Selling to Retail – How Much Quantity Does a Chain Store Buyer Buy?


People always ask me how much quantity a chain store buyer buys when selling to retail.

They are concerned with the initial orders chain stores might expect. Will the buyer expect millions of dollars worth of product?

My answer is NO!

Buyers will first test out your product at retailers. And they will increase quantity gradually. So don’t worry so much :).

In this training video, I explain how it typically works with chain store retailers. This question comes up all of the time in my workshops and classes!

Selling to Retail

To Your Success,

Karen Waksman

Retail MBA

P.S. Was this video helpful? I’d love any feedback or comments :).

P.S.S. If you’d like to learn exactly how to approach, pitch and sell to retail buyers, check our our Retail MBA Training Program! This is the most comprehensive course available today on the subject of selling to retailers.

You can also click on the image below to learn more: Selling to Retailers