Empava Success Story – Retail MBA Brands

Empava Success Story – Retail MBA Review – He Got His Products into Walmart, Home Depot, Lowes, Best Buy and More!

Empava Success Story – Retail MBA Brands

We just want to congratulate and spotlight our Empava Stove Top Client. They got their products into Walmart, Wayfair, Home Depot, Lowes, Sears, Best Buy and More. Wow! The video above shows what their product is and does!

We met Empava at one of our recent events. They had been selling online and really wanted to scale into the biggest retail chains.

We walked them through exactly how to contact buyers correctly and what to say to them to get them to buy and success occurred shortly after. Yippee! 

We couldn’t be prouder of you Ricky! 

When you came to our event with your large stove top product in packaging, we knew you were serious about your product. As it’s a very heavy item. And you were really ready to take your business to the next level.

In such a short period of time, you have excelled. Congrats! Go, go, go! Who’s next?! 🙂

Watch the short video on Empava’s success listed above because it’s fun to watch other people’s product successes!

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free



BH Photo Video – How to Sell to B&H Photo Video and Become a B&H Photo Video Vendor

BH Photo Video Vendor – How to Sell to B&H Photo Video and Become a B&H Photo Video Vendor. A Few Quick Tips and Strategies to Support!

BH Photo Video Vendor – How to Sell to B&H Photo Video and Become a B&H Photo Video Vendor!

Do you have a product perfect for B&H Photo Video? 

If your product is ideally suited for this retailer, check out our new training video on some quick tips and strategies on ‘B&H Photo Video – How to Sell to  B&H Photo Video Vendor and Become a B&H Photo Video Vendor.’

This is a massive retail chain that can scale your business exponentially! 

Just click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores or Major Online Retail Outlets in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

 

Transcript for ” B&H Photo Video – How to Sell to  B&H Photo Video and Become a  B&H Photo Video Vendor.” 

 

Karen Waksman, founder of Retail MBA. And today I want to talk about BH Photo and Video. This is a retailer. And the reason I decided to create this training, which sounds strange that I would create a video around a camera store. But there’s some cool things about this retailer that I really want to mention. And it can be a great resource for a lot of you who don’t have camera products, but you might actually want to get your products into that retailer. So let’s talk about BH Photo and Video.

So first of all, they do have retail stores, but they’re mostly online. And the reason why I mention that is because if I’m mentioning this retailer, it means that they probably have a really interesting footprint online because I try to tend to work on the things that will make people the biggest amount of money. And so I focus on retailers that can do that. So BH Photo and Video basically started out as a camera store. But their online site has actually turned into lots of things. I mean, they sell TVs, they sells all sorts of things.

Now, why did I create a video around this? Number one is because they’ve done a really good job online selling products. And now they are like the top 10, at least as of recently, obviously things changed, retailer online. They’re doing phenomenal in terms of, maybe not retailer, but like website based people coming to their site. They are like a top 10 on Alexa, as of now. They did phenomenally well. And so that just means a lot of people are going to their site. So for me, all I care about is sharing information about retailers that make money or could make money. And really that just means that they can get you in front of a lot of people.

So if you have a physical product and you’re trying to create a list of retailers to go after, consider BH Photo and Video, if it makes sense for your products. So go to their website and take a look at the different products that they have, and you’ll see, it’s not cameras and see whether or not your product can fit. So if you have any sort of consumer electronics or any sort of other things, they might actually be selling it. And so then you want to follow protocol and reach out to retailers and the buyers and so forth and go get your product into that retailer. A lot of times, because a lot of your competitors aren’t even thinking about BH Photo and Video. So I always like that, right? If no one else is reaching out to that retailer, that means that there’s more opportunity for me.

So maybe if I have some obscure product that maybe isn’t exactly what they’re selling today, that actually could be okay for me to get into their stores. The other thing is, is that, a lot of people will know about your product because you put it on their website and you’re getting them interested and so forth. Now how you actually get BH Photo and Video to put your product on their site is a whole other conversation. If you want to learn more about how to do that, you can go to my website, retailmba.com. I actually have a free video training that you can just put your email in. And it’s a six part training series on how to go after retailers like BH Photo and Video. Definitely explore that.

If you want to like go after retail stores and get them in the stores in a week, you should definitely go check out my Retail MBA website, because I also have a full training program that in a weekend will walk you through everything you ever want to know about getting your products into stores. And again, that’s my Retail MBA training program. And you can see both of the stuff at retailmba.com.

Either way, I hope this provided value for you. Put them on your list, great opportunity. They’re doing phenomenal online. And anytime a retailer is focused online, it means that they’re speedy. They’re willing to test new products. If you have great pictures of your product and so forth, they’d be more inclined to explore your product and so forth. And so definitely a retailer to put on your list. Who knew a camera store turned powerful? Anyways, this is Karen Waksman, Retail MBA. And please be on the look out for the additional videos that I create. Thanks so much.

 
 

How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

New Training on How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

New Training on How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

Do you have a product perfect for U.S. Retailers such as Macys, Home Depot, Walmart, CVS, Kroger Stores, etc?

And are you nervous about selling to them because you feel like you don’t have enough data? 

