If you are looking for new revenue streams for your product, then why not become an AAFES Vendor?
AAFES or Army and Airforce Exchange is a retailer that serves solders, airman and their families all around the world. They have over 12000 locations worldwide! This is a huge opportunity for you and your business!
To learn more, check out this short training video I created on the subject!
Wholesale Product Business – How to be More Productive in Half the Time!
As a business owner, I’m always faced with issues related to productivity. I have lists of things I want to accomplish for my business, but not enough hours in the day to accomplish all that I want to do.
Plus I want a life! I don’t just want to work all the time. 🙂 So what do you do? How do you accomplish all of your goals in less time?
Well, I came across a method to expedite the things I want to accomplish in half the time. And I decided to share this with all of you because I know many of you are struggling with the same issue in your own product business!
OK here’s the technique – its called the Pomodoro Method. You will need a pen, paper and timer to try this on your own! This technique has been around a long time, but surprisingly a lot of people still haven’t heard of it.
In simplest form, here’s how the technique works:
1) Write a list of all the things that you want or need to accomplish. Just list all of them on a page! For example, a few of the things on my list include writing blogs, SEO optimization, developing new training programs, creating videos, etc.
For a product company it might be pitching to retailers, hiring a product packager, preparing for a trade show, etc. The goal is to write out your core to-do list.
2) Now it’s time to pick one of the items on your list. Let’s use the example of pitching your products to retailers.
Utilizing the Pomodoro technique, for 25 minutes you will only focus on pitching your products to retailers. The idea here is to focus on ONE task that needs to get done and focus on it for 25 minutes straight. It’s as simple as that! Just time yourself using a timer.
Here’s an example – for 25 minutes, you will be reaching out to certain retailers that you want to sell to. In other words, you will not be checking your email, or doing several projects at once. You will just be reaching out to retailers for 25 minutes straight.
3) Once the timer goes off and you are done with the 25 minutes, take a 5 minute break and then do it again! You can either continue on with the same task of pitching products to retailers for 25 minutes, or you can choose another task on your list!
The goal of this technique is simply to help you focus on certain tasks that you need to get accomplished for short periods of concentrated time.
It’s up you how many 25 minutes (I call them Pomodoro’s) that you want to do in a given day. But just make sure that after 4 Pomodoro’s, you take either a 15 minute or 30 minute break!
So to recap, here’s how the flow works:
-25 minutes of concentrated effort on one task
-5 minute break
-5 minute break
-5 minute break
-15 to 30 minute break, etc.
I personally think that this method works so well because when you focus your mind on one task at a time, you actually start taking action! When you are overwhelmed, you tend to do nothing. So the 25 minutes you do with Pomodoro, makes it so you you actually achieve results!
Anyhow, I hope this helps!
Got a technique that works for you? Please share below!
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how do I sell a product to Walgreens!
In this training, I will discuss some of the things to think about when approaching a retailer such as Walgreens. Hope it helps! 🙂
To Your Success,
P.S. If you’d like to learn the exact steps on how to sell products to retailers such as Walgreens, then please check out our Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S.S. We would love your feedback and/or comments, so please share below! 🙂
**All logo, copyright and trademark information are property of Walgreens!**
Transcript of this Video:
So one of the questions people always ask me in my workshops or classes is “Karen, I wanna sell to Walgreens and how do I become a Walgreens Vendor?” And so obviously I take 15 hours to explain how to get products into the stores with my retail MBA program, but I wanna give you a quick tip on Walgreens, and actually one of my students did this and and he’s ultimately – you know, have grown that business. And so, what happens when you’re a small to mid-size manufacturer/product company, you’re ultimately trying to go after Walgreens, which is a monster, right? They have thousands of stores, and everybody wants to sell to Walgreens. And so sometimes, again, when you’re dealing with these larger retailers, like the big, big guys, they’re ultimately little bit harder to get into ’cause everybody’s clamoring to get into those stores.
So one of the things that you can do if you’re having challenges there is to notice that there’s another company called “Duane Reade”. And Duane Reade is another drug store, and they have a couple of hundred stores. Now, why do I mention Duane Reade? Well, Duane Reade and Walgreens are the same company. They are owned by the same company. And so one of the reasons why most people don’t get their products in the stores is because, maybe the buyer doesn’t wanna deal with all the paper work to add on a new product. It takes time for them, they get new codes.
