Do you have a product that is perfect for Retail Packaging?
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Retail Packaging!
(For those of you who prefer to read this content, transcripts are included below!)
In this training, I will discuss some of the things to think about when approaching a retailer such as Retail Packaging. Hope it helps! 🙂
To Your Success,
P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Retail Packaging, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
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Podcast: Download (Duration:02:34)
Transcript of This Training…
How Do I Know If I’m on Track With Retail Packaging?
There are times when people question me in every one of my workshops or classes, “What do I need to know about packaging? Am I on point here? I’m creating this packaging, I don’t know if it’s any good. I don’t know if the buyers like this thing. How do I know if I’m on track?”
Before you create a packaging, it’s okay if you’ve done it because maybe you’re on point or maybe you could adjust your existing packaging, ultimately you should go to the store that you want to sell to, then take a look at the section of the store that your product can fit in. The next thing you should do is take a look at your competitors packaging. The reason why you should take a look at that is because the buyer chose those products, and when they choose your products, that means they are okay with your packaging.
Buyers have a very big issue with packaging because when you walk into the store, the first thing you see is the packaging, not the products itself. Packaging is very important, so if a buyer says “yes” to a product, it means they are okay with packaging. It would tell you, probably 80% of what your packaging needs to look like. You should think about the size, shape, colors and all the different things about packaging. You can also emulate what other’s are doing and then putting your own unique twist to it. Maybe make it more visually appealing, different, cooler, something better. But ultimately, as long as it’s in alignment then you’re on the right track.
There are some people who just create packaging because they think it looks cool, but they don’t go to the store and check out what’s on the shelves. They will realize it sooner or later that they put their packaging on a hanging card. Now you have to start over because the packaging is not in alignment. Those are some things to help you get started with packaging. It’s really imperative that you go to the stores and you check out what’s going on the store shelves.