Not to worry! Here are 5 tips and suggestions that no one ever discusses to help you get started today with chain stores. Click on the link to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcription for How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

Transcript – How to Sell Your Products to Stores – 5 Things No One Tells You

Hey everyone, this is Karen Waksman, founder of Retail MBA. Today, I want to talk about the five things no one ever tells you about selling into retail chains. So if you have a great physical product that you think should be on the shelves of say, Home Depot, Macy’s, Kroger Grocery Store, Walmart, CVS, whatever it is for you, this little training will walk you through the five things no one ever tells you about when selling to retail chains. So let’s talk about those five things.

First thing is you want to definitely walk the stores before you talk to a buyer. What does that mean? So say you want to sell to CVS. What’s going to happen is, you’re going to reach out to CVS in a very particular way, and hopefully get her interested in your product, but in that conversation, she’s going to ask you some very specific things. Especially if you have a physical buyer meeting, or she’s having some discussions about your particular product, she’s going to ask you which store you went to. This is for all retail chains. The buyers really want to double-check that you went to their stores, took a look around, and really studied what they’re doing, because she’s going to ask you when you went, which store, what you thought, what was missing and so forth.

The reason she’s doing that, is because she’s so tired of people just trying to sell her stuff, and you never even take a look at the stores or paid attention, or spent a lot of time trying to figure out how it could help her, versus only her buying products from you. She is dealing with people all over the globe contacting her all the time, and when you don’t walk her stores, it offends her. So there have been times where I literally couldn’t go to a store, because maybe the store wasn’t anywhere where I was living, and I would do anything to review those stores right before the meeting. I’d fly in early, whatever it took, because I knew she was going to ask that question.

You just want to honor that buyer, and what you’re looking for really is, okay, why would I put my your product into our stores? And you saw what was there, so give her some insights on what you thought, and so forth. It really will make all the difference for you. It sounds so simple, but so many people just say, “Yeah, yeah, I’ve been to a CVS in the past,” but really, it will make the difference between you getting that chain store order, because she’s going to dig a little bit, and you just can’t lie about it. She’s really going to push a little hard, most of the time. I mean, obviously there’s the exception to the rule, but you get my point.

The next thing is that people never tell you about selling to chain stores, is that you want to check out their resource center. So what happens is, when you’re reaching out and interacting with the buyer, she’s going to need you to have very specific things done before she can buy from you. Right? Makes sense. Like if you sell on Amazon, there’s X number of things that you have to do to put into place, before you can sell on Amazon. The same thing with chain stores, they have a whole system of things that they need to get done, before they can even place you in their stores, or online, and so forth. You need packaging, you need pricing, you need certain things set up, you also need liability insurance. There’s very specific things. It makes sense, right?

So one of the things you can do to help yourself, if you ever interact with a buyer, is before that meeting, you want to ensure that you checked out their vendor portal, so their resource center, essentially. What that means is go to Google, type in “Walmart vendor,” or “Macy’s vendor,” whatever it is, and essentially, take a look at the link that it sends you to, because it’s usually list a whole slew of requirements that they’re looking for, and they’re actually telling you some of the stuff that they need help with. They’re not going to give you specifics on a lot of other stuff, but the core basics, certain software you’re going to need, whatever it is they listed on their website.

Now, if you can start working on that list, that will really help you a lot with buyers, because she can’t buy from you until you set that stuff up. A lot of times people are like, “Well, I’ll reach out to the buyer, see if she’s interested, and then I’ll go for it.” Well, that kind of backfires a lot, because you’re wasting her time, and yours. If you’re going to go after stores, you want to do the prep work in advance. There’s obviously more to do with preparing for chain stores, but that’s a really, really solid start, checking out their resource guide.

The next thing is that you definitely want to make sure that you understand that just because you submitted your product and they reject you, it doesn’t mean that they’re always not interested in your product. It might have just been the time of the year, the date, the mood she was in, whatever, she might’ve gotten in trouble with her boss. There’s a million reasons why she would’ve rejected your product. And the reason I say that is, because I’ve seen some of the greatest products not get into chain stores, and most of the time, it’s some simple tweak that could’ve changed that person’s life, but they took it so personally, and they took it so seriously that when the buyer said no, they kind of ran away. They realized that people weren’t interested in their product, and they moved on, and that really isn’t the way to work with retailers.

You really want to honor them by making sure that you are going back and checking in again, because one thing people don’t realize, is that buyers change jobs all the time with chain stores. So what does that mean? Buyers change jobs every six months or a year, or around there. There’s a whole other video training in our YouTube channel that explains that in detail, but just know that a buyer changes jobs consistently, and so if that buyer said no to you, maybe six months down the line, she might not be there anymore. So just don’t give up, and don’t take it so personally, if she’s rejecting you. So this is really common silliness that people are going through, where they’re just kind of running away from retail, because they think that they’re over. It’s seriously, most of the time, a slight tweak to change your life for the better.

