How to Sell Your Baby Products to Retail Chains

How to Sell Your Baby Product to Retail Chains – Free Training!

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How to Sell Your Baby Products to Retail Chains - Baby Retail Category!

Do you have an baby retail category product that you want to sell into retail chains? Have you ever wanted to sell your baby products to retail chains such as BuyBuyBaby Stores and More? 

If so you will love this new training on the Baby Retail Category – How to Sell Your Baby Products to Retail Chains! No Experience Required! And transcript for this video is listed below. 

In this video, we explain what to do and how to get started today!

To your success, 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 

1) Free Training– If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here: https://www.retailmba.com/free

 

2) Masterclass Intensives– Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

 3) Done-for-You Program– If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events– If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

 

 

Transcript for this Video:

 

How to Sell Your Baby Products to Retail Chains – Hey everyone. This is Karen Waksman, founder of Retail MBA. Today we’re going to be talking about baby products. So if you have a great baby product that’s great for Buy Buy Baby or any retailer that can conceivably buy your product that has a larger scale to it, anyone who sells baby products, I’d like to talk to you about what you’re up against, what your category is all about, give you some tips and suggestions on how to get started today.

A little background about me again, my name is Karen Waksman, the founder of a company called Retail MBA. I’ve personally sold millions of consumer products to the world’s largest retailers as a manufacturer’s rep, started my career back in early 2000s and over the last 11 years, I’ve taught close to 50,000 consumer product brands across the globe on how to generate revenue with consumer products. Baby products come up a lot, and I’m here to help you think through what it’s like to work with you in regards to baby products and stores and so forth. My ultimate goal is just to help you generate as much money as possible with your brand. And I do this because when I first got started in the business, I dreamed of someone explaining to me what buyers care about, ultimately, what makes them more inclined to buy. And so that’s what I wanted to do as a career. And that’s what I do and help so many people across the globe. And I hope this provides value for you.

So let’s talk about baby products. First of all, it’s a great category. Buyers are hungry for new, interesting innovation. They are looking for that next new thing. I have so many diaper bag product clients who are getting into stores, major retailers and diaper bags are not an easy thing where there’s a lot of them out there. So it’s really about the right story, the right strategy and so forth. That’s just one example. But the ultimate concept here is that they are looking for new, constantly for the next hot new thing. And so it’s a really, really exciting time if you have a baby product.

You’re always going to want to focus on innovation. You don’t want to focus on the functionality of your product, whatever it is, but interesting things about it, the resonating factors for a buyer for baby products is that it’s going to convert. It’s going to make money for them. It’s got something interesting about it. And so when you speak to them, you want to focus on how your product will make them money, what will get them to believe that product will sell once in stores, even if you’ve never sold your product before. I have clients who’ve never sold their product anywhere and have gotten their products into the world’s largest retailers and have done well. And one chain store order can means millions of dollars to your business and your bottom line. So I definitely want to focus on your strategy, the words you use and so forth.

So if you have a product that you know is material, and it’s a common product that everyone’s selling, a lot of bibs and this and that, maybe you can create a new design element, some new color scheme, something hot and trending. Can you get a little bit more creative on that front, on the design elements? Because they are looking for new products, but maybe sometimes it’s just a little tweak to your product. Can you talk to the buyer about the things that make the product stand out, whatever it is? You definitely want to consider that in the baby category. They’ve seen everything. And so now it’s just tweaking an existing product to make it look cooler, better. That’s what inventors do. They look for new products, new innovation, and they try and make it better, cooler, more interesting, maybe put a new design on it, maybe make a better packaging.

A lot of these things matter to the parents out there. You definitely want to make sure that your packaging is aligned as well for stores. They definitely are looking for new, exciting things to pop off store shelves. So spend a little bit more money and time on packaging as well. We have other trainings for packaging. So if you want to learn more about packaging, look at our YouTube channel and/or subscribe to anyone of our free trainings on retailmba.com. We discuss this at length. But for now, just note that for baby products, they’re looking for things that a new mom will buy, because they’re looking for that.

Anyways, the other thing I’ll mention is that everybody reaches out to Buy Buy Baby and certain retailers because it’s a baby specific, but what about all the other retailers? What about the Walmarts, the Targets of the world? What about the department stores of the world? What about the discounters of the world? What about Ross and all the other types of retailers that could conceivably buy the product? What if you can repackage your product to make it a gift product for babies, for parents and so forth? Can you put a baby on the package? Can you find another angle? What can you do to generate revenue with your consumer product brand? Don’t just go after the same retailers that everybody else does, but think about beyond where else can your product fit.

