How to Sell a Product

How to Sell a Product

How can I find the right retail chains for my product?

Finding the right retail chain for your product can be a crucial step in getting your consumer product into stores. In this article, we will discuss some strategies to help you identify the right retail chains for your particular product.

Consider Your Product, Category, and Pricing

When it comes to retail chains, the first thing to consider is your product, category, and pricing. If you have a very cheap product, it may be best to target low-price leaders like Walmart. On the other hand, if you have a high-end or more expensive product, starting with Walmart may not be the best option as they tend to focus on lower prices. It’s important to find a retailer that aligns with your product and pricing.

Think Like a Retailer

One common mistake that many Amazon sellers make when transitioning to retail chains is not thinking like a retailer. Retail chains buy products in large quantities, which can significantly reduce your manufacturing costs. Unlike selling on Amazon where you sell one unit at a time, selling to a retail chain means selling in bulk. This means that you can strategize and negotiate better pricing with manufacturers by buying larger quantities. It’s important to understand the difference in selling strategies between Amazon and retail chains.

Assess Affordability and Pricing

Another challenge in finding the right retail chain for your product is determining which retailers can afford your product at the price you need. It’s important to consider the pricing of your product and whether it aligns with the retailer’s pricing expectations. Sometimes, sellers get in their own way by setting prices that are too high for certain retailers. It’s crucial to find a balance between affordability and profitability.

Explore Beyond Your Dream Retailers

While it’s natural to have dream retailers in mind, it’s important to explore beyond those top choices. Many of your competitors may be targeting the same retailers, making it more difficult to sell into those stores. Instead, consider finding retail chains that can buy your product and that your competitors may not be targeting. For example, if you have a pet product, instead of solely focusing on PetSmart, explore other retailers that sell pet products, such as Sears or Target. By targeting less obvious retailers, you may have a better chance of getting a purchase order and proving your product’s success.

Scale Up by Going in a Different Direction

Instead of solely focusing on your top retailers, consider going in a different direction and then scaling up. By targeting retailers that your competitors may not be considering, you can gain traction and sales. Once you have proof of sales from these retailers, you can then approach your dream retailers with confidence. This approach allows you to build credibility and increase your chances of getting into your preferred retail chains.

How to Sell a Product

Finding the right retail chain for your product requires careful consideration of your product, category, pricing, and competitors. It’s important to think like a retailer and understand the differences between selling on Amazon and selling to retail chains. Exploring beyond your dream retailers can open up new opportunities and increase your chances of success. Remember to assess affordability and pricing, and don’t be afraid to scale up by targeting less obvious retailers. By following these strategies, you can find the right retail chain for your product and increase your chances of getting your consumer product into stores.

If you want to learn more about approaching, pitching, and selling to retailers, as well as how to have a coach review your products for success, consider checking out our Retail MBA Advanced Training and Coaching System on We offer a powerful program, master classes, live events, and done-for-you services to help you scale your business.

Remember, finding the right retail chain is just the first step. With the right strategies and approach, you can successfully navigate the retail landscape and achieve your goals. Good luck!

how to sell a product

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

how to sell a product

Check Out Our Additional Blog Posts Here: