(Transcript for this Video is listed Below)
Do you have a product that is perfect for Bed Bath and Beyond?
Are you interested in finding a way to sell your goods at Bed Bath & Beyond? You’re in luck, since Retail MBA creator Karen Waksman has some advice for you! Karen demonstrates in this video both why Bed Bath & Beyond is a wonderful place to sell gift things and how to get your product in front of buyers. Bed Bath & Beyond is an excellent place to sell gift items.
Bed Bath and Beyond: Fostering an Inventive Atmosphere
The fact that Bed Bath & Beyond is “very inventor friendly” is one of Karen’s favorite things about the store. She notes that if you go into a Bed Bath & Beyond store, you will find a wide variety of fresh and cutting-edge things to choose from as you browse the aisles. Because of this, it is an excellent location to sell a variety of gift products, in addition to consumer electronics.
Merchandise Sales Conducted Within the Counter Area
Karen notes that compared to other retailers, Bed Bath and Beyond has something that is a little bit more fascinating. This is especially true for a firm that is just starting out or for a company that is innovative. Bed Bath & Beyond’s front counter is where the store showcases a rotating selection of new and intriguing products at all times. Because these items are placed directly at the cash register, it is now much simpler for clients to make purchases of them.
The Buyer at the Front of the Line
Karen adds that there is a buyer that purchases only things that are considered front end products or impulse buy products particularly. You might think about getting in touch with the front end buyer at Bed Bath & Beyond if you have a product that is fresh, intriguing, and cutting edge and that would fit really well around the counter area.
Selling to Bed Bath and Beyond
Bed Bath and Beyond is an excellent destination for the purchase of not only household goods but also consumer devices. You might think about getting in touch with the front end buyer at Bed Bath & Beyond if you have a product that is fresh, intriguing, and cutting edge and that would fit really well around the counter area. The Retail MBA curriculum that Karen Waksman teaches provides detailed instructions, from the very beginning to the very end, on how to get your products into stores like Bed Bath and Beyond. =
To Your Success,
Retail MBA Brands
Website: www.RetailMBA.com
Phone: 1-855-Retail-2
Email: info (at) RetailMBA.com
P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now.
Transcript of This Training…
__________________________________________________________________________________________________
How to Sell a Product to Bed Bath and Beyond…A Quick Tip!
Hey everyone, my name is Karen Waksman and I’m the founder of a company call Retail MBA. And today I want to talk about getting your products sold at Bed Bath and Beyond!
Now, the reason I decided to create this particular segment is because I teach thousands of products companies across the country on the subject of selling to retailers and people always ask me about Bed Bath and Beyond. So today I want to talk about some things to think about when approaching a retailer such as Bed Bath and Beyond.
First of all, I love that retailer and the reason I love that retailer is because they are very inventor friendly. They have so many new innovative products that they are constantly putting on their stores shelves.
If you ever walk through a Bed Bath and Beyond, you’ll notice that they have done a really good job at including new innovative products in their stores. So if you do have a product that’s new, interesting, different, Bed Bath and Beyond is an awesome place to explore! Plus it’s a great place to sell gift items.
One thing to think about is that they always have new, really interesting products around their counter area. These are called front-end products or impulse buys.
The reason I mention this is because there is actually a buyer who buys front-end products or impulse buy products at Bed Bath and Beyond. And so the idea behind sharing this with you is that if you have a product that will fit really well around their counter area that’s new, interesting and innovative and potentially has a counter display, then you should absolutely consider reaching out to the front-end buyer or impulse buyer at Bed Bath and Beyond!
Yes, there is a buyer who actually just buys for that specific area of the store. Again it’s called a front-end buyer. So my suggestion to you is if you have a small product that’s innovative and interesting, definitely explore reaching out to a retailer such as Bed Bath and Beyond! This basically means another potential buyer to reach out to at Bed Bath and Beyond!
They obviously sell lots of other stuff and there are so many things I can share with you about selling to this retailer, but most people don’t know that the front-end buyer exists. And by the way, another reason you should care is that these front-end products sell in volume. Either way it could be very interesting for your business…and it’s a quick tip!
Anyways, if you like to learn more about exact steps from start to finish on how to get your products into retailers, such as Bed Bath and Beyond, please take a look at my Retail MBA Training Program.
