Trade Show Marketing

Trade Show Marketing

 Do you have a product perfect for retailers and need secret trade show marketing tips?

If so, you will love this new training on trade show marketing!

Just click on the video and watch now!

With that said, let’s talk about the five reasons to consider actually going to a trade show and how to succeed!

Meeting Buyers at Trade Shows

So the first reason is that you will actually meet retail buyers there. So retail buyers go to trade shows. And so if you want to get into the big chain stores and so forth, a lot of times they are at these live events. And so you can find out in advance from the exhibitor company and learn about what retailers are planning to attend, because that is definitely important for these guys who put on these shows. So knowing which retailers are going to be there will help you ultimately, and there are so many strategies around how to make sure that they actually come to your booth and stuff like that. But the basic strategy is you’ll meet buyers at chain stores.

I’ve had one customer of mine learned some strategies, went to a trade show and he got a 500,000 unit order at a trade show. Now, this is not common. This is not typical. Don’t assume that, that’s going to happen to you. But I will say that, that’s pretty darn cool. It was a fairly new product. Started growing as business, learning about retail, getting into stores and so forth, went to a trade show and boom! It just shifted his entire business. So again, it’s not so common but it can happen to you. And I just, I love those stories. I mean, how fun is that?

Check Out Your Marketplace

The next reason you want to consider going to a trade show and doing that for your business is that, basically you can take a look at the marketplace and see what’s going on there. So what does that mean? Your competitors are there. People who have different products are there, all in the same kind of industry. So if you have a houseware product, if you went to the houseware show, you’ll see what’s, the trending is going on, what your competitors are doing, what things to consider. Maybe there’s some add-on that you forgot to add for your product business and so forth. You’ll learn a lot at these shows.

Very, very helpful to learn when you’re there. And so that’s one of the benefits of going to a show. You’re spending days with these people. You’re getting to know what they’re up to. Maybe you guys help each other out. Give each other advice and so forth. So it’s pretty cool at trade shows. It can be awesome.

Meet at Distributors at Trade Shows

Another reason you want to check out trade shows is because you can meet distributors. Distributors or third parties who have actually already built out their sales funnels essentially. So they’ve already built relationships with the retailers or companies, or whatever it is that they focus on. They’re essentially a company with a lot of sales reps, most of the time. And so for a percentage of sales they’ll actually plug you into their system, and then ultimately, that means that if they represent you, you can make lots of money with them.

The cool thing about distributors is that they will ultimately purchase the products from you and then resell it to their existing customers. So they are actually going to be your customers. So that is another opportunity for you to meet them at shows. So how cool is that? A distributor likes your product. They’ll buy the product directly from you. Then they deal with all the headache in terms of going out to the world. So that’s kind of fun.

Meeting Reps at Trade Shows

Another reason you want to consider trade shows as a marketing strategy is reps. Sales reps go to these events. They’re scouring, they’re looking. And some of the best reps who are investing their time and their effort to be at shows, because it’s costly to go to these shows, these reps will walk these floors. And those are serious reps. I’ve met a lot of reps over the years. I used to be a manufacturer’s rep for many years. So I know the industry well. And I’ll tell you that not all reps are created equal.

The ones that are going to shows who are really digging around to see what’s hot and what’s next, are usually the ones who are a little bit more keen on making money, which means they’re looking for new products, which means that they could be interesting for you. So that’s another reason to go. And the last reason you want to consider trade shows as a marketing strategy is, well, you can actually sell your products on the spot.

So there’s so many strategies I can teach you about how to make sure that you convert at the live event, but you literally can have people write an order from you at the live event. People can buy it from you one-off or they can buy bulk, or maybe they’re from another country and they need to ship it somewhere, or whatever it is. They can buy from you on the spot. And that can be very cool.

Setting Up Your Booths at Trade Shows

So you definitely want to set up your booth in a way that’ll make people more enticed to buy from you on the spot. There’s things that you have to set up and so forth. But just think about that. I mean, you can literally make money at the live event and offset the cost of being there. So that’s another reason to consider trade shows as a marketing strategy.

So if you want to learn the advanced tips, tricks and strategies on how to actually execute an Epic marketing plan for trade shows, I actually created a very cool program called The Advanced Trade Show Marketing Secrets. And this little program is powerful. It’ll walk you through exactly how I help my clients get into the retail chains through trade shows. And also get all sorts of other deals and so forth through these shows.

