marketing retail strategy

Marketing Retail Strategy

What marketing strategies work best for selling to retail chains?

In this short video training, we will discuss the most effective marketing strategies for selling to retail chains. Many people are eager to get their products into their favorite retail chains and see them on store shelves. However, it can be challenging to navigate the process and understand what retailers are looking for. In my experience of selling to retailers for over 20 years, I have found that the best conversion happens when a buyer sees that you have already sold your product into another store. This short video training, will explore why this strategy works and how it can save you time and money.

The Power of Proven Sales

Retailers are naturally drawn to products that have a track record of success. They want to see that a product is converting well and generating sales. If you can demonstrate to a buyer that your product has already been successful in another store, it increases the likelihood that they will be interested in carrying it as well. This is your golden ticket for getting into a retail chain.

Selling Without Previous Sales

Contrary to popular belief, it is possible to get your products into retail chains without any previous sales. Buyers make purchasing decisions for various reasons, including the uniqueness or innovation of a product, the right pitch, or simply believing that it will convert well. If you can convince a retailer to say yes to your product, it can open doors to other top retailers as well.

The Benefits of Getting a Yes

One of the biggest advantages of getting a retailer to say yes to your product is that it saves you a significant amount of money. Instead of spending a fortune on trade shows and other marketing strategies, you can focus on getting that initial yes from a retailer. This not only saves you money but also allows you to get your product into stores faster.

Targeting Obscure Chain Stores

When it comes to marketing strategies for retail chains, one effective approach is to target obscure chain stores. These are the retailers that your competitors may not be considering, but they can serve as a stepping stone to the larger retailers you want to sell to. By securing a yes from one of these obscure chain stores, you can then leverage that success to approach the retailers you truly desire.

Expanding Your Reach

It’s important to note that there are hundreds of major retail chains out there, each with the potential to generate significant sales for your product. By focusing on the obscure chain stores first, you can build a track record of success and use that as leverage when approaching your top choices. Retail MBA offers a comprehensive training system that includes a list of over 350 major retail chains to help you identify the best opportunities for your product.

Other Marketing Strategies

While targeting retail chains is a powerful strategy, there are other marketing approaches you can consider as well. For example, you can explore opportunities with small and midsize retailers or learn how to make money with your consumer product in various ways. Retail MBA provides webinars, live events, and master classes to help you navigate these strategies and find success in selling your products.


In conclusion, the best marketing strategy for selling to retail chains is to secure a yes from a retailer, even if it is an obscure chain store. This initial success can open doors to other top retailers and save you time and money in the process. By demonstrating proven sales and convincing buyers that your product will convert well, you increase your chances of getting your product into stores. Remember, it only takes one yes to start a chain reaction of success. So, focus on targeting the right retailers, leverage your track record of success, and watch your products thrive in the retail market.

To learn more about how to approach, pitch, and sell to retailers, consider checking out Retail MBA’s comprehensive training system. They offer valuable resources and guidance to help you navigate the retail industry and achieve your goals. Don’t miss out on the opportunity to get your products into stores and make a significant impact in the retail market.

marketing retail strategy

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

marketing retail strategy

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