How to Become a Bed Bath Beyond Vendor…A Quick Tip!

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In this short video training, we will discuss the process of getting your products sold at Bed Bath & Beyond. As the founder of Retail MBA, a company that teaches product companies how to sell to retailers, I often receive questions about Bed Bath & Beyond. This retailer is known for being inventor-friendly and constantly stocking new and innovative products. In this article, we will explore some key considerations when approaching Bed Bath & Beyond as a potential retail partner.

Why Bed Bath & Beyond?

Bed Bath & Beyond stands out as a retailer that embraces new and interesting products. They are constantly introducing innovative items to their stores, making it an ideal place for companies with unique offerings. When you walk through a Bed Bath & Beyond store, you’ll notice a wide range of new and intriguing products. This retailer has done an excellent job of supporting and promoting innovative products.

Additionally, Bed Bath & Beyond is an excellent destination for gift items. They offer a diverse selection of cool and interesting gift products, making it more than just a store for bed and bath products. They also sell a variety of consumer electronics and other items. This makes Bed Bath & Beyond a great fit for companies that specialize in innovative products and gift items.

Front-End Products and Impulse Buys

One unique aspect of Bed Bath & Beyond is their focus on front-end products or impulse buys. If you visit one of their stores, you’ll notice that they have a display of interesting products near the front counter. These products are strategically placed to catch the attention of customers who have just made a purchase or are about to make one. These front-end products are known as impulse buys.

Bed Bath & Beyond has a specific buyer who is responsible for selecting and purchasing front-end products. If you have a small, innovative product that can be displayed around the counter area, you should consider reaching out to the front-end buyer at Bed Bath & Beyond. While you may need a display case to showcase your products, this can be a great opportunity to sell your items in volume.

The Retail MBA Program

If you’re interested in learning more about the exact steps to get your products into retailers like Bed Bath & Beyond, I recommend checking out my Retail MBA program. This comprehensive training course provides a step-by-step guide on how to approach retailers, including Bed Bath & Beyond. You can find a link to the program below.


Bed Bath & Beyond is a retailer that welcomes new and innovative products. They offer a wide range of items beyond just bed and bath products, making it a great fit for companies with unique offerings. The front-end products and impulse buys at Bed Bath & Beyond present an opportunity for small, innovative products to be showcased and sold in volume. If you’re interested in getting your products into Bed Bath & Beyond, consider reaching out to the front-end buyer and exploring the resources available in the Retail MBA program.

Thank you for reading this article. I hope you found value in the information shared. Stay tuned for more training videos and articles on different retailers and how to get your products into their stores. If you have any questions or need further assistance, please don’t hesitate to reach out. Good luck with your retail endeavors!

how to become a bed bath & beyond vendor

10 Tips on Selling into Bed Bath and Beyond and Becoming a Bed Bath and Beyond Vendor

Selling into retail chains can be a daunting task, but with the right preparation and knowledge, it is possible to get your product into major stores. In this article, we will discuss the top 10 tips for getting your product into retail chains.

Major Retail Buyers are Looking for You at Bed Bath and Beyond

Most people don’t realize how important it is for a major retail buyer to buy new and interesting innovation. It’s a huge part of their purchasing strategy. At the end of the day, major retailers are dealing with a tremendous amount of competition and their customers are finicky and they want the next best, new, cool thing in the store. The retail buyers know this, they are always looking for new products. This is the best time ever to get your products into a chain store. You just need to understand how to prepare your product in order to get the buyer to buy.

You Don’t Have to be a Big Company to Sell to Bed Bath and Beyond

In fact, most of the companies that I have represented over the years have only been small start-ups. It’s really true that the buyers care more about finding the right product than they do about the size of your company. If you have a great product that they believe will generate revenue for their company, trust me, they will care about that more than anything.

They don’t care as to whether or not you’re a big company or small, they just want to make sure that you’re set up properly to be able to ship products to them.

Packaging is Essential to Your Success at Bed Bath and Beyond

If I can give you any advice on selling to major retailers, it’s that you should always spend more time, money and effort on packaging. The reason is that when you walk into a store you’re not looking at your product, you’re looking at the product in its packaging. People are not going to buy your product just on the product alone; packaging really does matter. So a person needs to make sure that whatever product that they have that their packaging is on point, because ultimately a buyer is going to pay attention to that because they know the packaging drives sales. And that’s what matters to buyers. So packaging is absolutely essential to your success.

You Must Do the Necessary Homework and Research to Help You Win!

Most people don’t realize how much information is available to them by simply walking into a store and checking out product aisle. The truth is that you can find out exactly about what a buyer wants to purchase, simply by looking at what they put on their store shelves. A store shelf will tell you what the retail price should be, what your packaging should look like and everything. I mean, if you think about it from a buyer’s perspective, they said yes to one of your competitors. Which means that they purchased your competitor’s products which are currently on the store’s shelves which means that the buyer likes that product the way that it is: they like the pricing, they like the packaging, they like the way that it’s set up. And just by simply going into a store and doing the necessary homework and research, you can ultimately learn how to get your products into stores.

