Safeway Stores Vendor - How to Sell to Safeway Stores

How to Sell to Safeway & Become a Safeway Vendor

Do you have a product that is perfect to sell to Safeway stores?

Are you a product company looking to get your products sold at Safeway? Karen Waksman, founder of Retail MBA, has some advice for you. In this segment, Karen explains the advantages of private label products and how to become a Safeway vendor.

(For those of you who prefer to read this content, transcription is included below!)

Selling to Safeway Stores – Private Label!

Private label essentially means that Safeway has their own brand and works with manufacturers or people who create products to sell their products in their stores under Safeway’s brand name. If you have a product that’s perfect for Safeway and you’ve tried to approach grocery stores and they’re not buying, you might want to consider reaching out to them on a private label basis.

Private label is a huge business and a lot of retailers are going that route. The advantages for you to consider not having a branded product in their store is that if you sold through their brand and Safeway approved you, they buy major volume for their stores because it’s under their brand name. It’s always on store shelves and you’re not always competing with some of the other products.

The Benefits of Private Label Selling to Safeway Stores

Private label products tend to be cheaper than what’s actually in stores and Safeway buys in volume, so you make that up in the volume. Additionally, if you are willing to do a private label option for one retailer, it could pay for you to be able to work with lots of other retailers.

How to Become a Safeway Vendor

If you’d like to learn more about the exact steps from start to finish on how to sell a product a Safeway, please take a look at our Retail MBA programs. Additionally, if you like this content, please be on the lookout for additional content that Karen is creating.

Transcript of This Training…

Become a Safeway Vendor

Transcript for this "How to Sell to Safeway Stores" Video Here:

Hey there I’m Karen Waksman, the founder of Retail MBA. Today I want to share some insights, on how you can become a vendor for Safeway. The reason behind this topic is that I’ve been teaching product companies about selling their products to retailers and Safeway is a popular choice especially for those in the food industry looking to get their products onto grocery store shelves.

Private Label Products

Lets dive into Safeway and why its worth considering as a sales opportunity. One key aspect to keep in mind is Safeways emphasis on ‘Private Label’ products. This is something most grocery chains prioritize. We’ll specifically discuss it in relation to Safeway stores.

What does ‘Private Label’ mean? Well when you step into a Safeway store you won’t just find known brands, on the shelves. You’ll also come across products labeled as ‘Safeway Select’ which represents their brand.

They carry Safeway brand names in their store with ‘Safeway Select’ being one of the ones you’ll find there. In terms Safeway has its line of products known as ‘Safeway Select’ available, in their stores.

Now lets dive into what this means. They have something called ‘Private Label.’. What exactly is private label? Essentially it means that Safeway has its range of products. They work with manufacturers who’re willing to sell their products under the Safeway brand name and packaging. So if you have a product that would be a fit for Safeway but haven’t been successful, in approaching their stores you might want to explore the option of selling through their Private Label program!Once you become a vendor, for Safeway they will be more inclined to purchase a variety of products from you.

Advantages of Selling to Safeway

Here are some advantages of selling your product under a label to grocery stores like Safeway;

In case Safeway isn’t interested in your product the option of labeling provides another potential avenue to sell your product to them.
Private label products tend to be bought in quantities by retailers allowing companies to make profits.
You have the flexibility to sell your product as a label at one chain store while also selling the branded version at chain stores. This means you are not limited solely to being a label product.
By utilizing Safeways packaging it may prove easier for you if packaging has been challenging in the past.
Opting for the label route can provide support, for your business while simultaneously growing your branded business.

how to sell to safeway store inside

Learn how to approach, pitch & sell to Safeway stores

Anyhow, if you want to learn more on exactly how to Private Label your product to chain stores OR how to just sell your products to Safeway, please check out my Retail MBA program. It is the most comprehensive training/mentoring program available today on how to get your products sold at retailers Safeway & become a Safeway Vendor.

With that said, the following information should help you get started today! 


Check Out Our Additional Blog Posts Here:

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here:

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps
  2. #1 Thing Retail Buyers Want You to Know
  3. What NOT to Do When Selling to Retail Chains! 
Become a Safeway Vendor
How to Sell to safeway & Become a Safeway Vendor
Article Name
How to Sell to safeway & Become a Safeway Vendor
Do you have a food product that’s perfect for grocery stores such as Safeway? If so, you absolutely love my new training video on how to become a Safeway Vendor (For those of you who prefer to read this content, transcription is included below!)
Publisher Logo