The Container Store Supplier

How to sell to the container store


The Container Store Supplier

The Container Store is renowned for its customer service and wide range of organization products as highlighted by INC. They have an approach, to hiring relying on referrals from their existing team members to ensure they attract qualified candidates and maintain an impressive workforce and find The Container Store Supplier Candidates!.

One of The Container Stores core principles is that “one exceptional employee can outperform three ones ” a principle that remains relevant today.

The History of the Container Store

The history of The Container Store is centered around their mission to help individuals achieve a lifestyle emphasizing how an organized home can save time and reduce stress. However in light of sales challenges the company is seeking ways to appeal to affluent shoppers. They plan to increase their selection of luxury products both in store and online as enhance their rewards program with added benefits for top customers.

Blueland cleaning products represent a step towards sustainability for The Container Store. These innovative household cleaners not offer cleaning solutions but also contribute to reducing plastic packaging waste. In fact their use is estimated to prevent over 100 billion single use plastic bottles from being discarded in the United States

In addition, to its product offerings The Container Stores ongoing success can be attributed to its dedication to employee engagement and training. They place emphasis on investing in the development of their employees as part of their customer satisfaction model.Employees are given the freedom to tap into their creativity in order to enhance the shopping experience, for customers. This is supported by a culture that fosters innovation and encourages spirit.

The company has gained a reputation for hiring the talent in the retail industry. Their interview process involves an application, phone interview and multiple one on one meetings. Surprisingly they have managed to maintain a low store employee turnover rate of than 10%!

Over the course of the two weeks Brand Autopsy will be providing summaries of The Container Stores six principles for achieving long term success. These principles include hiring practices, training programs, leadership development and vendor relations.

The first principle revolves around The Container Stores hiring philosophy known as “1=3.” This philosophy suggests that one exceptional employee can accomplish the work of three employees. Additionally The Container Store takes care in selecting their hires. Offers frontline employees higher pay than most other retailers would even consider. This approach not contributes to their employee turnover rates but also highlights their emphasis on superior customer service rather than just product offerings.


Elfa, one of the offerings by The Container Store provides a range of organizational products. From storage bins to cabinets and shelving systems they have everything you need to keep your home tidy. They also offer items, like trash cans and laundry baskets to help you maintain a clutter environment.
The Container Store has its brand called Elfa, which offers shelving and drawer systems suitable, for various spaces like closets, kitchens, offices, laundry rooms and garages.

In addition to products The Container Store also sells home furnishings, decor items, beauty/wellness products, kitchen supplies, dining accessories and containers designed by Marie Kondo based on her selling book, The Life Changing Magic of Tidying Up.

One of the reasons behind The Container Stores success is their customer centric approach. Their staff ensures that customers have a shopping experience and they are genuinely passionate about the products they sell. In fact their staff receives training that goes well beyond what’s typically provided in the retail industry. This has helped build customer loyalty towards The Container Store.

To boost sales further The Container Store is introducing a customer loyalty program called POP (Perfectly Organized Perks). After a test phase in California stores for over a year POP will now be available nationwide. Offer exclusive benefits such as free shipping, hassle free returns without needing a receipt, birthday and anniversary gifts and access to special events.

While The Container Store products continue to be sought after by customers some individuals have raised concerns, about the quality and design of items.The Elfa Utility Basic Double Hook Platinum, from The Container Store has been receiving one star reviews from customers who have experienced issues with its hooks breaking under loads or even light hanging loads.

Every year The Container Store holds its Elfa sale from Christmas time through February offering up to 30 percent discounts on products and installation services. This is the time of the year when you can find significant savings on Elfa shelving systems!

The Container Store is renowned for its selection of storage and organizational products that inspire home and office improvement projects across America. They have recently launched a logo featuring three intertwined baskets forming an “S” shape symbolizing their commitment to selling “possibilities, not containers!”

This fresh logo will be incorporated into the companys marketing and communication materials, including digital campaigns that highlight their core differentiators; organizing solutions, premium custom closets and in home organization services.

Furthermore The Container Store is expanding its product lineup to include items such as detergent tablets and an organizational tool specifically designed for arranging medicine cabinets. These additions will be available both, in store and online.The Container Store is, unlike retailers due to its corporate culture. By following capitalism principles the company has managed to thrive during periods of decline in the retail sector. This philosophy allows The Container Store to flourish in times for retailers.

According to Kip Tindell the companys philosophy is based on principles than strict rules. Their focus is on ensuring employee happiness by granting them autonomy in their work, fair compensation and incentivizing sales growth. This approach has not led to profits but also fostered high levels of employee loyalty.

During the pandemic The Container Store made moves that paid off. As more consumers looked to organize their homes, foot traffic at their stores increased. With an emphasis on closet systems and in home organization services they have seen exceptional performance this year.

Under the leadership of Satish Malhotra, their CEO The Container Store has gained perspectives on its growth strategy. Malhotra has assembled a team of experts dedicated to creating storage solutions and expanding the company internationally.

In the realm of art The Container Store is renowned for its organization products with Elfa closet systems leading the way as their selling item generating over $100 million, in annual sales.The success of The Container Store can be attributed to its core principles, which focus on customer satisfaction and driving business growth.

One of the factors contributing to The Container Stores success is its hiring process. They start with applications conduct phone interviews and follow up with one, on one interviews before making a job offer. This thorough approach helps them maintain an employee turnover rate.

Another aspect that sets The Container Store apart is their commitment to paying wages to their employees. In fact team members earn double the pay of retail workers in the industry. The senior leadership firmly believes that fair compensation leads to increased productivity and better customer service—a philosophy known as capitalism, which plays a role in their success.

Furthermore The Container Store emphasizes supporting vendors. They frequently collaborate with businesses to bring innovative organizational products to their stores. For example they have partnered with Blueland, a company that revolutionizes home essentials by eliminating single use bottles. Their range of cleaning products includes spray bottles for hand soap, window cleaner and multipurpose cleaner— available at The Container Store.

Lastly The Container Store has gained recognition for its dedication to design and practices. They prioritize approaches, in their operations.

They are deeply committed going beyond their shelves to ensure sustainability throughout their supply chain and more. They have even set up a department solely focused on governance to oversee sustainability efforts and ensure compliance, with government regulations. A dedicated team is responsible for upholding policies and procedures, within this division. Working closely with the Environmental, Social and Governance (ESG) Team they integrate ESG metrics into their planning processes aiming for long term company sustainability.

Step-by-step training on how to sell to retail chains!

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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

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How to sell to the container store

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