Do you have a product that is perfect for Costco Wholesale and You Want to Become a Costco Supplier?
Are you looking to sell your consumer product to Costco? If so, this guide is for you! In this training, Karen Waksman will provide you with tips and strategies on how to become a Costco Wholesale supplier and successfully sell your products to Costco stores and on Costco Marketplace!
Costco Marketplace
Costco Wholesale is a membership-only warehouse club that offers a wide variety of products, from groceries to electronics. One order from Costco can mean millions of dollars to your business and bottom line.
Selling to Costco Wholesale?
Costco is looking for vendors who have proven sales and durable packaging. Their biggest concern is that your packaging will be able to withstand the bulk orders they make. Additionally, they want to make sure that you are not a startup, as they buy so much quantity that they don’t want to take your business under.
How to Sell to Costco Wholesale
There are a few ways to sell to Costco. One way is to participate in a Costco Roadshow. Roadshows are events where startups and companies can stand in a designated area and sell their products. This is a great way for new brands to get started, as Costco is willing to test and then expand from there.
Another way to sell to Costco is to make sure your pricing is competitive. Costco doesn’t make as much money on a per unit basis, so they are looking for special deals. Additionally, they are looking for products that people will buy on impulse.
Finally, make sure your packaging is up to Costco’s standards. They require very specific types of packaging that is very durable and strong.
Getting Started with Selling to Costco
Selling to Costco can be a great opportunity for your business. However, it is important to keep in mind that they have very specific requirements for vendors. Make sure you have proven sales, competitive pricing, and durable packaging before you approach them. With the right preparation, you can be successful in selling to Costco.
If you want to learn more about how to approach, pitch, and sell to costco and other grocery chains, please take a look at the Video Above!
There are a few ways to sell to Costco. One way is to participate in a Costco Roadshow...
Outline for "Costco Marketplace - How to Sell to Costco Stores and Become a Costco Supplier" Video Training Here...
Costco Wholesale is a retail giant that has over 800 locations globally, and is known for its bulk goods and discounted prices. It is a desirable retailer for many consumer product brands due to the high volume of sales and potential for profit. However, getting your product into Costco Marketplace can be a challenge. In this article, we will discuss some tips and strategies for becoming a Costco Wholesale vendor.
Selling to Costco Wholesale – Packaging
One of the most important things to keep in mind when trying to sell to Costco is their requirement for specific types of packaging. Because Costco buys by the pallet, your packaging needs to be able to withstand being stacked and transported in bulk. It needs to be durable and strong. If your packaging is not up to their standards, they will reject your product. When creating your packaging, make sure to do your research on Costco’s requirements and design it accordingly.
Consider Proven Sales When Trying to Become a Costco Supplier
Costco is known for being cautious when it comes to new products and brands. They want to ensure that the products they carry are proven to sell and that the brands have a history of success. If you are a startup or a relatively new brand, it may be difficult to get your product into Costco on a national level. However, they do offer Costco tours or Roadshows, where startups and companies can stand in a designated area and sell their products. This is a great opportunity to test your product and potentially expand to a larger scale.
Things to Consider When Selling on Costco.com and Costco Stores Marketplace
Another important thing to consider when selling to Costco is their business model. They don’t make as much money on a per-unit basis of a product as they do on their memberships. If you become a Costco Wholesale member, you have access to shop at their stores and take advantage of their deals. When pitching your product to Costco, keep this in mind and make sure to offer a special deal or discount that will entice customers to buy your product.
How to Sell to Costco – Impulse Buys
Costco is known for its bulk goods and discounted prices, but they also focus on impulse buys. They want to offer products that customers will be tempted to buy on the spot. When developing your product, consider if it fits into this category. If it does, highlight that in your pitch to Costco.
Costco Supplier Concerns – Be Prepared for Price Negotiation
When selling to Costco, be prepared for some price negotiation. They are known for driving hard bargains and will want to get the best deal possible. Make sure you have done your research on your costs and profit margins so that you can negotiate effectively without hurting your bottom line.
Consider Roadshows
As previously mentioned, Roadshows are a great way to test your product and potentially expand to a larger scale. Costco offers these tours where startups and companies can sell their products in front of their stores. This is a great opportunity to get your product in front of a lot of potential customers and potentially land a deal with Costco. Don’t discount this opportunity just because it may seem daunting to stand in front of your product all weekend. It can lead to millions of dollars in sales, as some of Karen Waksman’s clients have experienced.
How to Sell to Costco Wholesale – Final Conclusion
Selling your product to Costco can be a challenging process, but with the right strategies and preparation, it can be a very lucrative opportunity. Keep in mind the specific packaging requirements, proven sales, membership incentives, impulse buys, price negotiation, and potential for Roadshows. If you are interested in learning more about how to sell to Costco and other retailers, check out Karen Waksman’s website, Retail MBA, for webinars and training videos. With the right preparation and mindset, you can become a successful Costco Wholesale vendor.
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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