Macys.com Vendor

In this short video training, we will discuss how to sell your consumer product to Macy’s, both in their physical stores and on their website, Macys.com. Macy’s is a well-established department store with over 500 locations, making it a highly sought-after retailer for product placement. They offer a wide range of product categories, including clothing, footwear, accessories, handbags, jewelry, cosmetics, fragrances, bedding, furniture, decor, housewares, appliances, electronics, toys, and giftware. Selling to Macy’s can be a game-changer for your business, as they have the potential to generate significant revenue and open doors to new opportunities.

The Power of Macy’s

Macy’s is a retail giant with a massive customer base and a strong presence in the market. With over 500 stores, they have the potential to bring in millions of dollars in sales for your product. Partnering with Macy’s can be a game-changer for your business, as their stores have a high volume of foot traffic and a loyal customer base. If your product performs well at Macy’s, it can significantly impact your revenue and potentially change the trajectory of your business.

Flagship Stores and Corporate Relationships

Macy’s is known for its flagship stores, particularly its iconic location in New York City. These flagship stores attract a large number of customers and serve as a platform for testing new products. While you can sell your products to all Macy’s stores through their corporate buyers, there is also an opportunity to test your product in individual stores, such as the Herald Square location. This flexibility allows you to start small and gradually expand your presence within Macy’s.

Diverse Suppliers and Certification

Macy’s values diversity and actively seeks out diverse suppliers. They understand the importance of matching their diverse customer base with diverse suppliers. If you have the opportunity, it is highly recommended to get certified as a women-owned business, minority-owned company, or veteran-owned business. To be eligible for certification, your business must be at least 51% owned by women or minorities. Being certified as a diverse supplier can greatly enhance your chances of working with Macy’s and aligning with their values.

Online Presence and Opportunities

Macy’s has made significant efforts to build and expand their online presence. They currently have over 30 million monthly visitors to their website, making them a top 100 online destination. This presents a great opportunity for businesses that may not be able to secure shelf space in their physical stores. Selling your products online through Macy’s can give you access to a large customer base and increase your brand visibility. Macy’s has dedicated buyers for their online market and is actively working on building marketplaces and driving online traffic. Don’t overlook the potential of selling your products on Macys.com.

Sell on Macys.com

Selling your consumer product to Macy’s can be a lucrative opportunity for your business. With over 500 stores and a strong online presence, Macy’s has the potential to generate significant revenue and expose your brand to a wide audience. It is important to approach Macy’s with a strong understanding of their business and a well-prepared pitch. Additionally, being a certified diverse supplier can greatly enhance your chances of working with Macy’s. Don’t overlook the opportunity to sell your products online through Macys.com, as they have a large customer base and are actively working on expanding their online market. If you’re interested in learning more about how to approach, pitch, and sell to retailers like Macy’s, Retail MBA offers resources and training to support your journey.