How to Get Your Product in Stores

How to Get Your Product in Stores

New Training on How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

Selling your product through chains presents an opportunity to expand your reach and increase sales. However there are aspects of selling in chains that often go unmentioned. In this video training, we will guide you through five factors that you should be aware of to effectively sell your product in retail chains.


1. Explore the Stores Before Engaging with a Buyer

Prior to approaching a buyer from a chain it is vital to visit their stores and familiarize yourself with their products and store layout. Buyers appreciate when you demonstrate an understanding of their business and how your product can seamlessly fit into their stores. By exploring the stores you can gain insights, into any gaps or opportunities where your product can make a difference. This attention to detail and dedication, to their business will greatly impress the buyer during your conversation.

2. Familiarize Yourself with the Retailers Resource Center

When selling to chains it’s crucial to recognize that there are requirements and processes that must be followed. Before meeting with a buyer invest time in researching and acquainting yourself with the retailers Resource Center or vendor portal.
Here is where you can find all the information, about what the retailer needs, including things like packaging, pricing and liability insurance. By taking the time to understand and address these requirements beforehand you can show the buyer that you are well prepared and genuinely interested in doing business with their company.

3. Don’t take it personally if your product gets rejected. 

It’s essential to remember that a rejection doesn’t necessarily mean they have no interest in your product. There could be factors involved, such as timing, circumstances or even a change in the buyers position. Of feeling disheartened by rejection view it as an opportunity for growth and improvement. In the industry buyers often switch jobs. What may not work for one buyer today might work for another buyer in the future. Keep persevering. Continue seeking out the people who will appreciate your product.

4. Familiarize yourself with the retailers way of communicating.

 Successfully selling to chains requires understanding their requirements and preferences. Each retailer has needs. Wants when it comes to products they stock on their shelves. Invest time, in learning how to effectively present your product to retailers by focusing on aspects that resonate with them.
To improve your chances of grabbing their attention and securing a deal it’s important to avoid approaches and tailor your communication to address the needs and interests of your audience.

5. Don’t solely depend on sales representatives

While it might seem tempting to hire sales reps to handle everything for you it’s crucial to remember that nobody will be as invested in your business as you are. Establishing a partnership, with a chain takes time and effort and relying solely on sales reps may not yield the desired outcomes. It’s valuable to educate yourself about the industry and understand the process of selling to chains. Consider opening at one account yourself to gain experience and establish credibility in the industry. Moreover exercise caution when hiring sales reps by conducting diligence to ensure they have the capabilities necessary for delivering the results you need.

How to Successfully Place Your Product in Stores
Selling your product through chains can present opportunities; however it requires meticulous preparation and a deep understanding of the retail industry. By visiting stores familiarizing yourself with retailer requirements not taking rejection personally learning their language and avoiding overreliance, on sales reps you can significantly enhance your chances of effectively placing your product in retail chains.
Just keep in mind that achieving success, in the industry requires dedication and hard work. Its definitely possible with the right approach.

If you’re interested in learning more about approaching, pitching and selling to retailers we have a webinar coming up specifically focused on how to sell your products to box chains. You can find the link to the webinar below. Also check out for information and access, to our webinar replay option. Feel free to stay connected with us by commenting, liking and subscribing for insights. Thank you for your time!

How to Get Your Product in Stores

The Hidden Strategies, for Successfully Selling to Retail Chains; A Comprehensive Handbook

Venturing into the world of selling your products to chains can be quite profitable. There are overlooked or misunderstood aspects in this process. In this guide Karen Waksman, the visionary behind Retail MBA shares five insights that are seldom discussed when it comes to selling to retail chains. By comprehending and implementing these strategies your chances of success when approaching chains like Home Depot, Macys, Walmart, CVS and others will significantly improve.

Pay a Visit to Stores Before Meeting the Buyer

Prior to engaging with a buyer it holds importance to personally visit the stores belonging to your desired chain. When the buyer inquires if you have experienced their stores firsthand it is not formality. They genuinely aim at ensuring that you have invested time in understanding their offerings and identifying any gaps where your product could find its place on their shelves. Honoring this request showcases your dedication. Enhances your credibility in the eyes of the buyer.

Familiarize Yourself with the Retailers Resource Center

Every retail chain possesses a vendor resource center that provides information about their specific requirements for suppliers. It is vital for you to acquaint yourself with this information prior, to approaching the buyer.
To gain insights, into the requirements for working with a retailer you can conduct a Google search for their vendor portal. This will provide information on software, packaging, pricing, liability insurance and other prerequisites. By addressing these requirements you demonstrate professionalism and preparedness to the buyer.

It’s important not to be discouraged by rejection from a chain. Rejection doesn’t necessarily mean your product is unsuitable or lacks potential. There are factors that can contribute to a rejection, such as timing, mood or personal circumstances. Taking rejection personally or giving up entirely is not the approach. Buyers often change jobs within the industry so revisiting them in the future with adjustments or improvements to your product could lead to a positive outcome. Persistence and resilience are traits for success in selling to chains.

When pitching your product to retailers it’s crucial to speak their language. Generic sales techniques may not resonate with buyers. It’s important to understand what matters most to them and tailor your pitch accordingly. Karen Waksman shares her experience of struggling with communication until she discovered the specific language and approach that resonated with buyers. Seeking support and guidance, in mastering this language can significantly increase your chances of success.
When considering collaborating with sales representatives or manufacturers reps it’s important to have expectations. While these professionals can be partners, in the industry they may not possess the same level of passion and commitment towards your product as you do. It takes time and effort to establish a relationship with a chain and relying solely on sales reps might not lead to results. However by opening your account and learning from the experience you can set yourself up for success when working with reps.

To get your product into stores, careful planning, market research and effective communication are key. 

By understanding the hidden insights of selling to chains you can navigate the complexities of the industry confidently. Karen Waksmans advice offers guidance on visiting stores utilizing chain resource centers effectively handling rejection gracefully speaking retailers language fluently and managing expectations while collaborating with sales reps. Incorporating these strategies into your approach will increase your chances of securing partnerships with chains and achieving success in the retail landscape.

Remember that education and continuous learning are aspects of this journey. For guidance, on selling products to big box retail chains I recommend exploring Retail MBAs webinar offerings.
Make sure to stay connected by subscribing to Karen Waksmans channel and continue learning from the information she shares. Although selling to chains can be challenging, with the knowledge and strategies you can transform your aspiration of having your products displayed on store shelves into a tangible achievement.

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

How to Get Your Product in Stores

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