Dave Asprey Interview – Bulletproof Coffee

Dave Asprey Interview – How He Sold Millions of Units of His Bulletproof Coffee with Karen Waksman, Retail MBA

FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Dave Asprey - Bulletproof Coffee! 

Check Out Our Free Interview on How Dave Asprey Sold Millions of Units of His Bulletproof Coffee Globally and How You Can Too! This Was a Powerful Interview!

Just Click on the following link to watch this interview now: 

https://youtu.be/EKqr1zh6tOg

Also, Don't forget to Subscribe to our YouTube Channel - we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman, Founder of Retail MBA Brands

Auto Aftermarket Category

Auto Aftermarket Category – How to Sell Your Auto Aftermarket Category Product to Retail Chains – Free Training!

How to Sell Your Auto Aftermarket Category Product to Retail Chains

Do you have an auto aftermarket product perfect for chain stores like Auto Zone and More? 

Have you ever wondered what they are interested in and what makes them more inclined to buy? 

If so, you will love this new training on How to Sell Your Auto Aftermarket Category Product to Retail Chains!

Watch the video to learn more! And subscribe to our YouTube channel to keep getting updated content!

Wishing you so much happiness and success.


Karen Waksman, RetailMBA.com


Transcript Listed Below...


Hey everyone. This is Karen Waksman, founder of Retail MBA. I'm so excited about today's training. It will be all about the automotive industry.

If you have a great consumer product and you want to sell to retail chains like AutoZone, and all the different retailers like that, and you have a product that is an auto part or an accessory, and you're curious about what you need to think about when going after these retailers, just wanted to support you by helping you actualize your dreams about selling into these stores.

A little background about me. I've sold millions of consumer products to the world's largest retailers as a manufacturer's rep, which is a sales rep that sells products to retail chains.

Over the last 11 years, I've taught over 50,000 product companies across the globe on how to generate revenue with their consumer products, including plenty of auto care products, and so forth. And so, just wanted to give you some quick tips and strategies on how to do that, and how to get started today.

All right, let's talk about the automotive category. First thing I want you to know is that in our industry, they're considered auto aftermarket products.

The reason I mentioned that is because when you're digging around online, and you're looking around for what people are considering, what category, and so forth, for retailers, auto aftermarket is the terminology that they use a lot of times for these retailers, just based on the fact that they are basically not talking about you selling to directly to a dealership, but also, is focused on the retail space. So just wanted to mention that it's just a terminology that comes up a lot.

One of the things that people are always asking me is, "Karen, how do I sell the retailers if I have an auto product?" Well, we got to discuss your strategy, because most people who have an auto product will immediately want to go sell to the AutoZone stores, and all the different retailers that are specifically auto-related.

Makes perfect sense. You want to generate revenue. There's Auto in the title of the retailer, and you want to make money from that store. The problem with that strategy is when you're first getting started, a lot of times, every one of your competitors is considering that same strategy. So they're all calling these stores.

The problem with that is, these are stores that are limited in what they're able to buy from you. And so, they tend to reject auto products more than anyone else, not because you don't have a great product, but a lot of times they just have seen everything. And everyone comes to them.

It's just in general, in life, when you're trying to sell something to somebody, and they're always getting the best of the best, the cream of the crop, coming to them, all the top distributors and retailers, and all sorts of things coming at them, just make sure that you understand that they're a little bit more keen toward rejecting your product. Not because it's not a great product, but just because everyone presumes to go to your favorite retailer, and try to sell to them first.

As a rep, someone who sold products to retailers for years, I learned a long time ago that the best way to generate revenue with your consumer product is, definitely go after the AutoZones of the world, of course. But if they reject you, don't take it personally, just go to all the other retailers who have automotive categories in their stores. For instance, Walmart, Target, Sears, all the different types of retailers where your competitors are wanting to sell into, but it's not as rampant, I guess.

One of the reasons I say this is, because don't feel bad if you're objected by your top three retailers, because every one of them are looking for products to buy in the auto care industry. And all you need is one yes with retail chains.

