people. You’re getting to know what they’re up to. Maybe you guys help each other out. Give each other advice and so forth. So it’s pretty cool at trade shows. It can be awesome.

Another reason you want to check out trade shows is because you can meet distributors. Distributors or third parties who have actually already built out their sales funnels essentially. So they’ve already built relationships with the retailers or companies, or whatever it is that they focus on. They’re essentially a company with a lot of sales reps, most of the time. And so for a percentage of sales they’ll actually plug you into their system, and then ultimately, that means that if they represent you, you can make lots of money with them.

The cool thing about distributors is that they will ultimately purchase the products from you and then resell it to their existing customers. So they are actually going to be your customers. So that is another opportunity for you to meet them at shows. So how cool is that? A distributor likes your product. They’ll buy the product directly from you. Then they deal with all the headache in terms of going out to the world. So that’s kind of fun.

Another reason you want to consider trade shows as a marketing strategy is reps. Sales reps go to these events. They’re scouring, they’re looking. And some of the best reps who are investing their time and their effort to be at shows, because it’s costly to go to these shows, these reps will walk these floors. And those are serious reps. I’ve met a lot of reps over the years. I used to be a manufacturer’s rep for many years. So I know the industry well. And I’ll tell you that not all reps are created equal.

The ones that are going to shows who are really digging around to see what’s hot and what’s next, are usually the ones who are a little bit more keen on making money, which means they’re looking for new products, which means that they could be interesting for you. So that’s another reason to go. And the last reason you want to consider trade shows as a marketing strategy is, well, you can actually sell your products on the spot.

So there’s so many strategies I can teach you about how to make sure that you convert at the live event, but you literally can have people write an order from you at the live event. People can buy it from you one-off or they can buy bulk, or maybe they’re from another country and they need to ship it somewhere, or whatever it is. They can buy from you on the spot. And that can be very cool.

So you definitely want to set up your booth in a way that’ll make people more enticed to buy from you on the spot. There’s things that you have to set up and so forth. But just think about that. I mean, you can literally make money at the live event and offset the cost of being there. So that’s another reason to consider trade shows as a marketing strategy.

So if you want to learn the advanced tips, tricks and strategies on how to actually execute an Epic marketing plan for trade shows, I actually created a very cool program called The Advanced Trade Show Marketing Secrets. And this little program is powerful. It’ll walk you through exactly how I help my clients get into the retail chains through trade shows. And also get all sorts of other deals and so forth through these shows.

These are tricks and strategies that sales reps and professionals know, if they were ever to go to a show and actually present products and so forth. The things that they would do to ensure success. So just very powerful and lots of information there about what you need to do in order to succeed at a trade show. So I highly recommend learning more. Otherwise, you go to a show and you could be one of those people who are sitting at the booth, waiting for people to come by. Things are not really happening. Things are converting not very well. I’ve seen this lots.

I speak at all the major shows. I’ve seen this time and time again. You don’t spend a little time on education, learning about your industry and what you need to do to succeed, to make money. You end up taking a lot longer with you and your business. So it’s always worth the investment, I think. Anyways, I hope that provided value for you. This is Karen Waksman with Retail MBA. The link to this Epic training program is listed below. Otherwise, please be on the lookout for the additional videos I create on how to make money with physical products. Thanks so much.

My Better Life Product – Retail MBA Review – Retail MBA Brands

My Better Life Product Success Story – Retail MBA Review – They got their products into Menard Stores!

Play Video

My Better Life Product Success Story – Retail MBA Brands

We just want to congratulate and spotlight our My Better Life Product Client. They got their products into Menard Stores. Yay! 

There is nothing better than having our client’s get products on retail shelves!!

And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!

Watch the short video on his success listed above – it’s fun to hear about others successes. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.

Retail Product Sales

New Training on Retail Product Sales – 5 Things to Know About Working with Retail Buyers and Retail Product Sales

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Retail Product Sales – 5 Things to Know About Working with Retail Buyers

Do you have a product perfect for retail? Are you interested in more retail product sales? And are you interested in knowing what the 5 things are to know about working with retail buyers at chain stores such as Walmart, Home Depot, Macys, Kroger Grocery Stores, CVS, etc?

