big box retailers

Big Box Retailers

What is the First Step in Selling into Big Box Retailers? Click Here to Learn More!

Selling your product to a retail chain can be a daunting task, but with the right plan in place, it can be a successful venture. In this short video training, we will discuss the first step you need to take when selling to a retail chain and how to create a plan that will convert.

The Importance of Having a Plan

Before diving into the action steps of selling to a retail chain, it is crucial to have a well-thought-out plan. Many people make the mistake of reaching out to retail chains without a clear strategy, resulting in little to no response from buyers. In fact, 98% of people who attempt to sell to retail chains are ignored or dismissed.

The reason for this lack of response is often because these individuals fail to address the buyer’s needs and preferences. Buyers are busy individuals with demanding jobs, and they don’t have the time or patience to entertain poorly planned pitches. They are looking for products that will sell and contribute to their bottom line. In order to create a plan that will catch the attention of retail chain buyers, it is important to understand their business and what they are looking for. This requires thorough research and preparation.

Researching the Retail Chain

One effective way to prepare your plan is to visit the stores of the retail chain you are targeting. Take the time to observe the products they currently carry and identify any gaps or opportunities where your product could fit in. If your product is similar to what is already being sold in the store, it will be difficult for a buyer to see the value in adding your product to their assortment.

For example, let’s say you have a makeup product that is similar to what is already available in the store. To make your product stand out, you need to find a unique angle or feature that sets it apart. In one case, a client had a makeup product that was nothing special, but she realized that it was particularly good for people who sweat. This unique selling point became the focus of her pitch to retail chains. By targeting different demographics, such as active sports enthusiasts or older women, she was able to repackage her product and make it more appealing to buyers.

Finding Your Angle

If your product is in a competitive market or lacks a unique selling point, it is important to do some recon work to find your angle. Look for opportunities where your product can fill a gap or offer something different from what is currently available. For example, a client who was selling moisturizers for the face and body realized that no one was selling a neck cream to smooth out wrinkles. This became the focus of his pitch, and he was able to get his product into major retailers by showcasing the uniqueness of his neck cream.

The Power of Innovation and Uniqueness

In the world of retail, innovation and uniqueness are highly valued. Buyers are constantly looking for products that will capture the attention of consumers and drive sales. By identifying what makes your product different and highlighting its unique features, you can increase your chances of getting noticed by retail chain buyers.

Creating a plan that showcases the innovation and uniqueness of your product is key. This involves doing thorough research on the retail chain you are targeting, identifying gaps in their assortment, and finding ways to position your product as a solution to those gaps. By presenting your product in a way that is different from what is currently available, you can make it more appealing to buyers.

In conclusion, the first step in selling to a retail chain is to have a well-thought-out plan. This plan should focus on showcasing the innovation and uniqueness of your product, as well as addressing the needs and preferences of retail chain buyers. By doing thorough research and preparation, you can increase your chances of getting noticed and ultimately getting your product into retail stores.

If you are interested in receiving support and guidance in selling your product to retail chains, Retail MBA offers coaching and training programs to help you navigate the process. Whether it’s through their master classes, live events, or done-for-you services, they can provide the expertise and resources you need to succeed in the retail industry.

Remember, the key to selling to retail chains is to have a plan that stands out and addresses the needs of buyers. With the right strategy in place, you can turn your product into a retail success story.

big box retailers

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

big box retailers

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