How to Sell in Retail

How to Sell in Retail – What to Do If You Have Zero Sales History

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How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains?

Do you have a product perfect for chain stores such as Walmart, Home Depot, CVS, Nordstrom, Kroger Grocery Store…? 

If so, you will love our new quick training on “How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains!

In this training we give you some quick tips and strategies on what to do if you have a product ideally suited for retail chains but you have zero sales history on your product. 

If you’re interested in learning more, then I suggest  click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here:

https://www.americasnextretailproduct.com

Transcript – How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains

How to Sell in Retail – Hey everyone, this is Karen Waksman, founder of Retail MBA. And today I want to talk about a question that comes up all the time in my workshops and classes. People always ask me, “Karen, can I sell at chain store if I have zero sales history? I have a brand new product and I haven’t sold it online or I have very minimal sales or it’s brand new to the market. Do I go after the chain stores first? Do I start small? Do I grow? What’s the situation here with chain stores, especially now with just so many products out there, just any advice would be great.” So I just want to walk you through some things to think about, as to what you should consider if you have a brand new product and should you go after chain stores first. A little background about me before we get started.

My name is Karen Waksman. I’m the founder of a company called Retail MBA. Taught tens of thousands of business owners across the globe on how to sell products to chain stores. And this question comes up all the time in my workshops and classes. You can take a look at what we’re up to at retailmba.com. Anyway, let’s talk about this question. So people really are concerned about this brand new product. So here’s the deal. Some people think that they have to sell on Amazon and they have to do certain things before they can go after stores. And I’m here to tell you that we have clients who just want to get into Walmart and they just get into Walmart. They haven’t sold their product anywhere before, and they actually get into major chain stores. And then I have other clients who started slow and built up their business and eventually went after the chain stores.

And honestly, the difference is who are you as a human being? Some people are like, “I am going after Walmart or whatever chain store it is. And I just want that account. And I want to sell it to that particular retailer. And I don’t care about anything else. I don’t need to test the market out and all these things. I just want what I want.” That person needs to go after a chain store like Walmart. Other people are nervous Nellies. they like to go a little bit slower and they’re a little bit more concerned about whether or not it’s going to impact them longterm, whatever it is. If there’s a lot of heaviness for you in regards to going up to the big stores first, start reaching out to the small to midsize stores because you can start building out your business and it doesn’t have to be any one way.

So the short answer is yes, you can go after chain stores on day one, you don’t need sales. People will always tell you, “Oh, that’s impossible. These retailers are looking for sell throughs and all these things and proof,” and stuff like that. Yes, there are some retailers that are more complicated than others to start brand new with. For instance, Costco, right? So they buy by the pallets and they don’t want to take you under. And so they want to make sure that you can handle manufacturing and there’s all sorts of other reasons why they want this. So they might not work with a person who hasn’t sold their products anywhere before. Most likely not. There are other retailers like that. But some retailers have an entire division set up for testing new products out and making sure that whatever it is that they’re putting in stores will be interesting to their clientele and so forth. And so they’re looking for new, interesting innovation and so forth.

So we’ve done live events with big chain stores like Walmart and Whole Foods and all these different retailers, where we match make and help people out, getting in front of retailers and so forth. And one of the things that came up was that these buyers were looking for people with tons of sales and stuff like that. Sure, why not? Why wouldn’t they? However, they didn’t pass up on the products that had not sold anywhere before. And the reason, again, is because they are dealing with a lot of competition, a lot of stuff’s going out in the world, and so sometimes they can’t get what they want. They see a new product, they know it’s going to convert. They’re willing to test the product out and it didn’t have to have sold anywhere else before now.

Now, a lot of Amazon sellers can’t imagine not selling on Amazon first and then transferring over to retailers. But I’ll be honest with you, if I was bringing a new product to market and I knew it was great for chain stores, I’d go after the chain stores because I know that through our methodologies and so forth, that if I really believe in this product or whatever, I would conceivably go straight to the big leagues and try and make as much money as possible. And that’s my personality and that’s why I always went after chain stores. I’m not the type to go opening up accounts, door to door to door, and small retailers locally, and boutiques and stuff like that. I know how to do it and so forth, but it doesn’t mean that that would be my go to move.

