Joann Fabric and Craft Stores Vendor - How to Sell Your Products to Joann Stores

How to Sell to JOANN Stores on The JOANN Vendor Portal

Do you have a product perfect for retail stores and wanted to know more about Selling to JOANN Fabric and Craft on Their JOANN Vendor Portal? Karen Waksman, founder of Retail MBA will give you tips and strategies on How to Sell to JOANN Fabric and Craft Today!

In this short training video, we will discuss the opportunity of selling your product to JOANN Fabric and Craft stores on the JOANN Vendor Portal. With over 850 stores in 49 states, JOANN Fabric and Craft is a major retailer that offers a wide range of products related to sewing, crafts, home decor, and more. Many people overlook the potential of selling to JOANN’s, but the truth is that one successful deal with them can make you a multi-millionaire. In this short video training, we will explore the various product categories that JOANN’s carries, the importance of certifications, and the preparation required before approaching this retailer.

JOANN Fabric and Craft Supplier

JOANN Fabric and Craft stores offer a diverse range of products, making it a great opportunity for various consumer product brands. Some of the product categories they sell include:

  • Sewing supplies
  • Yarn and needle arts
  • Home decor
  • Storage and organization products
  • Seasonal and occasion products
  • Floral
  • Paper crafts
  • Scrapbooking
  • Sewing machines
  • Hobbies and arts-related products

It’s important to note that JOANN’s not only sells craft supplies but also has a selection of products for the home, such as organizational items and flower arrangements. Additionally, they cater to artists by offering paint brushes and other art supplies. If you have products related to these categories, don’t overlook the opportunity to sell to JOANN’s.

JOANN Certifications and Supplier Diversity

JOANN Fabric and Craft stores value diversity and actively seek suppliers who have certifications. While it’s still possible to get your product into their stores without certifications, having them can give you an advantage. JOANN’s has a wide selection of products and a large store space, and they cater to a predominantly female and child audience. This means that they are actively looking for women-owned businesses and minority-owned companies to work with.

If you are a woman-owned business and own at least 51% of the company, consider getting certified as a women-owned business. Similarly, if you are a minority-owned company, getting certified can increase your chances of getting noticed by JOANN’s. Certifications can be a powerful sales strategy and may help you stand out from your competitors.

Preparation and Packaging

As a large branded company, JOANN Fabric and Craft stores have certain requirements that need to be met before they consider buying your product. It’s crucial to have all your ducks in a row before reaching out to them. This means ensuring that your product is fully finished, including packaging and manufacturing. JOANN’s is not likely to buy your product if it’s not ready for mass production and if your packaging is incomplete.

If you are an artist looking to sell your products to JOANN’s, keep in mind that there are additional steps you need to take before working with a chain store. JOANN’s is focused on making money and has specific requirements that you must meet. It’s important to be very strategic when approaching this retailer and to have all the necessary preparations in place.

Selling to JOANN Fabric and Craft Stores Today!

Selling your product to JOANN Fabric and Craft stores through the JOANN Vendor Portal can be a lucrative opportunity. With over 850 stores across the United States, JOANN’s has the capacity to buy products on a massive scale. They offer a wide range of product categories, including sewing supplies, home decor, and art supplies. Additionally, they value diversity and actively seek suppliers with certifications, making it advantageous for women-owned businesses and minority-owned companies.

However, it’s important to be well-prepared before approaching JOANN’s. Ensure that your product is fully finished, including packaging and manufacturing. JOANN’s is a large company that expects professionalism and readiness from its suppliers. If you’re an artist, be aware of the additional steps and requirements involved in working with a chain store.

If you’re interested in learning more about how to approach, pitch, and sell to retailers like JOANN’s, consider checking out the links below. Retail MBA offers education, support, and done-for-you services to help you succeed in the retail industry. Remember, one successful deal with a retailer like JOANN’s can change your life.

Thank you for reading, and we look forward to working with you further.

