Becoming a Sports Academy Vendor – How to Sell to Chain Stores
Would you like to sell a product to a retailer such as Sports Academy?
How would you like to get your product into their stores? Watch the video above for some quick tips and strategies on becoming a Sports Academy vendor!
Also, if you want to maximize your chances of becoming a vendor for retailers such as Sports Academy, you really need to know…
How to find the buyers contact information
How to get a meeting with that buyer
And then how to pitch them
I’ve covered all of this in a training series that I’m offering for FREE right now…so sign up in the box to the left and I’ll start walking you step by step through the rest of the process!
To Your Success,
About the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.
**All logo, copyright and trademark information are property of Sports Academy!**
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how do I sell a product to Walgreens!
In this training, I will discuss some of the things to think about when approaching a retailer such as Walgreens. Hope it helps! 🙂
To Your Success,
P.S. If you’d like to learn the exact steps on how to sell products to retailers such as Walgreens, then please check out our Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S.S. We would love your feedback and/or comments, so please share below! 🙂
**All logo, copyright and trademark information are property of Walgreens!**
Transcript of this Video:
So one of the questions people always ask me in my workshops or classes is “Karen, I wanna sell to Walgreens and how do I become a Walgreens Vendor?” And so obviously I take 15 hours to explain how to get products into the stores with my retail MBA program, but I wanna give you a quick tip on Walgreens, and actually one of my students did this and and he’s ultimately – you know, have grown that business. And so, what happens when you’re a small to mid-size manufacturer/product company, you’re ultimately trying to go after Walgreens, which is a monster, right? They have thousands of stores, and everybody wants to sell to Walgreens. And so sometimes, again, when you’re dealing with these larger retailers, like the big, big guys, they’re ultimately little bit harder to get into ’cause everybody’s clamoring to get into those stores.
So one of the things that you can do if you’re having challenges there is to notice that there’s another company called “Duane Reade”. And Duane Reade is another drug store, and they have a couple of hundred stores. Now, why do I mention Duane Reade? Well, Duane Reade and Walgreens are the same company. They are owned by the same company. And so one of the reasons why most people don’t get their products in the stores is because, maybe the buyer doesn’t wanna deal with all the paper work to add on a new product. It takes time for them, they get new codes.
It’s a whole thing for a buyer to add a new product, and so if you’ve got a newer product, sometimes they’re just kinda lazy and just don’t wanna deal with it unless you go make some money elsewhere. And so ultimately, what happens is when you’re dealing, like say a Walgreen, sometimes that’s probably the reason why they’re not gonna deal with the smaller guy. Doesn’t always happen, but it does happen.
So, the cool thing is that when you go and say, approach Duane Reade, and if Duane Reade is interested in your product and they only have a couple of hundred stores, and it’s a lot easier to get that product into that store. Well what happens is when they take you on as a vendor, you get a vendor number, and guess what, that vendor number will work for Walgreens as well. And so, that’s pretty cool ’cause then you can go at Walgreens and say “Hey Walgreens, I have a vendor number so it’s not gonna be so complicated for you to test out my product”. And so ultimately, that’s a really great tip of getting your product into Walgreens
Do you have a product that is perfect for Bed Bath and Beyond?
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Bed Bath and Beyond!
(For those of you who prefer to read this content, transcripts are included below!)
In this training, I will discuss some of the things to think about when approaching a retailer such as Bed Bath and Beyond. Hope it helps! 🙂
To Your Success,
Karen Waksman Retail MBA
P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Bed Bath and Beyond, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S. I would love your feedback and/or comments, so please share below!
How to Sell a Product to Bed Bath and Beyond…A Quick Tip!
Hey everyone, my name is Karen Waksman and I’m the founder of a company call Retail MBA. And today I want to talk about getting your products sold at Bed Bath and Beyond!
Now, the reason I decided to create this particular segment is because I teach thousands of products companies across the country on the subject of selling to retailers and people always ask me about Bed Bath and Beyond. So today I want to talk about some things to think about when approaching a retailer such as Bed Bath and Beyond.
First of all, I love that retailer and the reason I love that retailer is because they are very inventor friendly. They have so many new innovative products that they are constantly putting on their stores shelves.
If you ever walk through a Bed Bath and Beyond, you’ll notice that they have done a really good job at including new innovative products in their stores. So if you do have a product that’s new, interesting, different, Bed Bath and Beyond is an awesome place to explore! Plus it’s a great place to sell gift items.
One thing to think about is that they always have new, really interesting products around their counter area. These are called front-end products or impulse buys.
The reason I mention this is because there is actually a buyer who buys front-end products or impulse buy products at Bed Bath and Beyond. And so the idea behind sharing this with you is that if you have a product that will fit really well around their counter area that’s new, interesting and innovative and potentially has a counter display, then you should absolutely consider reaching out to the front-end buyer or impulse buyer at Bed Bath and Beyond!
Yes, there is a buyer who actually just buys for that specific area of the store. Again it’s called a front-end buyer. So my suggestion to you is if you have a small product that’s innovative and interesting, definitely explore reaching out to a retailer such as Bed Bath and Beyond! This basically means another potential buyer to reach out to at Bed Bath and Beyond!
They obviously sell lots of other stuff and there are so many things I can share with you about selling to this retailer, but most people don’t know that the front-end buyer exists. And by the way, another reason you should care is that these front-end products sell in volume. Either way it could be very interesting for your business…and it’s a quick tip!
Anyways, if you like to learn more about exact steps from start to finish on how to get your products into retailers, such as Bed Bath and Beyond, please take a look at my Retail MBA Training Program.
There’s a link below, actually, it’s a full training course that explains how to get your products into Bed Bath and Beyond and so forth so please take a look at that. It will really support you! Anyhow, I hope you found value in this and please be on the look out for additional training videos that I’ve created on different retailers and how to get those products into different stores. Again, it’s Karen Waksman with Retail MBA and I hope this helps! Thanks so much.
Discover how ANYONE can sell their product or invention to the world’s largest retailers without any previous sales experience and without any existing buyer relationships.
This webcast, moderated by Karen Waksman, will enable all participants to learn and ask questions about how to get products sold at retail. Karen Waksman (www.retailmba.com) is a Manufacturer’s Rep turned Author, Consultant and Speaker. She has sold millions of units to the world’s largest retailers and now dedicates her time to providing valuable information to anyone interested in learning what it takes to get their products on the shelves of Major Retailers, Online Retailers, Catalogs and Small Retailers, too!
This unique roundtable webcast workshop will provide invaluable training on what you need to know about selling your products to major retailers, including how buying decisions are made, what buyer’s care about and what makes them more inclined to buy.
Included in the discussion is how to get a meeting with a major retail buyer and what you need to know once you get an order from these retailers!
Who should attend:
Anyone who is hoping to turn their product into profit through retail.
Retail MBA Helps Consumer Products Brands Grow and Scale Their Brands NOW! We Provide Solutions on How to Sell to Big Box Retail Chains, Online Retail Outlets, Catalogs, HSN/QVC, Small and Mid-Size Retailers, Groupon Goods and Much More! Our Time-Tested Proven Sales Methodologies Have Helped Brands Scale in a Fraction of the Time and Cost! To Learn More, Join Us For Our Epic FREE Event: https://retailmba.com/free.