Avoid Vendor Departments

Really what that means is, that you should avoid contacting the front desk of a chain store and asking how you should get your products into their stores. Basically you should avoid doing what everybody else does, which is filling out the forms that they provide you online. So if you call a major retailer and you try to get your products to the stores, most people call the front desk, and the front desk redirects them to a department, either a place on their website or an 800 number or something.

And they ask you to fill out a bunch of forms and submit your products to them. I think that is the worst way to get your products into stores because you cannot differentiate yourself; you’re doing what everybody else does and you basically leave it up to fate and whoever is processing stuff online, to determine whether or not your products should get into stores. What retailer professionals do, they contact the buyers directly, which is what I teach people. And I teach you what to say to buyers to ultimately get them to buy, but tip number 5 is, avoid vendor departments and go directly to the buyers. Don’t follow protocol, don’t go after chasers? 4:34 by calling the front desk and filling out forms. There are other ways to get your products into stores.

Find the Right Buyer’s Name and Contact Information

Most people don’t realize that there are places that you can go to, to get a buyer’s contact information and ultimately figure out which buyer is responsible for your product type. So there are companies, to give you an example, there’s a company called, and they actually sell lists of buyer’s names. That’s one example. I actually have a full tutorial on this in my program. And when you look at their contact information, you’ll see what the buyer is responsible for buying.

So if you have a consumer or store product, you can find the specific buyer that will buy your product and there are companies out there who actually sell that content that you can use and it’s very important that you find the right buyer for your product type. Again I cover of all in detail in my program, but it’s important to note.

Make Nice with the Assistant Buyers

What does this mean? Well most people don’t realize that buyers usually start their career as an assistant buyer. And basically what they mean is that assistant buyers become buyers very soon. So all buyers start as assistants and then they eventually become buyers and most people treat assistant buyers as basically secretaries; people who are assistants and so forth. But I think it’s a very, very bad idea because assistant buyers will be buyers soon and ultimately if you’re nice to those assistant buyers, you will ultimately be able to get your products into stores. You have no idea how many times I’ve gotten a product into a store, because I was nice to that assistant buyer. I was different to them than everybody else because I knew how valuable they could be in the long run because I knew that they would ultimately become a buyer for that product type. And so I’m always nice to the assistant buyer and that’s something to consider as well.

Explore Vendor Day

So what’s vendor day? Vendor day is a day of the week, the month or the year where a buyer enables vendors – potential vendors, people who have products – to come to their corporate office and basically pitch them. It’s one day where the buyer actually goes and enables maybe 10 vendors in one day to go and essentially pitch their wares. You usually have 15-30 minutes with that buyer and it’s your time to shine and ‘wow’ them. And so that is vendor day. Buyers do this all the time because they are constantly looking for new products.

So anyways, I think it’s very important that you know that vendor day is one great way of getting in front of a chain store buyer. Now personally I have a whole lot of other ways to get products into stores and it’s definitely not related to vendor day because I like to have one on one meetings with buyers; I don’t like my competitors there on the same day as me. So I’m always going to try to get that buyer alone, but if there’s no other way of getting a product into a store, I will ultimately go through vendor day.

And to give you a quick tip on how you can do that (how you can get a meeting with that buyer for that vendor day), simply call their assistant and say ‘I would like to be a part of your next vendor day.’ So their assistant buyer can help you get a meeting with that buyer on vendor day. So that’s something to consider, but again, there are so many other ways to get products into stores and I usually use vendor day as my last approach, but it’s definitely a way of getting in front of a meeting with a buyer. And again, it’s like 15 minutes you have and then back to back – zip – and that buyer is meeting with vendors all day and ultimately if they like your product, they will potentially buy your product but that’s what vendor day is and it’s something to know.

It’s a Numbers Game

I can’t even tell you how many students of mine who have called me after they started going after chain stores and they just don’t realize how many retailers they have to go after in order to get that one hit. And the thing about selling to retailers is that you just need one chain store to say yes to your product; put it into their store, to have the product to sell during a test, to ultimately get your whole business to change. One major retail order – successful retail order – can change your business completely. And so it is a numbers game; you have to contact a lot of these chain store ’cause you’re going to get a lot of no’s; it’s a part of selling to chain stores, but ultimately the good news is, is that you only need some chain store buyer to buy your product and it to be successful in order for you to succeed.

So just know that it’s a numbers game and that you should never give up and that you will ultimately, if you believe in your product, can get your product to the stores and I teach you exactly what to do to get products into stores, but just know that it’s absolutely a numbers game – meaning that you have to contact a lot of different chain stores and ultimately all you really need though is that one shot and people get that one shot and that’s where their lives change. And that’s why I think it’s so cool to sell to chain stores.

Just Don’t Give Up

I know that it seems overwhelming, the concept of selling your products to the major retailers, but I’m telling you it’s not that complicated, it just takes time and effort and focus and desire. If you really believe that your product should be in stores, you don’t give up, you continue and you ultimately get your products into stores. I’ve had students who reach out to tons of buyers, it’s very discouraging and frustrating and then one day, they get that ‘yes’ and their whole lives are changed and it was so worth the journey. So if I could give you any advice, it’s don’t give up.


Step-by-step training on how to sell to major retailers

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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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Bed Bath and Beyond Vendor - How to Sell to Bed Bath and Beyond Stores