Do you have a product that is perfect for Good Neighbor Pharmacy Stores and You Want to Become a Good Neighbor Pharmacy Vendor?
Are you familiar with stores like Good Neighbor Pharmacy? In this short video training, Karen Waksman will share some tips and tricks to help you get started. Good Neighbor Pharmacy is a chain that operates similarly to CVS and Rite Aid. It’s a retailer to target if you have a high quality products related to health, well being or beauty!
Points to Consider When Selling to Good Neighbor Pharmacy
Before approaching Good Neighbor Pharmacy it’s crucial to ensure that your product aligns with their offerings. Take some time to explore their website and visit their stores in person. This will give you an understanding of the types of products they carry. Keep in mind that shelf space, at Good Neighbor Pharmacy is limited so if your packaging is large and bulky it may not be the fit. Additionally pricing should closely match what they already offer in their stores.
One advantage of targeting Good Neighbor Pharmacy is that many of your competitors might not be considering them yet. This presents an opportunity for you to stay ahead of the competition. When reaching out to Good Neighbor Pharmacy make sure you have thoroughly researched and familiarized yourself with their stores.
Retailer buyers can become quite frustrated if you reach out to them without doing your research
Additionally when it comes to supplements it’s crucial to consider the quantity of product being sold by the pharmacy. For instance if they offer a product, with 100 tablets but you have one with 500 tablets you may need to create packaging for the 100 tablet option in order to catch the attention of buyers.
If you’re interested in selling your products to Good Neighbor Pharmacy and want an edge over your competitors it’s important to prepare and consider the quantity of their products. To gain insights, on how to approach, pitch and sell effectively to chain stores feel free to subscribe to our webinar mentioned below. We also provide events, services and self guided programs designed to help you understand the intricacies of developing and preparing your products for shelves. Thank you for watching and stay connected!
Outline for "Good Neighbor Pharmacy Vendor - How to Sell to Good Neighbor Pharmacy" Transcript Outline
In todays video training, we will be discussing the strategies to effectively sell your products to Good Neighbor Pharmacy. Good Neighbor Pharmacy may not be as well known as some pharmacy chains so it’s important to understand their unique characteristics. If you have a consumer product that would be a fit, for pharmacies this training will provide you with insights on how to get started. Before we jump into the specifics if you find this information helpful please show your support by liking, subscribing and leaving a comment. At Retail MBA we have successfully trained 100,000 individuals worldwide on selling products to chain stores through means such as events and speaking engagements.
Do Your Research
First and foremost it is crucial to evaluate whether your product aligns with the offerings of Good Neighbor Pharmacy. Conduct research by visiting their website and stores to gain an understanding of the types of products they currently carry. It should not be assumed that simply because it is a pharmacy they will automatically purchase your product. Good Neighbor Pharmacy is somewhat smaller in scale compared to chains like CVS or Rite Aid; their focus lies primarily in health related, being and beauty products. Our clients have achieved success by selling supplements, electronics and various health brands to pharmacies, like Good Neighbor Pharmacy—a retailer worth considering for your sales strategy.
It’s essential to consider that pharmacies have limited shelf space so it’s crucial to make sure your product doesn’t have packaging. While they offer a range of products their shelf space is restricted so you need to make an impression and ensure your product fits within their available space. Another important aspect is pricing. It’s important to align your pricing with what they offer in store. For instance if similar products are priced at $19.97 your product should fall within that price range. Good Neighbor Pharmacy tends to be consistent, with their pricing compared to retailers so its worth considering this factor.
Supplements Example
Lets say you’re selling a supplement product online. Good Neighbor Pharmacy is offering the same product at a significantly lower price and in smaller quantities. In such a scenario you might need to create packaging and adjust the size of your product, for that pharmacy. This is because pharmacies have limited space and have conducted research on which products fit best within their shelves.
If you come across a situation where a product is being sold with a hundred tablets but you offer one with 500 tablets it’s important to note that the pricing may vary. In cases it becomes necessary to create packaging, for the 100 tablet option in order to attract buyers.
Lets say you’re selling supplements and your product has a higher quantity and volume compared to what Good Neighbor Pharmacy typically receives. It becomes crucial to understand that the quantity and volume they receive may differ from what you’re selling online. It’s essential to research and understand the quantities at which the store sells your product so that you can adjust your packaging accordingly. However keep in mind that there are exceptions to this rule as if you have pricing they might be interested in packaging, with more product. The key point here is not to make assumptions but instead conduct research before approaching Good Neighbor Pharmacy.
Another important aspect when approaching Good Neighbor Pharmacy is ensuring that your product aligns with their store offerings. Don’t reach out to them simply because they are labeled as a pharmacy. They want assurance that you have taken the time to examine their stores and ensure that your product complements their offerings.
They want to ensure that their store assortments meet the needs of their customers because they are a pharmacy chain.
To sum up if you have a product related to health well being or beauty Good Neighbor Pharmacy is a retailer to consider. I hope this information is helpful!
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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