Sell to Major Retailers

Sell to Major Retailers

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Sell to Major Retailers – Do I Need a Million Dollar Marketing Budget to Sell to Major Retailers? 

Do you need a million dollar marketing budget to sell to big box stores? It’s a question that Karen, the founder of Retail MBA, has heard many times in her workshops and classes. The answer is no, and in this training, Karen will explain why and how you can get creative in driving traffic to the stores without breaking the bank.

How to Sell to Major Retailers

When you go into big box stores like Walmart or department stores, you’re always seeing new and innovative products. Many of these products are from small companies who don’t have a million dollar marketing budget. So, it’s possible to sell to big box stores without a million dollar budget.

However, it’s important to remember that when you sell to big box stores, they expect you to be a partner. They want to make money, and they want you to help them do that. So, when you meet with buyers, you need to show them how you’re going to support them.

Getting Creative Without Breaking the Bank

It doesn’t take a million dollar marketing budget to let people know about your product being in a store, but you do need to be creative. There are all sorts of different ways to market your product and get people to your stores, and Karen talks about this in her Retail MBA course.

The key is to get creative and think of ways to drive traffic to the stores without breaking the bank. As long as you show that you’re a partner, buyers will be cool with that.

Getting Started with Ways to Sell to Major Retailers

In conclusion, you don’t need a million dollar marketing budget to sell to big box stores. It’s possible to get creative and drive traffic to the stores without breaking the bank. As long as you show that you’re a partner, buyers will be cool with that. For more information on how to market your product and get people to your stores, check out our Retail MBA course.

Karen Waksman, Retail MBA Brands


10 Tips on How to Sell to Major Retailers NOW

1. Major Retail buyers for stores are looking for you!

Most people don’t realize how important it is for a big retail buyer to buy new and interesting innovations. It’s a big part of how they decide what to buy. At the end of the day, big stores have a lot of competition, and their customers are picky and want the newest, coolest, best thing in the store. The people who buy for stores know this, which is why they are always looking for new things. Now is the best time ever to get your products into a chain store. You just have to know how to set up your product so that the buyer will buy it.

As a retail consulting firm, we work with brands in every type of product! Look here to see what we are doing:

2. You don’t have to have a big business to sell to major retailers.

In fact, most of the companies I’ve worked for over the years were just starting out. The buyers really do care more about finding the right product than about how big your company is. If you have a great product that they think will make money for their business, trust me, that’s all they’ll care about.

They don’t care if you’re a big or small company; they just want to make sure you’re set up right to be able to ship products to them. I talk about this in my Retail MBA Training and Coaching System, which you can find here: But you should know that you don’t have to be a big business to sell to big stores. I know this because I have worked with small businesses that were just starting out and because I teach this to a lot of small students who are just starting out.

3. Your success on selling to major retailers depends on how you package your goods.

If I could give you any advice about selling to big retailers, it would be that you should always spend more time, money, and effort on packaging. The reason for this is that when you walk into a store, you don’t look at your product, you look at its packaging. People won’t buy your product just because it’s good; the way it’s packaged is also important. So, whoever has a product to sell needs to make sure that it is well packaged, because a buyer will pay attention to that because they know that packaging drives sales. And that’s what buyers care about. So packaging is a must if you want to be successful.

4. You must do the work and research you need to do to help you win major retail business!

Most people don’t know how much they can learn just by walking into a store and looking at the product aisles. In reality, you can tell exactly what a buyer wants to buy by looking at what they put on the shelves of their store. A store shelf will tell you everything you need to know, like what your retail price should be and how your packaging should look. I mean, if you look at it from the point of view of the buyer, they chose one of your competitors. Which means they bought your competitor’s products that are already in the store. This means the buyer likes the price, the packaging, and the way the product is set up. You can find out how to get your products into stores by going into a store and doing the research and homework you need to do.

5. Avoid Vendor Departments

What that really means is that you shouldn’t call the front desk of a chain store and ask how to get your products into their stores. Basically, you shouldn’t do what everyone else does, which is to fill out the online forms they give you. So, if you want to get your products into a major retailer’s stores, most people call the front desk. The front desk then sends them to a department, which could be a place on their website or an 800 number or something.

