GreatVacs – Retail MBA Client Success Story

GreatVacs Client Success Story – He got his products into Walmart, Target, Home Depot, Lowes and HSN/QVC!

GreatVac Success Story – Retail MBA Brands

We just want to congratulate and spotlight our GreatVac Client. They got their products into Walmart, Target, Home Depot, Lowes, Sears, Wayfair and 12 Products on HSN/ QVC!!!! Wow! By utilizing our time tested proven strategies! 

We met GreatVacs through a virtual event where we discussed how to sell to big box retail chains.  He had been selling online and really wanted to scale into the biggest retail chains such as Home Depot and Lowes!

Our client could not get a buyer to pay attention to their products so they decided to get additional assistance through Retail MBA! 

Shortly after they got interest from Home Depot and the rest is history!

What’s exciting about GreatVacs is that they also took our HSN/QVC strategies and got 12 products on HSN/QVC! Woohoo!

We interviewed our client at length about their experience as they initially started with one product on HSN/QVC but the product did well – so they scaled. Fast!

We couldn’t be prouder of you GreatVacs!

There is nothing better than seeing our client’s products on retail shelves. And on TV!!

And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!

Watch the short video on his success listed above – it’s fun to hear about others successes. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.

Zulily Vendor – How to Sell to Zulily.com and Become a Zulily Vendor

New training on How to Sell to Zulily and Become a Zulily Vendor. A Few Tips to Help You Get Started Today!

Zulily Vendor – How to Sell to Zulily and Become a Zulily.com Vendor!

Do you have a product perfect for Zulily.com? 

If your product is ideally suited for this website, check out our new training video on some quick tips and strategies on ‘Zulily Vendor – How to Sell to Zulily and Become a Zulily.com Vendor.’

We have clients who sell tremendously well on this one website. 

Just click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores or Major Online Retail Outlets in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcript for “Zulily Vendor – How to Sell to Zulily and Become a Zulily Vendor.”
 

Hey everyone. This is Karen Waksman, founder of Retail MBA, and today I want to talk about selling your product on Zulily. So if you have a great physical product that you think would be perfect for zulily.com, this little training segment will give you some quick tips and strategies on how to do that and how to get started today. Just a little background about me, again, I’m Karen Waksman, founder of Retail MBA. We’ve taught tens of thousands of business owners across the globe on how to sell to major chain store retailers and online retailers. And so this information comes from our years of supporting people and actualizing their dreams of generating additional revenue with their consumer product.

So let’s talk about Zulily. So the first thing I want to say about them is they are a website that a lot of people don’t even think about selling on and so I wanted to create this training because I have some clients who are doing phenomenal on their site. So they sell footwear, they sell toys, they sell all sorts of different products. Apparel, shoes, accessories, you name it, so all sorts of different products. Really, if they would describe themselves, they would say they are a website that works with mothers who are young and tech savvy, and are looking to purchase things for their kids. So that’s what the website’s all about and if you go to their site and you sign up, they’re essentially another deal site where people can buy products and so forth.

So I have many customers who’ve gotten on Zulily. The thing about them is that, first of all, I just want to share this so if you guys are not considering this website, you should consider selling your product on there if it makes sense for your product type. But also that a lot of people don’t realize that you can submit your product into the cloud on their website and become a vendor hopefully if they’re interested in your product. But what actually works for a lot of people is to realize that Zulily has buyers as well, like chain stores. They have actual buyers who are looking for new products all day long, consistently, their job is to purchase things and to pick things and so forth for the website. And so if you can figure out who the appropriate buyer is for your particular product category and reach out to them directly, which is what the sales professionals do if they try to sell to a website such as Zulily, then you have a better chance of getting your products in stores.

Now I’m not saying to go on LinkedIn and send them a message or anything like that, it’s a terrible idea. Actually, buyers can not stand it when you send them a message via LinkedIn because it’s their way to submit their products out into the world as a resume. It’s kind of like a job board site for a lot of these buyers and so forth. It’s really not a place to try and hustle and do deals, it’s not. So there are additional strategies that I’d have to kind of walk you through, but the essence is, if you can get some support on the actual pitch, the words you use to reach out to them virtually, you could do tremendously well with a retailer like Zulily.