I’ve seen baby products sold at all sorts of crazy retailers. And part of your job is to slow down, go to stores, go online, dig around and see where are the people selling products and where you can, too. So if I was to give you any tips or strategies on how to get started today with baby products, again, we’re just trying to give you some ideas and things to think about for your category. Basically think about new design, redesigning, upping your game in terms of new elements that other people are not doing. What can you do to add an existing product to make it look better, more interesting, more innovative? Again, sometimes it’s just a cooler coloring scheme that somebody else didn’t think of, because again, these buyers are looking for products.

The other thing you’re going to have to deal with is the fact that these could be ingestible, that they’re baby stuff. So you definitely want to make sure the regulations are on that. You might have to deal with more liability insurance because of the fact that you’re dealing with baby products and so forth. You definitely, before you reach out to retailers, you want to create a strategy so that you don’t have to backtrack, recreate things later on. You can make money as quickly as possible.

With that said, if you want to learn how to approach, pitch, sell to retailers, how to prepare for chain store success, you might want to take a look at our webinar that’s coming up. You can go to retailmba.com/free. It’s a free training. And the purpose of it is to give you ideas on why buyers buy, gives me 90 minutes with you, we answer questions and so forth. It’s a powerful training. So go to retailmba.com/free.

Or if you want some support in actually focusing on your existing product and helping you along the way with packaging, pricing, deliverability, words to use, different ideas for strategies and so forth, take a look at what we’re up to at retailmba.com. We have do-it-yourself programs, done for you programs, where we can reach out to retailers on your behalf. We have one day live events. We have intensive master classes, all leading to one thing. We sell a formula on how to generate revenue with physical product stores, online retail outlets, catalog, small retailers, Groupon goods, HSN, QVC. We basically help people make money with consumer products brands.

So also take a look at our success stories. Listen on retailmba.com and keep in touch with us. If you like this, subscribe to this channel, like this post, tell your friends, comment below if you like us. Keep in touch. We’re always creating new content. Karen Waksman. Retail, MBA. Hope this helped you. Thanks so much.

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Reasons to Sell to Retail Chains! https://www.retailmba.com/how-to-get-your-product-into-stores

  2. Top 10 Tips for Selling into Retail Chains: https://www.retailmba.com/how-to-sell-products-to-stores

  3. Pitching Retail Buyers- What You Need to Know! https://www.retailmba.com/pitching-retail-buyers

Jason Fladlien Interview – Rapid Crush

Jason Fladlein Interview – Rapid Crush – How he Sold $100,000,000 Online with Karen Waksman, Retail MBA

Jason Fladlien Interview – FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Jason Fladlien!

Check Out Our Free Interview on How Jason Fladlien Sold More Than $100 Million Worth of Products an Services Online and How You Can, Too!! With Jason Fladlien and Karen Waksman. This Was a Powerful Interview!

Just Click on the following link to watch this interview now: 

https://youtu.be/HyDpziz8M4I

Also, Don’t forget to Subscribe to our YouTube Channel – we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

 

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Reasons to Sell to Retail Chains! https://www.retailmba.com/how-to-get-your-product-into-stores

  2. Top 10 Tips for Selling into Retail Chains: https://www.retailmba.com/how-to-sell-products-to-stores

  3. Pitching Retail Buyers- What You Need to Know! https://www.retailmba.com/pitching-retail-buyers

How to Sell Your Arts and Crafts Products to Retail Chains

New Training on How to Sell Your Arts and Crafts Products to Retail Chains

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Do you have an arts and crafts category product that you want to sell into retail chains? Have you ever wanted to sell to Michaels Stores and More? 

If so you will love this new training on Arts and Crafts Category – How to Sell Your Arts and Crafts Products to Retail Chains! No Experience Required! 

In this video, we explain what to do and how to get started today!

To your success, 

 

Karen Waksman, Retail MBA Brands! 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

 

Roland Frasier Interview – Digital Marketer

Roland Frasier Interview – Digital Marketer – How to Buy and Sell Consumer Products Brands Companies for Millions with Karen Waksman, Retail MBA

FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Roland Frasier!

Check Out Our Free Interview with Roland Frasier and Karen Waksman. He explains how to buy and sell companies to expand your brand. This Was a Powerful Interview!