I've seen it time and time again, one yes from one chain store, and all of a sudden, the other retailers will start paying attention to you. Walmart is shopping at all these auto stores, Target is shopping at all these auto stores, Sears is shopping and looking around, and seeing what's going on in the world, and vice versa, all looking to see what product they're missing. They're trying to generate revenue with consumer products.

Honestly, it's mostly about, somebody took a chance on your product. They were willing to explore a new product, and so they like that. They don't want risky products in their stores, meaning products that maybe don't have a huge brand behind them, and so forth. So getting that first yes is always the most complicated for people.

That's why I always tell people to go after as many retailers as possible. Initially, it's kind of a numbers game. And then, don't take it personally if somebody says no to you, because eventually, when you get a yes from somebody, you can go back to all the other retailers, and get interest from them, and so forth.

It's kind of a domino effect. That's why so many of my clients have started with one retailer. And then all of a sudden, all these retailers are suddenly interested in them.

So going beyond what you're used to, what you're comfortable with, what makes logical sense to you, usually is where the money's at. I really wanted you to understand that you shouldn't forget other retailers, it doesn't help you. By the way, with the auto industry, and it's unfortunate, but you're going to have to deal with distributors more than most types of products.

Certain categories of products, you deal with different things. That's why I create these trainings. And if you want to know more about the different categories of retailers, and what you're kind of up against some strategies and so forth, be on the lookout on all the video trainings I'm creating on the subject.

But for the auto industry, you unfortunately are going to have to deal with more distributors. What a distributor is, it's a third party that will be taking a piece of the pie in regards to your financial success. These are third-party companies who are like an extended sales division. When they choose your product to put in their system, they are representing you, essentially, with retail stores.

There's so much more to say about working with distributors. We did create a training on how to work with distributors in another video segment, so take a look at that. But generally speaking, distributors take a decent chunk of your commissions, your revenues, and so forth, when they work with you.

And unfortunately in the auto industry, just be prepared that if you reach out to a retailer, sometimes they'll say, "Well, you need to work with this distributor, in order for me to work with you." Now, when that happens, you're just going to have to deal with the fact that someone else is going to be part of your revenue stream, because that distributor is kind of managing that relationship with the retailer.

Again, I've created trainings on all this type of information about working with distributors and so forth, but just note that it's a very common thing in the industry, as an auto company. And just be aware that you may have to share in on the revenue, if you work with retailers in regards to the auto industry.

There's nothing wrong with that. Part of the issue is that for these categories, where their distributors are very, very important, it's mostly because there's so many SKUs, and there's so many products out there, and the retailers have so many different stores, and the retailers don't have time to manage the thousands and thousands of stores. And sometimes, they like the distributor to handle the shipping and the deliverability and all the things.

It makes logical sense for them to work with you in this way. But it is annoying in your case, in that, again, sometimes you don't have a choice. You do have to partner with somebody else. And a lot of times, distributors don't answer your phone calls, and that is frustrating as well.

So the bottom line is, is just note that there's usually a middleman who's going to be between you and the retailers, sometimes, with the auto industry. There's more to say on that, but that's the essence of it. And just be accepting and understanding that it is what it is.

You picked the auto industry, and you're going to have to deal with it. It's just, certain categories are that way. There are other product categories where you don't have to deal with that, but for the auto industry, that's something to think about.

The other thing I want to mention is that there are associations related to every product category out there. So if you want to learn more about your industry as a whole, I highly recommend exploring your local association related to your product type.

For instance, autocare.org is an example of an association that focuses on the auto industry and so forth. Why you want to participate in associations? Well, there's like-minded individuals who've already been selling their products out in the world. You can connect with people and work with people in regards to your product, and find out what they're doing.

It's not as lonely when you have someone else to interact with about the industry that you're in. They can help you figure out packaging and pricing and all sorts of interesting things. It's helpful in some ways, for sure, to connect with like-minded individuals. I always tell people to definitely consider learning more about these associations.

