Are you interested in selling your home and housewares products in chains like TJ Maxx, HomeGoods, Bed Bath and Beyond or others? If so you’ll find this new training on selling Home and Housewares Category Retail quite valuable. Its designed to help those with no experience!
In this short video training, we provide insights on how to get started today and share some tips and strategies for selling your home and housewares products in retail chains.
Lets get into the topic of selling your home and housewares products to chains. This training will cover considerations, effective strategies and approaches specific to your category when approaching retailers such as TJ Maxx, HomeGoods, Bed Bath and Beyond or any other store that specializes in goods.
Selling Your Home Related Products
Reasons why you should consider selling your home related products through retail channels are worth noting. The home category offers potential as buyers are always on the lookout, for new products. I can vouch for this fact based on our experience working across product categories.We collaborate with clients, across product categories and the home and housewares industry consistently seeks innovative products that can be offered in their stores. This category is particularly dynamic and resilient during times like the pandemic. People have been purchasing items for their homes for reasons reflecting their love for their living spaces.
Consumers have an affinity for shopping at stores, where they can explore and engage with products firsthand. Additionally online shopping has become increasingly popular. The home and housewares category offers growth opportunities, which’s exciting since there are certain product categories where buyers are less open to new offerings due to tight competition. However the home related market remains consistently active because of peoples attachment to their homes.
If you are interested in selling your home improvement or housewares products it’s worth considering Bed Bath and Beyond as a partner. They have a reputation for embracing products. Continuously innovating within their stores. While it may require some thinking and persuasive language to capture their interest in your product they present an opportunity, for successful sales.
It’s all, about crafting your words and conveying the message to buyers in order to persuade them to make a purchase. It’s important to invest some thought and emotion into your product before approaching retailers.
Bed Bath and Beyond Vendor
When it comes to Bed, Bath and Beyond they have displays near the checkout counters filled with tempting buy items. It would be unwise to overlook this retailer even if your product doesn’t immediately fit into the home and housewares category. Bed, Bath and Beyond offers a range of products for their customers catering to needs.
These purchases made on impulse can generate sales volume. It’s quite thrilling. Moreover Bed, Bath and Beyond operates on a warehouse style format providing space compared to retailers. This means they have capacity for purchasing and experimenting with products. In contrast stores like 7-11 or smaller retailers have limited space in comparison. The larger space, at Bed, Bath and Beyond allows for buying opportunities testing out items, which is pretty cool.
Home Depot and Lowe’s are actually another retailer that’s not so hard to sell into
You’d be surprised. A lot of people don’t know this about these guys. As long as you know what words to use and you have a good product, decent product, they’re really good at testing products. A lot of them are actually working online and doing a lot of work online, meaning that they’re putting a lot of stuff on homedepot.com, Lowe’s.com for new products. There’s nothing wrong with that. It’s actually a great way for you to test your product with them. They can bring in another six, seven figures worth of revenue for you. Eventually, if the product sells, it’s a great revenue stream. A lot of times, if you have a new product and you haven’t sold anywhere before, I would definitely check out home Depot and Lowe’s. A lot of my clients have gotten into those stores.
You should take a look at their stories because if you think your product wouldn’t make sense for them, think again. It’s a massive retailer and they’re the riving right now. They are thriving. It does change obviously, but in general, they are doing something right, and people are buying from them.
One thing to note about Home Depot and Lowe’s is that because they do a lot of purchasing online, not necessarily just not in stores, but they tend to test a lot first online.
They work with distributors like CommerceHub, who basically are third-party logistics companies. If you ever decide to go after Home Depot and Lowe’s, a lot of times, if they decide to sell your products online, they’ll actually redirect you to a distributor called CommerceHub, as of now anyways, depending on when you’re watching this video. This is a distributor who will literally charge you a little bit to handle all the imagery and the shipping and the deliverability and all that stuff. They’re basically kind of managing the relationship with the supplier for people like Home Depot and Lowe’s.