It’s a whole thing for a buyer to add a new product, and so if you’ve got a newer product, sometimes they’re just kinda lazy and just don’t wanna deal with it unless you go make some money elsewhere. And so ultimately, what happens is when you’re dealing, like say a Walgreen, sometimes that’s probably the reason why they’re not gonna deal with the smaller guy. Doesn’t always happen, but it does happen.
So, the cool thing is that when you go and say, approach Duane Reade, and if Duane Reade is interested in your product and they only have a couple of hundred stores, and it’s a lot easier to get that product into that store. Well what happens is when they take you on as a vendor, you get a vendor number, and guess what, that vendor number will work for Walgreens as well. And so, that’s pretty cool ’cause then you can go at Walgreens and say “Hey Walgreens, I have a vendor number so it’s not gonna be so complicated for you to test out my product”. And so ultimately, that’s a really great tip of getting your product into Walgreens
Do you have a food product that’s perfect for grocery stores such as Safeway? If so, you absolutely love my new training video on how to become a Safeway Vendor!
(For those of you who prefer to read this content, transcription is included below!)
In this training, I will discuss some of the things to think about when approaching a retailer such as Safeway. Hope it helps! 🙂
To Your Success,
P.S. If you’d like to learn the exact steps on how to sell a product to grocery stores such as Safeway, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S.S. I would love your feedback and/or comments, so please share below!
Hey everyone, my name is Karen Waksman and I’m the founder of a company called Retail MBA, and today I want to talk about how to become a Safeway vendor. Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and Safeway comes up all the time, especially for people who have food products and are trying to get their food products into grocery stores.
So let’s talk about Safeway. Well, there are lots of things I can share with you on this subject, but let me give you one thing to think about. Safeway is very big on something called ‘Private Label’ products. Most grocery chains are, but today we are going to mention Private Label in regards to Safeway stores.
What does that mean? Well, if you walk into a Safeway store, you’re not only going to see branded products on their store shelves, but you’ll also see products that are called ‘Safeway Select,’ which is Safeway’s brand name. They have other names of Safeway brands at their store, but ‘Safeway Select’ is one of the common ones that you will see in their stores. Bottom line – Safeway has their own brand of products called ‘Safeway Select’ in their stores.
But what that really means is that they are doing something called ‘Private Label.’ And what is private label? Private label essentially means that Safeway has their own brand of products, and how they obtain most of those Private Label’ products is by working with manufacturers who are willing to sell their products in their stores under Safeway’s brand name utilizing Safeway’s packaging, etc.
So if you have a product that’s perfect for Safeway and you’ve tried to approach their stores and they’re not buying your products for some reason, you might want to consider selling to them via Private Label!
Here are some benefits to selling your product Private Label to grocery stores such as Safeway:
• If Safeway is not interested in your product, Private Label is another potential way to sell to them
• Companies make a ton of money off of Private Label because retailers tend to buy this type of product in larger volume
• You can sell your product as Private Label at one chain store and sell the branded version of your product at other chain stores – you are not ‘stuck’ as a Private Label product
• You utilize Safeway’s packaging – could be easier for you if packaging has been a challenge
• You can financially help support your business by going the Private Label route while growing your branded business, too!
Anyhow, if you want to learn more on exactly how to Private Label your product to chain stores OR how to just sell your products to them, please check out my Retail MBA program. It is the most comprehensive training/mentoring program available today on how to get your products sold at retailers such as Safeway!
To Your Success,
**All logo, copyright and trademark information are property of Safeway!**
Do you have a product that is perfect for Bed Bath and Beyond?
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Bed Bath and Beyond!
(For those of you who prefer to read this content, transcripts are included below!)
In this training, I will discuss some of the things to think about when approaching a retailer such as Bed Bath and Beyond. Hope it helps! 🙂
To Your Success,
Karen Waksman Retail MBA
P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Bed Bath and Beyond, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S. I would love your feedback and/or comments, so please share below!
How to Sell a Product to Bed Bath and Beyond…A Quick Tip!
Hey everyone, my name is Karen Waksman and I’m the founder of a company call Retail MBA. And today I want to talk about getting your products sold at Bed Bath and Beyond!