You may want to try and skimp, and not spend money on these industries, but to be honest with you, it can be very, very beneficial, because you're basically going out there and saying to the world, "I'm very serious about my business," because people who are part of associations tend to be more legit, and tend to have made a lot of money with their products. And that would be someone you want to spend some time with, especially in the auto industry. And they can give you some quick tips and strategies as well.

The other thing I want to mention is, in your industry, the SEMA show is the most popular one. This could change by the time you hear this, but they've been around forever, S-E-M-A. Essentially, if you want to explore what's going on in the world of auto, you might want to go check out their show, just to walk the floor, not necessarily to sell through the SEMA Show. You can. We teach strategies on how to generate revenue virtually, without having to go to all these events.

You can, and it's still a very good strategy. And we teach you how to go after trade shows as well, in our systems and programs. But just sharing that with you, that if you want to learn more about your industry and so forth, it is good to know what's happening in the world. And these shows, when you're able to go to them, are going to be useful for you, in terms of learning and education, and seeing what's hot and what's new, who your competitors are, and so forth.

So I hope that provided value for you. If you are looking for a way to generate revenue with your consumer product in the auto industry, please take a look at our free training on RetailMBA.com/FREE. We provide a epic training solution for people who want to understand how the industry works, what makes buyers more inclined to buy, and so forth.

It's absolutely free. There's no obligation, and you can spend some time with us. We spend 90 minutes explaining how the retail industry works, absolutely free, just to support people. We also have the ability to work with people in multiple ways. We have live events, we have virtual events. We have done with you programs, do it yourself programs, done for you programs.

Anyone who's interested in selling products to retail chains and beyond, we teach those strategies. So take a look at our website, RetailMBA.com, and take a look at our testimonial page. We have so many success stories of people with zero experience, zero buyer relationships, zero patents, getting into the world's largest retailers, making millions of dollars. And we basically provide a formula on how to do that.

So if you want to get the free content, and/or subscribe to anything that we do, and/or keep in touch with us, please also like this video, subscribe, get involved, and be part of our community. We do all sorts of amazing systems to help people expedite the process of generating revenue. And I hope this information helped.

Karen Waksman, Retail MBA brands. I appreciate you. If you're watching this, you obviously are very serious about your business, so try not to do this alone. There are people in the world who've been doing this for years. I personally have been doing this for close to 20 years, and I'd love to help you just scale your brand and grow. And that's what we do here.

Thanks so much for your time. We wish you the best. Join us at our next event, or anything that we do, and take a look at all the links provided, so that we can support you further. Thanks again.


How to get your product in stores – Trade Show Marketing

New Training on Becoming a Big Lots Vendor – How to Sell to Big Lots Stores and Become a Big Lots Vendor

Trade Show Marketing

Transcript for this video listed below…

Hey everyone. This is Karen Waksman, Founder of Retail MBA. And today I want to talk about the five reasons to consider trade shows as a marketing strategy for your retail product business. So the reason I decided to create this particular training is because I’ve taught tens of thousands of product companies across the globe on how to make money with their physical products. And one of the things that comes up a lot is trade shows.

People always ask me, “Karen, I’m thinking about going to a trade show. Do you think I should do it? Is it worth my time? Like, is it a good strategy? Is that the right strategy for me and my business?” So I just want to walk you through that so that you can think through that for your business. So let’s talk about the five reasons to consider actually going to one.

So the first reason is that you will actually meet retail buyers there. So retail buyers go to trade shows. And so if you want to get into the big chain stores and so forth, a lot of times they are at these live events. And so you can find out in advance from the exhibitor company and learn about what retailers are planning to attend, because that is definitely important for these guys who put on these shows. So knowing which retailers are going to be there will help you ultimately, and there are so many strategies around how to make sure that they actually come to your booth and stuff like that. But the basic strategy is you’ll meet buyers at chain stores.

