Do you have a product that is perfect for Vitamin Shoppe Stores and You Want to Become a Vitamin Shoppe Store Vendor?
Are you looking to get your product into the Vitamin Shoppe? If so, you’re in luck! In this training, Karen Waksman, founder of Retail MBA, will provide you with the information you need to get started.
What is the Vitamin Shoppe?
The Vitamin Shoppe is a retailer that sells vitamins and similar products for people interested in health. They have over 700 stores and are very niche-focused. If you have a supplement product, this could be a great place to get your name out there. Additionally, because of their buying power, you have the potential to make millions of dollars if they say yes to your product.
Vitamin Shoppe Vendor
The tricky part with the Vitamin Shoppe is that they are not huge stores and they are hyper focused on the supplement industry. This makes them a little bit difficult to sell to because all of your competitors are trying to reach out to them. You’re going to have to come up with an interesting way to get the buyer to pay attention to you and ultimately get them interested in your product.
Additionally, when it comes to supplements, they are very careful about what they put in their stores. There’s a lot of scrutiny to make sure that your stuff is clean and that you’re not going to ruin their lives and get them in a lot of trouble. You’re going to have to make sure that your supplement or whatever it is that you’re selling to them has all of the certifications that you need in order to sell food items or items that are ingested into people’s systems.
When you’re dealing with a 700 chain store, you have to remember that they’re going to need you to mass produce your product. Whoever you work with is going to have to make sure that their manufacturing is set up appropriately and that you’re not going to mess with people again through your manufacturer. You also need to make sure that you have the appropriate liability insurance, as you are dealing with an industry that could lead to someone getting hurt.
One way that you could sell to the Vitamin Shoppe is through their private label brand. This means that you could sell to the Vitamin Shoppe but not put your name on the packaging or the box. This is because sometimes it’s a little bit easier to sell to one of these types of chains where they are hyper niched on food items and so forth. They tend to have a lot more private label products because they are stringent and they’ll check on your manufacturer and so forth. It would be under their name, so it’s kind of making the client feel safe. Generally, it’s a little bit of a reduced price for the customer who’s buying the Vitamin Shoppe brand name.
What this means is that you could conceivably sell to the Vitamin Shoppe under their brand name and under their packaging, but it’s your product. Many companies who do this will make many millions of dollars. Vitamin Shoppe has over 8,000 SKUs currently that they sell in their stores.
Getting Started With Selling to Vitamin Shoppe
Selling to the Vitamin Shoppe can be a great opportunity for your business. However, it is important to make sure that you are prepared for this type of industry, as there are regulations when someone could die from something that they ingest from your product. Additionally, you need to make sure that you have the appropriate insurance and that your manufacturer is set up appropriately.
One way to sell to the Vitamin Shoppe is through their private label brand. This means that you could sell to the Vitamin Shoppe but not put your name on the packaging or the box. This is because sometimes it’s a little bit easier to sell to one of these types of chains where they are hyper niched on food items and so forth.
If you want to learn how to approach, pitch, and sell to the Vitamin Shoppe and other similar retailers, please take a look at the links below. Retail MBA has been in the business for the last 20+ years selling to chain stores and for the last 13+ years, they have taught well over a hundred thousand companies on how to approach, pitch, and sell to retailers like the Vitamin Shoppe and have seen tremendous success in their clients’ businesses.
"One way to sell to the Vitamin Shoppe is through their private label brand. This means that you could sell to the Vitamin Shoppe but not put your name on the packaging or the box."
Outline for "Vitamin Shoppe Vendor - How to Sell to Vitamin Shoppe Stores" Video Training Here...
How to Sell to the Vitamin Shop: Retail MBA
If you’re in the business of selling supplements or other health products, the Vitamin Shop could be a great place to get your product noticed. With over 700 stores and tremendous buying power, they could potentially offer you the opportunity to make millions of dollars, provided you can get their attention and meet their stringent requirements. Here are some tips on how to sell to the Vitamin Shop.
Understand the Industry and Regulations
Before you even think about approaching the Vitamin Shop, you need to understand the supplement industry as a whole and ensure that your product meets all necessary certifications and regulations. This is because supplements are ingested into people’s bodies, and any mistake could have dire consequences. You’ll need to ensure that your product is clean and safe and that you have the appropriate liability insurance in case of any incidents.
Work with a Manufacturer That’s Established and Ethical
If you’re working with a 700-chain store like the Vitamin Shop, you’ll need to mass-produce your product. That means working with a manufacturer that’s established and can produce your product ethically and without cutting corners. Any slip-ups in your manufacturing process could result in your product being recalled, harming your reputation and your bottom line.
Consider Selling Under the Vitamin Shop’s Private Label
One way to sell to the Vitamin Shop is by selling your product under their private label. This means that your product will be sold under the Vitamin Shop’s brand name and packaging, which can make buyers feel safer and reduce your manufacturing costs. Additionally, since the Vitamin Shop already has private label products, they are already familiar with the process, making it easier for you to sell to them.
Advantages of Selling Under a Private Label
Selling under a private label can help you get your product on the shelves of the Vitamin Shop more quickly, as you won’t have to deal with all the manufacturing and packaging requirements of a branded product. Private label products are also often sold at a lower price, which can attract buyers who are looking for a good deal. Finally, if you sell under a private label, you won’t have to fight against other branded products for shelf space, as the Vitamin Shop tends to favor private label products.
Conclusion
Selling to the Vitamin Shop can be a lucrative opportunity for supplement manufacturers, but it’s important to understand the industry’s regulations and work with an established, ethical manufacturer to avoid any issues. Selling under a private label can also be an advantage, as it reduces manufacturing costs and can get your product on the shelves more quickly. With some effort and patience, you could get your product noticed by the Vitamin Shop and start making some serious money.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
Questions? Contact Us!
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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!