So the bottom line is the sales professionals know that Zulily actually has buyers, so your job is to find them, work with somebody, make sure your pitch is appropriate. Reach out to them, that individual buyer, because you’ll make so much more money and opportunity by contacting them directly versus submitting your products onto their vendor portal and hoping that somebody responds to you. It generally doesn’t work out very well that way. Yes, they have websites, and yes, they are telling you to submit their products to their site. But again, most of the professionals go direct and support you accordingly.

Now I would love to give you additional information on exact words to use and how to actually project the epicness of your product, but we do work with people on an individual coaching level, in a small group setting, and support people along the way.

Leah Cupps – Retail MBA Client Success Story

Leah Cupps Retail MBA Client Success Interview – They Got Their Products into BuyBuyBaby. And Sold Their Business for Multipe 7 Figures – Twice Due to Chain Store Strategies!

Leah Cupps Success Story – Retail MBA Brands

We just want to congratulate and spotlight our Client Leah Cupps. She got products into BuyBuyBaby – her top 3 dream retailer! Her and her husband shortly after sold their company for multiple 7 figures – twice. Due to utilizing retail as a strategy for success.

We interviewed Leah on this subject – for the purpose of giving people an idea of how much revenue is available to you if you go after chain store retailers!

Let me explain…Leah is an Amazon Seller. She private labels products and sells them on Amazon with her husband. 

When her and her husband thought about selling their company, the investors and their business broker said they needed to diversify their efforts and generate revenue in various ways. 

This means they couldn’t just sell on Amazon – investors wanted a more well rounded business before they trusted their brand would be worth the larger investment. As her and her husband were trying to get the biggest return on investment for the sale of their Amazon Business!

So they went searching for a solution to diversify their distribution strategies and found Retail MBA. They realized a few chain store accounts would increase the valuation of their company so they could sell!

And wow did this work for Leah Cupps and her husband. They sold their company for significantly more than they could have previously –  because they opened this one chain store account – BuyBuyBaby!

Leah and her husband then took this information and launched new businesses on Amazon with retail in mind. And yes – they are about to sell their 2nd company again utilizing this process.

So even though they just opened up a few retail accounts – they sold their companies for multiple seven figures! 

Please watch the interview with Karen Waksman, Founder of Retail MBA and Leah Cupps on what happened for them.

Not only will it provide insight into their success with selling their companies, she also provides data on exactly how they did this strategy!

Retail chains can be tremendous to your business for so many reasons! So don’t miss out on this interview!

Congrats Leah!

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free

Dillard’s Vendor – How to Sell to Dillard’s and Become a Dillard’s Vendor

New Training on How to Sell to Dillards and Become a Dillards Store Vendor! A Few Tips to Help You Get Started!

Dillard’s Vendor- How to Sell to Dillard’s and Become a Dillard’s Store Vendor!

Dillard’s is a top department store chain in the U.S. And despite being a department store, they actually sell more than just clothing!  They sell accessories, jewelry, furniture, gifts and more! So many products you wouldn’t even think of. I mention this because many entrepreneurs overlook Dillard’s because they are a department store.

So, if you think you have a product that could sell in Dillard’s, then check out my latest training video about this retailer. In this video, I shared tips and strategies on why you should definitely think about selling to Dillard’s Stores. 

To learn more, you will just have to watch my training video on “How to Sell to Dillard’s and Become a Dillard’s Vendor.”

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

Transcript For Video on Dillard’s Vendor – How to Sell to Dillard’s and Become a Dillard’s Store Vendor Listed Here…

Hey everyone. This is Karen Waksman, founder of Retail MBA. Today we’re going to talk about a retailer that I think is important to mention. Dillard’s Department Store. They have over 300-something stores that they’re responsible for currently in 28 states. I mention that because a lot of times when I’m teaching people how to get their products into big chain stores, people don’t know about some of the department stores that are massive, that have a lot of buying power, and so forth. I like to mention these types of retailers in these short videos that I create, because it helps some of you with your distribution strategy figuring out, “Wow. There are some other retailers that I don’t know about that I could possibly go after”. Any time I can help you figure out how to make money, that’s the purpose of these videos and what I do and so forth.