Another thing that I’m realizing over the years, is that you need to make sure that you are interacting with buyers correctly, and a lot of people don’t understand that. This kind of feeds into what we just talked about, which is the buyers reject often, and that slight tweak. Well, in the general case of what people don’t tell you, it’s that retailers actually have their own language, and their language means that if you can share with them what is interesting about your product in a very specific way, they will actually hear you, and if you don’t, if you talk about things that don’t matter to them, they literally, their brain will turn off and they’re not going to pay attention. It sounds so silly and stupid, but you’ve got to learn how to pitch to them correctly.

I have seen people spray and pray, where they buy lists of buyers, contacts, reach out just to see what happens, “Oh, I have enough sales experience in this world, but maybe not retail, but I’m good at this,” and then they get slaughtered by retail. It’s not because it’s hard, it’s not because it’s complicated to sell in the stores, it’s just literally a specific language. I learned this the hard way. When I first got started selling to chain stores back in the early 2000s, I thought I was cool. I had years of sales experience. I knew I could sell to anybody, but when I got to retail, man, they just did not hear anything I had to say, until I really understood who they were and what they wanted, and spoke to them deliberately in a specific way about my particular product I was trying to sell to them.

I literally wasn’t getting anywhere, and that’s when I started teaching people how to get products in the stores. Once I realized the verbiage that mattered to a buyer that ultimately got them to buy, that communication was so important to them, it was literally like I was saying the same thing in my mind, but in their mind, it was completely different. So anyways, get some support, get some coaching, get some help, because again, one chain store order can mean millions of dollars to your business and your bottom line. It behooves you to spend a little bit of time understanding their process and what they care about, to ultimately make that kind of money. And again, I’ve seen the worst products get into stores, I’ve seen the best products not get into stores. It’s not always about your product, it’s about how you can convince them that your product should be on store shelves. And I’ve seen a lot of stuff, and trust me, you can, a lot of times, get a buyer to pay attention to your product, if you’re willing to work at it a little bit. So anyway, that’s something to consider.

The final thing is that if you think someone will love your product as much as you do, you are kind of incorrect. What that means is a lot of times, you guys are bum rushing manufacturers reps, and sales reps, and people to go do the work for you. You want them to go sell, you just want someone else to do it. You’re the business owner, you’re whatever, you’re busy. You don’t want to do the work, I totally get you. The problem with that is that in the rep world, in the retail world, what happens is, is that people don’t care about your business as much as you do, and sometimes it takes a little while to open up that first account in chain stores.

Now, once you open up that first account, like say, Home Depot, whatever it is, then all of a sudden, it becomes so much easier, and it’s that first account, because what happens in the retail space, is the buyers are checking each other out and seeing what they’re buying, and so forth. So they might reject you just based on the fact that you’ve never sold to chain stores before, so you’ve got to work at it a little bit, and get them interested in your product line, someone to say yes to you, and then you go back to the other retailers, and it’s the weirdest industry, they would love to know that you sold your product to their competitors. It actually is a weird thing in this space. A lot of times they really, really want to know that you’ve actually had sales in retail.

Now, you have to start somewhere, and the reps will play around with it a little bit, but if it’s not selling right away, they’re not going to do anything for you, which is why people come to me two years later, a lot of times, when reps didn’t get them anywhere, and they had to figure out how to do the work themselves. So my point is, is that again, educate yourself, understand what’s going on in this space. Maybe help yourself out by opening up one account, and then handing the business over to somebody else, or just don’t have the expectation on day one that these reps are going to rock out, and you’re just going to crush it on day one.

They need to open up that first account, and you really need to do your due diligence on the rep that you’re working with, to ensure that they’re going to do good work for you, and so forth. And so, sometimes people just go for it, grab whoever says that they’re a professional, and then bad things happen, because they didn’t understand the space, they didn’t understand who they hired, and they delay their sales and stuff like that.

And there’s so many little things to discuss there, but anyways, I hope that provided value for you. If you want to learn the exact steps on how to approach, pitch, and sell to retailers, take a look at our webinar that’s coming up. It’s on how to sell your products to big box retail chains, the link to that is listed below. You can also take a look at retailmba.com/free to get more information, to get access to that webinar. We have a replay option as well, but basically, it’s 90 minutes, it’s free, and you can learn in detail how to get your products into stores. It’s really, really powerful stuff, so take a look at that. Otherwise, if you liked this information, please comment below and/or like, subscribe. Keep in touch with us. We are constantly adding new information. This is Karen Waksman, Retail MBA. Thanks so much for your time.

Ecommerce Versus Retail and What You Need to Know!

eCommerce vs. Retail – Find out what you need to know in this short video training!

eCommerce vs. Retail – Find out what you need to know in this short video training!

A lot of business people are selling online and on eCommerce platforms. They work hard to sell their products on Amazon.com for instance because they think that it’s the only best way to get their products out there. When in fact close to 90% of all consumer products are still sold just in brick and mortar stores alone (as per the U.S. Census Bureau 2019)! Wow!

So while eCommerce strategies are great, the reality is that eCommerce is not the only way to sell a physical product. Not even close! So it’s not actually true that eCommerce marketing is all that’s left as an option for entrepreneurs like most people think.

Brick and mortar store sales are still very much alive today. In fact, the majority of products are still being sold in physical stores and a lot of business people that have already reached out to retail chain stores have earned a tremendous amount of revenue! So don’t ignore retail!! It’s an incredible opportunity for you.

