How to Sell to Albertsons Stores and Become a Albertsons Supplier - Quick Tips!
(The transcript for this video is listed below)
Karen Waksman, the founder of Retail MBA recently shared some insights on how to place your food products in Albertsons stores. Albertsons is a corporation that owns a portfolio of 19 brands, including Vons, Safeway and Amigos. According to Waksman obtaining a vendor number from any of these stores can greatly benefit your efforts in getting your product stocked in Albertsons affiliated locations.
Benefits of Acquiring a Vendor Number as an Albertsons Supplier
Having a vendor number offers advantages. Firstly it saves time for the buyer. Dealing with the paperwork required to establish someone as a vendor can be quite laborious. Hence if you already have a vendor number in place it streamlines the process significantly.
Secondly possessing a vendor number from one store enhances your chances of getting accepted into stores under the Albertsons brand umbrella. Karen Waksman explains that when reaching out to stores within this network being able to mention an existing vendor number can expedite your entry process.
Tips for Successfully Selling Products in Albertsons Stores
When aiming to have your products featured in Albertsons stores there are tips to bear in mind. Firstly and importantly understanding how to pitch your product is crucial.
Understanding how to effectively communicate and present your product can greatly impact the level of interest from buyers.
Additionally having an understanding of the intricacies involved in selling to chains can expedite the process of getting your product on store shelves.
Lastly persistence plays a role. Reaching out to buyers times increases the likelihood of placing your product in stores.
Getting Started with Selling at Albertsons
Entering Albertson’s stores may seem overwhelming. With the knowledge and strategies it is achievable. Waksman, who has years of experience selling to chains has developed a training program specifically designed for beginners. To learn more, about this resource visit Retail MBA.
Wishing you success,
Retail MBA
How to Sell to Albertsons – Transcript!
Hey there! I’m Karen Waksman, the founder of Retail MBA. Today I wanted to dive into a discussion about Albertsons Grocery Store. The reason behind creating this training session is because many of you have food products and are eager to see them on grocery store shelves. I understand the need for tips and strategies especially if you’re just starting out.
Now let me share some insights with you based on my years of experience in selling millions of products to chains and helping numerous clients break into major retailers worldwide. Its truly fulfilling for me to support your dreams of entering the industry. So without ado lets focus on Albertsons.
Here’s an intriguing fact
The Albertsons corporation actually owns a 19 brands! Now why does this matter to you as a food product owner? Well it matters quite a bit. You see, aside from Albertson’s itself they also own chains, like Vons, Safeway, Amigos and many more.
If you’re new to the industry here’s something you may not be aware of; when a retailer approves your product they assign you a vendor number. This number serves as your identification within their system. It’s a step that we all desire right?
Now imagine this scenario; if a retail chain owns chains they all share the same vendor number. Neat isn’t it? So lets say you manage to get a “yes” from Albertson’s. They would then provide you with a vendor number.
And heres where it gets exciting – armed with that vendor number you can pursue opportunities with retailers under the corporate brand like Safeway or Vons. You could approach them. Say confidently “Guess what? I already have a vendor number! Lets start with a test.” This matters because these buyers are incredibly busy and often avoid taking on products due, to paperwork involved.
Streamlining the Process
By streamlining the process and having that vendor number in hand early on you increase your chances of success in reaching more retailers efficiently.
To help someone become a vendor it’s pretty cool to reach out and let them know that you already have a vendor number so you can start away. Lets move forward today and make things happen.
Retailers find it really interesting when you approach them with the opportunity to have your products, in their stores especially if you target chains like Albertsons. It doesn’t always work out. Its definitely a strategy considering. Before diving into that though I want to share some insights with you through a three to four minute video.
Selling in chains involves more than meets the eye. If you’re serious about getting your products into stores and want to know the nuances of how to pitch and communicate with buyers effectively there are things you need to learn. That’s why I encourage you to visit my website at RetailMBA.com. I offer a free training program where you can get a taste of what I teach—it’s truly powerful. Just provide your email address and the link, for that will be provided.
If you’re interested, in exploring my program the Retail MBA program has all the information you need on how to approach and sell to chains.
Both of these resources can be found on my website, retailmba.com. Regardless of which option you choose I hope you found this video valuable and that it provided assistance. Understanding these strategies is incredibly beneficial as it allows for entry, into the industry. Now that you know obtaining a vendor number from one chain can be advantageous when pitching to others.
I’m Karen Waksman, founder of Retail MBA. I’m excited to connect with you in my videos. Thank you for your time.
Step-by-step training on how to sell to major retailers
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We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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