Now, the reason I decided to create this particular segment is because I teach thousands of products companies across the country on the subject of selling to retailers and people always ask me about Bed Bath and Beyond. So today I want to talk about some things to think about when approaching a retailer such as Bed Bath and Beyond.
First of all, I love that retailer and the reason I love that retailer is because they are very inventor friendly. They have so many new innovative products that they are constantly putting on their stores shelves.
If you ever walk through a Bed Bath and Beyond, you’ll notice that they have done a really good job at including new innovative products in their stores. So if you do have a product that’s new, interesting, different, Bed Bath and Beyond is an awesome place to explore! Plus it’s a great place to sell gift items.
One thing to think about is that they always have new, really interesting products around their counter area. These are called front-end products or impulse buys.
The reason I mention this is because there is actually a buyer who buys front-end products or impulse buy products at Bed Bath and Beyond. And so the idea behind sharing this with you is that if you have a product that will fit really well around their counter area that’s new, interesting and innovative and potentially has a counter display, then you should absolutely consider reaching out to the front-end buyer or impulse buyer at Bed Bath and Beyond!
Yes, there is a buyer who actually just buys for that specific area of the store. Again it’s called a front-end buyer. So my suggestion to you is if you have a small product that’s innovative and interesting, definitely explore reaching out to a retailer such as Bed Bath and Beyond! This basically means another potential buyer to reach out to at Bed Bath and Beyond!
They obviously sell lots of other stuff and there are so many things I can share with you about selling to this retailer, but most people don’t know that the front-end buyer exists. And by the way, another reason you should care is that these front-end products sell in volume. Either way it could be very interesting for your business…and it’s a quick tip!
Anyways, if you like to learn more about exact steps from start to finish on how to get your products into retailers, such as Bed Bath and Beyond, please take a look at my Retail MBA Training Program.
There’s a link below, actually, it’s a full training course that explains how to get your products into Bed Bath and Beyond and so forth so please take a look at that. It will really support you! Anyhow, I hope you found value in this and please be on the look out for additional training videos that I’ve created on different retailers and how to get those products into different stores. Again, it’s Karen Waksman with Retail MBA and I hope this helps! Thanks so much.
If you are interested in how to be a supplier for Wal-Mart, then this short video will give you a simple strategy that you can use to get started today.
In this training video, we give you some quick tips and strategies on how to get started today!
Transcript for this Video Here:
How to Be a Supplier for Walmart – Hey everyone. This is Karen Waksman, founder of Retail MBA. And today’s segment we’re going to be covering a question that comes up all the time in my workshops and classes. People always ask me, Karen, how to be a supplier for Walmart? If I have kind of a new product, can I even do that? Is that even possible? Well, here’s the deal about Walmart? Walmart is a big company and obviously one chain store order from them, one order from them can change your life significantly. It’s millions of dollars. It’s a very, very big deal. So it’s kind of hard for a startup to get a product into a Walmart initially. You have to do a lot of work to show them that you have proven sales in other places before they usually take you on, unless your product is so phenomenal that they just have to have you.
But most of the time you got to do a little work in order to get to Walmart, but here’s the deal. One idea that most people don’t even realize is that Walmart has a local buying program. And so for those of you who don’t know what that is, basically a local buying program means that they allow some of their store managers at their most popular stores to be able to pry products on a local level. So, if there’s a Walmart in your area and it’s really popular, it’s a very popular store. All you have to do is call the store manager or show up there and say, “Hey, do you have a local buying program?” And guess what? There’s a good chance that they have the ability, that store manager has the ability to buy products from you.
And they can put that product into that particular store. So it might not be all Walmart, right? But it’s a really great start because what you can do is actually get part of their local buying program. If the manager decides that they want to put it in their store, then you can actually start going from there and start putting in a different Walmart and or maybe help you funnel up to the corporate Walmarts as you’re building your business. So it just something to think about. So really the bottom line is that the reason Walmart does this and not a lot of chain stores do, but some do, but Walmart definitely does. And the reason they do it is because if you think about it from a local’s perspective, certain areas have certain things that are mattered to the local people in that area. So if it’s a beach town, maybe they want more beach gear or something like that.