Several ecommerce marketing companies will tell you to stick to online selling only. But by diversifying your efforts, you can get more sales for your physical product business. To learn more about what I’m talking about, go ahead and check out my new video called eCommerce vs. retail.

(For those of you who prefer to read this content, transcription
is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Retail chain Stores in a Fraction of the Time? Check out our Retail MBA Training and Coaching System! This program helps people get their products into chain stores by walking them through exactly how to approach, pitch and sell to retail chains – like the chain store experts!! Get started now by clicking here: https://retailmbabrands.com

Transcript For Video Listed Here…

So let’s talk about ecommerce vs retail. I meet a lot of
people in my business who strictly sell on ecommerce channels. They sell on
their websites, they sell on Amazon, and they do social media campaigns and
really work hard online.

And the reason they do that is because sometimes it just
makes more sense for them and they understand ecommerce better. Sometimes it’s
because it’s just quick to throw up a product on Amazon and so forth.

But sometimes it’s because they believe that retail is no
longer going to be in existence in a very short period of time, and they’ve
heard about all the opportunities and all the things that are happening with
retailers and how they’re closing shop and so forth. And they think that Amazon
is taking over while retail is shrinking. So they assume that staying on
ecommerce makes the most amount of sense.

Well, I’m here to tell you that over 90 percent of all
products are still currently being sold in brick and mortar stores. Yes, over
90 percent. Now, this will slowly change. But I’m here to tell you that at the
time when everybody’s thinking that retail is down and under, there’s people
who are making multimillion dollar deals with just one retail chain store.

So, I’m going to share with you that because of the fact
that I’ve been teaching people how to get their products to retail chain for
almost a decade now and I’ve been selling retail myself for almost two decades,
I can wholeheartedly say that retail is not going anywhere and this is the
perfect time for a person with a physical product to get their products in
retail chains.

Retailers are literally just changing how they are doing
things. They are leveraging their ecommerce sites to grow sales, to compete
with the online market and so forth. However, retailers are definitely
utilizing their physical stores in many new ways and you’ll be seeing a lot of
evolution in retail that is definitely not going away. At least anytime soon. And
so please, don’t shrink your revenue opportunity simply because you’re hearing
rumors.

Anyway, if you’d like to learn exactly how to approach,
pitch, and sell to retail chains like Walmart, Macy’s, CBS, Kroger’s Grocery
Store, GNC, or whatever it is, I highly recommend exploring our website
retailmba.com. We have a bunch of free contents on exactly how to reach out to
retailers if you don’t know how. We also teach strategies for those of you who
have already been selling to retailers and want to grow your business.

All you have to do is go to retailmba.com and sign up for some of our free contents. And or take a look at our next upcoming live event to our training systems and our coaching programs. We’d love to help you learn more about how to get your products in stores. One chain store order can make you millions and millions of dollars. I have clients who just sell to one retailer and sell on their websites and through Amazon channels. They are diversifying their efforts and making a ton of money and I wish that for you.  

Target Stores Vendor – How to Sell to Target Stores and Become a Target Stores Vendor

New Training on Becoming a Target Stores Vendor – How to Sell to Target and Become an Target Stores Vendor!

Target Stores Vendor – How to Sell to Target Stores and Become a Target Stores Vendor

Do you have a product that’s perfect for Target Stores? If so, you will absolutely love my new training video on “How to sell a product to Target Stores and Become a Target Stores Vendor!”

In this training, I walk through some of the things to think about when approaching a retailer such as Target Stores. Hope it helps!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Target Stores in a Fraction of the Time? Check out our New Automation Tool that Get’s Your Product in Front of Target Store Buyers NOW with a paint-by-numbers approach that converts! No Experience Required! Click HERE to Learn More! https://www.retailmbabrands.com/target-stores. One Target Stores Buyer can purchase Millions of Dollars worth of Merchandise.

Transcript For Video Listed Here…

Target Stores Vendor – Let’s talk about selling your product to Target stores. Target is one of the most massive discount stores on the planet. They have over 1,850 stores they’re responsible for currently. And their stores are huge. They have over 135 square feet per store on average, sometimes larger if they have Super Targets and so forth.

And basically, the reason why people love working with Target is because they buy so many different products, right? And they sell so many different types of products. They sell bedding, they sell toys, they sell food in some of the stores, they sell everything from accessories and jewelry, you name it, they sell that product. So one of the things that I can tell you about Target and working with them is that, because they have a large space and they have a lot of room to put products in, that means they actually have the ability to test a lot more products because of the fact that they have these large spaces.

When you’re dealing with retailers like GNC, they have very, very small stores. So their stores are limited. So they can’t put that many products in there. And so, they’re really, really difficult to get your product in there and so forth, because someone really has to go to bring another product in and so forth. But with Target they have larger stores, they have more opportunities, and they’re varietal in the types of products that they have. So one reason you want to sell to them and one thing to think about is the fact that, even if you’re selling a consumer electronics product, definitely want to consider a retailer like Target because they have room for growth and expansion and so forth.

