Retail Vendor

Retail Vendor

What are the common mistakes to avoid when selling to retail chains?

Selling your products to retail chains can be a great opportunity to grow your business. However, there are common mistakes that many people make when trying to sell to these retailers. In this short video training, we will discuss these mistakes and how to avoid them.

Not understanding the buyers

One of the biggest mistakes people make is not understanding the buyers. Retail chain buyers are extremely busy and have a lot on their plate. They are looking for products that will make money for their stores and they don’t have time to deal with disorganized or unprofessional sellers.

To avoid this mistake, it is important to take the time to understand the buyers. Learn what they care about and what makes them more inclined to buy. Show them that you have taken the time to learn about their business and how your product can help them make money.

Disheveled marketing collateral

Another common mistake is presenting disheveled marketing collateral. Retail chains are very formulaic and they like things to be organized and professional. If you come to them with marketing collateral that looks unattractive or poorly put together, it will reflect poorly on your brand and make it less likely for them to consider your product.

To avoid this mistake, take the time to create professional and well-designed marketing collateral. Use templates or seek guidance from experts if needed. Remember that your marketing collateral is a representation of your brand, so it should be visually appealing and clearly communicate the value of your product.

Showing too many products

Some sellers make the mistake of showing too many products to retail chain buyers. Instead of overwhelming them with a wide range of options, it is better to focus on creating a story and an experience for the buyer. This helps them understand how your product fits into their store and makes it easier for them to make a decision.

Rather than showing 20 different products and asking the buyer to pick one, take the time to curate a selection that aligns with their needs and preferences. Present your products in a way that tells a cohesive story and highlights the unique value they bring to the retailer.

Neglecting to visit their stores

One mistake that can really irk retail chain buyers is when sellers have never visited their stores. Buyers want to work with sellers who have taken the time to understand their business and have a genuine interest in their success. Neglecting to visit their stores shows a lack of care and can make it difficult to build a strong relationship.

To avoid this mistake, make an effort to visit the stores of the retail chains you are targeting. This will give you firsthand experience of their environment, customer base, and product assortment. It will also show the buyer that you are invested in their business and are serious about working with them.

Retail Vendor Mistakes

Selling to retail chains can be a lucrative opportunity for your business, but it is important to avoid common mistakes that can hinder your success. Take the time to understand the buyers, create professional marketing collateral, focus on creating a story rather than presenting too many products, and make an effort to visit the stores of the retail chains you are targeting. By avoiding these mistakes and showing respect to the buyers, you increase your chances of getting chain store orders and building successful partnerships.

Remember, selling to retail chains is not brain surgery, but it does require a formulaic approach and a genuine interest in the success of the buyer. Take the time to learn about their needs and preferences, and present your products in a way that aligns with their goals. With the right approach, you can make a significant impact and potentially change your life by securing chain store orders.

If you want to learn more about how to approach, pitch, and sell to retailers appropriately, consider checking out our Retail MBA training coaching system. We offer webinars, live events, and other resources to help you succeed in getting your products into stores.

Remember, success in selling to retail chains is within your reach. Take the time to understand the buyers, create professional marketing collateral, and show respect to the person you’re trying to sell to. With the right approach, you can make a significant impact and achieve your goals in the retail industry.

Retail Vendor

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

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Retail Vendor