If so, you will absolutely love this training! 

We walk you through the key components of working with retail buyers at major retail outlets. No experience required!

And we provide a transcript of this training below! 

Hope this helps!

All the best. 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 

1) Free Training– If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here: https://www.retailmba.com/free

 

2) Masterclass Intensives– Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: 

https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program– If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

 

4) In Person Events– If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Transcript for this Video:

Retail Product Sales – 5 Things You Need to Know!

Hey everyone. This is Karen Waksman, founder of Retail MBA. And today I want to talk about the five things to know when starting a retail business. So what does that really mean?

If you have a physical product and you want to go after retail chains and increase your retail product sales and you want to know some things about these retail chains and what it’s like working with them, what they care about and so forth, that’s what I’m going to be talking about here today. The five things to know when starting to work with these retailers.

So the first thing to consider when working with retail chains is that they don’t mind if you are a small company. So a lot of you guys are wanting to sell Walmart or Best Buy or Macy’s or Neiman Marcus or whatever. And you’re kind of not reaching out to them because you think you’re a small company and that’s an issue.

It’s actually not an issue. Today, more than ever, these retail chains are still looking at new products from small companies constantly because you guys have the coolest products and they know that. And so they’re fine with that.

And so the only thing that they’re going to look into is to make sure that you’re going to be able to pay for orders and all these things, but ultimately it’s not really about you being a small or big company. They’re okay with… I have clients who’ve actually gotten products in the stores who literally had no sales before and they got into like Walmart and so forth. So it’s possible for anyone across the board.

Another thing to consider when starting this journey down retail chain stores is that they really actually appreciate tenacity when you approaching them with your product. But only if you say the things that are interesting to them.

So you can go from being really annoying, to being really magical with retail buyers. They actually don’t mind hearing from you, but it really does come down to how you approach them, the things that you say to them. So they don’t mind if you approach them even unsolicited interactions.

However, that unsolicited interaction needs to be something quality. Needs to be quick and needs to be the right things that they want to hear and so forth. But they don’t mind it. They are actually… That’s a very common misconception in the retail chain space.

Another thing to consider when getting started with retail product sales is that they love diversity. So diversity is a big thing for them. So if you are a woman owned company or you’re a diversity owned company, and so there’s layers to that, but essentially if you are even a veteran owned company or they kind of slice it up, but essentially what they’re looking for is diverse suppliers.

And if you want to sell to any sort of chain store and you go to their vendor website, they’ll explain what they mean by a diverse supplier. But they love people who have certifications as a diverse supplier.

So if you’re a woman owned business, you can get certified as a woman owned business owner. And it’s actually you receive that through a third party who you pay and you ultimately get certified as a woman owned business and same thing for minority owned company and so forth.

You get the certifications, retail buyers love you. They actually have a whole division for that, that actually gets you in the front of the line of retailers. Love it. Something that you should definitely consider.

Another thing to consider when reaching out to retail chains and working with retail chains as a beginner, is that they love knowing that you set everything up in advance. So what does that mean? Well, if you want to reach out to retail chains and you haven’t finished your packaging or pricing or whatever, don’t bother reaching out to them. They want a finished product. They want a product ready for stores. They want to be able to buy your product on the spot.

So you definitely want to build that out before you reach out to them. So they like it when it’s all fixed and set up for them in advance. The shipping and all that stuff, all of that. They want that done in advance. So definitely do that in advance before you reach out to retail chains.

And the final thing to know when starting a retail business is that they really like products that actually make sense for their store shelf. So what does that mean? Well, you have no idea how many times buyers are rejecting products because you’re creating packaging that’s too big or too bulky or needs a whole floor display or whatever. Because they’re not going to give you that much room in their stores until they know that the product sells.

So they eventually will do full floor displays if your product makes money. And obviously there’s some exceptions to the rule, but generally speaking, you bring them a packaging that’s like way off or doesn’t fit on their store shelves, or doesn’t look right, they’re just going to look at your product as too risky because every square value of that store is accounted for.