Another thing I can say about Target is that they are kind of finicky in that they basically just changed their way of working. Before, you actually had a phone number that you could call a buyer and so forth, and it was not that difficult to reach out to them. Most other retailers, if you wanted to reach out to them, one way you can do it is you could send them an email or you can call them and so forth and say very specific things and get them interested in your product. But Target, they actually shut it down so you can’t call them anymore. And so, they literally just send you to some voicemail.

So it’s a little trickier to work with Target. And they probably did that on purpose. They’re probably getting inundated with lots of people reaching out to them and so forth. It doesn’t mean that you can’t get into that stores, it just means it’s very unique to Target in that they’re not actually being easily presentable and so forth to suppliers.

That does not mean that I think you should go and pitch your product to them through their vendor websites. I have other ways of teaching how to get into stores and so forth. But please note, Target’s a little bit trickier to sell to, only because they cut out a lot of the communication that other retailers have available to you.

Now, one good thing about Target, there’s very many things, is that they don’t usually typically just buy one product. They give you a little section of the store. It’s not for all product types and categories, but a lot of times, like say you want to sell jewelry to them, they wouldn’t just buy a few pieces from you. They typically give you a nice little section. And so, they put that product into a store.

So the cool thing about Target is that they ultimately enable you to sell several products to them. And if you can think about the math, if they buy 10, 20, 30 pieces of your product per store, that’s a pretty small amount, but just imagine they just buy that much and they have 1,850 stores currently, that’s tremendous buying power. So that’s really, really exciting for you.

If you do ever get a deal with Target, please note that they’ll probably test your product in their top selling stores. And so, if you do actually work with them, just note that they’ll always test your product out. They’re not going to buy massive, massive products on day one, but they will eventually buy larger quantities from you once they know that product converts and so forth.

So all retailers basically will usually start with a smaller test to make sure the product converts in their smaller stores, and then they ultimately move into getting reorders from you, and that’s where the big monies are at. And that’s when they buy the larger quantity. So they usually don’t typically buy products for all 1,800 stores on day one. But it depends on the product and how much they believe it and so forth. But most of the time, they’ll start a little bit smaller. So you don’t need to panic there.

Anyways, those are some reasons and things to think about selling to Target stores. It’s a tremendous opportunity for you and your business. If you want to learn exactly how to approach, pitch, and sell Target and any other chain store retailer similar to them, take a look at our website, retailmba.com, that’s retailmba.com. We actually have systems and processes in place that we’ve put together in order to help people expedite the process of getting their products into stores. We have free content. We have training systems. We have live events. We have retail matchmaking services. Although, we try and educate you first on the preparation process of selling to retailers like Target, because it could be so invaluable to your success to know what you’re doing before you even start working with reps and distributors and so forth, because you want to set yourself up for success for the long run. So we find that training and educating you first and then teaching you the strategies to get into retailers in the shortest period of time is the way that people have made many, many millions of dollars with our systems and programs.

So if you want to learn more, Click Here to Explore Our Automation Tool to Help You Get into Target Stores in a Fraction of the Time! No Experience Required! Click HERE to Learn More! https://www.retailmbabrands.com/target-stores. One Target Stores Buyer can purchase Millions of Dollars worth of Merchandise! Otherwise we hope you enjoyed this video training series. Sign up to any of our FREE programs and videos listed on RetailMBA.com to learn more!

Target Stores Vendor

GNC Vendor – How to Sell to GNC and Become a GNC Vendor

New Training on Becoming a GNC Vendor – How to Sell to GNC and Become an GNC Vendor!

GNC Vendor – How to Sell to GNC and Become a GNC Vendor


Transcript for this video is listed below…

Hey, everyone. This is Karen Waksman, founder of Retail MBA and today I want to talk about a retailer that comes up all of the time in my workshops and classes. People are always asking me about GNC. Now, GNC is a mass retailer that sells health products and so forth, supplements. They have over 7,000 stores that they’re responsible for currently. They’re doing phenomenally well, so I completely understand why you would want to sell your product to GNC, if you have a supplement or a health product and so forth. The tricky part to GNC, and that’s what this training is all about just to give you some tips and suggestions about selling to them, is that because they have 7,000 stores, tremendous buying power, everybody wants to sell to them, which means everybody’s reaching out to them.

All your competitors are calling them. They’re constantly getting bombarded with people who want to sell to them because they’re the money companies. The issue, though, is that they have very small stores. The format to those stores are fairly small, which means that they tend to have to be really selective in the products that they put in stores. The problem with that is if you have a new invention or whatever, they’re going to be looking at your numbers, your sales and so forth because they only have a certain amount of space allotted for any physical product. Number one, if you have any interest in selling to GNC, come up with a great story, either you’re selling this product really well somewhere or it, new interesting innovative, the next level of something that’s going on in the health industry.

Whatever it is, you definitely want to consider that. Now, I sell and I work with a lot of Amazon sellers and a lot of them are doing phenomenally well right now with supplements, and so I get calls all the time from you guys who sell a really common supplement and you will now want to sell to GNC because you’re making millions of dollars online and now you want to sell it there. The problem with that is that online doesn’t necessarily convert to retail, especially in this type of industry. Because if they’re already well the supplement, why would they need your product? If you are successful online and you are successful with an Amazon supplement or whatever, the recommendation is to go to their stores and see what’s missing from their assortment and then approach them with a product that they aren’t currently selling anymore.