JOANN Vendor Portal

Outline of "JOANN Fabric and Craft Vendor - How to Sell to JOANN Fabric and Craft Stores!" Transcript:

Hello, everyone! I am Karen Waksman, the founder of Retail MBA. Today. We are going to discuss the exciting topic of selling your product to JOANN Fabrics and Craft Stores and using their JOANN Vendor Portal. If you have a high quality consumer product that you believe would be a great fit for their stores or website this training will provide you with valuable insights to consider. Jo Ann Fabrics is a major player in the industry. Boasting over 850 stores across 49 states. They offer a diverse range of products.

Including sewing supplies, yarn, home decor, storage and organization items. Floral arrangements, paper crafts, and more. The sheer size and purchasing power of Jo Ann Fabrics present an incredible opportunity for revenue generation and brand exposure. So let us explore how you can effectively seize this potential opportunity. 

When it comes to Jo Ann Fabrics

It is important not to overlook the possibilities beyond traditional craft related products. While they excel in providing supplies for sewing, needle arts and various hobbies there are other product categories worth considering. For example. If you offer organizational products or items related to home decor. Do not dismiss the idea of partnering with Jo Ann Fabrics. Explore their stores and you will notice a wide range of offerings including floral arrangements, art supplies, and even finished jewelry.

By thinking outside the box and exploring different avenues with your product offerings you can uncover unique opportunities for growth. Now let us take a closer look at what Jo Ann Fabrics prefers when selecting suppliers. They place a strong emphasis on diversity and actively seek suppliers with relevant certifications. This does not mean having certifications is mandatory; however. Pursuing such certifications can give you a competitive edge in becoming one of their preferred suppliers. To elaborate further you might consider obtaining certification as a women owned business if you own 51% or more of the company.

Establishing minority owned certification is also an alternative path to explore. JOANN Fabrics actively seeks diverse suppliers to align with their diverse customer base making it an attractive proposition for them. Certification offers the opportunity to expedite your journey towards establishing a partnership with JOANN Fabrics. Prior to approaching them it is crucial to have all the necessary elements in place given their prominent position as a national retailer. This involves having a finalized product, sophisticated packaging, and a robust manufacturing plan. Retail chains like JOANN Fabrics expect professionalism and meticulous attention to detail.

Incomplete products or those that cannot meet the required scale for their stores are not considered. For artists and creative entrepreneurs. It is essential to understand these specific requirements and establish the necessary infrastructure ahead of time. Adequate preparation and meeting their expectations are key ingredients for success.
At Retail MBA we empower individuals and businesses by providing comprehensive training programs and resources that cover all aspects of approaching retailers successfully ensuring excellence in packaging implementing effective pricing strategies and more. We recognize that even securing one order from a major retailer like Jo Ann Fabrics can be life changing.

how to sell to joann stores

Getting Started

Our goal is to equip you with the knowledge and support needed for long term success. Alongside educational programs. We also offer services such as live events and personalized guidance. We invite you to explore the links below for further details on how we can assist you in achieving your retail goals.
Selling your product through JOANN Fabrics can open doors to numerous opportunities due to their extensive reach and diverse product range which has the potential to elevate your brand into a household name status. By thinking creatively. Understanding their preferences thoroughly. And adequately preparing yourself for the challenges of working with a major retail chain like Jo Ann Fabrics. You position yourself towards success. Throughout your journey. Retail MBA pledges unwavering support by offering training, resources, and expert guidance. Take a closer look at the provided links to unlock your potential with JOANN Fabrics and the JOANN Vendor Portal and other major retailers. Thank you for joining me today and I eagerly anticipate being part of your retail success. Meet Karen Waksman, the founder of Retail MBA, a retail consultancy that is committed to providing education and support to entrepreneurs in the retail industry. With an impressive background and a history of accomplishments. Karen has successfully trained and guided countless individuals on how to effectively approach, pitch. And sell to retailers. If you’re interested in learning more about Retail MBA and the valuable resources we have to offer please visit Remember to like, subscribe, and comment so that we can stay connected and you can access our valuable content. We sincerely appreciate your time and trust in Retail MBA.

Joann Fabric and Craft Stores Vendor - How to Sell Your Products to Joann Stores

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

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Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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