These are tricks and strategies that sales reps and professionals know, if they were ever to go to a show and actually present products and so forth. The things that they would do to ensure success. So just very powerful and lots of information there about what you need to do in order to succeed at a trade show. So I highly recommend learning more. Otherwise, you go to a show and you could be one of those people who are sitting at the booth, waiting for people to come by. Things are not really happening. Things are converting not very well. I’ve seen this lots.

I speak at all the major shows. I’ve seen this time and time again. You don’t spend a little time on education, learning about your industry and what you need to do to succeed, to make money. You end up taking a lot longer with you and your business. So it’s always worth the investment, I think. Anyways, I hope that provided value for you. This is Karen Waksman with Retail MBA. The link to this Epic training program is listed below. Otherwise, please be on the lookout for the additional videos I create on how to make money with physical products. Thanks so much.

Karen Waksman, Retail MBA Brands


Trade Show Marketing

"Trade Show Marketing" Transcript Outline!

Trade shows can be a powerful marketing strategy for retail product businesses. In this article, we will discuss the five reasons why you should consider trade shows as a marketing strategy for your business.

Meeting Retail Buyers

One of the main advantages of attending trade shows is the opportunity to meet retail buyers. Many big chain stores and retailers attend these events, making it a great chance for you to connect with potential buyers. By finding out in advance which retailers will be attending, you can plan your approach and increase your chances of getting noticed. While it’s not common to secure a large order like a 500,000 unit order, it is possible. One success story involved a customer who attended a trade show and landed a significant order, which completely transformed their business. So, while it may not happen to everyone, it’s definitely worth considering the potential impact on your business.

Understanding the Marketplace

Attending trade shows also allows you to get a sense of the marketplace and what your competitors are doing. You can see what products are trending, what patterns are emerging, and even discover add-ons or features that you may have overlooked in your own products. This valuable insight can help you stay competitive and make informed decisions about your product offerings. Additionally, trade shows provide an opportunity to network and exchange advice with other industry professionals, which can be incredibly helpful in growing your business.

Meeting Distributors

Trade shows are a great place to meet distributors, who are third parties that have already established relationships with retailers. These distributors often have a network of sales reps and can help you get your products in front of a wider audience. By partnering with a distributor, you can tap into their existing customer base and increase your sales potential. If a distributor likes your products, they may purchase them directly from you and handle the distribution process, saving you time and effort.

Connecting with Sales Reps

Trade shows attract serious sales reps who are actively looking for new products to represent. These reps invest their time and effort into attending these events, making them a valuable resource for finding potential sales opportunities. By engaging with sales reps at trade shows, you can showcase your products and potentially form partnerships that can lead to increased sales and distribution.

Making On-the-Spot Sales

One of the most exciting aspects of trade shows is the opportunity to make sales on the spot. You can set up your booth in a way that entices attendees to make a purchase, whether it’s a one-off sale or a bulk order. This immediate revenue can help offset the cost of attending the trade show and provide a boost to your business. It’s important to strategize and create an appealing booth setup to maximize your chances of making on-the-spot sales.

Trade Show Marketing

Trade shows offer numerous benefits for retail product businesses. From meeting retail buyers and understanding the marketplace to connecting with distributors and sales reps, these events can be a game-changer for your business. Additionally, the opportunity to make on-the-spot sales can provide a significant boost to your revenue. However, it’s important to approach trade shows strategically and invest time in learning about your industry and how to succeed at these events.

If you’re interested in diving deeper into trade show marketing strategies, I highly recommend checking out the “Advanced Trade Show Marketing Secrets” program created by Karen Waksman, the founder of Retail MBA. This program provides advanced tips, tricks, and strategies to help you execute an epic marketing plan at trade shows. It covers everything from getting into the retail industry through trade shows to securing deals and maximizing your success. Investing in education and learning from industry professionals can significantly increase your chances of success at trade shows.

In conclusion, trade shows can be a valuable marketing strategy for retail product businesses. By attending these events, you have the opportunity to meet retail buyers, understand the marketplace, connect with distributors and sales reps, and make on-the-spot sales. However, it’s crucial to approach trade shows strategically and invest in education to maximize your chances of success. So, consider incorporating trade shows into your marketing strategy and take advantage of the opportunities they offer for your business.

Link to “Advanced Trade Show Marketing Secrets” program

Stay tuned for more videos on how to succeed in the retail industry with physical products!

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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

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Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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  2. #1 Thing Retail Buyers Want You to Know
  3. What NOT to Do When Selling to Retail Chains! 
Trade Show Marketing