There’s a link below, actually, it’s a full training course that explains how to get your products into Bed Bath and Beyond and so forth so please take a look at that. It will really support you! Anyhow, I hope you found value in this and please be on the look out for additional training videos that I’ve created on different retailers and how to get those products into different stores. Again, it’s Karen Waksman with Retail MBA and I hope this helps! Thanks so much.

The Top Ten Suggestions for Selling to Retail Chains such as Bed Bath and Beyond Right Now
1. You are interesting to top retail buyers!
The majority of people are unaware of how crucial it is for a major retail shopper to purchase innovative and intriguing innovations. It plays a significant role in their buying strategy. At the end of the day, prominent merchants must contend with intense competition and picky customers who demand the newest, coolest item in the store. Since they are constantly shopping for new things, retail customers are aware of this. The opportunity to get your goods into a chain store is now better than ever. Simply knowing how to prepare your product will convince a customer to buy.
Being a retail consulting company, we collaborate with brands across all product categories! See what we are doing here: https://www.retailmba.com
2. A small business can sell to huge retailers such as Bed Bath and Beyond just as well as a large one.
In actuality, the majority of the businesses I have represented throughout the years were just fledgling startups. It’s a fact that customers are more concerned with discovering the ideal product than they are with the size of your business. You can count on them caring more than anything if you have a wonderful product that they think will bring in money for their business.
They don’t care if you’re a large or little business; all they care about is that you’re set up properly to be able to deliver goods to them (I discuss this in my Retail MBA Training and Coaching System, which you can get at https://www.retailmba.com). Just be aware that you are not required to be a large organization to sell to significant merchants. I am aware of this since I have experience working with newly established businesses, among others, and because I routinely impart this knowledge to students of all sizes.
3. Successful packaging is crucial to Selling into Bed Bath and Beyond
If there’s one piece of advise I can give you about selling to big-box stores, it’s to always put extra time, money, and effort into your packaging. The explanation behind this is because when you enter a store, you aren’t looking at your goods; rather, you are looking at the thing as it is packaged. Customers won’t purchase your goods based just on its features; packaging is crucial. Hence, a person needs to ensure that the packaging for whatever product they have is on point because, in the end, a consumer will pay attention to it because they are aware that the packaging promotes sales. And purchasers are concerned with that. So, packaging is crucial to your success.
4. You must conduct the essential study and homework to support your Bed Bath and Beyond opportunity!
Most individuals are unaware of the wealth of information they may get by just entering a store and perusing the product aisles. The truth is that by observing what customers place on store shelves, you can determine exactly what they want to buy. You can find out everything you need to know about pricing, packaging, and more from a store shelf. In other words, if you look at it from the buyer’s perspective, they choose one of your rivals. The fact that they bought the products of your rival, which are currently on the store’s shelves, indicates that the customer approves of the product’s current setup, including the price, packaging, and pricing. You can eventually learn how to get your products into stores just by walking into a store and performing the necessary preparation and investigation.
5. Steer clear of vendor departments in Bed Bath and Beyond when you can!
That essentially means that you shouldn’t call a chain store’s front desk to inquire about how to get your goods inside their establishments. In essence, you should refrain from doing what everyone else does, which is to complete the online forms that are provided to you. Thus, the majority of customers who phone a big retailer to try to get their products into stores dial the front desk, which then leads them to a department, such as a page on their website or an 800 number, or something similar.
Additionally, they want that you send your products to them along with a number of documents. That, in my opinion, is the worst way to get your products into stores because you can’t set yourself apart from the competition; instead, you follow the same procedures as everyone else and essentially leave it up to chance and whoever processes orders online to decide whether or not your products will be sold in stores. I instruct them to contact the purchasers directly, which is what retail industry specialists do. I also show you how to speak to buyers in order to persuade them to make a purchase, but tip number five is to bypass vendor departments and approach buyers directly. Do not adhere to protocol and do not pursue chasers. by dialing the front desk and completing paperwork. There are additional methods for getting your goods into retailers.
6. Discover the correct buyer’s name and contact details when selling to Bed Bath and Beyond
Most individuals are unaware of the locations you can visit to obtain a buyer’s contact information and finally determine which buyer is in charge of your particular product category. There are businesses that sell lists of buyers’ names, such as RetailBuyerLists.com, to give you an example. It is one instance. With my program, I really have a thorough lesson on this. You can also see what the customer must purchase by looking at their contact details.
