Home Depot Suppliers…A Quick Tip!
Home Depot Suppliers
Do you have a product that’s perfect for Home Depot?
How would you like to get your product into their stores? Watch the video above for some quick tips and strategies on how to make this happen!
Please note, EVERY retail chain store has little quirks like this…and from experience I know what most of those quirks are!
On top of that, if you want to maximize your chances of selling to retailers such as Home Depot, you really need to know…
- How to find the buyers contact information
- How to get a meeting with that buyer
- And then how to pitch them
I’ve covered all of this in a training series that I’m offering for FREE right now…so sign up in the box to the left and I’ll start walking you step by step through the rest of the process!
To Your Success,
About the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.
Hey everyone, this is Karen Waksman, founder of Retail MBA and today I want to talk about becoming a Home Depot supplier. Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and one of the questions that comes up all the time is, “How do I get my products into a retailer such as Home Depot?” And so I really wanted to take a minute to give you some value and to support you in your quest of getting your products in the stores.
So, let’s talk about Home Depot. Well, first of all- the reason people are interested in that store is because they have over two thousand stores that they are responsible for. So, this is a retailer that has tremendous buying power and you obviously want to get your product in front of that many people, especially if you have a hardware product or a garden product or whatever related to a kind of home improvement-type products people want to sell to Home Depot. So, let’s talk about one thing that I give you as a suggestion to support you in your quest of getting to that store.
Now, what happens with a retailer such as Home Depot is that they typically have a corporate buying office where one buyer buys products for that particular retailer. So, for instance, if you have like a home improvement tool, or something like that, you can find a buyer that would buy that product for all of the Home Depot Stores so there is usually one corporate buyer who buys for that particular- for all of their stores. But Home Depot is a little bit different; they also have the ability to buy on a local level.
Now, this is really interesting for some of you who are just getting started and are maybe having some challenges getting into the big stores and also for those of you who are reaching out to these retailers and maybe you’re having some challenges, working with Home Depot can really make a big difference for you. If you’re getting stuck somewhere, this strategy can really support you. So, Home Depot has kind of evolved into allowing store managers to buy products on a local level. So, what that means for you is that you can conceivably sell your product to just one Home Depot store and not all two thousand of them.
So again, why is that interesting to you? Well, if you have a product and you don’t necessarily have the financial means to go after major retailers such as the home Depot right now; because you are worried about the volume that they’re going to be handling and so forth, if a retailer has a local buying program, that means that you could conceivably just sell to one particular store. And that means… although they buy a smaller quantity which could be great for you, depending on your product or where you’re at in the process especially for a small company. So… that’s awesome but the other thing is that you could tell people, “Hey, I’ve sold into Home Depot…” but you personally know that you’re selling this product on a local level.
Essentially what it really means is that if you are trying to get into Home Depot and you can’t get in front of the corporate buying office to actually sell that product to them, consider reaching out to the store manager at your local Home Depot and letting them know about your product. Just sincerely go, bring your product with you, drive your car to a Home Depot, talk to the local store manager and say, “Hey, do you have a local buying program for this particular Home Depot?” And a lot of times, they’ll say yes and then you can work accordingly to try and get your product in that particular store.
It’s just a really great way to get started with a new product and to support yourself but while having this big brand name of having people know that you sold into Home Depot but not, maybe, selling to all of their stores. You can start out small and the cool thing is if you do well with that Home Depot product at that particular store, you can go and drive to other Home Depots, sell to those stores and then ultimate build your brand that way, show proof of sales and then I guarantee at that point, if it does well, you can actually sell to Home Depot corporate and really grow your brand. So this is supportive in so many ways, especially for a small company or just a company really just trying to grow their business.
Anyways, there are so many other things to know about selling at Home Depot, so if you’re interested in learning more, please take a look at the link below; my website is retailmba.com. Essentially, we have a training program that supports people on how exactly to get into a retailer such as Home Depot. So, if you want to learn more, please take a look at our training program because we’re there to support you.