So, the store managers allowed to buy certain products that are really related to that region and stuff like that. So that’s why they offer the local buying program. It’s actually pretty smart. So anyways, bottom line is if you want to get your products into Walmart, a really good way to start is to get part of the local buying program at Walmart. Again, all you got to do is contact the store manager, ask them about whether or not they have this local buying program, and then you can possibly get your products into Walmart and you can get started. And it’s a really great first step of getting your products into chain stores. So anyways, food for thought.
This is Karen Waksman, founder of Retail MBA Retail MBA, and please be on the lookout for the additional videos that I create. Thanks.
Discover how ANYONE can sell their product or invention to the world’s largest retailers without any previous sales experience and without any existing buyer relationships.
This webcast, moderated by Karen Waksman, will enable all participants to learn and ask questions about how to get products sold at retail. Karen Waksman (www.retailmba.com) is a Manufacturer’s Rep turned Author, Consultant and Speaker. She has sold millions of units to the world’s largest retailers and now dedicates her time to providing valuable information to anyone interested in learning what it takes to get their products on the shelves of Major Retailers, Online Retailers, Catalogs and Small Retailers, too!
This unique roundtable webcast workshop will provide invaluable training on what you need to know about selling your products to major retailers, including how buying decisions are made, what buyer’s care about and what makes them more inclined to buy.
Included in the discussion is how to get a meeting with a major retail buyer and what you need to know once you get an order from these retailers!
Who should attend:
Anyone who is hoping to turn their product into profit through retail.
People always ask me how to sell retail, but I think the better question is what NOT to do. In this short video, I will share what you shouldn’t do when selling to chain stores.
Hope this helps!
To Your Success,
Karen Waksman, Retail MBA
P.S. Was this video helpful? I’d love any feedback or comments :).
P.S.S. If you’d like to learn exactly how to approach, pitch and sell to retail buyers, check our our Retail MBA Training Program! This is the most comprehensive course available today on the subject of selling to retailers.
Transcript for this Video Listed Here:
How to Sell Retail – What NOT to Do – Hey, everyone. This is Karen Waksman, founder of Retail MBA. And in this particular segment, we’re going to be covering a topic on how to sell retail that comes up all the time in my workshops and classes. People always ask me, “Karen, how do I get a product into a chain store?” And then what I usually say initially before we kind of delve into that is, “Let’s talk about what not to do, because that’s really a better question.” So here’s what happens with chain stores and what most people do to get their products in the store.
So the way it works is most product companies have this great new, interesting product. And they say, “I want to sell it to, I don’t know, Bed, Bath and Beyond,” right? So what they’ll do is, like everybody else, will call the front desk at Bed, Bath and beyond and say, “Hey, I have this great new product. I want to sell it to your store.” So it makes sense, right? You want to just see what their protocol is and stuff like that.
So what they’ll actually do, though, if you call them, they’re going to redirect you to a vendor department. And a vendor department’s really a department that handles all the vendor requests and stuff like that. So they’ll either redirect you to a place on their website or there’s a phone number or something like that. And then at that point, what they’ll have you do is fill out some forms about your company. And they’re going to ask you very, very specific questions about your company. And some chain stores really get elaborate. I mean, they’re going to ask you a lot of stuff.
Here’s the problem with you going and following protocol and submitting your information to the vendor departments. The challenge there is, is that everybody else is doing the same thing. So they’re getting inundated with thousands of submissions, and it’s like, how do you differentiate yourself from everybody else? Plus, you want to get an answer really quickly as to whether or not there’s even a possibility that this chain store is interested in working with you. So what you’d rather do is get answers quickly and then fill out these forms, right? That’s kind of something more logical, and most people don’t even know that there’s options out there and that you don’t have to follow a protocol and then go. And you can actually get your products in stores a lot faster, because to be honest with you, it can take anywhere from three months, six months, even a year sometimes through a vendor department to get a response and stuff like that.
They’ve gotten quicker over the last few years and stuff because they’re in such dire needs of getting new products in the stores, but a lot of times it’s really stressful for the product company, because again, they have to submit this information in every different chain store. It gets really old and exhausting, and then there’s a waiting game. It’s really frustrating.