Just Click on the following link to watch this interview now:  https://youtu.be/KLXaiMYTi-8

Also, Don’t forget to Subscribe to our YouTube Channel – we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com


 P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Toys Games and Video Products

New Training on How to Sell Your Toy and Game Products to Retail Chains

Play Video

How to Sell Your Toy, Games and Video Products to Retail!

Do you have an toy, games and video games product that you want to sell into retail chains? Have you ever wanted to sell to GameStop, ToysRUs.com, or any other chain store retailer? 

If so you will love this new training on Toy Games and Video Games Category – How to Sell Your Toy, Games and Video Games Products to Retail Chains! No Experience Required! 

In this video, we explain what to do and how to get started today!

To your success, 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives – Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

 https://www.retailmbabrands.com/masterclass

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Transcript for this Video:

Hey everyone. This is Karen Waksman, founder of Retail MBA. Today we’re going to be talking about how to sell your toy and game products to retail chains. So if you’ve a great product that’s a toy or a game and you’re trying to figure out what to do with that product and where to sell it, just want to give you some quick tips and strategies on how to do that and how to get started today.

Just to give you a little background about me again, I’m Karen Waksman, founder of Retail MBA Brands. I’ve personally taught over 50,000 product companies across the globe over the last 11 years on how to get your products in retail chains, online retailers, catalogs, smaller retailers, HSN, QVC and so forth. And the information that we’re going to be talking about today is just from my many, many years of selling to retail chains and ultimately started teaching my methodologies to support people, just to actualize their dreams of making money with their consumer product. So our whole goal here is just to give you ideas and to help you get started today. You can learn a little bit more about us at retailmba.com.

Anyways, let’s talk about the toy and game category and just some things to think about. First of all, since Toys “R” Us is no longer, at least as of now, even though they have been moved around a little bit, a lot of the toy industry has been suffering. And so one of the things that a lot of people have to do is they have to go to their local toy stores and sell individually and so forth because there’s a lot of toys stores that are on the individual level. But on the chain store level, they’ve kind of diminished a little bit. There’s a ton online and so forth, but just in general, it’s definitely shifted in the last several years. Again, by the time you watch this video, it might’ve changed. But as of now, and for a while, things have kind of changed a little bit for the toy industry.

What that really means is that usually distributors are involved. Why I say that is because if you’re trying to sell to a retailer and they have a lot of stores and/or you have to need a lot of feet on the street, distributors come into play where they basically have a ton of sales reps. And they’re third party company that is actually essentially buying products from you and reselling it to retailers. And there’s usually niche distributors, ones that are working in the toy and game industry and so forth. And especially when there’s a lot of major brands at play, a lot of distributors are in place.

So some product categories, you don’t deal with a lot of distributors. In terms of the toy and game category, there’s a ton of distributors. So again, part of that is just that you’re dealing with a lot of competition for the big corporations and so forth. And part of it is just the fact that the toy industry requires more feet on the street to get more products out there. And distributors are, again, companies that have a lot of reps, typically. They’re going out and doing the work and so they would represent your product in these stores and so forth. So for your particular category, you’re going to have to deal with somebody else, typically who’s going to be managing that relationship more than directly you going after stores. Again, if that happens, what will require you to do is you’re going to give a piece of your money to them. I mean, typically if you work with a distributor in the toy business, it could be anywhere between 10% and 30%, depending on the deal that you do with them in terms of what they take off the top. So just be aware of that.

Again, it’s also an incredibly competitive category, but it’s a fun category. And just be aware that a lot of times distributors are very, very common. And so that really means that you’re going to have to convince the distributor to pick up your product and ultimately get them into stores. How you do that takes a little time to explain. I have other videos explaining working with distributors and so forth, but just give you an idea of what this industry is like.

First of all, with toys and games, mostly toys, what you’re dealing with is a lot of regulations because if the kid chokes on a product, they obviously care about that, right? So there’s more at stake for them to sell toys to kids. And so you’re going to be forced to deal with regulations in terms of what they’re expecting, health codes and this type of thing, and so forth, just to make sure that the product is safe for children and so forth, depending on how old they are and what years they need to protect from and so forth. So that’s something to consider as well.

And so they do have a lot of situations where that comes into play, so you definitely need to see what’s going on with the retailer that you’re trying to sell into and what they expect from you. You also will probably have to pay a little bit more of a premium for insurance, just because of the fact that for product liability insurance in the toy industry, you’re dealing with kids and so forth. And again, it’s all the same issue in regards to regulations. So they tend to charge you a little bit more, which is okay because a lot of people are buying toys. Obviously a lot of children in the world, but it is something to consider.

