Retail Wholesale

Retail Wholesale

Retail Vs Wholesale – Which is Best For Your Business?

Businesses often struggle to decide between retailing or wholesaleing their products. This blog post will highlight the various models to help you determine the ideal solution for your company.

Wholesale is an ideal way for businesses looking to save on marketing and shipping expenses while purchasing goods in bulk, which lowers production costs.


Wholesale is an effective strategy for businesses that wish to increase customer numbers without incurring extra marketing expenses and freight charges. But before making this decision, businesses should carefully consider some key differences between wholesale and retail sales options before making their final choice.

Retail businesses incur many expenses related to advertising and marketing that quickly add up, such as salaries, rent, and paid plans used for their various business models. Starting up new companies can find this burdensome. Wholesalers do not incur these expenses since their purchases come directly from manufacturers instead of competing against each other for customers.

Wholesalers have the advantage of offering lower prices while still making a profit, and can benefit from having long-term supply contracts with suppliers that lead to improved cash flow and reduced risk. This allows them to maintain an even inventory level and prevent overstocking or understocking issues.

Wholesale offers businesses several advantages. One is forcing themselves to look at their internal processes with fresh eyes; it helps identify ineffective processes which may be hindering growth and profitability, such as order fulfillment processes that must be simplified in order to keep orders moving efficiently through.

Additionally, wholesale businesses must design and implement systems to support omnichannel sales. Although this can be challenging work, it is necessary for remaining competitive in an ever-evolving retail landscape.

An example would be for wholesalers selling online can use an e-commerce platform to manage orders and automate data entry, freeing up time spent on manual tasks to focus on marketing efforts instead. Working with an efficient shipping partner that can fulfill both retail and wholesale orders can be important, ShipBob makes fulfillment simpler with its powerful platform that includes EDI automation capabilities as well as API capabilities – ideal solutions.

Reaching a Larger Audience

Retail outlets allow businesses to reach a wide audience and build brand recognition, two essential components of any marketing campaign that can increase your sales and revenues. But keep in mind that it takes work to attract the attention of consumers and convince them to purchase your product, so to be successful you need both strong products and strong marketing strategies in place.

Your wholesale business can be promoted using various ad channels, such as social media, local publications, and wholesale directories. Offering discounts can attract new customers while keeping existing ones loyal – thus building up customer relationships while guaranteeing continuous revenue streams. However, make sure not to cut your prices too drastically – aim for competitive but still affordable rates when setting your price point for target markets.

Select a shipping strategy and carrier that will best meet the needs of your business. For nearby customers, this might involve hiring a delivery driver or using services like UPS and FedEX; while more distant customers could benefit from international shippers or dropshipping services. Furthermore, consider teaming up with retail stores who will showcase and then ship out your products directly.

Wholesale markets can also help broaden your consumer base by tapping into existing customer bases of other retail businesses. For example, if you sell organic food, partnering with grocery stores to distribute it will expand your audience and build a loyal following.

Wholesale marketplaces provide manufacturers the ability to connect with retailers at wholesale prices to sell their products at bulk rates, which has many benefits for both parties involved. They are especially beneficial to small and mid-sized businesses and offer multiple advantages: these marketplaces can lower overall distribution costs while giving sellers valuable market intelligence on competitors, customers and sales trends; buyers also benefit by being exposed to products they may not find otherwise in traditional brick-and-mortar stores.


Retail wholesale offers brands an opportunity to reach a wider audience and generate additional revenue, yet managing it can be challenging due to increased return risk and fulfillment needs for various retailers with specific packaging/branding requirements that add an extra level of complexity.

Before choosing between wholesale and retail sales channels, the first factor to keep in mind when making this decision should be what kind of products you sell. If they’re highly specialized or niche products, wholesale might be better as wholesalers are usually able to provide lower prices than retailers could and your products would stand out among competition more readily. In addition, wholesalers provide flexible shipping and payment terms which help start new markets smoothly.

At one time, Direct-to-Consumer (DTC) brands often shied away from wholesale due to perceived high customer acquisition costs and lengthy sales cycles. But this trend is changing as more brands recognize the advantages of having multiple distribution strategies; Joor’s fall 2022 market survey indicated that 53% of wholesale buyers extended their buying window later into the season – reflecting this shift.

Though selling wholesale can have many advantages, it requires significant upfront capital. Furthermore, having adequate warehouse storage space and fulfillment processes is crucial in order to avoid overselling or running out of stock, while being able to track inventory across channels will allow you to optimize margins more effectively.

If you sell to multiple retailers, having a centralized system for managing orders and fulfillment is crucial to ensure products reach the right place on time, while minimizing mistakes or delays. A good B2B fulfillment partner will make the entire process simpler so you can focus on core business activities while cultivating long-term client relationships.

Long-Term Relationships

Wholesale is different from retail in that it focuses on building relationships with repeat clients rather than satisfying impulse buying trends, so the business model lends itself better to those who enjoy managing client relations and forming long-term partnerships. If you sell expensive products such as wireless earbuds, such as Bluetooth speakers or headphones, building trust with customers is key so they keep coming back and purchasing from you year after year. Developing close connections with wholesale buyers also helps secure cash flow while creating business security.

An essential aspect of running a retail wholesale business is having the right technology infrastructure in place to manage omnichannel sales. This includes having access to a POS system which enables B2B transactions either in person or online and tracking inventory levels so as to never run out of stock. Furthermore, your fulfillment suite should offer EDI automation for seamless integrations with client ERP systems; thrive provides a unified inventory and order management platform that makes managing retail and wholesale orders simple across all sales channels.

Wholesalers frequently collaborate with various retailers ranging from local shops to national chains, making it possible for your products to reach a broader audience and build brand recognition. It’s key that wholesalers find partners that share their values and understand customer needs; otherwise, time and money may be wasted trying to sell products that don’t resonate with your target market.

If you are selling organic skincare products to men, it’s wise not to associate with a beauty store that caters exclusively for male clients. Although this could prove lucrative in the short run, this arrangement won’t last if your products don’t appeal to their target demographic.

Retail wholesale offers another advantage in that it allows for creative marketing and brand strategy. If your target niche requires specific attention, working together with retailers who specialize in that field to form unique partnerships can drive new sales while expanding reach without straining budgets. This strategy may prove especially fruitful when expanding reach on a tight budget.

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

Retail Wholesale

Check Out Our Additional Blog Posts Here:

retail terms

Retail Terms

Retail Terms – What are the payment terms typically offered by retail chains? Click Here to Learn More!

Read More →
Retail Vendor

Retail Vendor

Retail Vendor – What are the common mistakes to avoid when selling to retail chains? Click Here to Learn More!

Read More →

How to Sell Your Holiday Products to Retail Chains

New Training on How to Sell Your Holiday Products to Retail Chains

Read More →

Why Buyers Don’t Want Your Product at Retail

Why Buyers Don’t Want Your Product

Read More →

Ulta Beauty Vendor

Ulta Beauty Vendor – How to Sell to Ulta Beauty Stores. Click Here to Learn More!

Read More →
Retail Strategy

Retail Strategy

Retail Strategy – How do I handle negotiations with retail chains? Click Here to Learn More!

Read More →