I’ve had one customer of mine learned some strategies, went to a trade show and he got a 500,000 unit order at a trade show. Now, this is not common. This is not typical. Don’t assume that, that’s going to happen to you. But I will say that, that’s pretty darn cool. It was a fairly new product. Started growing as business, learning about retail, getting into stores and so forth, went to a trade show and boom! It just shifted his entire business. So again, it’s not so common but it can happen to you. And I just, I love those stories. I mean, how fun is that?

Okay. The next reason you want to consider going to a trade show and doing that for your business is that, basically you can take a look at the marketplace and see what’s going on there. So what does that mean? Your competitors are there. People who have different products are there, all in the same kind of industry. So if you have a houseware product, if you went to the houseware show, you’ll see what’s, the trending is going on, what your competitors are doing, what things to consider. Maybe there’s some add-on that you forgot to add for your product business and so forth. You’ll learn a lot at these shows.

Very, very helpful to learn when you’re there. And so that’s one of the benefits of going to a show. You’re spending days with these people. You’re getting to know what they’re up to. Maybe you guys help each other out. Give each other advice and so forth. So it’s pretty cool at trade shows. It can be awesome.

Another reason you want to check out trade shows is because you can meet distributors. Distributors or third parties who have actually already built out their sales funnels essentially. So they’ve already built relationships with the retailers or companies, or whatever it is that they focus on. They’re essentially a company with a lot of sales reps, most of the time. And so for a percentage of sales they’ll actually plug you into their system, and then ultimately, that means that if they represent you, you can make lots of money with them.

The cool thing about distributors is that they will ultimately purchase the products from you and then resell it to their existing customers. So they are actually going to be your customers. So that is another opportunity for you to meet them at shows. So how cool is that? A distributor likes your product. They’ll buy the product directly from you. Then they deal with all the headache in terms of going out to the world. So that’s kind of fun.

Another reason you want to consider trade shows as a marketing strategy is reps. Sales reps go to these events. They’re scouring, they’re looking. And some of the best reps who are investing their time and their effort to be at shows, because it’s costly to go to these shows, these reps will walk these floors. And those are serious reps. I’ve met a lot of reps over the years. I used to be a manufacturer’s rep for many years. So I know the industry well. And I’ll tell you that not all reps are created equal.

The ones that are going to shows who are really digging around to see what’s hot and what’s next, are usually the ones who are a little bit more keen on making money, which means they’re looking for new products, which means that they could be interesting for you. So that’s another reason to go. And the last reason you want to consider trade shows as a marketing strategy is, well, you can actually sell your products on the spot.

So there’s so many strategies I can teach you about how to make sure that you convert at the live event, but you literally can have people write an order from you at the live event. People can buy it from you one-off or they can buy bulk, or maybe they’re from another country and they need to ship it somewhere, or whatever it is. They can buy from you on the spot. And that can be very cool.

So you definitely want to set up your booth in a way that’ll make people more enticed to buy from you on the spot. There’s things that you have to set up and so forth. But just think about that. I mean, you can literally make money at the live event and offset the cost of being there. So that’s another reason to consider trade shows as a marketing strategy.

So if you want to learn the advanced tips, tricks and strategies on how to actually execute an Epic marketing plan for trade shows, I actually created a very cool program called The Advanced Trade Show Marketing Secrets. And this little program is powerful. It’ll walk you through exactly how I help my clients get into the retail chains through trade shows. And also get all sorts of other deals and so forth through these shows.

These are tricks and strategies that sales reps and professionals know, if they were ever to go to a show and actually present products and so forth. The things that they would do to ensure success. So just very powerful and lots of information there about what you need to do in order to succeed at a trade show. So I highly recommend learning more. Otherwise, you go to a show and you could be one of those people who are sitting at the booth, waiting for people to come by. Things are not really happening. Things are converting not very well. I’ve seen this lots.

I speak at all the major shows. I’ve seen this time and time again. You don’t spend a little time on education, learning about your industry and what you need to do to succeed, to make money. You end up taking a lot longer with you and your business. So it’s always worth the investment, I think. Anyways, I hope that provided value for you. This is Karen Waksman with Retail MBA. The link to this Epic training program is listed below. Otherwise, please be on the lookout for the additional videos I create on how to make money with physical products. Thanks so much.

How to Sell Private Label Products to Retail Chains

New Training onHow to Sell Private Label Products to Retail Chains. No Experience Required!

Private Label Product Category Retail - How to Sell Your Private Label Products in Retail! No Experience Required!

Transcript Listed Below...

Hey, everyone. This is Karen Waksman, founder of Retail MBA. Today, we're going to be talking about private label products for retail chains. For this particular training, when I say private label products, what I mean is you selling to a retail chain under their brand name. I'll explain that more in a minute; but essentially, if you have a product that's great and you don't mind your packaging saying your name all over it, we talk about private labeling in various ways in our different programs. But ultimately for this training, it's about getting your product out to retail chains without your name listed on the packaging. That's what we're talking about here today.

Now, the reason I decided to create this particular training is because for the last 11 years, I've taught close to 50,000 consumer product brands across the globe on how to generate revenue with physical products to chain stores, online retailers, catalog, small retailers, HSN, QVC, and so forth.

Private label comes up all the time. It's a revenue stream. It's an opportunity. I have a personal vested interest in helping as many people as possible generate revenue with their consumer products and private labels. Important to understand, we've done other videos in the past on it; but this time, we're going to do a little bit of a different slant on this.

Private label products, essentially again, means that you're selling to a retail chain under their brand name, not yours. So if you go to a retailer like Safeway and it's a grocery store, you'll see they have Safeway Select products. Most retail chains are making a nice fortune off of private label products. It means that their name, it's company-owned, it's their brand, it's under their name. But most people think that they're making those products. A lot of times they're buying from companies like you, who just give them a little bit of a better deal, and they tell you where to go package that product. Then they place it on store shelves.

The way it all works is this. There's a buyer who specifically buys for private label products or company-owned products. It's an entire category at chain stores. Most people [inaudible 00:02:07] to sell to chain stores and sell their products to them with their brand all over the packaging and everything, but some people don't care. Some people just want to make money. Some people have to do it. Jewelry, you're going to have to deal with the fact that a lot of retailers, private label jewelry, and they put it under their brand name and the packaging says their name, not yours. Some products, you actually have to do private label.

The reason I talk about this is because with retailers, they really, really, really care about how they're perceived. So if they are going to be working with you and they are going to be buying products from you and your product is representing them, they're going to make sure that your product is perfect.

If you want to go this route, they're going to check your warehousing. They're going to check out quantities. So you can't be just a tiny little startup setup; and you need to be a little bit more established, at least in terms of the manufacturing and stuff that you have in place. Because they're not messing around, they buy massive quantities with private label.

For you, if you're going to go after stores, you have a couple of ways to go after them. One way is to sell to the buyers who care about branded products. Then the other way is to sell to retailers with non-branded products. It's the same concept. The difference is, if they decide to give you a purchase order, they'll give you the name of the packaging company. They'll tell you where to get your stuff, and you set it up with them on their backend. That's how it works.

Now, most people think that they're buying only products from overseas, and it's not coming from US manufacturers and so forth. It's actually not true. They're buying from people like you. Why would they do this? Because you're handling all the day-to-day stuff, and these retailers are so busy. They don't have time to go and hustle and whatever. You guys are doing all the work for them, so it's a win-win.

Again, if you are going to do private label, remember that your name is not going to be on anything, that they're going to buy higher volume. They're going to beat you on price a little bit because it needs to be a little bit better than the branded products. Otherwise, why would somebody buy a branded product over their private label products? That's something to consider. Can you get massive deals for the quantities that they buy? When I say massive, I'm talking multimillion dollar deals and so forth.

