Private Label Brands

Private Label Brands

Do you have a product that is perfect for Private Label Brands?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Private Label Brands!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Private Label Brands. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Private Label Brands, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!


Podcast: Download (Duration:03:24)

Transcript of This Training…


What is Private Label Brands and How Does it Relate to Retail?

Private Label Brand

People constantly ask me about this term called “Private label” or “Private Labeling for Retail” and they are not really sure about what it means but they keep hearing about it. I want to take a minute to explain what it’s all about. Because, I think it is imperative that a lot don’t understand this concept.

There’s a couple of different ways to sell to retailers, right?

To sell your product directly: it’s your brand, it’s your product, it’s your packaging, it’s your whole entire product and you’re selling to the big box doors. But, there’s a whole other section of major retailer where it’s private label.

Let’s look at an analogy: if you go to grocery store like Safeway, you would see everything under the Safeway brand. The products in the shelves are under the Safeway’s brand and yet they were actually produced by someone else. And sometimes people will go and buy the Safeway brand versus a different grocery chain, because Safeway is known to be cheaper. That’s what Private Label essentially means: that a product is being sold under a retailer brand.

The reason why you should know about this is because a lot of retailers have already become a Private Label for a while. They focus on Private Label because it helps them grow their business and they can be versatile in their pricing etc. If you do some research on it, you’ll find that it’s the direction plenty of these retailers are choosing to go.

Retailers commonly prefer not to create their very own brand new products. Rather, they partner up with people like you who would be willing to put your brand aside and have them package your product under their brand and then sold in their stores.

Why would somebody do that?

You might be thinking to yourself, “I don’t want them to take my product and not have my brand all over it.” For some of you, that makes no sense, right? Because you have a great brand and you want your business to increase in exposure. Whereas others would want to take that business opportunity and potentially have your product sold in a mass scale.

And you have that hope to actually sell your product successfully by means of the Private Label channel. There’s also the potential that buyers would purchase a ton of your products and become more compelled to work with you on a larger scale. This can be extremely beneficial and profitable. People make big money in Private Label.

When I first started in the industry, I actually sold jewelry. It was one of my first lines in New York as a manufacturer’s rep and to all the major retailers. And ultimately, we did most of it on Private Label. And we made a killing! Why? Because the more product we could funnel to these retailers (because we were willing to do it), the more profit. But note that in certain industries, it’s more common than others but there is a lot of potential for great profit. So consider exploring the private label option because it may end up really growing your business. I talk about that in my Retail MBA program as well.

Retail MBA Training Program



Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here:

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps
  2. #1 Thing Retail Buyers Want You to Know
  3. What NOT to Do When Selling to Retail Chains!