You have to fill out a lot of forms and send them your products. I think that’s the worst way to get your products into stores because you can’t set yourself apart. You’re doing what everyone else is doing, and it’s up to fate and whoever is processing things online to decide whether or not your products should get into stores. I teach people how to do what professional retailers do, which is to get in touch with the buyers directly. I teach you what to say to buyers to get them to buy, but tip number 5 is to avoid vendor departments and go straight to the buyers. Don’t follow the rules and don’t chase down chasers? 4:34 You can do this by calling the front desk and filling out forms. You can get your products into stores in other ways.

6. Find out who the right buyer is and how to reach them.

Most people don’t know that there are places you can go to get a buyer’s contact information and, ultimately, find out which buyer is in charge of your product type. So, for example, there is a company called that sells lists of names of people who want to buy things. This is just one example. In my program, I have a full tutorial on how to do this. When you look at their contact information, you can see what the buyer is responsible for buying.

So, if you have a product for consumers or stores, you can find the exact buyer who will buy it. There are companies that sell this kind of content that you can use, and it’s very important to find the right buyer for your product type. Again, I go into detail about all of this in my program, but it’s important to keep in mind.

7. Get along with the other buyers.

What’s the meaning? Well, most people don’t know that most buyers start out as assistant buyers. And what they really mean is that assistant buyers will soon become buyers. So, all buyers start out as assistants. Eventually, they become buyers, and most people think of assistant buyers as secretaries, assistants, and so on. But I think it’s a terrible idea because assistant buyers will soon be buyers themselves, and if you’re nice to them, you’ll be able to get your products into stores in the end.

You have no idea how many times I was nice to an assistant buyer and got a product into a store. I was different from everyone else to them because I knew how valuable they could be in the long run. I knew they would buy that type of product in the end, so I knew they were valuable. So, I always try to be nice to the assistant buyer, which is also something to think about.

8. Explore vendor day

What is vendor day, then? Vendor day is a day of the week, month, or year when a buyer lets potential vendors or people with products come to their corporate office and basically pitch them. It’s just one day where the buyer goes and maybe 10 vendors can go and basically pitch their goods. Most of the time, you only have 15–30 minutes with a buyer. This is your chance to stand out and “wow” them. So, now it’s time to sell. Buyers always do this because they are always looking for new things to buy.

So, I think it’s important for you to know that vendor day is a great way to get in front of a chain store buyer. Now, I have a lot of other ways to get my products into stores, and they have nothing to do with vendor day. I like to meet with buyers one-on-one, and I don’t want my competitors there at the same time as me. So I’ll always try to get that buyer alone, but if there’s no other way to get a product into a store, I’ll have to go through vendor day.

And to get a meeting with that buyer for that vendor day, just call their assistant and say, “I’d like to be a part of your next vendor day.” So on vendor day, their assistant buyer can help you meet with that buyer. So that’s something to think about, but again, there are a lot of other ways to get your products into stores. I usually use vendor day as my last resort, but it is a way to meet with a buyer. Again, you only have about 15 minutes, and then it’s on to the next vendor. That buyer meets with vendors all day, and if they like your product, they might buy it. This is what vendor day is, and it’s important to know.

9. It’s a game of numbers

I can’t even count how many of my students have called me after going after chain stores because they don’t realize how many stores they have to go after to get that one hit. And the thing about selling to retailers is that you only need one chain store to say yes to your product, put it in their store, and let it sell during a test for your whole business to change. One big retail order that goes well can change everything about your business. So, it’s a numbers game: you have to contact a lot of chain stores because you’ll get a lot of “no”s. That’s just part of selling to chain stores, but the good news is that you only need one chain store buyer to buy your product and make it successful for you to succeed.

So just know that it’s a numbers game and that you shouldn’t give up. If you believe in your product, you will eventually be able to get it into stores, and I’ll show you exactly what to do. But just know that it’s a numbers game, which means that you have to contact a lot of different chain stores, and all you really need is that one shot. When people get that one shot, their lives change. And that’s why I think selling to chain stores is so cool.

10. Just don’t give up

I know that the idea of selling your products to the big stores seems overwhelming, but I’m here to tell you that it’s not that hard. All it takes is time, effort, focus, and desire. If you really think your product should be in stores, you don’t give up. Instead, you keep going until you succeed. I’ve had students reach out to a lot of buyers, which is very disheartening and frustrating. Then, one day, they get a “yes,” and their whole lives change, and the journey was so worth it. So, if I had to give you any advice, it would be to keep going.

I hope that these top ten tips for getting your products into chain stores give you at least a sense of what it’s like to get your products into stores. In my Retail MBA program (, I go over the whole process of getting a product into stores, including how to pitch buyers, but I thought this was a good start to get you going.

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

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Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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