Retail Buyer Meeting – Paying to Meet With a Chain Store Buyer?

Retail Buyer MeetingDo you want to get a retail buyer meeting?

Did you know that some retail chain stores are actually starting to charge potential suppliers to meet with buyers? Ace Hardware, for instance, is charging potential suppliers $200 to join their next vendor day! This means that for $200 you can meet with representatives at Ace Hardware to showcase your product?! Wow times have changed!

And what about Menards? They are charging $500 to meet with buyers at their vendor day! Now at least Ace Hardware is giving the $200 to charity. I haven’t read anywhere that Menards is doing the same…

Either way, retailers typically do not charge for buyer meetings. But the fact that a few are starting to charge  surprises me a little!

Until I get a clear answer as to why retailers are starting to charge for meetings, I will say that I personally do not recommend spending money going to these types of meetings. I say this because I know there are much more effective ways to meet with a chain store buyer!

First of all, when you go to a vendor day meeting, you will probably be pitching your product to buyers on the same day as many of your competitors. Retailers typically meet with potential vendors in 15-30 minute increments all day on vendor days.

This makes it very difficult to focus the buyer’s attention on just your product! Wouldn’t you rather meet with a buyer on a day where they solely focus on you and your product only? I would!

Anyhow, my preference is to schedule a meeting with a buyer on a day where the buyer focuses solely on  my product AND I don’t have to pay to get the product reviewed. But that’s just me :-).

To Your Success,

Karen Waksman

P.S. If you would like to learn how to get a meeting with a chain store buyer (no sales experience required), check out my Retail MBA Program! It will show you how!

 

Karen Waksman

Author: Karen Waksman

Karen Waksman, Founder of Retail MBA, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too! Karen Waksman has taught over 10,000+ product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors. Most importantly, Karen’s clients have utilized the Retail MBA time-tested sales formula to get their products into retailers such as Wal-Mart, Best Buy, Home Depot, Lowes, Kroger Grocery Stores, Bed Bath and Beyond, BuyBuyBaby, Groupon and much, much more!