Let’s talk about Dillard’s. Dillard’s is a department store. Again, they have hundreds of stores that they’re responsible for. I love Dillard’s because of the fact that they’re larger retailers. A lot of your competitors aren’t thinking about selling to them. Also the fact that they sell all sorts of products in their stores. They sell everything, way beyond apparel. Usually when somebody thinks about going after department stores, they think, “If I have a clothing product or I have a jewelry product or accessory product, I’ll go after department stores. That’s my go to move”, which makes a lot of sense.

But if you have all sorts of other products like sporting goods products, or anything else, you could actually sell to department stores as well. I hope that you put those types of retailers on the list, because a lot of your competitors aren’t thinking about putting their consumer electronics products into a department store, or anything beyond an apparel product in their stores. I always like those types of retailers, because big store, lots of opportunity there, and a lot of your competitors aren’t thinking about selling to department stores. I definitely recommend exploring a retailer like Dillard’s.

What can I say about department stores in general? They are very similar to selling to any sort of other retail chain. They usually have a corporate buyer who buys on a national level. They also have regionals and so forth. But generally speaking, on the corporate level they’ll buy for all of their stores. They are looking for interesting new innovative stuff. If you have a product like an apparel product that you want to sell to a department store, you’ve got to either have a really good story that will get them inspired to buy from you, or ultimately you need to possibly sell to them on a private label basis, and/or kind of find your angle in with them.

But in general, the reason I decided to create this video is to emphasize the fact that, don’t ignore department stores simply because you are not an apparel company. Because they really have made me a lot of money over the years, and it’s simply because a lot of my competitors aren’t thinking about that. That’s kind of the quick tip and strategy I have for Dillard’s.

This is Karen Waksman with Retail MBA. If you want to know how to actually pitch to these guys and what to say to them to get them to buy, and the way to finesse these retailers, definitely you want to learn a little bit more. These short video trainings are epic and I want to give you a lot of value, but it’s a whole other discussion. If you want to know the specifics on that, take a look at my website, retailmba.com. I actually have a free training program that you can sign up for. It’s a six part training series. Really powerful stuff.

Or you can take a look at my full Retail MBA training program, which is, in a whole weekend I walk you through all the ways of getting your products into stores, and how to make money. Literally in a week you’ll know how to, like the professionals, how to get into stores. It does take a little bit of finessing to get into retail, but it’s not hard, not complicated, and we help so many people get products into stores.

Anyway, I hope that provided value for you. This is Karen Waksman, Retail MBA. Please be on the lookout for additional videos that I create. Thanks so much.

Paint Brush Cover Success Story – Retail MBA Review

Paint Brush Cover Review – Retail MBA Brands – They are now in 30,000 retail outlets nationwide!

Paint Brush Cover Success Story – Retail MBA Brands

We just want to congratulate and spotlight our Paint Brush Cover Clients. They got their products into over 30,000 retail outlets nationwide. Wow!

They are now in Home Depot, Lowes, Ace Hardware, True Value, Sherwin Williams and Much, Much more! 

We started working with them prior to their big experience on Shark Tank, the TV show. This was a memorable  product on Shark Tank as they were 3 firefighters who created this cool new invention called The Paint Brush Cover. Look them up – it’s a fun story to watch!  

Before this experience happened though, they were just a few guys trying to figure out how to sell to big box retail chains. They wanted to understand how to communicate effectively to buyers and ultimately how to get them to buy.

We walked them through the steps to take to success. And wow – did magic happen for them shortly after!

They articulated the success and got into stores and then they got on TV – and business took off from there!!

Sometimes it’s just the desire to succeed that gets the train moving toward financial success with retail chains.

We couldn’t be prouder of you guys! Thank you to our Paint Brush Cover clients for going for it! Not everyone does :). Yippee!

Congrats! Go, go, go! Who’s next?!

Watch the short video on The Paint Brush Cover success listed above because it’s fun to watch other people’s successes and what’s possible for you! 

We want this for every client of ours!

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.

Wayfair Vendor – How to Sell to Wayfair.com and Become a Wayfair Vendor

New training on How to Sell to Wayfair and Become a Wayfair Vendor. A Few Quick Tips and Strategies!

Wayfair Vendor – How to Sell to Wayfair and Become a Wayfair.com Vendor!

Do you have a product perfect for Wayfair.com? 

If your product is ideally suited for this website, check out our new training video on some quick tips and strategies on ‘Wayfair Vendor – How to Sell to Wayfair and Become a Wayfair.com Vendor.’

We have clients who sell tremendously well on this one website. 

