Safeway Vendor – How to Become a Safeway Vendor

Podcast: Download (Duration:4:17)

Do you have a food product that’s perfect for grocery stores such as Safeway? If so, you absolutely love my new training video on how to become a Safeway Vendor!

(For those of you who prefer to read this content, transcription is included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Safeway. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to grocery stores such as Safeway, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S.S. I would love your feedback and/or comments, so please share below!

 

Transcript of This Training…

____________________________________________________________________________

How to Become  a Safeway Vendor…A Quick Tip!

Hey everyone, my name is Karen Waksman and I’m the founder of a company called Retail MBA, and today I want to talk about how to become a Safeway vendor. Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and Safeway comes up all the time, especially for people who have food products and are trying to get their food products into grocery stores.

So let’s talk about Safeway. Well, there are lots of things I can share with you on this subject, but let me give you one thing to think about. Safeway is very big on something called ‘Private Label’ products. Most grocery chains are, but today we are going to mention Private Label in regards to Safeway stores.

What does that mean? Well, if you walk into a Safeway store, you’re not only going to see branded products on their store shelves, but you’ll also see products that are called ‘Safeway Select,’ which is Safeway’s brand name. They have other names of Safeway brands at their store, but ‘Safeway Select’ is one of the common ones that you will see in their stores. Bottom line – Safeway has their own brand of products called ‘Safeway Select’ in their stores.

But what that really means is that they are doing something called ‘Private Label.’ And what is private label? Private label essentially means that Safeway has their own brand of products, and how they obtain most of those Private Label’ products is by working with manufacturers who are willing to sell their products in their stores under Safeway’s brand name utilizing Safeway’s packaging, etc.

So if you have a product that’s perfect for Safeway and you’ve tried to approach their stores and they’re not buying your products for some reason, you might want to consider selling to them via Private Label!

Here are some benefits to selling your product Private Label to grocery stores such as Safeway:

• If Safeway is not interested in your product, Private Label is another potential way to sell to them

• Companies make a ton of money off of Private Label because retailers tend to buy this type of product in larger volume

• You can sell your product as Private Label at one chain store and sell the branded version of your product at other chain stores – you are not ‘stuck’ as a Private Label product

• You utilize Safeway’s packaging – could be easier for you if packaging has been a challenge

• You can financially help support your business by going the Private Label route while growing your branded business, too!

Anyhow, if you want to learn more on exactly how to Private Label your product to chain stores OR how to just sell your products to them, please check out my Retail MBA program. It is the most comprehensive training/mentoring program available today on how to get your products sold at retailers such as Safeway!

To Your Success,
Karen Waksman

Safeway Vendor

**All logo, copyright and trademark information are property of Safeway!**

Nordstrom Supplier – How to Sell a Product to Nordstrom

Podcast: Download (Duration: 4:34)

Would you like to become a Nordstrom supplier?  If so, you will love this short video training on how to sell a product to Nordstrom!

Become a Nordstrom Supplier

In this training, I discuss how buying decisions are made at Nordstrom. This is different than many other chain store retailers and will help you become a Nordstrom supplier! Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Nordstrom, then please check out our Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S.S. We would love your feedback and/or comments, so please share below! 🙂

nordstrom

 

**All logo, copyright and trademark information are property of Nordstrom!**

How to Sell Your Product to Bed Bath and Beyond…A Quick Tip!

Podcast: Download (Duration: 4:22)

Do you have a product that is perfect for Bed Bath and Beyond?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Bed Bath and Beyond!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Bed Bath and Beyond. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Bed Bath and Beyond, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

Bed Bath and Beyond

Transcript of This Training…

__________________________________________________________________________________________________

How to Sell a Product to Bed Bath and Beyond…A Quick Tip!

Hey everyone, my name is Karen Waksman and I’m the founder of a company call Retail MBA. And today I want to talk about getting your products sold at Bed Bath and Beyond!

Now, the reason I decided to create this particular segment is because I teach thousands of products companies across the country on the subject of selling to retailers and people always ask me about Bed Bath and Beyond. So today I want to talk about some things to think about when approaching a retailer such as Bed Bath and Beyond.

First of all, I love that retailer and the reason I love that retailer is because they are very inventor friendly. They have so many new innovative products that they are constantly putting on their stores shelves.

If you ever walk through a Bed Bath and Beyond, you’ll notice that they have done a really good job at including new innovative products in their stores. So if you do have a product that’s new, interesting, different, Bed Bath and Beyond is an awesome place to explore! Plus it’s a great place to sell gift items.

One thing to think about is that they always have new, really interesting products around their counter area. These are called front-end products or impulse buys.

The reason I mention this is because there is actually a buyer who buys front-end products or impulse buy products at Bed Bath and Beyond. And so the idea behind sharing this with you is that if you have a product that will fit really well around their counter area that’s new, interesting and innovative and potentially has a counter display, then you should absolutely consider reaching out to the front-end buyer or impulse buyer at Bed Bath and Beyond!

Yes, there is a buyer who actually just buys for that specific area of the store. Again it’s called a front-end buyer. So my suggestion to you is if you have a small product that’s innovative and interesting, definitely explore reaching out to a retailer such as Bed Bath and Beyond! This basically means another potential buyer to reach out to at Bed Bath and Beyond!

They obviously sell lots of other stuff and there are so many things I can share with you about selling to this retailer, but most people don’t know that the front-end buyer exists. And by the way, another reason you should care is that these front-end products sell in volume. Either way it could be very interesting for your business…and it’s a quick tip!

Anyways, if you like to learn more about exact steps from start to finish on how to get your products into retailers, such as Bed Bath and Beyond, please take a look at my Retail MBA Training Program.

There’s a link below, actually, it’s a full training course that explains how to get your products into Bed Bath and Beyond and so forth so please take a look at that. It will really support you! Anyhow, I hope you found value in this and please be on the look out for additional training videos that I’ve created on different retailers and how to get those products into different stores. Again, it’s Karen Waksman with Retail MBA and I hope this helps! Thanks so much.

Retail MBA Training Program

[04:22]

__________________________________________________________________________________________________

**All logo, copyright and trademark information are property of Bed Bath and Beyond Stores!**