Do you have a product that is perfect for Lowes?
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on How to sell your product to Lowes and Become a Lowes Suppliers!
(For those of you who prefer to read this content, transcripts are included below!)
In this training, I will discuss some of the things to think about when approaching a retailer such as Lowes. Hope it helps! 🙂
To Your Success,
P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Lowes, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S. I would love your feedback and/or comments, so please share below!
Podcast: Download (4:00)
Transcript of This Training…
Lowes Suppliers – How to Sell a Product to Lowes and Become a Lowes Suppliers
In this particular blog, we’re going to talk about getting your product sold at Lowes.
The reason I decided to create this particular blog is because I teach thousands of product companies across the country on the subject of selling to resellers. People with special home or houseware product or hardware products want to talk about Lowes, they want to know how product get into those stores.
Lowes is a massive store. They’re a very niche retailer and they focus on the homes and hardware category. It’s a very competitive place to get your products into. But one thing I’ve noticed that has worked for people in general of any retailer that can support you in your quest to Lowes is when you have a product that is new, interesting and innovative that could fit on the store shelves at Lowes, maybe you have reached out to them but they are not responsive to you, maybe they’re not answering your call, or they are just saying “no” to you.
Offer A Clip Strip Option
One suggestion that works for people who have new products that are not totally proven yet is to put your product on a clip strip.
Clip strip is a piece of plastic that’s long and you’ll see that they have different products, the same product clip all the way down on this clip strip. It’s basically a kind of display of a product.
I mentioned clip strip because sometimes in Retail stores, the retailers are not willing to put your product on that store because they’ve already planned out their store setting. It’s called the planner gram and they plan out in advance how the store will look and where they’re going to place things. When that happens, and you reach out to a buyer, then the buyer will say “Sorry we’ve already planned out our planner grams, we already set things up, we don’t have room for your products”. However, one suggestion for you is if your product can’t fit on the clip strip, you can offer that as an option to the retailer. I mentioned that because a clip strip holds in between two shelves. It basically allows you to have a product that doesn’t take up any shelf base because it’s hanging on this clip and your products are hanging down and essentially it’s not taking up any additional room that would force the planner gram not to work out.
If that is a potential option for you, you could essentially put your product in there without disrupting what they’re currently doing. A lot of people don’t mention that to the buyer that they have an option of clip trip version and sometimes the buyer likes that because there’s a little risk – the product is hanging. It’s not in between the shelf but it’s still there and they could still test out your product.
There are a lot of other things you can do to get a product into Lowes or other retailers but I thought this suggestion could be really helpful for you. The trick is that the product needs to be small enough that it would fit on a clip strip but ultimately it is a great opportunity for you to reach retailers. If their objection is “Sorry we don’t have budget for it or we’ve already planned out our planner gram for the year”. Maybe you can offer them a clip strip option and see if they’re interested in that because again it has much less risk, doesn’t take up shelf space and it’s a great way to test the product.
Anyway, I hope that helps. If you like to learn the exact steps from start to finish on how to get a product into a retailer such as Lowes, please take a look at into my Retail MBA training program the link for that is listed below. It is the most comprehensive course available today on the subject to selling to retailers. Otherwise, I hope this help and please be on the lookout for the additional videos that I created on getting your products into retailers. Thanks so much.