Seller on Walmart

seller on walmart

How to Become a Seller on Walmart

Finding durable items compatible with market demands that can withstand frequent customer returns is crucial for your business success on Walmart. When selecting items for sale on this platform, durability should always come first.

Sellers should ensure that their product listings are optimized both organically and through cost-per-click advertising for maximum conversion potential, increasing quality scores and conversion rates.

It’s free to join

Becoming a seller on Walmart can be an excellent way to increase sales and gain exposure for your business, but be wary of increased demand and shipping costs associated with selling on such an expansive marketplace. Also make sure that customer service remains of top-notch standard since Walmart reviews its sellers regularly and will even remove those with negative customer feedback from selling there.

Start selling on Walmart by creating a Seller Center account and filling out and submitting their form with essential business details and product listings, followed by selecting an acceptable payment model and uploading them all onto the Walmart Marketplace. When approved, you’re free to start selling through this platform!

Becoming a Walmart seller follows similar steps to any e-commerce marketplace. It is key that you adhere to best practices and use high-quality images as this will increase search result visibility. Furthermore, each product must have an UPC/GTIN code as well as U.S. tax ID number and valid bank account for payment processing.

Walmart will conduct an intensive review of your previous marketplace experience and business operations during their application process, from shipping and fulfillment processes, customer satisfaction levels, product catalog management and inventory control, through to inventory control capabilities and customer service capabilities.

After being evaluated carefully, your application status will be communicated to you. If it has been denied, an appeal can be filed within 30 days; while in the meantime it would be beneficial to strengthen marketing strategies and optimize listing quality in order to remain active on our listing platform.

Once you become a seller on Walmart Marketplace, you’ll gain access to free tools for optimizing listing quality. Plus, two and three day expedited shipping programs may help your products reach customers quicker; additionally, Fulfillment Services program provides valuable services designed to enhance customer experiences and boost sales.

At Walmart Marketplace, the key to placing your listing at the forefront is using keywords effectively while avoiding keyword-stuffed titles. Furthermore, make sure your listings are up to date and keep an eye on competitor pricing.

It’s easy to set up

Putting your products for sale on Walmart can be accomplished in three straightforward steps. First, fill out an application form on a computer or tablet; be certain that all necessary details have been filled out as changes cannot be edited after clicking submit; this should take no more than 10-15 minutes to complete.

Once approved to sell on Walmart, once approved sellers must agree to and accept the Seller Agreement before providing payment information and shipping methods as well as return center names that will appear on labels. When this has been accomplished you can begin selling products through Walmart’s marketplaces; its greater reach provides an ideal platform for brand promotion.

Before listing products on the Walmart marketplace, it’s essential that you research competitors and learn how to price yours competitively if you want the Buy Box. In addition, ensure you have enough inventory for demand; WooCommerce, BigCommerce, and Shopify provide third-party apps that help manage online inventory management that integrate seamlessly with Walmart marketplace, offering free trials.

Selling on Walmart provides numerous advantages, from their superior shipping infrastructure and advertising platform to inventory management that’s accurate and efficient – you can trust your orders will be fulfilled on time to various payment methods such as Payoneer, HyperWALLET and PingPong providing secure environments in which to receive money.

When it’s time to sell on Walmart, the Seller Center can be your key ally. Here you’ll be able to search for popular products and identify new growth opportunities while optimizing listings and product visuals to provide customers with an exceptional shopping experience.

It’s easy to sell

Walmart’s curated marketplace has become an immense opportunity for multichannel retailers. Although approval can be challenging, once approved it’s easy to sell products. First step should be verifying inventory and uploading it. You have two methods of uploading: bulk upload for convenience or single item adder method which adds individual products at once to catalog – each has their own set of advantages and drawbacks.

As part of your listings submission, ensure they adhere to Walmart’s listing quality guidelines and target the appropriate shoppers. This can be accomplished in multiple ways: using relevant keywords in titles and descriptions, appealing product photos, writing unique and concise titles (Walmart does not allow keyword stuffing), using PickFu – an online polling platform – to test product titles, photos or content against buyer expectations and determine what resonates.

Offering the lowest price possible can also increase conversions. Doing this will enable you to compete against other sellers and secure the Buy Box, driving sales. Keep an eye out on competitor prices to ensure they adhere with Walmart’s pricing policy.

Walmart stands out from other marketplaces by only charging you when your inventory sells and not for monthly subscription fees. This helps prevent overselling inventory and increase profitability, with biweekly payments from Walmart as well as a referral fee ranging between 6-15 % applied per sale that occurs through their platform.

Walmart stands out as one of the highest trafficked marketplaces in the US, making it an excellent platform for established ecommerce businesses looking to broaden their digital reach and footprint. By joining Walmart’s marketplace you can reach a larger and diverse audience that wouldn’t otherwise be accessible and at lower costs than competing against eBay sellers or advertising on Amazon – making this an attractive option for established ecommerce retailers.

It’s easy to manage

Walmart Marketplace is an ideal solution for online sellers seeking to expand their presence and sales. Easily managed, this platform features features that help sellers stand out from competition – for instance creating search-engine-friendly product listings featuring eye-catching images and descriptions as well as managing inventory through an inventory control dashboard. Plus there’s a suite of marketing tools that help reach, engage, and convert ideal customers!

To sell on Walmart, first create a seller account and submit your business details. Next, provide shipping information and describe your plans for fulfilling orders. Finally, choose between becoming a 1P or 3P seller – 1P sellers provide products in bulk at wholesale prices directly to Walmart which then sells and fulfills them directly, while 3P sellers use an intermediary like Walmart as fulfillment centers – 1P is often seen as being better for small businesses as it reduces overhead while providing maximum control.

Walmart’s application process can be lengthy and time consuming, sometimes taking weeks or months before hearing back about application status. If this commitment is too much for your business to manage, an integration partner might be more suitable as an alternative solution.

Once approved to sell on Walmart, once your listings have been optimized for search, make sure they’re optimized to rank higher in searches by creating compelling product titles, optimizing product descriptions, adding relevant keywords and using high-quality images with consistent tagging – this will increase sales and visibility for your products!

Focusing on customer satisfaction and implementing a quality control system are also vital steps towards building your reputation and expanding profits. By offering excellent customer service, the chances of earning the Walmart Pro Seller Badge increase considerably and could bring with it improved rankings and market visibility.


Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

Check Out Our Additional Blog Posts Here:

retail terms

Retail Terms

Retail Terms – What are the payment terms typically offered by retail chains? Click Here to Learn More!

Read More →
Retail Vendor

Retail Vendor

Retail Vendor – What are the common mistakes to avoid when selling to retail chains? Click Here to Learn More!

Read More →

Ulta Beauty Vendor

Ulta Beauty Vendor – How to Sell to Ulta Beauty Stores. Click Here to Learn More!

Read More →
Retail Strategy

Retail Strategy

Retail Strategy – How do I handle negotiations with retail chains? Click Here to Learn More!

Read More →
BuyBuy Baby Vendor - How to Sell to BuyBuy Baby Stores and

buybuy Baby Vendor

buybuy Baby Vendor – How to Sell to buybuy Baby Stores. Click Here to Learn More!

Read More →
buy upc codes

Buy UPC Codes

Buy UPC Codes – What You Need to Know About UPC Codes and Retail Chains. Click Here to Learn More!

Read More →
seller on walmart