Do you have a product that is perfect for Zumiez Stores and You Want to Become a Zumiez Vendor?
If you have a great consumer product that you think should be sold at Zumiez, the video training above will give you some things to think about in regards to selling to Zumiez.
Becoming a Zumiez Vendor
Zumiez is a specialty retailer specifically designed for young men and women who love skateboarding, snowboarding, motorcrossing and all that good stuff. They definitely are a lifestyle brand for people who obviously love fun apparel, footwear, accessories, hair products and all sorts of interesting things for that young market.
The great thing about Zumiez is that there’s not too many of those types of retailers available to people who are selling to the younger generation, so it’s a wonderful opportunity for you to get in front of that audience specifically.
When you are a retailer and you only focus on one specific type of audience and market, you tend to get inundated with lots of people who want to sell to you in that particular market. So you’ve seen every product. It’s definitely different than a retailer that’s more mass appeal and you have to work a little harder to sell into that store because they are a niche retailer.”What to Consider When Selling to Zumiez
The thing to consider is that they do have 170 stores that they’re responsible for currently, which means they have tremendous buying power. So one order from them can be millions of dollars to your business and your bottom line.
Also, they are definitely a retailer that’s going to reject you a little bit more than the average retailer because they are a niche type. As Karen Waksman explains:
“When you are a retailer and you only focus on one specific type of audience and market, you tend to get inundated with lots of people who want to sell to you in that particular market. So you’ve seen everything, you’ve gotten every show. You’re very hyper targeted on your audience, especially when it’s a niche one that is focused on skateboarding and all these things. It’s definitely different than a retailer that’s more mass appeal.”
This means that all of your competitors are reaching out to them, which means that they are much more finicky about who they put in stores. They definitely have a lot of apparel and stuff, which means that they’re doing a lot of private label stuff and working through whatever is going to work for their audience in the best interest of them.
If you reach out to Zumiez appropriately and they’re rejecting you, don’t get discouraged. As Karen Waksman explains:
“It’s really common they reject you more often when they’re niche retailers. Again, it doesn’t mean that it’s always the case, it’s just a little bit more complicated. Do NOT Get Discouraged!”
Tips and Strategies for Selling to Zumiez
Zumiez owns a couple different brands under the Zumiez corporation, which is Blue Tomato and Fast Times. They’re different brands but they’re all the same genre of worlds, which means just different names.
The reason Karen Waksman mentions this is if you’re trying to sell to one of these retailers and you can’t get in the door, try to find the one company that’s within their organization that is similar to them that is owned by the same corporation, because you might be able to get in the door.
When you get approved, you have to fill out forms, submit yourself as a vendor, they approve you, you start ordering and all the things with them and get purchase orders and such. Then, what will happen is they’ll give you a vendor number, you’re in their system and you have been tracked officially as a vendor.
When that happens, you can go back to a Zumiez and say, “Hey, I’m already working with Fast Times or Blue Tomato and I have a vendor number. I’m already in the system.” This is interesting to Zumiez because they conceivably get you in as a vendor a lot faster because of the fact that you’re already in their system.
A lot of times buyers don’t feel like submitting new products into their system because a lot of paperwork for a new product if they’re not sure about it. They’re not willing to test the product out, but if you’re already in their system, it’s a strategy just another way to get Zumiez to pay attention to you because what you did was streamline the process of having them work with you.
Getting Started with Selling to Zumiez
There’s so many ways to sell into Zumiez and Retail MBA provides a training and coaching system that walks you through the words to use, how to get buyers to buy, which will save you so much time and stress. It’ll get you right to the point on how to approach, pitch and sell the retailers.
If you’d like to learn more, you can click on the link below this video!
When you are a retailer and you only focus on one specific type of audience and market, you tend to get inundated with lots of people who want to sell to you in that particular market. So you've seen every product. It's definitely different than a retailer that's more mass appeal and you have to work a little harder to sell into that store because they are a niche retailer."
Outline for "Zumiez Vendor - How to Sell to Zumiez Stores" Video Training Here...
Selling your product to Zumiez can be a great opportunity for consumer product businesses that cater to the young market. Zumiez is a specialty retailer that offers skateboarding, snowboarding, and motocross gear, as well as apparel, footwear, accessories, and hair products for young men and women who love these activities. With 170 stores, Zumiez has tremendous buying power, and one order from them can mean millions of dollars for your business. However, getting your product on their shelves can be a challenge, as they are a niche retailer that is very particular about the products they sell.
Karen Waksman, founder of Retail MBA, notes that Zumiez has seen it all and is a bit more finicky when it comes to selecting products. They are very focused on their audience, and getting their attention can be a challenge. Karen advises entrepreneurs to explore other retailers who also cater to young markets and have similar audiences. Once you have proof of sales, you can go back to Zumiez and show them that your product is worth their attention. Karen recommends not giving up on retail just because Zumiez has rejected your product. Instead, entrepreneurs should try to get their product into other retailers and use proof of sales to attract Zumiez’s attention.
One of the benefits of Zumiez is that it is a niche retailer that focuses on a particular audience. However, this can also make it challenging to get your product on their shelves. Karen recommends exploring other brands that are under the Zumiez corporation, such as Blue Tomato and Fast Times, which cater to similar audiences. If you can become a vendor for one of these brands, you can get in the door faster and streamline the process of getting your product into Zumiez. Karen advises entrepreneurs to try and become a vendor for one of these brands, get approval, and then go back to Zumiez and show them that you are already in their system as a vendor.
Karen notes that the key to success in selling to Zumiez is to approach them appropriately and use the right words and strategies. Retail MBA offers a training and coaching system that teaches entrepreneurs how to approach, pitch, and sell to retailers. They provide strategies on how to get buyers to buy and streamline the process of getting your product into retailers. With their help, entrepreneurs can save time and reduce stress, and get right to the point on how to approach, pitch, and sell to retailers.
In conclusion, selling your product to Zumiez can be a great opportunity for consumer product businesses that cater to young markets. Zumiez is a niche retailer that focuses on skateboarding, snowboarding, and motocross gear, as well as apparel, footwear, accessories, and hair products for young men and women who love these activities. While getting your product on their shelves can be challenging, entrepreneurs should not give up on retail and should explore other retailers who also cater to young markets. Using proof of sales can help get Zumiez’s attention, and becoming a vendor for one of their affiliate brands can streamline the process of getting your product into their system. Retail MBA provides training and coaching that teaches entrepreneurs how to approach, pitch, and sell to retailers, and can help save time and reduce stress.
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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