So everything is a dollar value for them. So adding an awkward product there is going to mess up their flow, mess up their revenue stream. So don’t even bother reaching out to retailers unless you’ve looked on their store shelves to make sure that your product fit appropriately in packaging and so forth. And definitely don’t bring them a product that’s going to take six feet of their store. They don’t like that at all.

So anyways, I hope that give you some ideas of things to consider when starting a business with retail chains. By the way, if you want to learn exactly how to approach, pitch, and sell to these retail chains, and then all the consideration in regards to working with retailers and then ultimately exactly what to say to them, to get them to buy, I actually have a program called Retail MBA.

I’ve been teaching this program for the last seven years. It’s powerful. It’s made people millions of dollars for their retail products. And it’s just a great program. The link to Retail MBA is listed below this video.

So please take a look at that. Again, it’s called Retail MBA, a training program. It’s very, very powerful. So more information about that is listed in the link below. Otherwise, please be on the lookout for additional videos I create on selling products to retail chains and so forth and how to make money with physical products. This is Karen Waksman with Retail MBA. Thanks so much.

Thanks so much!

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Reasons to Sell to Retail Chains! https://www.retailmba.com/how-to-get-your-product-into-stores

  2. Top 10 Tips for Selling into Retail Chains: https://www.retailmba.com/how-to-sell-products-to-stores

  3. Pitching Retail Buyers- What You Need to Know! https://www.retailmba.com/pitching-retail-buyers

Vertex Beauty – Retail MBA Review – Retail MBA Brands

Vertex Beauty Success Story – Retail MBA Review – They got their products into Walmart Stores!

Vertex Beauty Product Success Story – Retail MBA Brands

We just want to congratulate and spotlight our Vertex Beauty Client. They got products into Walmart Stores. Yay! 

There is nothing better than having our client’s get products on retail shelves!!

And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!

Watch the short video on his success listed above – it’s fun to hear about others successes. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.

Retail Chain Store Secrets Event – Live Upcoming Webinar!

Upcoming LIVE FREE Webinar -Retail Chain Store Secrets Event. No Experience or Buyer Relationships Required!

LIVE FREE Webinar With Karen Waksman called “Chain Store Secrets – How to Get Your Products on Chain Store Shelves. No Experience Required!” 

I just wanted to let you know about our FREE 90 Minute Webinar Training on Wednesday, November 10th, 2021 called:

Chain Store Secrets – How to Sell to Big Box Retail Chains! No Experience Required!”

This FREE 90 Minute LIVE Webinar will be held this Wednesday – November 10th, 2021 at 1pm PST and 5pm PST. Two time slots available!

NOW is the time to go after chain stores. Find out WHY! 

If you can’t make these times – sign up anyhow! We will be providing a limited time webinar replay. Although I HIGHLY RECOMMEND you joining us on the call as we will be having a very interactive experience and answering questions. Plus you will get extra bonuses for being on the live call. 

We will be sharing tips and strategies on how you can create YOUR step-by-step ‘Selling into Big Box Retail Chains’…

Here’s the link: https://www.retailmba.com/retail-chain-store-secrets/

Either way, I wish you lots of happiness and success. 

We are capping the number of attendees. So sign up NOW! 

Karen Waksman

Retail MBA

P.S. CLICK HERE to sign up for the ‘Chain Store Secrets – How to Sell Your Products to Big Box Retail Chains. No Experience Required!” Free 90 Minute Webinar!

P.S.S. If you have friends that need help with retail chains, please let them know about this intimate event! Thank you! 

Selling Your Amazon Products to Big Retail

Karen Waksman Interview – Selling Your Products to Big Retailers- with Karen Waksman, Founder of Retail MBA

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FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Amazing.com

Check Out Our Free Interview on Selling Your Amazon Products to Retail Chains. Amazing.com interviews Karen Waksman on how to get started today. Watch Now! 

Just Click on the following link to watch this interview now: 

https://youtu.be/PqvveX8pgj4


Also, Don’t forget to Subscribe to our YouTube Channel – we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com