The good news about working with, say, a CommerceHub is if they do accept you into their system, they work with other retailers and you could conceivably go after other retailers because you’re already set up in the system. There’s more to say about that and I have other trainings on working with distributors. Definitely take a look at our YouTube channel and our website because we have lots of blogs on this type of stuff. But the essence is Home Depot and Lowe’s a lot of times will start new products online and, when they do, it’s still a good business. You definitely want to know that they’ll be working with a third-party logistics company, which could actually conceivably help you in the long run, as mentioned.
Don’t forget CVS and Office Depot and other retailers like that. If I had a home and housewares product, I would definitely take a look at other retailers that your competitors are not looking into. A lot of people don’t think about CVS for home and housewares product, but they do have a lot of stuff in there. If it makes sense for your product, definitely explore that option. Office Depot as well, tons of home and household products that people don’t even think about. Definitely explore other retailers beyond just the basic ones that people sell into in your category.
Check Out the International Home and Housewares Association
Have you heard of the International Home and Housewares Association? It’s an organization that offers support to people, in our industry. Joining them can provide insights from retailers in this field and it also adds a certain level of prestige. They host an event called the International Home and Housewares Show every year which I highly recommend attending. I’ve had the opportunity to speak at this show before. Its truly impressive.
One of the highlights is their inventors spot, where innovative new products are showcased. If you have an invention it’s definitely worth considering submitting it for display, at the event. The inventors corner is particularly exciting because thats where all the fresh ideas are showcased. So if you have something to offer seize this opportunity!
We provide guidance on strategies, for promoting your products at trade shows aiming to help individuals save money and explore solutions. Additionally we acknowledge that not everyone is comfortable with in person interactions or has the ability to engage in face to face meetings. In general our goal is to offer a range of strategies tailored to circumstances. We understand that life can be hectic for those with children or numerous responsibilities and we are here to demonstrate approaches that accommodate such situations.
Tips and Strategies
If I may share some tips and strategies I highly recommend expanding your scope beyond the retailers you target. It’s important to recognize that during my years as a representative before transitioning into teaching and practicing what I preach I’ve come to understand the significance of testing our information and its effectiveness through our programs for a period of time. My advice would be not to rely on others opinions but instead identify retailers who might not be on your competitors radar. These untapped markets can present opportunities, for growth that your competitors may have overlooked.
Again it’s important to do some research and stay updated with whats happening in the world. It’s crucial to explore markets for your product rather than sticking with your competitors. Look for retailers who have the capacity to purchase your product as landing a deal with a chain can be hugely beneficial, for your business and overall financial performance. For instance you could consider selling your home and housewares product to TJ Maxx. I know some clients who exclusively sell through retailers and make millions of dollars every year.
The world is full of opportunities so it’s essential not to think like everyone. If you’re interested in learning how to do that developing thinking skills seeking support or coaching or even having someone assist you with the work involved I encourage you to take a look at what we’re offering.
We have an upcoming free webinar specifically focused on selling home and housewares products through channels. It lasts for 90 minutes. Is completely free of charge. If you visit retailmba.com/free you can sign up for this session where we will delve into topics such as understanding buyer behavior and effective strategies, for getting your products into stores.Hey there! We’ve got a bunch of stuff for you, including programs and do it yourself options. We also have masterclasses where we’ll provide intense coaching in small groups over a 30 day period. During these classes we’ll give you homework assignments to help you develop your plan.
A big part of what we offer’s strategy. It’s not, about hiring someone to do the work for you. In our business it’s important for you to take responsibility for your product and create the plan so that anyone can sell your product successfully. That’s why many products don’t make it into stores. But don’t worry we teach you how to navigate those challenges. If you’re interested in what we’re doing head over to retailmba.com. You can check out our programs, services, systems, buyer lists testimonials from people who have succeeded without experience or buyer relationships – they’ve. Grown with our help! We really want the success, for you.
By the way I’m Karen Waksman, the founder of Retail MBA. Make sure to subscribe to this channel and keep in touch with us by liking this post!
We have a stream of content being released and we would love to keep you engaged and involved in this industry. It’s a field to be a part of.
Thank you much.
Karen Waksman, RetailMBA.com
Step-by-step training on how to sell to major retailers
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!