So one of the things that I tell people to do is since the toy industry is a little bit more complicated in terms of distributors and this and that and the fact that you have to go to more individually owned stores and all sorts of things, something to consider is to go to retailers that can buy your product who are on a corporate level, massive retailers like Walmart or Target or whatever it is. There’s so many retailers out there who sell toy products, department stores, and so forth. And so maybe expand beyond just going after that particular industry. If you have a games product, obviously you could sell to GameStop and so forth. But again, there’s a lot of competition and so forth. So maybe going beyond your comfort zone and into other types of retailers will reduce your competitive issue a little bit as well. So that’s something to consider.

If you’re going to have a toy product, it’s very, very important that you connect and associate with like-minded individuals. There’s toy industry associations out there. Do a Google search. Find them, connect with them. They probably can help you speed up the process of getting to know your industry and your category very well. It’s always good to know what’s going on in the world in terms of the industry that you’re in, especially in toys. It’s so competitive. A lot of times they’ll give you ideas and strategies and support you along the way because they know the industry really, really well. So join your local association.

Also, if you wanted to go to trade shows, the Toy Fair in New York is really, really popular. It’s a great place to go check out your competition, see what’s going on in the world and so forth. So that’s something to consider.

So if I was to give you any quick tips and strategies, it’s really just to think about the fact that if you’re going to go after retailers and you’re going to deal with the toy industry, you definitely want to go beyond just the local toy store in your local area. There’s a lot of money to be had to be selling these chain stores that no one’s even considering. You can even sell your toy product to retailers like ACE Hardware and Michael’s stores. There’s a lot of retailers that could conceivably buy your product beyond just the toy store industry and so forth.

So anyways, there’s so much more to say about toys and games, but if you want to learn exactly how to approach, pitch and sell to retailers, take a look at what we’re up to. We actually have a free training at retailmba.com/free. And we actually have a 90 minute training that we walk through what buyers care about and so forth. And then we kind of discuss the ways that we can work with you if you’re interested in getting additional support. We have live events. We have coaching. We have Done-For-You programs. We have do it yourself programs, all related to generating revenue with consumer product brands. And we have worked with so many toy companies and so forth, and game companies.

So if you are interested in learning more, take a look at what we’re up to a retailmba.com or check out our free webinar. It’s listed on every single page on our site. And we are always creating new content, so please subscribe to this, keep in touch with us. We’re always providing new information and I hope this helps. And we would love the opportunity to support you with retail chains. This is Karen Waksman, Retail MBA, and I appreciate you. Thank you.

Forbes Riley Interview – HSN QVC

Forbes Riley Interview – HSN QVC – How to Sell Your Consumer Products Brands to HSN QVC and More with Karen Waksman, Retail MBA

Forbes Riley Interview HSN QVC – FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Forbes Riley!

Check Out Our Free Interview on with Forbes Riley on selling on HSN/ QVC and branding yourself and What You Need to Know! With Forces Riley and Karen Waksman. This Was a Powerful Interview!

Just Click on the following link to watch this interview now: 
https://youtu.be/0bxg3v1WLlc

Also, Don’t forget to Subscribe to our YouTube Channel – we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps in Your Category: https://www.retailmba.com/manufacturers-representatives

  2. #1 Thing Retail Buyers Want You to Know When Working With Them! https://www.retailmba.com/how-to-sell-your-products-to-stores

What NOT to Do When Selling to Retail Chains! https://www.retailmba.com/how-to-sell-retail

Food Product Category

New Training on How to Sell Your Food and Specialty Food Product to Retail Chains. No Experience Required!

Play Video

Do you have and Food and Beverage products that you want to sell into retail chains? Have you ever wanted to sell to auto retailers such as Albertsons, Vons and More? 

If so you will love this new training on Food and Beverage Category – How to Sell Your Food and Beverage Products to Retail Chains! No Experience Required! 

In this video, we explain what to do and how to get started today!

To your success, 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here https://www.americasnextretailproduct.com

Transcripts for this video listed below…

Hey everyone. This is Karen Waksman, founder of Retail MBA. Today, we’re going to be talking about selling your food and specialty food product to retail chains. If you want some quick tips and strategies, just wanted to give you some ideas and things to think about and how to get started today. So this means selling to supermarkets and/or anywhere else that sells food and specialty food products.