There are businesses that sell the content you can utilize, so if you have a consumer or retail product, you can discover the exact buyer who will purchase it. It’s crucial to identify the proper buyer for your product type. Again, I go over everything in my program in length, but it’s still vital to note.
7. Be kind with the assisting buyers at Bed Bath and Beyond!
Why does this matter? Well, the majority of people are unaware that assistant buyers typically begin their careers as buying. In essence, they are saying that assistant buyers turn into purchasers extremely quickly. So, all buyers begin their careers as assistants before transitioning into buyers. Most people view assistant buyers as being akin to secretaries; those who are assistants, etc. But, I believe it’s a terrible concept since assistant buyers will soon become actual buyers, and if you treat them well, you will eventually be able to get your products into stores.
You have no clue how many times I was able to convince a store manager to stock a product because I was cordial with the assistant buying. Because I understood their potential value in the long term and that they would eventually become customers for that product category, I was unique to them compared to everyone else. I therefore always treat the assistant buyer nicely, and that should also be taken into account.
8. Learn about vendor day with Bed Bath and Beyond when possible.
What is vendor day, then? A buyer allows vendors – potential vendors, persons with products – to visit their corporate headquarters on a specific day of the week, month, or year to essentially pitch them. It’s a single day where the buyer actually travels and permits perhaps 10 merchants to travel and effectively promote their goods. Typically, you get 15 to 30 minutes with the customer, so take use of this opportunity to wow them. That concludes vendor day. Because they are continually shopping for new things, consumers do this all the time.
Nonetheless, I think it’s crucial that you understand that vendor day is a fantastic method to meet a chain store buyer. Since I prefer to meet with buyers one-on-one and don’t like having my competitors there on the same day as me, I have a ton of other strategies to get my products into stores that are definitely unrelated to vendor day. As there is no other method to get a product into a store, I will always try to get that buyer alone, but if it doesn’t work, vendor day will be my last resort.
To get a meeting with the buyer for that vendor day, phone their assistant and say, “I would like to be a part of your next vendor day.” This is a fast advice on how to do it. So that you can meet with the buyer on vendor day, their assistant buyer can assist you. So that’s something to think about, but then again, there are a ton of other ways to get products into stores, and I often use vendor day as my last resort. Nevertheless, it’s unquestionably a way to get in front of a meeting with a buyer. Again, you only have around 15 minutes before back-to-back meetings with zero time in between, and the buyer is meeting with vendors all day long with the possibility of a purchase if they like your product, but that is what vendor day is like and it’s important to be aware of.
9. It’s a game of numbers when selling to retailers such as Bed Bath and Beyond!
I can’t even begin to tell you how many of my students have called me when they began targeting chain businesses because they simply didn’t comprehend how many merchants they needed to target in order to score that one hit. Selling to retailers also has the advantage that you only need one large chain store to approve your product before you can put it in their store, test the market, and change the course of your entire company. One significant retail order that is also successful can dramatically transform your company. The good news is that you only need one chain store buyer to purchase your goods for it to be successful in order for you to succeed; therefore, it is a numbers game. You must approach many of these chain stores since you will receive a lot of no’s; it is a part of selling to chain stores.
Just keep in mind that it’s a numbers game, never give up, and that if you believe in your product, you will eventually be able to get it into stores. I will also teach you exactly how to do this, but keep in mind that it’s a numbers game in the sense that you must contact numerous chain stores. Ultimately, though, all you really need is that one shot, and when people get that one shot, their lives are changed. And for that reason, I think selling to chain stores is really fantastic.
10. Just keep trying to get your product into stores such as Bed Bath and Beyond. Never quit!
Selling your goods to big-box stores may sound intimidating, but I assure you that it’s not that difficult; all it needs is some time, work, attention, and motivation. If you genuinely believe that your product belongs in stores, you keep trying until you succeed in getting it there. It might be incredibly depressing and difficult for students to contact numerous potential purchasers, but eventually, when they hear “yes,” their entire lives are transformed, and the effort was well worth it. Thus, if I could offer you any advice, it would be to keep trying.
I hope these top 10 suggestions for getting your goods into big-box retailers will at least give you a taste of the process. In my Retail MBA class (https://www.retailmba.com), I obviously go over the complete process of getting a product into shops, including how to sell buyers, but I thought this was a really fantastic place to start.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Email: info@retailmba.com
Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
Here are 4 Easy Ways to Work with Us:
1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com
2) Masterclass Intensives – Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass
3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done
4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA!
We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com
Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

