Brand Presence

Retail Landscape

How can I adapt to the changing retail landscape, including e-commerce?

The retail landscape is constantly evolving, especially with the rise of e-commerce. Many people are concerned about the future of retail and how to navigate these changes. In this short video training, we will discuss how you can adapt to the changing retail landscape and understand what is really going on.

Understanding the Changing Retail Landscape

To provide some context, let me share my own experience. I started selling to retailers in the early 2000s and have been in the business for a long time. Back then, buyers at chain stores would stay in their positions for years, often buying from their friends. However, as retailers realized they needed to change and improve their product offerings, they implemented more structured processes. This meant that buyers had to change jobs to sell in different categories and couldn’t simply buy from their friends anymore.

Then came Amazon, which disrupted the retail industry by successfully selling products online. This caused a lot of fear and uncertainty among retailers who were not prepared to compete with Amazon’s fast and efficient online platform. Some retailers were unable to adapt and went out of business. However, others saw this as an opportunity to change their infrastructure and compete in the online space.

The Shift to Online Retail

It’s important to note that while Amazon has had a significant impact on the retail industry, it is not the only player in the game. Many individual retailers have seen tremendous growth in their online sales. In fact, millions of people visit retail websites each month, generating substantial revenue for these retailers. Retailers like Target and Macy’s have also established their own online platforms, providing additional opportunities for sellers.

The Importance of Brick-and-Mortar Stores

While online retail continues to grow, brick-and-mortar stores still play a crucial role in the retail landscape. Some products, such as furniture, are better experienced in person, and many consumers still prefer the camaraderie of shopping in physical stores. Even Amazon recognized the value of physical stores and acquired Whole Foods to tap into the grocery market.

Adapting to the Changing Landscape

To succeed in the changing retail landscape, there are a few key strategies to consider:

  1. Epic Photos and Great Packaging: In the online space, visuals are everything. Invest in high-quality product photos and packaging that stands out.
  2. Learn About the Retail Space: Educate yourself on how buyers think and what they look for in products. Consider seeking coaching or guidance from experienced professionals.
  3. Embrace Online Marketing: With the shift to online retail, marketing your products effectively is crucial. Understand your target audience, build a strong brand, and utilize various online marketing channels to reach potential customers.
  4. Be Creative and Differentiate Yourself: As competition increases, it’s important to stand out from the crowd. Offer unique products and find ways to be innovative in your industry.
  5. Understand Pricing: Pricing can be a challenge as more manufacturers enter the market. Find the right balance between profitability and competitiveness.
  6. Help Retailers Sell More:
  • Understand the changing retail landscape and adapt accordingly
  • Brick-and-mortar stores still play a crucial role in retail
  • Strategies for success in the changing retail landscape: epic photos, great packaging, learning about the retail space, embracing online marketing, being creative and differentiating yourself, understanding pricing
  • Help retailers sell by providing value and supporting their online presence

In conclusion, the retail landscape is constantly evolving, with e-commerce playing a significant role in the industry. While Amazon has disrupted the market, individual retailers are still thriving online. Brick-and-mortar stores continue to be important, as some products are better experienced in person and consumers still enjoy the physical shopping experience. To succeed in this changing landscape, it is crucial to invest in high-quality visuals and packaging, educate yourself about the retail space, embrace online marketing, be creative and differentiate yourself, understand pricing, and support retailers in selling their products. With the right strategies and mindset, you can navigate the changing retail landscape and thrive in this exciting time for retail.

Retail Landscape

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

Retail Landscape

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