Freds Super Dollar Vendor

How to Sell to Fred’s & Become a Fred’s Vendor

Do you have a product that is perfect to sell to Fred’s stores?

Have you ever wondered what it would take to become a Fred’s vendor? If so, you will love this short training segment on How to Become One of the Fred’s Suppliers!

In this training, I will discuss some of the things to think about when approaching a retailer such as Fred’s Vendor. Hope it helps! 🙂

(For those of you who prefer to read this content, transcripts are included below!)

Transcript for this video is listed below…

Sell to Freds Stores

What you need to know as a Fred’s vendor

Hey everyone, this is Karen Waksman, founder of Retail MBA. Today I’d like to talk about a retailer called Fred’s and how to become a Fred’s vendor. Now the reason I decided to create this particular training is because I create all sorts of videos on retailers because when you’re thinking about who to go after, a lot of times you guys miss all of these major opportunities, right? I mean, there’s so many retailers you don’t even know about because you live in certain areas of the world or you’re not in my business or whatever, and so I like to support you and giving you ideas of ways to make more money with your product. So let’s talk about how to sell to Fred’s.

Why you should be selling to Fred’s

First of all, Fred’s has over 650 locations as of today. I mean, that’s tremendous. This is a massive retailer that a lot of you guys don’t know about. And they sell all sorts of products. I mean, they sell anything from snacks, toys, books, food, houseware products, videos, music, I mean you name it, tell sell everything. So again, another reason to explore that retailer, to see if your product would make sense for their stores. They’re a discount store, so they compete against retailers, national retailers like Dollar General, Family Dollar, and so forth. And so that’s something to consider, so it’s not for high end products or whatever, but you might want to take a look at their site or go to their stores and see whether or not your product makes sense for their stores, because a lot of people miss Fred’s as an opportunity for you to make money.

Tips & strategies on how to sell to Fred’s

So what quick tip and strategy can I give you in regards to Fred’s? Well, they’re owned by Kroger. Kroger grocery store, so they are under the same umbrella. So why does that matter? Well, if for some reason you want to go after Kroger grocery store or some of the other brands under Kroger, and you actually get your product in there, meaning you get a vendor number, what that means is that if you actually do work with any retail chain, they’ll give you a vendor number. 

So it’s like your kind of like your code that they give you if you are a vendor they’ll give you your own specific vendor number and that’s yours and so that’s how they know who you are and all information about you is under this vendor number. Right? So the reason that matters is when a major chain owns several types of brands, they usually share the same vendor number.

If you become a Fred’s vendor it is a tremendous opportunity for your business

So, if you are currently selling to Kroger or you want to sell to Kroger and you’ve got your product in there, and then you want to sell your product to Fred’s, you can actually reach out to Fred’s and let them know that you have a vendor number already because you already got one from the other retail chain. And again, they share vendor numbers across all their brands. And that’s really, really common for retail chains. That’s a major tip right there, right? 

Because again, these chain store buyers are busy, they’re looking at new products every day, sometimes they don’t take on products simply because of the fact that they have to fill out paperwork or they have to be added as a vendor and it takes time and they don’t feel like doing it. 

There are many advantages once you become a Fred’s vendor

But if you reach out to a retailer and you already have a vendor number for their company, you can basically tell them that they get to bypass all of that paperwork and you are much more interesting to them and they might be willing to test out your product a lot faster than if they did if you didn’t have a vendor number already. So, same goes for if you went to Fred’s, you got a vendor number and you started becoming a vendor and so forth, you can go to Kroger and do the same thing and let the Kroger buyers know that you have a vendor number already.

Become a Freds Vendor

Learn how to approach, pitch, & sell to Fred’s stores

So, if you want to know actually how to get a vendor number and how to pitch these buyers and how to get them to buy and so forth, that’s another training. You can take a look at my website, I actually have a free training series that’s a six-part training series. 

It’s really powerful and it’s free, all you have to do is opt-in with your email address. 

Definitely recommend learning more about retail before you reach out to to try to become a Fred’s vendor, because some people watch these short videos and then they go after stores and … I’m not doing you a service by you going out blind. I want you to learn how to get into stores so that you actually get in the first time, and so there are ways to make that happen. So definitely take a look at my free training program at, the link for that is listed below.

Also, I have a full Retail MBA training program on how to sell to Fred’s that in a weekend will walk you through all the ways of getting your products into Fred’s stores

All of that is listed at and please share your comments below. We’d love to hear from you. Also, be on the lookout for the videos that I create. Thanks so much. Karen Waksman, Retail MBA.

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

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Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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  3. What NOT to Do When Selling to Retail Chains! 
How to Sell to Fred's & Become a Fred's Vendor
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How to Sell to Fred's & Become a Fred's Vendor
Do you have a product that is perfect to sell to Fred's Stores? Have you ever wondered what it would take to become a Fred's vendors? If so, you will love this short training segment on How to Become One of the Fred's Suppliers!
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