So again, it’s a lot about personality, who you are, what inspires you. Again, we have so many clients who get into the big chain stores who have never sold their product anywhere before. The trick is that some may reject you a little bit more often than others. And it might take a little bit longer to get that first, “Yes,” but it happens. And it’s not the only reason that a retailer buys how much units you’ve sold and so forth.

So I hope that gives you an idea of what to think about. If you want to learn exactly how to approach, pitch, and sell to retailers, how to get them to buy, take a look at the link below. We have a webinar coming up that is a 90 minute free training that you can sign up for, and it walks you through how to sell to stores. It’s really powerful and it’s free. And there’s one coming up and there’s also replays and so forth. We do them often. So please join us. If you liked this information, please like, subscribe. If you enjoy this, comment below, we really appreciate your support. And be on the lookout for additional content that we create. Karen Waksman, Retail MBA. I appreciate your time. Thanks so much.

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

 

  1. 5 Things No One Ever Tells You About Selling to Retail: https://www.retailmba.com/how-to-get-your-product-in-stores-5-things

  2. How to Know If I’m on Track with Retail Packaging: https://www.retailmba.com/retail-packaging

  3. Selling on Walmart Vs. Walmart Marketplace: https://www.retailmba.com/selling-on-walmart-marketplace-vs-walmart-com

AAFES Vendor – How to Sell Products to the Military!

AAFES Vendor – How to Sell Products to the Military!

If you are looking for new revenue streams for your product, then why not become an AAFES Vendor and Sell Products to the Military! 

AAFES or Army and Airforce Exchange is a retailer that serves solders, airman and their families all around the world. They have over 4,920 locations worldwide! This is a huge opportunity for you and your business!

To learn more, check out this short training video I created on becoming an AAFES Vendor!

Also, if you like this content, you will probably LOVE  our Retail MBA Training Program. Visit Retail MBA and learn how to get products into stores.

Either way, I would love your comments and/or feedback below if you are interested in becoming an AAFES vendor and selling to the military! 

Transcripts for this video are listed below! 

Hope this helps!

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

 

Transcription for this Video Listed Below

AAFES Vendor – How to Sell Products to the Military! Hey everyone. This is Karen Waksman, founder of Retail MBA. And today I want to talk about selling your products to the military market. Now, the reason I decided to create this particular segment is because I’m always coming up with new ways for my Retail MBA students to figure out how to make money. I mean, that’s essentially what I do, right? I teach people how to get products in the stores. I show them how to generate revenue with their products. And part of that is showing them new niche markets to go after. And so the reason I do that is because if you can find an angle that will help you make lots of money, then you can succeed in your business. And so, I talk about lots of niche retailers as well. And the military has a really interesting niche retail market that you can sell to.

And I’m not talking about selling guns or military apparel. I’m talking about you selling your gift items, your food items, your whatever types of items that you have that you’re trying to sell to these retail outlets in the military. So, let me give you an example of that. So, let’s talk about an organization called AAFES. It’s the Army and Air Force Exchange Service. So, it’s AAFES. And essentially what that is is an organization that’s basically run by the military. And so what happens is is when a military member gets deployed to remote locations, right? So, the troop gets deployed. What they do is they go into various locations, it could be anywhere in the US or across the world, well, what happens is AAFES has set up retail stores, outlets, and so forth in these different locations.

So, not only can the troops buy things that they need, but also the military families and their troops can actually get supported as well. And so, I’m talking bookstores, gas stations, gift stores, department stores. I’m talking about all sorts of different types of retailers in these different locations. And so, there’s lots of money to be made in the military industry because they are constantly buying new products for large volumes of locations. And if you can grab a military market segment, you can actually sell lots of your products to that market. So again, really what it comes down to is that the military has retail locations throughout the country and the world, and they have lots of buying power, and it’s very similar to selling to the retail chains because again, what we’re trying to do is sell large volumes of your product.

And if you can do that through selling to military stores, why not do that? So, that’s just one example. AAFES, there’s also, the Navy has a retail outlet as well, a organization. And so, again, selling to these guys is very similar to the retail is selling to chain stores and so forth. And I teach all about that in my Retail MBA program, how to approach, pitch, and sell to retail buyers, including stuff like the military market and so forth. So, anyways, the good news here is that there’s new ways of generating revenue. And one of these ways is selling to the military market. If you want to learn more about AAFES, you can check out aafes.com and it’s fascinating. I mean, they have so many different stores, so much money. I think they’re the 47th largest retailer in the world or something like that or in the US at least.