So before we begin, I just want to give you a quick background about who I am and why I know what I’m talking about. Again, I’m Karen Waksman, founder of Retail MBA. I’ve personally sold millions of units of products to the world’s largest retailers as a manufacturer’s rep, which is a sales rep that sells product to retailers. Started my career out back in early 2000’s, and for the last 11 years have actually taught close to 50,000 or more companies across the globe on selling to retail chains, online retailers, catalog, small retailers, HSN, QVC, and so forth.

Basically what we do is we help people actualize their dreams of getting into stores. And so part of the reason we create these trainings is to give some people some food for thought and understanding their industry as a whole. So anyways, let’s talk about the food and specialty food industry and some things to think about for retailers.

First of all, you’re dealing with food, so you have more complications than other product categories. We work with people in every product category and certain categories have certain things that they have to deal with. And for you guys, food and specialty food, you’re dealing with FDA labeling requirements. Obviously if it’s organic, this and that, there’s just specific things that you’re going to have to look into to ensure that you’re not going to get yourself in trouble, because obviously you’re in sending products out of the world that people are ingesting. And so the retailers really, really care about that. Basically all retailers that want to work with their suppliers will list what they need from you in advance. So if you want to do Google search and say, you want to sell to Safeway grocery store or something like that, just do a Google search, type in Safeway vendor. And what you’ll see is they usually have a website for vendors, and usually there’ll be some compliance information and so forth.

So you definitely want to take a look at that. What they’re looking for. They list it out a lot of times because there’s just so many companies coming at them. So they just like to share the data in advance. So definitely take a look at their vendor portals and see what’s going on in terms of their interests and regulation. So definitely need to be careful about the words you use. Definitely need to comply with federal and local regulations when it comes to food.

You also need to think about things like the nutritional statements and so forth. Obviously you’re going to have to do your homework and understanding the industry as a whole before you launch. Definitely want to walk stores, take a look at different products, similar to yours, see what they’re putting on their packaging. What they’re saying, the words they’re using. Obviously they’re on store shelves, so if somebody told them something about what to place there and so forth, so you definitely want to do your market research to ensure that you’re not going to cause yourself problems.

And also go online, do your research on the regulations and stuff for products. Obviously, they’re going to make sure that you’re warehousing whatever you’re doing is to store the products is clean and safe and sanitary, and all those things that really matter. Obviously, companies who are buying from you. So again, there is a opportunity to do a little bit of homework and research before you go after stores.

By the way, there is a great book that is out in the world that you should definitely take a look at. It is Specialty Food Retailers. Just do a Google search for that book. There are companies that have written books in the past on how to sell specialty food products to retailers. And so there’s a variety of different ones online, and you can just purchase them on Amazon or whatever, but they’ll usually have endless books out there online about products and specialty foods, and what needs to happen and so forth. A lot of people have written books about this. So you definitely want to take a look at that and do some homework.

But the basic data is that there are companies out there who’ve already talked about specialty foods and generating revenue with them, and they list all that stuff and you can buy those books out online and so forth. Anyways, things to consider when you’re selling a food product. You’re dealing with distributors. It’s very, very common distributors or third parties who generally have the relationship with the retailers and they buy your product, and then they resell it to retailers typically. The problem with working with distributors is they take a nice hefty fee for their efforts, and so you’re going to have to account for that if you’re dealing with a distributor. You’re dealing with perishable foods, you’re dealing with lots of things going on and the retailers like working with distributors in certain product categories, because they don’t have to deal with the mess of the whole thing.

So a lot of times distributors handle the shipping and/or the deliverability and/or the organizing of things and so forth. And some categories you don’t really need to worry about distributors and so forth. Other categories, it’s a big deal. Unfortunately, with food, you’re going to have to deal with that. Now, one thing to consider is that grocery chains deal with perishable foods constantly, so they have a lot of opportunity in their local regions and regional regions and stuff to buy products and so forth.

There’s more to say on that and we do have other trainings on this, but something to consider is just that you’re dealing with a local. If you’re going to sell to a chain store, they do have the ability to get perishable foods quickly in their local area and so forth, which is going to require you to just do a little bit more work, just because you got to rush to make sure that the product is obviously going to do well for stores and so forth. It’s not going to go bad and these types of things.

So again, the retailers will walk you through what they need and where you are going to ship products to and so forth. It’s definitely something to explore further before you launch your food product and that requires you to learn some stuff about the food industry. And again, there’s a lot of resources out there online that talks about this. Packaging is essential to your success. Obviously with specialty foods, if you’re selling a barbecue sauce, there’s a lot of barbecue sauces for instance, you just want to make sure that you’re doing a good job. Differentiate yourself from the competition.

