Do you have a product that is perfect for Sears Marketplace?
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Sears Marketplace!
(For those of you who prefer to read this content, transcripts are included below!)
In this training, I will discuss some of the things to think about when approaching a retailer such as Sears Marketplace. Hope it helps! 🙂
To Your Success,
P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Sears Marketplace, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S. I would love your feedback and/or comments, so please share below!
Podcast: Download (2:18)
Transcript of This Training…
Sears Marketplace – How to Sell a Product to Sears on Sears Marketplace
Today I want to talk about getting your products sold at Sears.
The reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and people always ask me about Sears.
Sears has tremendous buying power with thousands of stores. They also own K-Mart. It’s a big opportunity for you if you end up working with Sears, and because of that everybody under the sun who has a good product should probably consider reaching out to Sears.
If you know this, how do you differentiate yourself? Well here is a quick tip:
When having a conversation with a Sears buyer, tell them that you’re going to support them by helping them drive more business to their stores. In other words, you are going to tell them that if they buy your product, you will help get people to buy your products once it’s in their stores. This is music to a buyer’s ears and nobody ever says this to a buyer.
Buyers love it when you focus on how you are going to help them sell more products in their stores, and most people don’t mention this to buyers. They only focus on selling their product to that buyer, but not what they are going to do to make that buyer’s job easier. A buyer wants to know that you will help them sell your products. With that, make sure you think this through prior to reaching out to Sears.
And so in advance, before you reach out to Sears, think about all the ways you could help Sears sell more of your product if they purchased from you.
- Can you do some social media campaigns to drive more people to their stores to buy your product?
- Can you do some newspaper advertising?
- Can you go on TV and promote your product?
Sears, like any other retailer, wants to sell lots of quantity of your product and they want to sell them quickly. I encourage you to talk to them about how you are going to help them drive more business to their stores. That makes it very interesting to a buyer and is a must for any conversation with them.
If you’d like to learn exactly how to approach, pitch and sell to a retailer such as Sears, please check out my Retail MBA program. It is the most comprehensive course available today on the subject of selling to retailers such as Sears! The Retail MBA program will also discuss how to help drive business to a retailer once you obtain an order from them and much more!