So my recommendation is to not follow protocol, and my recommendation is actually to follow my program, but most importantly, I recommend that you contact the buyer directly. So I actually have other videos on how to get the buyer’s name and contact information. And obviously, there’s ways to pitch the buyer and to make them more inclined to buy and everything. But please note that there are other ways to go than just doing what everybody else does, which is contacting a vendor department. If you’d like to learn more, you can check out retailmba.com, or you can check out the additional videos that I’m creating about the subject. And anyways, I truly wish you the best, and I hope that provided value. Thank you.
Why some product companies fail while others succeed when it comes to selling wholesale to retail.
I speak at trade shows all across the country on the subject of selling to chain stores and this enables me to talk to 1000’s of product companies. And what I’ve come to realize is that there are some clear distinctions between the companies who fail vs. the ones who succeed. And the distinctions are becoming more prevalent the more I teach this stuff. So I thought I’d take a minute to share a few of these distinctions as I’m hoping it will be the ‘tipping point’ for some of you who are having challenges along the way of bringing your products to market.
1) The successful product companies create a strategic plan with their end goal in mind.
In other words, they decide what they want for their business and then write out their plan of attack. They think through, research and strategize and THEN they take action steps. Too many people are all over the place, taking action prior to really sitting down and coming up with a systematic approach to achieving their end goal. The clearer you are about your goals, the better the outcome. The right people show up to give you the support you need when you are clear about what you want. It’s amazing how powerful and simple a clearly written plan can be.
By the way, for those of you who need additional support on creating a written plan, feel free check out a few of my favorite books on the subject: One Page Business Plan by Jim Horan or Goals by Brian Tracy. I’m not affiliated with these authors, I just think they are great!
2) Successful product companies don’t quit when times get tough AND they don’t let money get in the way of their goals.
It always amazes me how many product companies with great product ideas walk away from their dreams because of money. It’s hard to watch because I know so many product companies who are successful and they had financial challenges too! The only difference is the successful companies wouldn’t quit until they found a solution! Some had to start small…selling their products from one small retailer to another until they had enough money to fund their business. While others contacted experts and learned about other financial options available to them in the product industry.
To me the question always is….how bad do you want it? If you want it bad enough you will find a way. It may not be fun, or easy in any way, but anything is possible if you make a commitment to yourself that you will find a way no matter what.
3) Successful product company CEO’s are avid learners.
If I think back to the CEO’s I’ve met who were incredibly successful with their products, I would attribute it to the fact that they ask a lot of questions and are always on the lookout for information that will help them succeed. They dig around online, call experts in their product category and find as much information as they can on how to generate revenue with their products.
In order to set yourself for success, you have to do whatever you can to make intelligent decisions. And the best way to do that is to take ownership of your dream and to learn what it takes to become a success story. You don’t have to know everything, but you have to be at least willing to try! It’s amazing how many CEO’s I meet who just assume that you can find someone else to do the dirty work for you without trying to understand the process. These are the same companies who wonder later on why their products aren’t generating the real revenue that they were hoping for.
And it’s the same for anything in business! For instance, if I want to create a new website, then yes I would hire a professional to do the work. However, if I want to truly succeed, I would probably research other websites in my industry that are doing well and try and emulate some of their strategies. I would then hand this information to the designer so that they can do what they do best.
Bottom line – you have to be consistently learning and growing in order to truly succeed. And you can’t do that if you are hoping that other people will do all of the work for you. Nobody cares about your business as much as you do. So find the most efficient and effective way to get the information you need in order to succeed and start making things happen!
Anyhow, I hope these insights provide value for you. Obviously there are additional distinctions in the realm of success vs. failure, but I thought these few points would at least get you thinking. So whenever you’re in a jam and you just feel like quitting, just ask yourself ‘how bad do you want it?’ And if the answer is that you want it bad, then never stop until you win!
To Your Success,
Retail MBA Helps Consumer Products Brands Grow and Scale Their Brands NOW! We Provide Solutions on How to Sell to Big Box Retail Chains, Online Retail Outlets, Catalogs, HSN/QVC, Small and Mid-Size Retailers, Groupon Goods and Much More! Our Time-Tested Proven Sales Methodologies Have Helped Brands Scale in a Fraction of the Time and Cost! To Learn More, Join Us For Our Epic FREE Event: https://retailmba.com/free.