We do a whole training on packaging and stuff, but be on the lookout for the different videos we created on that. But the essence is, is that in terms of competitive nature of certain categories, packaging, you could have a mediocre product with magical packaging and you could probably convert better in very hectic markets. And so food is one of those markets. So something to consider. Basically, all I’m really saying is spend a little bit more money on your packaging for this product category.

In general, you should always do that, because one chain store order can mean millions of dollars to your business and your bottom line. But it’s something to think about. If you want to learn more about your industry, definitely take a look at the Fancy Food Show. It’s a trade show that a lot of people go to, and I think they have an East coast and West coast and so forth as of now. So definitely when you can, go take a look at what’s going on with your industry, your competition, and so forth. And the reason for that is just because it helps you understand as a whole who’s doing well, who’s not, what they’re doing.

It’s very, very important for you to get involved in your industry and your category to understand the world as a whole. So if I can give you any quick tips and strategies, it’s just that you do need to do your market research and understand what you need to do and utilize before you reach out to stores in terms of regulations, in terms of compliance and so forth. That’s something that you do not want to reach out to retailers until you have figured it all out, because they just can’t buy from you. So you definitely need to remember that retailers are looking to purchase things on the spot. They are purchasing agents. They don’t have time for you to go figure this out after you reach out to them. So you want to do that stuff in advance.

With that said, if you want to learn more and spend some time with us, we actually have a webinar coming up. If you go to retailmba.com/free, all you got to do is sign up. It’s a free training and they’re typically 90 minutes, and we really go into a lot more detail on how buyers operate, what makes them more inclined to buy and so forth. And the reason we do this is because we love educating and supporting people across the globe on generating revenue with their products. We work with a ton of food products, and we just love to support you.

If you are looking for more information on how to approach, pitch and sell to retail chains, you can take a look at our live events. We do virtual events as well as events in physical form. We do masterclasses quarterly. We have a year long coaching training system and so forth. We’ve had tremendous success with all of our systems. We have a done for you programs and so forth, all listed on retailmba.com.

And ultimately we just help people with their pitch and their pricing and packaging, the words to use. And most of the people that come to us have zero buyer relationships and so forth. They’re just trying to scale and grow. And if you want to take a look at our testimonials page on retailmba.com, you can see how many successes and how great things have happened for people. We love to do that for you.

Anyways, otherwise please subscribe to this channel. Like this, share with your friends. We’re always creating new content. Transcripts for This Video:

We’d love to support you with stores. So keep in touch with us and thanks again. The Retail MBA, Karen Waksman. I hope this helped. And we look forward to continuing the conversation with you. Thanks so much.

Ryan Deiss Interview – Digital Marketer

Ryan Deiss Interview – Digital Marketer – How He Sold Millions of Dollars Worth of Consumer Products Online with Karen Waksman, Retail MBA

FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Ryan Deiss

Check Out Our Free Interview on Selling Massive Quantities of Your Consumer Products Online with Ryan Deiss, Digital Marketer, and Karen Waksman. This Was a Powerful Interview!

Just Click on the following link to watch this interview now: 
https://youtu.be/Aof8Yf5B4ak

Also, Don’t forget to Subscribe to our YouTube Channel – we are always adding new content! Just Click on the Link and Then Subscribe. Thank You.

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com


P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass


3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com


Personal and Health Care Products

New Training on How to Sell Your Personal and Health Care Product to Retail Chains

Play Video

Do you have an personal care and health category product that you want to sell into retail chains? Have you ever wanted to sell to person care and health care products or any other chain store retailers? 

If so you will love this new training on How to Sell Your Personal Care and Health Category Products to Retail Chains! No Experience Required! 

In this video, we explain what to do and how to get started today!

To your success, 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

 https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Kevin Harrington Interview – Shark Tank with Karen Waksman Retail MBA

Kevin Harrington Interview – Shark Tank – How to Scale Your Consumer Product Brand with Karen Waksman, Retail MBA

FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Kevin Harrington!

Check Out Our Free Interview on How Kevin Sold Billions of Dollars worth of Consumer Products Brands and How You Can, Too! With Kevin Harrington (Shark Tank) and Karen Waksman. This Was a Powerful Interview!

Just Click on the following link to watch this interview now: 
https://youtu.be/AGvEbW2hqBs

Also, Don’t forget to Subscribe to our YouTube Channel – we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com