Now, the one thing that you're going to do is you're going to have to think about whether or not you're willing to do this. It's going to come down to how badly do you want your name on the packaging? Also, do you want to have them all up in your business and going to your manufacturing and all sorts of stuff? It could be a huge opportunity for you. Also, you have to be ready for a big partnership with a retailer.

Now, sometimes if you have jewelry or food or clothing, they put it under their brand name a lot of times. Not always, but a lot of times. Again, there's certain categories that are going to come up with more; but sometimes you reach out to a retailer, and they say no to you with your branded product. You could conceivably go after them under the private label option if you're willing to do so. You don't have to stick to private label for every retailer. You can go to one retailer and try to sell them with your branded product. If they say no to you, you come back to them with a different approach for the private label solution. We teach how to do all this, but the concept there is you could go after stores and, say, sell your branded product to one retailer and then go to a different retailer and do private label.

Why you want to do this? Because there's millions of dollars of opportunities there, and it could pay your bills. It could literally pay your bills because they're paying for all of that.

Do you need all of your branding on everything? Sometimes you have really innovative products and you'll never do it; but for mass appeal products that a lot of people can in quantity, it could be a great opportunity for you. But it is a business decision.

You can go to trade shows to learn more about private label and understand. There's the PLMA Private Label Trade Show. Or if you want to learn more, how to approach, pitch and sell to retailers, understand this business better, we actually have a free training. You just go to retailmba.com/free. It's a 90-minute webinar where we spend some time with you walking you through how retailers operate. We go into more details and so forth. We have more time. If you're interested in learning more, join us at our next event, retailmba.com/free.

Or take a look at what we're up to. We have done-for-you programs, do-it-yourself programs. We can go after retailers for you or teach you how to do it yourself. Our time-tested methodologies are proven and time tested for close to two decades. We have live events, where you get to hang out with other like-minded individuals, virtual events. We have masterclasses where they're intensives. We have buyer lists and contacts. Everything we do is related to generating revenue with consumer products. So join anything that we're up to because you learn all about how to make money with products wherever you are with your budget and so forth. We're happy to assist you.

Anyways, also you can go to retailmba.com to learn about our services and programs and also take a look at our success stories. We have so many. A lot of people had a lot of fun learning about this stuff over the years with zero experience whatsoever,

Either way, please subscribe to this page. Please like this post. Please comment below if you like our information. Keep in touch with us. We're always creating new content, and we're just here to help. Thanks so much your time. I appreciate you. Karen Waksman, Retail MBA. I look forward to working with you further. Thanks so much.


My Better Life Product – Retail MBA Review – Retail MBA Brands

My Better Life Product Success Story – Retail MBA Review – They got their products into Menard Stores!

My Better Life Product Success Story – Retail MBA Brands

We just want to congratulate and spotlight our My Better Life Product Client. They got their products into Menard Stores. Yay! 

There is nothing better than having our client’s get products on retail shelves!!

And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!

Watch the short video on his success listed above – it’s fun to hear about others successes. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.

Scale Your Retail Sales Event – Live Upcoming Webinar!

Upcoming LIVE FREE Webinar -Scale Your Sales With Retail Chains. No Experience or Buyer Relationships Required!

LIVE Webinar With Karen Waksman called "Scale Your Sales with Big Box Retail Chains!" 

I just wanted to let you know about our FREE 90 Minute Webinar Training on Wednesday, December 8th, 2021 called:

"Scale Your Sales with Big Box Retail Chains"

No sales experience, existing buyer relationships or patents required!

This FREE 90 Minute LIVE Webinar will be held this Wednesday - December 8th, 2021 at 1pm and 5pm PST. Two time slots available!

NOW is the time to go after chain stores. Find out WHY! 

If you can't make this time - sign up anyhow! We will be providing a limited time webinar replay. Although I HIGHLY RECOMMEND you joining us on the call as we will be having a very interactive experience and answering questions. Plus you will get extra bonuses for being on the live call. 

We will be sharing exact tips and strategies on how to approach, pitch and sell to chain store retailers today!

So be prepared to take a lot of notes!