And so big money there. And so, anyways, my goal here was just to get you cooking and thinking about how you can differentiate yourself from the competition and how you can also make more money. And I’m sure that a lot of your competition is not thinking about selling to retailers in the military market. So, anyways, food for thought there. Anyways, if you’d like to learn more about Retail MBA, you can check me out at retailmba.com or if you’d like to get access to a free video training series I created on the subject on selling to retailers, you can check it out at https://www.retailmba.com/free! Look forward to chatting with you in further segments. 

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps in Your Category: https://www.retailmba.com/manufacturers-representatives
  2. #1 Thing Retail Buyers Want You to Know When Working With Them! https://www.retailmba.com/how-to-sell-your-products-to-stores

What NOT to Do When Selling to Retail Chains! https://www.retailmba.com/how-to-sell-retail

Advance Auto Parts Vendor – How to Become an Advance Auto Parts Vendor

Would you like to become an Advance Auto Parts Vendor?

Do you have an automotive product that you think would be perfect for their stores?

If so, check out our new video on the subject:

In this short training video, I cover some quick tips an strategies on how to become an Advance Auto Parts vendor today!

All the best.

Karen Waksman
Retail MBA

P.S. If you’d like to know exactly how to approach, pitch and sell to retailers such as Advance Auto Parts, check out our Retail MBA Training Program! Visit Retail MBA and learn how to get products into stores.

 

advance auto parts vendor

 

 

 

**This logo image is property of Advance Auto Parts,  Not Retail MBA!**

Wholesale Product Business

Wholesale Product BusinessWholesale Product Business – How to be More Productive in Half the Time!

As a business owner, I’m always faced with issues related to productivity. I have lists of things I want to accomplish for my business, but not enough hours in the day to accomplish all that I want to do.

Plus I want a life! I don’t just want to work all the time. 🙂 So what do you do? How do you accomplish all of your goals in less time?

Well, I came across a method to expedite the things I want to accomplish in half the time. And I decided to share this with all of you because I know many of you are struggling with the same issue in your own product business!

OK here’s the technique – its called the Pomodoro Method. You will need a pen, paper and timer to try this on your own! This technique has been around a long time, but surprisingly a lot of people still haven’t heard of it.

In simplest form, here’s how the technique works:

1) Write a list of all the things that you want or need to accomplish. Just list all of them on a page! For example, a few of the things on my list include writing blogs, SEO optimization, developing new training programs, creating videos, etc.

For a product company it might be pitching to retailers, hiring a product packager, preparing for a trade show, etc. The goal is to write out your core to-do list.

2) Now it’s time to pick one of the items on your list. Let’s use the example of pitching your products to retailers.

Utilizing the Pomodoro technique, for 25 minutes you will only focus on pitching your products to retailers. The idea here is to focus on ONE task that needs to get done and focus on it for 25 minutes straight. It’s as simple as that! Just time yourself using a timer.

Here’s an example – for 25 minutes, you will be reaching out to certain retailers that you want to sell to. In other words, you will not be checking your email, or doing several projects at once. You will just be reaching out to retailers for 25 minutes straight.

3) Once the timer goes off and you are done with the 25 minutes, take a 5 minute break and then do it again! You can either continue on with the same task of pitching products to retailers for 25 minutes, or you can choose another task on your list!

The goal of this technique is simply to help you focus on certain tasks that you need to get accomplished for short periods of concentrated time.

It’s up you how many 25 minutes (I call them Pomodoro’s) that you want to do in a given day. But just make sure that after 4 Pomodoro’s, you take either a 15 minute or 30 minute break!

So to recap, here’s how the flow works:

-25 minutes of concentrated effort on one task
-5 minute break
-25 minutes
-5 minute break
-25 minutes
-5 minute break
-25 minutes
-15 to 30 minute break, etc.

You can learn more about this technique by clicking here.

I personally think that this method works so well because when you focus your mind on one task at a time, you actually start taking action! When you are overwhelmed, you tend to do nothing. So the 25 minutes you do with Pomodoro, makes it so you you actually achieve results!

Anyhow, I hope this helps!

Got a technique that works for you? Please share below!

Karen Waksman
Retail MBA

P.S. Want to take your wholesale product business to the next level? If so, check out our Retail MBA Training Program! Visit Retail MBA and learn how to get products into stores. It will help you get your products into retail stores fast!

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