Michaels.com Vendor

In this short video training, we will discuss the opportunities and strategies for selling your consumer product to Michaels, specifically focusing on Michaels.com Vendor and Michaels Makerplace. Michaels is a well-known retail chain with over 1,200 stores that specializes in crafts and art supplies. By understanding the different avenues for generating revenue with Michaels, you can effectively position your product for success. Whether you are a manufacturer or a creative artist, there are options available for you to explore. So let’s dive into the details and learn how to sell to Michaels!

Selling to Michaels Stores

If you want to sell your product to Michaels stores, it’s important to note that they are looking for manufacturers who can mass produce products on a large scale. Michaels is a high-volume retailer, and they require products that can meet their demand. Handmade goods may not be suitable for their stores, as they are seeking products that can be sold in large quantities. Getting your product into Michaels can be a significant opportunity for your business, as it can result in a substantial increase in revenue. However, it’s essential to understand the process and how to effectively communicate with the buyers at Michaels.

Selling to Michaels Makerplace

Michaels Makerplace is a website designed by Michaels stores as another way to sell products to their customers. It was created to support artists and creative individuals who may not have the capacity to mass produce their products. If you have a unique handmade product or a limited quantity item, Michaels Makerplace could be a great platform for you.

To sell on Michaels Makerplace, all you need to do is fill out a form and submit it for review. If approved, your product will be featured on michaels.com, allowing you to reach a broader audience. Michaels takes a percentage of each transaction, providing you with access to their customer base without the need for mass production. This is similar to the concept of Walmart Marketplace, where you can fill out forms and become a seller on Walmart.com.

Considerations for Selling to Michaels

While selling to Michaels can be a lucrative opportunity, there are a few things to consider:

1. Different Revenue Potential: Selling directly to Michaels stores as a vendor involves dealing with corporate buyers and adhering to their rules and regulations. This can result in significant revenue, but it may not be the same as selling through Michaels Makerplace or other marketplaces.
2. Vendor Number Distinction: When you fill out forms to become a vendor for Michaels, you receive a vendor number that tracks you in their system. However, when selling through Michaels Makerplace, you are not considered a full-blown vendor. It’s important to understand the distinction and the implications it may have on your business.
3. Access to Customers: Selling through Michaels Makerplace provides you with access to a large number of customers who visit their website. While you may not make as much money as selling directly to Michaels stores, it’s a great way to showcase your product and gain visibility.
4. Potential for Expansion: If your product performs well on Michaels Makerplace, there is a chance that the corporate buyers at Michaels stores may take notice. This could lead to your product being stocked in their physical stores, providing even more opportunities for growth.

Tips for Selling to Michaels

If you are interested in selling your product to Michaels, here are some tips to help you navigate the process:

1. Understand the Target Market: Michaels caters to the creative side of individuals, offering a wide range of crafts and art supplies. Make sure your product aligns with their target market and fits well within their stores or on their website.
2. Research Michaels’ Requirements: Before approaching Michaels, familiarize yourself with their requirements for vendors. Understand their product categories, pricing guidelines, and any specific criteria they may have.
3. Prepare a Compelling Pitch: When communicating with Michaels buyers, be prepared to present a compelling pitch that highlights the unique features and benefits of your product. Show them why your product is a perfect fit for their customers.
4. Consider Working with Reps: If you are new to selling to retailers, consider working with sales representatives who have experience in the industry. They can help you navigate the process and increase your chances of success.
5. Explore Retail MBA: Retail MBA offers coaching systems and resources to help entrepreneurs learn how to sell their products to retailers. Consider exploring their offerings to gain valuable insights and guidance.

Conclusion

Selling your consumer product to Michaels can be a lucrative opportunity for your business. Whether you choose to sell directly to Michaels stores as a vendor or utilize Michaels Makerplace, there are avenues available for you to showcase your product and reach a wider audience. By understanding the distinctions between these options and implementing effective strategies, you can increase your chances of success. Remember to research Michaels’ requirements, prepare a compelling pitch, and consider working with industry experts to maximize your opportunities. Good luck with your journey of selling to Michaels!

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