Just click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcript for Wayfair Vendor – How to Sell to Wayfair and Become a Wayfair Vendor

Hey everyone. This is Karen Waksman, founder of Retail MBA. Today I want to talk about wayfair.com and becoming a vendor for Wayfair. So why am I teaching this little segment? Well, I’ve over the years taught tens of thousands of business owners across the globe on how to generate revenue with their physical products, to major retailers, online retailers, small retailers, catalogs, and so forth. And along the way, different websites show up that are doing phenomenal and I like to talk about it to help you out. To give you some ideas some things to think about to support you in your quest to generating revenue. So Wayfair comes up because some of you guys are selling home products, home goods, and so forth. Well, Wayfair is now the world’s largest destination for home products. And so if you go to their site, it’s tremendous, I’ve purchased stuff from there. It’s a great website for really interesting home good products and so forth.

So a few things to think about in regards to Wayfair and why you should consider working with them and some tactics and so forth is that they currently sell 18 million products across their five brands. They have five different brands online. They’re selling 18 million different products. I mean, it’s a massive enterprise. And so a lot of you guys have never heard of Wayfair’s so first of all, just take a look at it. And if your product makes sense for that website, definitely explore that option. But also, they’re massive. They employ almost 16,000 employees as of today. And they’re growing and they’re scaling and they’re basically selling anything related to furniture and different types of things for accessories and stuff for the home.

But you never know, sometimes they throw in different things that could conceivably work for your product. So what would I say about Wayfair? First of all, go check them out. If they [inaudible 00:01:54] anything of value to your product, definitely consider going after them. I have clients who crush it on websites like Wayfair, because basically what those websites are, they’re destination sites where millions and millions of people are going to buy products and they’re essentially emailing them and letting them know about different deals. And trust me, Wayfair is on it. And so you get access to a whole other audience that you wouldn’t have had to… You don’t have to do anything once they allow you to be a vendor and so forth. So it’s a really, really big deal if you can get somebody else to do all the work for you essentially. And that’s what some of these websites are all about.

So what do you do about reaching out to Wayfair? Here’s the problem with these online sites, most people don’t realize that Wayfair actually has actual buyers who purchase things. It’s not just submitting your product to their website and getting your product reviewed and so forth in the cloud or whatever. They actually have buyers who look at things all day long to add to their assortment because they’re hungry for that next new product to put on their website. So why that matters to you is because you can go and try and submit your product on their website and see if they’ll add you to the vendor. But a lot of times they don’t respond or it doesn’t work out or maybe their questions that they’re asking you isn’t great for your particular product.

And it just doesn’t feel right when you’re submitting your product. You don’t know who’s checking out your stuff and maybe you want to talk to the buyer about pricing depending on quantity. There’s things that you want to have a little bit more control of. The way the professionals would do it is they would find the appropriate buyer within Wayfair, reach out to them directly in a very particular way, get the buyer to review the product based on what you want her to see and ultimately get a purchase order and, or, set it up as a vendor through them. Now, why does that matter? Well, most people don’t know how to do that. And so that’s where people get stuck, where they’re submitting their product. They’re not getting [inaudible 00:03:47]. They’re thinking that there’s no way to generate revenue with this company.

But honestly you just didn’t know the strategies and tactics that the professional use. And why would you know it? Most of you guys aren’t in the business of knowing this type of stuff. So I’m here to tell you that finding the appropriate buyer at Wayfair and so forth, submitting your product to them directly in a very particular way, you don’t want to just spray and pray and hope that the buyer takes a look at your product. This could be a lot of money for you. You want to learn a little bit because it’ll help you across the board in submitting your product to all these websites and so forth. So the thing about what to actually say to buyers, and most of you are going to get annoyed with me now that I’m not sharing that with you. It’s not because I don’t want to, it’s because when I support somebody, we actually look at your products and support you and your particular product, because every product is unique.

There’s words to be said that’s unique to each person. And so I don’t like to throw out garbage. I really want you to get supported and we want to help you and want to make sure that you’re getting the right verbiage out to these buyers so you get them interested in your product. So, anyways, I hope that provided value for you. Oh, by the way, you don’t want to submit your product on LinkedIn or something like that. Like if you find the buyer’s name and you see that she’s on LinkedIn, you’re not submitting your product through LinkedIn. That’s her resume set up. That’s a place where she puts up her resume online. She’s going to hate you. It’s not a pleasant place for a buyer to get information about a product. It’s really not cool for them. So they don’t like that.

