Do you have a product that’s perfect for Home Depot?
How would you like to get your product into their stores? Watch the video above for some quick tips and strategies on how to make this happen!
Please note, EVERY retail chain store has little quirks like this…and from experience I know what most of those quirks are!
On top of that, if you want to maximize your chances of selling to retailers such as Home Depot, you really need to know…
- How to find the buyers contact information
- How to get a meeting with that buyer
- And then how to pitch them
Learn everything you need to know to become a Home Depot Supplier
Hey everyone, this is Karen Waksman, founder of Retail MBA and today I want to talk about becoming a Home Depot supplier. Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and one of the questions that comes up all the time is,
“How do I get my products into a retailer such as Home Depot?”
And so I really wanted to take a minute to give you some value and to support you in your quest of getting your products in the stores.
There are many advantages when you become a Home Depot supplier
So, let’s talk about Home Depot. Well, first of all- the reason people are interested in that store is because they have over two thousand stores that they are responsible for. So, this is a retailer that has tremendous buying power and you obviously want to get your product in front of that many people, especially if you have a hardware product or a garden product or whatever related to a kind of home improvement-type products people want to sell to Home Depot. So, let’s talk about one thing that I give you as a suggestion to support you in your quest of getting to that store.
It’s a little tricky to sell to Home Depot
Now, what happens with a retailer such as Home Depot is that they typically have a corporate buying office where one buyer buys products for that particular retailer. So, for instance, if you have like a home improvement tool, or something like that, you can find a buyer that would buy that product for all of the Home Depot Stores so there is usually one corporate buyer who buys for that particular- for all of their stores. But Home Depot is a little bit different; they also have the ability to buy on a local level.
Why you should be selling to Home Depot
Now, this is really interesting for some of you who are just getting started and are maybe having some challenges getting into the big stores and also for those of you who are reaching out to these retailers and maybe you’re having some challenges, working with Home Depot can really make a big difference for you. If you’re getting stuck somewhere, this strategy can really support you. So, Home Depot has kind of evolved into allowing store managers to buy products on a local level. So, what that means for you is that you can conceivably sell your product to just one Home Depot store and not all two thousand of them.
Once you become a Home Depot supplier they will buy different types of products from you
So again, why is that interesting to you? Well, if you have a product and you don’t necessarily have the financial means to go after major retailers such as the home Depot right now; because you are worried about the volume that they’re going to be handling and so forth, if a retailer has a local buying program, that means that you could conceivably just sell to one particular store. And that means… although they buy a smaller quantity which could be great for you, depending on your product or where you’re at in the process especially for a small company. So… that’s awesome but the other thing is that you could tell people,
“Hey, I’ve sold into Home Depot…”
but you personally know that you’re selling this product on a local level.
How to get your products into Home Depot local retail stores & become a Home Depot vendor
Essentially what it really means is that if you are trying to get into Home Depot and you can’t get in front of the corporate buying office to actually sell that product to them, consider reaching out to the store manager at your local Home Depot and letting them know about your product. Just sincerely go, bring your product with you, drive your car to a Home Depot, talk to the local store manager and say, “Hey, do you have a local buying program for this particular Home Depot?” And a lot of times, they’ll say yes and then you can work accordingly to try and get your product in that particular store.
Learn how to approach, pitch & sell to Home Depot stores
It’s just a really great way to get started with a new product and to support yourself but while having this big brand name of having people know that you have sold to Home Depot but not, maybe, selling to all of their stores. You can start out small and the cool thing is if you do well with that Home Depot product at that particular store, you can go and drive to other Home Depots, sell to those stores and then ultimate build your brand that way, show proof of sales and then I guarantee at that point, if it does well, you can actually sell to Home Depot corporate and really grow your brand. So this is supportive in so many ways, especially for a small company or just a company really just trying to grow their business.
Learn more ways to sell to Home Depot stores?
Anyways, there are so many other things to know about selling at Home Depot, so if you’re interested in learning more, please take a look at the link below; my website is retailmba.com. Essentially, we have a training program that supports people on how exactly to get into a retailer such as Home Depot. So, if you want to learn more, please take a look at our training program because we’re there to support you.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
Here are 4 Easy Ways to Work with Us:
1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com
2) Masterclass Intensives – Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass
3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done
4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA!
We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com
Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!