Here's the link: https://event.webinarjam.com/register/18/24p1ob9

Either way, I wish you lots of happiness and success. 

We are capping the number of attendees. So sign up NOW! 

Karen Waksman

Retail MBA

P.S. Click Here to sign up for the ‘Scale Your Sales with Big Box Retail Chains’ free 90 Minute Webinar!

P.S.S. If you know of anyone who needs to get into stores - feel free to let them know about this upcoming epic event! Thank you!

Retail Product Sales – 5 Things to Know About Retail Buyers

New Training on Retail Product Sales – 5 Things to Know About Working with Retail Buyers and Retail Product Sales


Transcript for this Video Listed Below...

Hey everyone. This is Karen Waksman, founder of Retail MBA. And today I want to talk about the five things to know when starting a retail business. So what does that really mean?

If you have a physical product and you want to go after retail chains and you want to know some things about these retail chains and what it's like working with them, what they care about and so forth, that's what I'm going to be talking about here today. The five things to know when starting to work with these retailers.

So the first thing to consider when working with retail chains is that they don't mind if you are a small company. So a lot of you guys are wanting to sell Walmart or Best Buy or Macy's or Neiman Marcus or whatever. And you're kind of not reaching out to them because you think you're a small company and that's an issue.

It's actually not an issue. Today, more than ever, these retail chains are still looking at new products from small companies constantly because you guys have the coolest products and they know that. And so they're fine with that.

And so the only thing that they're going to look into is to make sure that you're going to be able to pay for orders and all these things, but ultimately it's not really about you being a small or big company. They're okay with... I have clients who've actually gotten products in the stores who literally had no sales before and they got into like Walmart and so forth. So it's possible for anyone across the board.

Another thing to consider when starting this journey down retail chain stores is that they really actually appreciate tenacity when you approaching them with your product. But only if you say the things that are interesting to them.

So you can go from being really annoying, to being really magical with retail buyers. They actually don't mind hearing from you, but it really does come down to how you approach them, the things that you say to them. So they don't mind if you approach them even unsolicited interactions.

However, that unsolicited interaction needs to be something quality. Needs to be quick and needs to be the right things that they want to hear and so forth. But they don't mind it. They are actually... That's a very common misconception in the retail chain space.

Another thing to consider when getting started with selling to retail chains is that they love diversity. So diversity is a big thing for them. So if you are a woman owned company or you're a diversity owned company, and so there's layers to that, but essentially if you are even a veteran owned company or they kind of slice it up, but essentially what they're looking for is diverse suppliers.

And if you want to sell to any sort of chain store and you go to their vendor website, they'll explain what they mean by a diverse supplier. But they love people who have certifications as a diverse supplier.

So if you're a woman owned business, you can get certified as a woman owned business owner. And it's actually you receive that through a third party who you pay and you ultimately get certified as a woman owned business and same thing for minority owned company and so forth.

You get the certifications, retail buyers love you. They actually have a whole division for that, that actually gets you in the front of the line of retailers. Love it. Something that you should definitely consider.

Another thing to consider when reaching out to retail chains and working with retail chains as a beginner, is that they love knowing that you set everything up in advance. So what does that mean? Well, if you want to reach out to retail chains and you haven't finished your packaging or pricing or whatever, don't bother reaching out to them. They want a finished product. They want a product ready for stores. They want to be able to buy your product on the spot.

So you definitely want to build that out before you reach out to them. So they like it when it's all fixed and set up for them in advance. The shipping and all that stuff, all of that. They want that done in advance. So definitely do that in advance before you reach out to retail chains.

And the final thing to know when starting a retail business is that they really like products that actually make sense for their store shelf. So what does that mean? Well, you have no idea how many times buyers are rejecting products because you're creating packaging that's too big or too bulky or needs a whole floor display or whatever. Because they're not going to give you that much room in their stores until they know that the product sells.

So they eventually will do full floor displays if your product makes money. And obviously there's some exceptions to the rule, but generally speaking, you bring them a packaging that's like way off or doesn't fit on their store shelves, or doesn't look right, they're just going to look at your product as too risky because every square value of that store is accounted for.

