Michaels Vendor – How to Become a Michaels Store Vendor

Do you have a product that is perfect for Michaels Store?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Michaels Store!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Michaels Store. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Neiman Marcus, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!


Podcast: Download (2:14)

Transcript of This Training…


Michaels Vendor – How to Become a Michaels Store Vendor

People always ask me about retailers such as Michael Stores. Let’s go through some tips and strategies that will  help you think through selling to retailers such as Michael Stores.

What is Michael Stores all about? It is essentially a retailer that focuses a lot on arts and crafts products. But Michael Stores also have variety. If you walk into their stores, you’d see they have gift items, office supply products and all sorts of things other than arts and crafts.

The reason I bring this up is because, as a sales person, I understand that my competitors aren’t typically thinking of selling products to Michael Stores because they’re focused on being an arts and crafts store. But, if I want to make money, it’s good strategy to go for retailers like this that won’t necessarily be as competitive. If you have a product that could fit in that store, I would highly recommend:

  • First, going to that store and taking a look around to see whether or not your products would make a great fit there
  • Second I recommend reaching out to that retailer because it could be a great opportunity for you since not everyone is thinking of selling to a retailer such as Michael Stores

The idea here is simple: follow where the least resistance is. If you are looking for a place that might not be as competitive for your product type, then you might want to consider a retailer which is a little bit different and not typically on people’s radar like arts and crafts.

If you like to learn the exact steps from start to finish on how to get a product into retailers such as Michael Stores please take a look at my Retail MBA program. You’ll probably love it. It’s the most comprehensive course available today on the subject of selling to retailers. Be sure to be on the lookout for my additional helpful content about getting your products into stores.



Author: Karen Waksman

Karen Waksman, Founder of Retail MBA, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too! Karen Waksman has taught over 10,000+ product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors. Most importantly, Karen’s clients have utilized the Retail MBA time-tested sales formula to get their products into retailers such as Wal-Mart, Best Buy, Home Depot, Lowes, Kroger Grocery Stores, Bed Bath and Beyond, BuyBuyBaby, Groupon and much, much more!