How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains?
Do you have a product perfect for chain stores such as Walmart, Home Depot, CVS, Nordstrom, Kroger Grocery Store…?
If so, you will love our new quick training on “How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains!“
Watch the training here or click above! https://youtu.be/yrOxEjE4whs
Karen Waksman, founder of Retail MBA, recently discussed the question of whether it is possible to sell in chain stores with zero sales history. Karen has been helping tens of thousands of business owners across the globe to sell products in chain stores, and this question comes up often in her workshops and classes.
In this training, we will discuss the considerations that should be taken into account when selling a brand new product to chain stores. We will also look at Karen’s advice on the best approach to take when selling to chain stores.
Can You Sell to Chain Stores with Zero Sales?
Karen believes that it is possible to sell to chain stores with zero sales history. She has clients who have gone straight to major chain stores without having sold their product anywhere else, and others who have started small and grown their business before going after chain stores.
The difference, according to Karen, is in the attitude of the business owner. Some people are determined to get into a particular chain store, and don’t care about anything else. Others are more cautious, and prefer to start small and build up their business before going after the big stores.
Karen advises that if you are feeling nervous about going straight to the big stores, you should start by reaching out to small to mid-size stores. This will allow you to start building out your business without having to commit to the big stores.
Karen also notes that some stores are more difficult to get into than others. For example, Costco buys by the pallet and may not be willing to take on a business with no sales history. However, there are other retailers who have divisions set up for testing new products, and are always looking for new and interesting innovations.
Karen has done live events with major chain stores such as Walmart and Whole Foods, where she has helped people get in front of retailers. During these events, buyers have expressed a preference for businesses with a lot of sales, but they have not passed up on products that have not sold anywhere else. This is because they are dealing with a lot of competition, and sometimes they can’t get what they want.
Karen also notes that some Amazon sellers may find it hard to imagine selling to chain stores without first selling on Amazon. However, she believes that if she was bringing a new product to market, she would go straight to the big stores and try to make as much money as possible.
How to Sell in Retail
In conclusion, it is possible to sell to chain stores with zero sales history. The approach that you take will depend on your attitude and preferences, and Karen advises that if you are feeling nervous about going straight to the big stores, you should start by reaching out to small to mid-size stores.
Karen has done live events with major chain stores such as Walmart and Whole Foods, and buyers have expressed a preference for businesses with a lot of sales, but they have not passed up on products that have not sold anywhere else.
If you would like to learn more about how to approach, pitch and sell to retailers, Karen has a 90 minute free training webinar that you can sign up for.
Transcript Outline for 'How to sell in Retail - What to Do if You Have Zero Retail Sales and Try to Pitch a Chain Store Buyer' Here:
As a product-based business owner, you may wonder if it’s possible to sell to chain stores without a sales history. After all, most retailers want proof of concept before taking on a new product. However, Karen Waksman, founder of Retail MBA, assures us that it is possible.
During her workshops and classes, Waksman is frequently asked if it’s possible to sell to chain stores without having any sales history. The short answer is yes, it’s possible. The long answer is more complicated, and there are several factors to consider.
Waksman explains that some people have a “go big or go home” mentality and want to go after the big retailers first. Others prefer to start small and build their business before approaching the big players. There’s no right or wrong way to approach it, and it’s a matter of personal preference.
For those who want to go after chain stores right away, it’s important to note that some retailers are more challenging than others. Costco, for example, buys by the pallet and is unlikely to take on a product from a new seller. However, some retailers have a division set up to test new products, and they’re looking for innovation and new ideas.
During live events, Waksman has worked with big retailers such as Walmart and Whole Foods, and she’s seen buyers show interest in products that have not sold anywhere before. These retailers are dealing with a lot of competition and are always on the lookout for new, exciting products. They know what their customers want, and they’re willing to test new products to meet that demand.
So, if you have a brand-new product and want to go after chain stores, it’s possible. It may take longer to get that first yes, and some retailers may reject you more often than others. However, it’s important to remember that a retailer’s decision to buy your product is not solely based on how many units you’ve sold or your sales history.
Ultimately, the decision to go after chain stores right away or start small and build your business first is a matter of personal preference. If you’re confident in your product and believe it’s perfect for chain stores, then go for it. However, if you prefer to start small and grow your business, there’s no shame in that either.
If you’re interested in learning how to approach, pitch, and sell to retailers, Waksman’s company, Retail MBA, offers a free 90-minute training webinar. The webinar covers everything you need to know to get retailers to buy your products and grow your business.
In conclusion, selling to chain stores without a sales history is possible. While some retailers may be more challenging than others, there are opportunities out there for new products. It’s a matter of personal preference and confidence in your product. So, go for it and see where it takes you!
Step-by-step training on how to sell to major retailers
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!