Freds Stores Vendor - How to Sell to Freds Stores

How to Sell to Fred’s & Become a Fred’s Vendor

Do you have a product that is perfect to sell to Fred’s stores?

Have you ever wondered what it would take to become a Fred’s vendor? If so, you will love this short training segment on How to Become One of the Fred’s Suppliers!

In this training, I will discuss some of the things to think about when approaching a retailer such as Fred’s Vendor. Hope it helps! 🙂

(For those of you who prefer to read this content, transcripts are included below!)

Transcript for this video is listed below…

Sell to Freds Stores

What you need to know as a Fred’s vendor

Hello everyone I’m Karen Waksman, the founder of Retail MBA. Today I want to discuss a retailer called Freds and provide insights, on how to become a vendor for them. The reason behind creating this training is that I often come across opportunities when it comes to retailers. Times you might not be aware of these prospects due to your location or industry focus. Therefore, my goal is to support you by sharing ideas on how you can maximize your products profitability. Now lets get into the process of selling to Freds.

Reasons why selling to Freds is beneficial

Firstly it’s important to note that as of today Freds boasts a count of over 650 locations. This signifies their presence as a retailer that many of you may not be familiar with yet. What makes them more appealing is the range of products they offer; from snacks and toys, to books and household items they have it all covered – be it videos or music – they sell almost everything.

So again it would be worth exploring that retailer to determine if your product aligns well with their stores. They primarily operate as a discount store. Compete with retailers, like Dollar General, Family Dollar and others. Considering this it’s important to assess whether your product is a fit for their stores. Many people overlook the opportunity of partnering with Freds to generate profits.

Now let me provide you with a tip and strategy when it comes to selling to Freds. It’s essential to note that they are actually owned by Kroger, a known grocery store chain. This affiliation can be significant because if you happen to get your product into Kroger or any of its subsidiary brands and obtain a vendor number it opens up possibilities for collaborations, with retail chains.

Strategy For Selling to Fred’s

So it’s, like having your own unique identification code when you become a vendor. This code, known as a vendor number is assigned to you by the company. It helps them keep track of who you’re and all the relevant information associated with your business. The interesting part is that when a major chain owns brands they often use the vendor number for all of them.

Becoming a vendor for Freds presents an opportunity for your business. If you are already selling your products to Kroger or planning to do and you have obtained a vendor number from them you can easily approach Freds. Inform them about it. Since retail chains commonly share vendor numbers across their brands this strategy can be quite useful.

This tip can really make a difference when navigating through chains, with brands.Because you know those buyers, at chain stores are always busy. They’re constantly checking out products. Sometimes they pass on something just because they don’t want to deal with the paperwork or the hassle of becoming a vendor.

But here’s the deal; once you become a vendor for Freds there are plenty of advantages.. If you already have a vendor number for a retailer well that’s when things get interesting. You can simply let them know that all that tedious paperwork is already taken care of and they might be more inclined to give your product a try without any delays. It works the way with retailers too – if you’ve got your foot in the door, with Freds and have your own vendor number it becomes easier to approach Kroger and let their buyers know that you’re already set up as a vendor.


Become a Freds Vendor

Learn how to approach, pitch, & sell to Fred’s stores

So, if you want to know actually how to get a vendor number and how to pitch these buyers and how to get them to buy and so forth, that’s another training. You can take a look at my website, I actually have a free training series that’s a six-part training series. 

It’s really powerful and it’s free, all you have to do is opt-in with your email address. 

Definitely recommend learning more about retail before you reach out to to try to become a Fred’s vendor, because some people watch these short videos and then they go after stores and … I’m not doing you a service by you going out blind. I want you to learn how to get into stores so that you actually get in the first time, and so there are ways to make that happen. So definitely take a look at my free training program at, the link for that is listed below.

Also, I have a full Retail MBA training program on how to sell to Fred’s that in a weekend will walk you through all the ways of getting your products into Fred’s stores

All of that is listed at and please share your comments below. We’d love to hear from you. Also, be on the lookout for the videos that I create. Thanks so much. Karen Waksman, Retail MBA.

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

Check Out Our Additional Blog Posts Here:

How to Sell to Fred's & Become a Fred's Vendor
Article Name
How to Sell to Fred's & Become a Fred's Vendor
Do you have a product that is perfect to sell to Fred's Stores? Have you ever wondered what it would take to become a Fred's vendors? If so, you will love this short training segment on How to Become One of the Fred's Suppliers!
Publisher Logo