So everything is a dollar value for them. So adding an awkward product there is going to mess up their flow, mess up their revenue stream. So don't even bother reaching out to retailers unless you've looked on their store shelves to make sure that your product fit appropriately in packaging and so forth. And definitely don't bring them a product that's going to take six feet of their store. They don't like that at all.

So anyways, I hope that give you some ideas of things to consider when starting a business with retail chains. By the way, if you want to learn exactly how to approach, pitch, and sell to these retail chains, and then all the consideration in regards to working with retailers and then ultimately exactly what to say to them, to get them to buy, I actually have a program called Retail MBA.

I've been teaching this program for the last seven years. It's powerful. It's made people millions of dollars for their retail products. And it's just a great program. The link to Retail MBA is listed below this video.

So please take a look at that. Again, it's called Retail MBA, a training program. It's very, very powerful. So more information about that is listed in the link below. Otherwise, please be on the lookout for additional videos I create on selling products to retail chains and so forth and how to make money with physical products. This is Karen Waksman with Retail MBA. Thanks so much.

Vertex Beauty – Retail MBA Review – Retail MBA Brands

Vertex Beauty Success Story – Retail MBA Review – They got their products into Walmart Stores!

Vertex Beauty Product Success Story – Retail MBA Brands

We just want to congratulate and spotlight our Vertex Beauty Client. They got products into Walmart Stores. Yay! 

There is nothing better than having our client’s get products on retail shelves!!

And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!

Watch the short video on his success listed above – it’s fun to hear about others successes. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.

Retail Chain Store Secrets Event – Live Upcoming Webinar!

Upcoming LIVE FREE Webinar -Retail Chain Store Secrets Event. No Experience or Buyer Relationships Required!

LIVE Webinar With Karen Waksman called "Scale Your Sales with Big Box Retail Chains!" 

I just wanted to let you know about our FREE 90 Minute Webinar Training on Wednesday, December 8th, 2021 called:

"Scale Your Sales with Big Box Retail Chains"

No sales experience, existing buyer relationships or patents required!

This FREE 90 Minute LIVE Webinar will be held this Wednesday - December 8th, 2021 at 1pm and 5pm PST. Two time slots available!

NOW is the time to go after chain stores. Find out WHY! 

If you can't make this time - sign up anyhow! We will be providing a limited time webinar replay. Although I HIGHLY RECOMMEND you joining us on the call as we will be having a very interactive experience and answering questions. Plus you will get extra bonuses for being on the live call. 

We will be sharing exact tips and strategies on how to approach, pitch and sell to chain store retailers today!

So be prepared to take a lot of notes!

Here's the link: https://event.webinarjam.com/register/18/24p1ob9

Either way, I wish you lots of happiness and success. 

We are capping the number of attendees. So sign up NOW! 

Karen Waksman

Retail MBA

P.S. Click Here to sign up for the ‘Scale Your Sales with Big Box Retail Chains’ free 90 Minute Webinar!

P.S.S. If you know of anyone who needs to get into stores - feel free to let them know about this upcoming epic event! Thank you!

Amazing.com Interview with Karen Waksman – Selling Your Amazon Products to Big Retail

Karen Waksman Interview – Selling Your Products to Big Retailers- with Karen Waksman, Founder of Retail MBA

FREE Powerful Interview with Karen Interview with Karen Waksman, Founder of Retail MBA Brands, and Amazing.com!

Check Out Our Free Interview on Selling your Amazon.com Products to Big Retailers. How to Scale Your Consumer Product Brands by Selling to Massive Retail Chains! With Karen Waksman and Jason Katzenbach of Amazing.com. This Was a Powerful Interview!

Just Click on the following link to watch this interview now: 
https://youtu.be/PqvveX8pgj4

Also, Don't forget to Subscribe to our YouTube Channel - we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman, Founder of Retail MBA Brands