So you actually need to find that appropriate buyers contact information. You can buy lists and so forth. But again, it’s the words you use that will ultimately get them to convert. And we sell lists. There’s all sorts of opportunities there. But anyways, it’s really about the words and the reach out and so forth. But the opportunity is there. So anyways, take a look at their site, see if that’s interesting to you.

If you want to learn how to approach, pitch, and sell to online destinations like Wayfair, we have actually a webinar that we created. The next one’s coming up soon. The link to that free webinar is listed below. All you have to do is click on the link, sign up. It’s free. We have an opportunity for you to see a replay if you don’t want to wait for the next week and so forth. But ultimately what we do is we walk you through the details of how these retailers operate and what ultimately gets them to purchase things and so forth. So, just wanted to help you out. So click on the link below, sign up, love to support you. Or if you like this information, subscribe, comment below if you like. Keep in touch with us, we are always adding new information. This is Karen Waksman, Retail MBA. I hope this helps. Thanks so much.

 

Swannies Glasses by Swanwick Success Story – Retail MBA Brands

Swannies Glasses By Swanwick – Retail Review – Retail MBA – He Got His Product into 550 Sleep Number Stores!

Swammies Glasses Success Story – Retail MBA Brands

We just want to congratulate and spotlight our Swannies Glasses by Swanwick Client. They got their products into 550 Sleep Numbers stores. Wow!

We met Swannies Glasses By Swanwick at various events as they are internet marketers and we work with many.

The blue light glasses that Swannies Glasses By Swanwick created was epic for their target audience however they really thought they could scale into retail chains if they knew how.

So we walked them through the steps to success with chain stores.

And they soon figured out that since their Swannies Glasses By Swanwick were great to help with sleep – as they block out stress from overuse of computers and such, that they approached a Sleep Numbers store.

Their first introductory test order was for $250,000! And they scaled from there. 

These glasses are sold in various ways all over the web – so this was not an easy product to get into stores. So they worked on clever strategies to start with first and show proof of concept. 

We couldn’t be prouder of you Swannies Glasses By SwanwickTeam! 

And in such a short period of time, you have excelled. Congrats! Go, go, go! Who’s next?!

Watch the short video on Swannies Glasses By Swanwick success listed above as it’s fun to watch people succeed. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.

How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains

How to Sell in Retail – What to Do If You Have Zero Sales History

How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains?

Do you have a product perfect for chain stores such as Walmart, Home Depot, CVS, Nordstrom, Kroger Grocery Store…? 

If so, you will love our new quick training on “How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains!

In this training we give you some quick tips and strategies on what to do if you have a product ideally suited for retail chains but you have zero sales history on your product. 

If you’re interested in learning more, then I suggest  click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcript – How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains

Hey everyone, this is Karen Waksman, founder of Retail MBA. And today I want to talk about a question that comes up all the time in my workshops and classes. People always ask me, “Karen, can I sell at chain store if I have zero sales history? I have a brand new product and I haven’t sold it online or I have very minimal sales or it’s brand new to the market. Do I go after the chain stores first? Do I start small? Do I grow? What’s the situation here with chain stores, especially now with just so many products out there, just any advice would be great.” So I just want to walk you through some things to think about, as to what you should consider if you have a brand new product and should you go after chain stores first. A little background about me before we get started.

My name is Karen Waksman. I’m the founder of a company called Retail MBA. Taught tens of thousands of business owners across the globe on how to sell products to chain stores. And this question comes up all the time in my workshops and classes. You can take a look at what we’re up to at retailmba.com. Anyway, let’s talk about this question. So people really are concerned about this brand new product. So here’s the deal. Some people think that they have to sell on Amazon and they have to do certain things before they can go after stores. And I’m here to tell you that we have clients who just want to get into Walmart and they just get into Walmart. They haven’t sold their product anywhere before, and they actually get into major chain stores. And then I have other clients who started slow and built up their business and eventually went after the chain stores.