That is more interesting to a buyer than you giving them a product that they’re already selling. It’s really hard to do that in those small format stores. That’s a quick tip and suggestion. Honestly, go there, see there whether or not that there’s one product that you have that would fit in there, that they’re not selling anywhere else. That’s a really nice angle for people to get their products into those stores. Anyways, I hope that helped. If you want to know actually what to say to these buyers to get them to buy how find the buyer’s contact information and so forth, definitely want to learn a little bit more before you approach them, there’s some cool finessing you have to do in order to reach out to buyers and so forth.

If you want to learn more, you can check out my Retail MBA website, retailmba.com. I actually have a free training series that you can just sign up to via email on my site and it’s very powerful. That will walk you through how to sell to big chain stores. Also, I have a full Retail MBA training program that in a weekend you’ll learn everything there is to know about selling to big chain stores and if you’re serious about this industry, you might want to take a look at that as well. Anyways, I’d love your feedback, commentary below. Otherwise, please be on the lookout for the next video I create on selling to retail chains. Thank you.

Fred’s Vendor – How to Sell to Fred’s and Become a Fred’s Vendor!

New Training on Fred’s Store Vendor – How to Sell to Fred’s and Become a Fred’s Vendor!

Fred’s Vendor – How to Sell to Fred’s Stores and Become a Fred’s Vendor!


Transcript for this video is listed below…

Hey everyone, this is Karen Waksman, founder of Retail MBA. Today I’d like to talk about a retailer called Fred’s and how to become a Fred’s vendor. Now the reason I decided to create this particular training is because I create all sorts of videos on retailers because when you’re thinking about who to go after, a lot of times you guys miss all of these major opportunities, right? I mean, there’s so many retailers you don’t even know about because you live in certain areas of the world or you’re not in my business or whatever, and so I like to support you and giving you ideas of ways to make more money with your product. So let’s talk about Fred’s.

First of all, Fred’s has over 650 locations as of today. I mean, that’s tremendous. This is a massive retailer that a lot of you guys don’t know about. And they sell all sorts of products. I mean, they sell anything from snacks, toys, books, food, houseware products, videos, music, I mean you name it, tell sell everything. So again, another reason to explore that retailer, to see if your product would make sense for their stores. They’re a discount store, so they compete against retailers, national retailers like Dollar General, Family Dollar, and so forth. And so that’s something to consider, so it’s not for high end products or whatever, but you might want to take a look at their site or go to their stores and see whether or not your product makes sense for their stores, because a lot of people miss Fred’s as an opportunity for you to make money.

So what quick tip and strategy can I give you in regards to Fred’s? Well, they’re owned by Kroger. Kroger grocery store, so they are under the same umbrella. So why does that matter? Well, if for some reason you want to go after Kroger grocery store or some of the other brands under Kroger, and you actually get your product in there, meaning you get a vendor number, what that means is that if you actually do work with any retail chain, they’ll give you a vendor number. So it’s like your kind of like your code that they give you if you are a vendor they’ll give you your own specific vendor number and that’s yours and so that’s how they know who you are and all information about you is under this vendor number. Right? So the reason that matters is when a major chain owns several types of brands, they usually share the same vendor number.

So, if you are currently selling to Kroger or you want to sell to Kroger and you’ve got your product in there, and then you want to sell your product to Fred’s, you can actually reach out to Fred’s and let them know that you have a vendor number already because you already got one from the other chain. And again, they share vendor numbers across all their brands. And that’s really, really common for retail chains. That’s a major tip right there, right? Because again, these chain store buyers are busy, they’re looking at new products every day, sometimes they don’t take on products simply because of the fact that they have to fill out paperwork or they have to be added as a vendor and it takes time and they don’t feel like doing it. But if you reach out to a retailer and you already have a vendor number for their company, you can basically tell them that they get to bypass all of that paperwork and you are much more interesting to them and they might be willing to test out your product a lot faster than if they did if you didn’t have a vendor number already. So, same goes for if you went to Fred’s, you got a vendor number and you started becoming a vendor and so forth, you can go to Kroger and do the same thing and let the Kroger buyers know that you have a vendor number already.

So, if you want to know actually how to get a vendor number and how to pitch these buyers and how to get them to buy and so forth, that’s another training. You can take a look at my website retailmba.com, I actually have a free training series that’s a six-part training series. It’s really powerful and it’s free, all you have to do is opt-in with your email address. Definitely recommend learning more about retail before you reach out to them, because some people watch these short videos and then they go after stores and … I’m not doing you a service by you going out blind. I want you to learn how to get into stores so that you actually get in the first time, and so there are ways to make that happen. So definitely take a look at my free training program at retailmba.com, the link for that is listed below. Also, I have a full Retail MBA training program that in a weekend will actually walk you through all the ways of getting your products into stores and it’s so powerful and helps so many people get into retail chains. All of that is listed at retailmba.com and please share your comments below. We’d love to hear from you. Also, be on the lookout for the videos that I create. Thanks so much. Karen Waksman, Retail MBA.

