Micro Center Vendor - How to Sell to Micro Center Stores
Micro Center is an American retailer that specializes in consumer electronics products. With 26 stores in 16 states, Micro Center has tremendous buying power due to its large store format. In this short video training, we will discuss the opportunities and challenges of selling to Micro Center and provide some tips on how to approach and pitch your products to this retailer.
The Power of Micro Center
Micro Center’s large store format allows them to buy and test products on a massive scale. Unlike retailers with small store formats, Micro Center has the capacity to purchase and test a wide range of products. This is good news for new and innovative products, as Micro Center is more likely to consider them for their stores.
Hyperfocus on Consumer Electronics
Micro Center is a retailer that hyper focuses on consumer electronics products. This means that they specialize in this product category and attract a lot of competitors. When a retailer hyper niches, it becomes a magnet for all the competitors in that specific category. Therefore, even if you do everything perfectly, there is still a chance that Micro Center may reject your product. It’s important not to take this rejection personally. It simply means that they have seen many similar products in your category and have to make tough decisions based on their market research and competition.
Don’t Give Up
If Micro Center rejects your product, don’t give up on them completely. Instead, consider reaching out to other retailers that may be interested in your product. Look for retailers that sell consumer electronics products but may not be as hyper focused as Micro Center. By diversifying your approach and targeting different retailers, you increase your chances of success.
Private Label Opportunities
Micro Center also offers private label opportunities for certain product categories. This means that you can sell your product to Micro Center without your brand name on the packaging. While this may not be ideal for all products, it can be a lucrative option for competitive markets. By working out a deal with Micro Center, you can still make a profit even if your brand name is not visible on the store shelves.
Conclusion
Selling your consumer electronics product to a retailer like Micro Center can be a challenging but rewarding endeavor. Remember to approach them with a well-prepared pitch and be aware of the competition in your product category. If Micro Center rejects your product, don’t be discouraged. Explore other retailers and consider private label opportunities. With persistence and a strategic approach, you can increase your chances of getting your product into the hands of consumers.
For more information on how to approach, pitch, and sell to retailers, visit our website at retailmba.com. We have over 20 years of experience in getting products into retail chains and can teach you our time-tested and proven formulas for success.
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!
