Walmart Seller Central

Walmart Seller Central

Walmart Seller Central

Walmart Seller Central is an excellent way to list your catalog, without incurring fees or listing set up charges. Sellers can create listings manually, using Excel upload or API integration.

Start off right by providing your US-based business tax ID number (DUNS is not accepted). In addition, submit company registration data as well as register with Walmart Seller Central.


Walmart is an ideal platform for sellers looking to increase their visibility in the marketplace and drive more traffic towards their products. Walmart provides numerous tools that help sellers easily optimize listings and manage inventory; as well as an expansive fulfillment program and variety of advertising options; plus it provides free two-day shipping!

As part of Walmart Marketplace’s application process, potential sellers must pass a rigorous trust and safety review. A proven selling track record and great customer service rating is important when applying.

Walmart is continuously innovating their marketplace to compete with Amazon. They provide marketing tools for sellers as well as logistics partners like Deliverr to manage fulfillment and provide analytics tools that allow sellers to track sales performance more closely.

Walmart’s costs for selling are lower than Amazon, giving your business more room to make profits and enjoying less competition due to their strict acceptance requirements.

To maximize revenue, it is crucial that you identify your top-selling items by analyzing inventory and recognizing which are most in-demand in your catalog. Offering free shipping may further boost conversion rates.

Walmart Marketplace Sellers Can Benefit From Walmart Marketplace Advantages Too: Beyond free two-day shipping, Walmart Marketplace Sellers have access to many advantages for selling on their platform. Such advantages include an SEO tool which will help your website rank higher in search results; plus an enhanced Brand Content feature to promote their brand across websites and social media accounts.

Walmart stands out from other marketplaces by not charging its sellers any gating fees – making joining more cost-effective for small businesses. Furthermore, PayPal and Apple Pay payment options are both accepted on this platform; additionally there are several shipping templates designed to suit different needs such as flexible transit times and delivery regions across the country.

Product variety

Walmart Seller Central is one of the premier marketplaces for independent vendors to sell their products online. Offering an expansive catalog, this platform is an excellent way for businesses to expand their customer base while making it simple for consumers to find what they are searching for.

To become a Walmart seller, you must submit a registration application and provide complete and honest details about your business – this includes tax ID number, physical address and product descriptions. In this process, it’s crucial to be open and honest as Walmart team will use this data to decide whether or not to allow you to sell on their platform.

If you are accepted as a vendor, Walmart Seller Center login portal offers many tools for managing inventory, fulfilling orders, processing returns and setting promotional campaigns as well as optimizing listings for search engine optimization. Plus there’s the Enhanced Returns program which helps improve customer satisfaction while cutting shipping costs!

To optimize the quality of your product listings, it is best to take high-quality pictures and include all required information. In particular, be careful not to add extra items not part of the original product listing that might violate Walmart Prohibited Products Policy.

Walmart’s Manage Items page can give you an aerial view of your entire catalog and enable you to identify any errors before they go live, as well as use this tool to update inventory and price data in bulk.

To succeed on the Walmart marketplace, you need a competitive price point and fast fulfillment setup; an outstanding track record of providing exceptional customer service; and professional help in starting to sell on this marketplace. For assistance when entering into this space, contact an established company who can guide your efforts.

Once approved as a seller, you can sign up with Walmart Seller Central Marketplace and begin selling your products directly to millions of customers. Choose from 24 categories and 79 subcategories when listing them; additionally you may submit them for Sponsored Products ads to increase the chance they appear organically in search results.

Referral fees

Walmart is one of the world’s largest retailers and their marketplace offers an expansive selection of goods for sale. Unlike Amazon, however, Walmart does not charge setup or monthly fees to sellers who refer customers through the site; rather, Walmart pays them a referral fee on each sale made. This simple fee structure makes Walmart an attractive platform for online sellers.

Walmart stands out as an attractive marketplace with competitive referral fee structures and lower listing and selling prices – perfect for sellers seeking to maximize sales while keeping overhead costs at a minimum. Plus, with less competition and smaller audiences means that revenue potential for sellers increases considerably!

To sell on Walmart’s platform, sellers must satisfy certain requirements. These include having a valid business tax ID number, US business address and GS1-compliant barcodes for each of your products. Furthermore, you must register your business with the IRS and provide proof that this has occurred; such proof could come in form of mail from them with your tax identification number (TIN).

As soon as you meet these requirements, the next step will be arranging payment information and providing account details to Walmart for payment of sales made during that period. Walmart pays sellers every two weeks. You must also provide shipping information, keeping stock levels sufficient enough to cover demand.

Pricing your items correctly is a critical final step of selling online, as the lowest buy box price wins every sale. In order to do this correctly, take note of what competitors are charging and adjust accordingly.

Remember that you are responsible for collecting and remitting sales tax for your product, while Walmart does not automatically do this on your behalf. Seller Help Central does provide a detailed tax code sheet if you’re unclear as to what to do next; for any questions related to tax matters consult your tax advisor.

Customer service

Walmart marketplace sellers should strive to offer outstanding customer service. This can be achieved by setting clear expectations, quickly responding to inquiries, and offering personalized support. Furthermore, staying informed on Walmart policies and regulations is vital – this will enable long-term success on the platform.

Sellers on Walmart Marketplace can leverage various tools to manage their inventory and sell products more effectively, including the Seller Center – an interactive platform which allows sellers to see orders, respond to customer queries, view statistics on sales performance and monitor metrics of performance.

The Seller Center allows users to quickly view and edit their products in real time, making it easy for them to quickly locate items to sell. Furthermore, this tool helps manage accounts and inventory efficiently by listing multiple types of products, changing images for specific ones, relocating listings as needed and even setting threshold alerts so users are informed as soon as their inventory reaches a specific threshold.

Seller Central also features enhanced returns. Customers can make returns in-store or online, saving both on return processing costs and customer frustration. You can qualify for this program by maintaining an accurate tracking rate of at least 98% with Walmart Seller Support.

eDesk is an all-in-one customer support software solution designed to make life easier for sellers in responding to customer queries in less time and meeting Walmart response time standards while offering customers a better experience. By streamlining communication and organizing responses, eDesk allows retailers to meet these standards while also creating an improved customer journey experience for them and meeting response time requirements more quickly.

As soon as a customer calls in with questions or queries, it is essential that you be polite and friendly in response. Following customer service best practices such as using their first name in communications and offering personalized suggestions based on their inquiry or shopping history can improve customer experiences and ultimately boost sales; an eDesk tool like this one will allow sellers to automatically add in details such as order number, customer name, first name etc. when responding – helping ensure excellent service!

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here:

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps
  2. #1 Thing Retail Buyers Want You to Know
  3. What NOT to Do When Selling to Retail Chains! 

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