HH Gregg Supplier – How to Sell to HH Gregg and Become an HH Gregg Supplier

Training on Becoming an HH Gregg Supplier – How to Sell to HH Greg and Become an HH Gregg Supplier Today!

HH Gregg Supplier – How to Sell to HH Gregg and Become an HH Gregg Supplier


Transcript for this video is listed below…

Hey, everyone! This is Karen Waksman, founder of Retail MBA, and today I want to talk about HH Gregg. HH Gregg is a retailer. They have over two-hundred-and-something stores right now that they’re responsible for. It’s a major retailer, a consumer electronics retailer. I deal with a lot of consumer electronics companies because I speak CES, the Consumer Electronics Show, I do a lot of stuff with the Consumer Electronics Association, and so I’m very involved in the consumer electronics world, and so forth. So, I deal with a lot of you guys a lot, and so you’re asking me about hhgregg, so I just wanted to give you some quick tips and strategies on what to do with them.

So, if I can give you any advice about hhgregg, it’s that if it’s a consumer electronics store, they tend to have already seen every type of product imaginable in the consumer electronics industry. Any sort of consumer electronics company is reaching out to them, so you really have to come up with something interesting, innovative, and so forth, in order to be able to work with a niche retailer like hhgregg.

But the one thing I really like about hhgregg, for some of you new guys, is that they have a great presence online, so they do really well. If you do a Google search for all sorts of products, hhgregg comes up. Not all retailers are doing as well online, so I really love that for people who are just getting started and trying to get their consumer electronics product out in the world, to explore retailers that have a really nice online presence because you can actually get started there, start moving your product online. They’ve done a lot of the heavy lifting in terms of getting a lot of the audience there, and so your job is to help convert them into sales. And then ultimately, with that type of retailer, if you start online, then you ultimately show the buyer proof of sales, and then get into stores, and then it’s kind of a little bit easier to get into Best Buy and some of the other retailers.

So, my point in sharing that with you is that I always like online retailers like hhgregg. I mean, they have physical stores as well, but when they have a very well-known brand online, it’s great for people who are just getting started because if they are doing well online, that means that they’re more open to looking at new products, they’re more willing to test new products, and so forth, so that could be a fun thing for you to look at if you’re just getting started and you want to start generating revenue right away, so that’s something to consider.

So, I like hhgregg. There’s online buyers and then there’s store buyers. They’re usually separate. So, the online buyers would be the ones you’d be looking for in order to start possibly online, and please note that the online buyer is looking for people who have great photos of their product, and have great information about their product that they can post online. If your product doesn’t do well online, you shouldn’t consider focusing on the online presence, just so you know. But they’re great in terms of willing to test a lot of new products, and so forth.

So, anyways, I hope that provided value for you. If you want to know, actually, how to pitch these guys, what to say to them to get them to buy, take a look at my website, retailmba.com. I actually have a free training series that you can sign up for with just an email address. Very powerful. retailmba.com. I also have a full program that’ll walk you through, in a weekend, how to actually pitch buyers, how to get them to buy, and so forth. Either way, please leave your comments below, and be on the lookout for the next video I create. Thank you.

Best Buy Vendor – How to Sell a Product to Best Buy and Become a Best Buy Vendor

Best Buy Vendor – How to Sell a Product to Best Buy and Become a Best Buy Vendor

Best Buy Vendor – How to Sell a Product to Best Buy and Become a Best Buy Vendor


Transcript for this video is listed below…

Hey, everyone. My name is Karen Waksman, and I’m the founder of a company called Retail MBA. Today I want to talk about getting your products sold at Best Buy stores and Becoming a Best Buy Vendor. Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retails, and Best Buy comes up all of the time. If you have consumer electronics product, you typically wanna sell your product to Best Buy.

So today I want to give you some suggestions, make you think about things that you’re going to need to deal with in regards to working with Best Buy. So I hope this helps.

Anyways, let’s talk about selling to Best Buy. Well the big thing that I know about Best Buy is that, you know, everybody with a consumer electronics product who’s ever created one, probably wants to approach Best Buy or has already done so. And the problem with that, for people like you who are just getting started or are trying to get products into that store is that you’re dealing with a retailer that is competitive. It’s tremendously competitive for consumer electronics products because again, everybody is reaching out to Best Buy about their products.

So how do you differentiate yourself? Well one way to do that if you’re kind of just getting started and maybe you’ve reached out to Best Buy or you’re kind of about to, my recommendation is always to start reaching out to Best Buy to let them know about your product. But if they say no to you, please don’t take that personally. It really doesn’t mean anything other than you’ve picked probably one of the most competitive retailers out there in regards to that product type. So my recommendation to you is to reach out to other retailers who sell consumer electronics products.

You know, Sears sells consumer electronics products, Walmart sells consumer electronics products. Every major retailer now sells consumer electronics products, so why not reach out to other retailers who don’t only focus on consumer electronics, get your products into those stores, start building up your business, and then going back to Best Buy and showing them proof of sales of your product.

You see, Best Buy really ultimately since they see so many products in a given day of the same type of thing constantly, what they really care about is money. Because at the end of the day they wanna make sure that they’re generating revenue with their products. If you have every product on the planet coming to you, you wanna make sure that the one that you’re picking is gonna make you the most amount of money. It’s just the way it goes in retail.