And honestly, the difference is who are you as a human being? Some people are like, “I am going after Walmart or whatever chain store it is. And I just want that account. And I want to sell it to that particular retailer. And I don’t care about anything else. I don’t need to test the market out and all these things. I just want what I want.” That person needs to go after a chain store like Walmart. Other people are nervous Nellies. they like to go a little bit slower and they’re a little bit more concerned about whether or not it’s going to impact them longterm, whatever it is. If there’s a lot of heaviness for you in regards to going up to the big stores first, start reaching out to the small to midsize stores because you can start building out your business and it doesn’t have to be any one way.

So the short answer is yes, you can go after chain stores on day one, you don’t need sales. People will always tell you, “Oh, that’s impossible. These retailers are looking for sell throughs and all these things and proof,” and stuff like that. Yes, there are some retailers that are more complicated than others to start brand new with. For instance, Costco, right? So they buy by the pallets and they don’t want to take you under. And so they want to make sure that you can handle manufacturing and there’s all sorts of other reasons why they want this. So they might not work with a person who hasn’t sold their products anywhere before. Most likely not. There are other retailers like that. But some retailers have an entire division set up for testing new products out and making sure that whatever it is that they’re putting in stores will be interesting to their clientele and so forth. And so they’re looking for new, interesting innovation and so forth.

So we’ve done live events with big chain stores like Walmart and Whole Foods and all these different retailers, where we match make and help people out, getting in front of retailers and so forth. And one of the things that came up was that these buyers were looking for people with tons of sales and stuff like that. Sure, why not? Why wouldn’t they? However, they didn’t pass up on the products that had not sold anywhere before. And the reason, again, is because they are dealing with a lot of competition, a lot of stuff’s going out in the world, and so sometimes they can’t get what they want. They see a new product, they know it’s going to convert. They’re willing to test the product out and it didn’t have to have sold anywhere else before now.

Now, a lot of Amazon sellers can’t imagine not selling on Amazon first and then transferring over to retailers. But I’ll be honest with you, if I was bringing a new product to market and I knew it was great for chain stores, I’d go after the chain stores because I know that through our methodologies and so forth, that if I really believe in this product or whatever, I would conceivably go straight to the big leagues and try and make as much money as possible. And that’s my personality and that’s why I always went after chain stores. I’m not the type to go opening up accounts, door to door to door, and small retailers locally, and boutiques and stuff like that. I know how to do it and so forth, but it doesn’t mean that that would be my go to move.

So again, it’s a lot about personality, who you are, what inspires you. Again, we have so many clients who get into the big chain stores who have never sold their product anywhere before. The trick is that some may reject you a little bit more often than others. And it might take a little bit longer to get that first, “Yes,” but it happens. And it’s not the only reason that a retailer buys how much units you’ve sold and so forth.

So I hope that gives you an idea of what to think about. If you want to learn exactly how to approach, pitch, and sell to retailers, how to get them to buy, take a look at the link below. We have a webinar coming up that is a 90 minute free training that you can sign up for, and it walks you through how to sell to stores. It’s really powerful and it’s free. And there’s one coming up and there’s also replays and so forth. We do them often. So please join us. If you liked this information, please like, subscribe. If you enjoy this, comment below, we really appreciate your support. And be on the lookout for additional content that we create. Karen Waksman, Retail MBA. I appreciate your time. Thanks so much.

DivaCup Success Story – Retail MBA Brands

DivaCup – Retail MBA Review Success Story – She Got Her Products into Walmart, CVS, Walgreens, Kmart, Albertsons, Sprouts and More!

DivaCup Success Story – Retail MBA Brands

We just want to congratulate and spotlight our DivaCup Client. They got their products into Walmart, CVS, Walgreens, Sprouts, Safeway Stores, Kmart and Albertsons! Yay! 

We met DivaCup through a virtual event we did with one of our partners.  She had been selling online and really wanted to scale into the biggest retail chains in the U.S. as she was living in the UK. 

Her goal was to educate people on a new product that would disrupt the tampon industry. A tough industry to break into. Plus her product cost significantly more than most products on retail shelves in the U.S. But she believed in her cause and went for it.

During our work together we put together a plan of action. We discussed the strategies available, where the money is for her product and how to handle it since she lives overseas. And she went for it!

And what a tremendous success she has had. 

We couldn’t be prouder of you DivaCup!

There is nothing cooler than seeing our clients products on retail shelves. 

And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!

Watch the short video on DivaCup’s success listed above – it’s fun to hear about others successes. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.