Lowes Suppliers

Lowes Vendor

Lowes Suppliers – How to Sell a Product to Lowes and Become a Lowes Suppliers

Do you have a product that is perfect for Lowes?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on How to sell your product to Lowes and Become a Lowes Suppliers!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Lowes. Hope it helps! 🙂

To Your Success,

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

Here are 4 Easy Ways to Work with Us:

1) Free Training– If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here: https://www.retailmba.com/free

2) Masterclass Intensives– Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

3) Done-for-You Program– If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events– If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Lowes Suppliers - How to Sell a Product to Lowes and Become a Lowes Suppliers

Transcript of This Training…


Lowes Suppliers – How to Sell a Product to Lowes and Become a Lowes Suppliers

In this particular blog, we’re going to talk about getting your product sold at Lowes.

The reason I decided to create this particular blog is because I teach thousands of product companies across the country on the subject of selling to resellers. People with special home or houseware product or hardware products want to talk about Lowes, they want to know how product get into those stores.

Lowes is a massive store. They’re a very niche retailer and they focus on the homes and hardware category. It’s a very competitive place to get your products into. But one thing I’ve noticed that has worked for people in general of any retailer that can support you in your quest to Lowes is when you have a product that is new, interesting and innovative that could fit on the store shelves at Lowes, maybe you have reached out to them but they are not responsive to you,  maybe they’re not answering your call, or they are just saying “no” to you.

Offer A Clip Strip Option

One suggestion that works for people who have new products that are not totally proven yet is to put your product on a clip strip.

Clip strip is a piece of plastic that’s long and you’ll see that they have different products, the same product clip all the way down on this clip strip. It’s basically a kind of display of a product.

I mentioned clip strip because sometimes in Retail stores, the retailers are not willing to put your product on that store because they’ve already planned out their store setting. It’s called the planner gram and they plan out in advance how the store will look and where they’re going to place things. When that happens, and you reach out to a buyer, then the buyer will say “Sorry we’ve already planned out our planner grams, we already set things up, we don’t have room for your products”.  However, one suggestion for you is if your product can’t fit on the clip strip, you can offer that as an option to the retailer. I mentioned that because a clip strip holds in between two shelves. It basically allows you to have a product that doesn’t take up any shelf base because it’s hanging on this clip and your products are hanging down and essentially it’s not taking up any additional room that would force the planner gram not to work out.

If that is a potential option for you, you could essentially put your product in there without disrupting what they’re currently doing. A lot of people don’t mention that to the buyer that they have an option of clip trip version and sometimes the buyer likes that because there’s a little risk – the product is hanging. It’s not in between the shelf but it’s still there and they could still test out your product.

There are a lot of other things you can do to get a product into Lowes or other retailers but I thought this suggestion could be really helpful for you. The trick is that the product needs to be small enough that it would fit on a clip strip but ultimately it is a great opportunity for you to reach retailers. If their objection is  “Sorry we don’t have budget for it or we’ve already planned out our planner gram for the year”. Maybe you can offer them a clip strip option and see if they’re interested in that because again it has much less risk, doesn’t take up shelf space and it’s a great way to test the product.

Anyway, I hope that helps. If you like to learn the exact steps from start to finish on how to get a product into a retailer such as Lowes, please take a look at into my Retail MBA training program the link for that is listed below. It is the most comprehensive course available today on the subject to selling to retailers. Otherwise, I hope this help and please be on the lookout for the additional videos that I created on getting your products into retailers. Thanks so much.



Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Reasons to Sell to Retail Chains! https://www.retailmba.com/how-to-get-your-product-into-stores
  2. Top 10 Tips for Selling into Retail Chains: https://www.retailmba.com/how-to-sell-products-to-stores
  3. Pitching Retail Buyers- What You Need to Know! https://www.retailmba.com/pitching-retail-buyers

Author: Karen Waksman

Karen Waksman, Founder of Retail MBA, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too! Karen Waksman has taught over 10,000+ product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors. Most importantly, Karen’s clients have utilized the Retail MBA time-tested sales formula to get their products into retailers such as Wal-Mart, Best Buy, Home Depot, Lowes, Kroger Grocery Stores, Bed Bath and Beyond, BuyBuyBaby, Groupon and much, much more!