So again, my suggestion is to go elsewhere, sell your consumer electronics products in other retailers and then refocus your efforts on Best Buy and let them know about your successes and the things that you’re doing. And that’ll help you kind of grow your business with Best Buy or at least get started.

Now one other thing I wanna suggest to you is that bestbuy.com which is their online store, is probably, it’s actually the top 10 websites on the web today. It is one of the largest websites on the web. It’s a top 10 site. Which means they get over, I think it was like a billion visitors to their site. That’s insane. That’s tremendous. So one suggestion I have for you is to potentially reach out to bestbuy.com and for most of you, you probably think that Best Buy stores and bestbuy.com is the same thing.

Actually in that space, bestbuy.com has its own buyers and buys products specifically for bestbuy.com. And Best Buy stores has buyers for Best Buy stores. So they’re actually another set of buyers for bestbuy.com. So if you’re having trouble getting into Best Buy stores, the other suggestion is to reach out to bestbuy.com because again, there’s another set of buyers and so forth. So you could potentially get your products into bestbuy.com which could be tremendously advantageous to you because they have a billion people who come to that site and that could be great for your business.

Anyways, I hope that provided value for you. If you wanna learn more on the exact steps from start to finish on how to get your products into Best Buy, you will probably love my Retail MBA program. The link to the site is listed below, so please take a look at that. Otherwise, I hope this helped you and please be on the lookout for the additional videos that I create. Thanks so much, it’s Karen Waksman with Retail MBA.

Big Lots Vendor – How to Sell to Big Lots Stores and Become a Big Lots Vendor

New Training on Becoming a Big Lots Vendor – How to Sell to Big Lots Stores and Become a Big Lots Vendor

Big Lots Vendor – How to Sell to Big Lots Stores and Become a Big Lots Vendor

Transcript for this video listed below…

Hi Everyone, this is Karen Waksman, Founder of Retail MBA, and today I want to talk about a becoming a Big Lots Vendor. Now, the reason I decided to create this particular training is because I help tens of thousands of product companies across the globe on getting their products in retail chains. I love what I do, and people ask me about certain retailers, so I just like to support and give you answers and quick tips and strategies, and that’s what this video is all about. Let’s talk about Big Lots. Well, first of all, they have over 1,800 stores that they’re responsible for, which makes it a very massive retail chain, and they actually sell a lot of different products. The reason I like that is because it’s a mass appeal audience. They’re looking for products in every category and so forth, and because I work with so many of you, it does support in the … I deal with products, all sorts of products, and so forth.

Anyways, the thing about Big Lots is that people always think that they only sell overstocked items. What that basically means is deeply discounted products, excess inventory, and that type of thing, and they do. They sell a lot of those. Actually, it’s very, very common that you go into a Big Lots, and there’ll be some amazing deal for that particular store that literally won’t … Like the product will sell out in one day, so it’s really, really common for people to go into Big Lots and literally buy all of their products for that one particular day, because it’s just this one product, it’s a closeout item and so forth. They make a lot of money bringing in other national brands and so forth into their stores, excess inventory and so forth, dumping it in their stores, and then people buying that product because it’s a great deal.

That’s one way to sell to Big Lots. Definitely, if you have any overstocked items in the excess inventory, anything in large volume that you want to get rid of, Big Lots definitely wants to know about you, and they do have buyers and so forth who would be interested in learning more about your product. But a lot of people don’t know that they actually sell common, consistent products in their stores as well, so they don’t just sell overstocked products. If you have a product that you want to sell the retail chains, a lot of people don’t even think about getting their products into Big Lots. Again, they are looking for deals. Generally, they like the national brands and so forth, but they buy new stuff too, whatever their audience will be interested in, so definitely go take a look at a Big Lots, see what’s in store, see if your product can fit and so forth.

It could be a great opportunity for you, again, because they don’t … A misconception is that they only sell overstocked items, but they actually don’t. They sell consistent products as well. Again, the purpose of this video is just to get you to think about other retailers that you might not, never have thought of before. That’s why I create all these different videos. Again, Big Lots is great if you have a lot of volume, you want your products in stores and so forth, and you have a great price on this product, it’s a common mass appeal item, Big Lots would be definitely a retailer to consider, and/or obviously if you have some sell-out item, close out any excess inventory and stuff. I mean, you can go into the stores and dump product on them, and a lot of times they’ll take that product if it’s a great idea, it’s a great product and so forth. They buy on a national level. They tend to also buy regionally and so forth because of the fact that they do deal with closeouts in certain areas and so forth.

Anyways, if you want to know exactly how to pitch them, exactly what to say to them to get them to buy, take a look at my Retail MBA website, retailmba.com. I either have a free training program, which is really powerful. It’s a six-part training series on how to get into retail chains. All you got to do is add your email address there, or I have a full Retail MBA Training Program, 20 hours of content. In one weekend you can know exactly how to pitch a buyer, how to get them to buy, all the strategies you’ll ever know about retail, and you can start next week getting your products in retail stores. Either way, just take a look at the links below. It’s retailmba.com, and be on the lookout for the additional free videos that I create. Thanks so much. Hope this helped.Big Lots Vendor