Do you have a product that is perfect for Smart and Final Stores and You Want to Become a Smart and Final Vendor?
Are you looking to become a vendor for Smart and Final? If you have a great consumer product that you think should be on their store shelves, this training will give you some things to think about.
In this training, Karen Waksman, founder of Retail MBA, will discuss the basics of selling to Smart and Final, a grocery chain with over 300 stores and 17,000 square feet of space. She will explain the importance of having a manufacturer that can produce large quantities of product, the role of distributors, and how to leverage them to open up other grocery accounts.
Selling to Smart and Final Stores
Smart and Final is a grocery chain that has a warehouse style food chain. This means that they buy in bulk, similar to the Costco concept. They have over 300 stores and are responsible for 17,000 square feet of space. This means that they have the ability to buy a lot of product and have room to test new products.
Why Sell to Smart and Final?
Smart and Final is a great retailer to consider if you’re a new company. They have more room for new products and bulk pricing. Additionally, they are much more willing to work with the small guy and test out new products in their stores.
If you are successful with Smart and Final, it can be millions of dollars to your business and your bottom line.
Becoming a Smart and Final Vendor
When selling to Smart and Final, you need to figure out your manufacturing. Since they buy in bulk, your manufacturer needs to be able to create these products quickly and in large quantities. Before you reach out to Smart and Final, find out what the maximum capacity that your manufacturer can produce products.
The reason this matters is because if they are buying in bulk, that means they are going to buy a lot of products and your manufacturer needs to deliver those goods on time.
Smart and Final works with a lot of distributors. Distributors usually take on the responsibility of shipping and delivering product. However, they tend to take money for their efforts, which can be 20 to 30 percent off of whatever it is that you’re selling.
The good news is you make money on the volume and distributors can also sell your products to other retailers.
Getting Started with Selling to Smart and Final Stores
Selling to Smart and Final can be a great way to increase your business and bottom line. However, it is important to consider the manufacturing and distributor considerations before you reach out to them. If you are successful, it can be millions of dollars to your business and your bottom line.
If you want to learn more about how to approach and sell to Smart and Final, please take a look at Retail MBA’s do-it-yourself and done-for-you programs. They have taught well over a hundred thousand people on how to approach, pitch, and sell to retail chains.
Smart and Final is a great retailer to consider if you're a new company. They have more room for new products and bulk pricing. Additionally, they are much more willing to work with the small guy and test out new products in their stores."
Outline for "Smart and Final Vendor - How to Sell to Smart and Final Stores" Transcript Outline
Selling to Smart and Final: Tips and Strategies by Karen Waksman, Retail MBA
Are you a product manufacturer with a great consumer product that you believe should be on the shelves of Smart and Final? If so, you are in the right place! In this training, we will provide you with some tips and strategies on how to approach Smart and Final and get your product in their stores.
Firstly, for those of you who are not familiar with Smart and Final, it is a warehouse-style grocery chain that operates over 300 stores. Their stores are 17,000 square feet and have the ability to buy and test new products due to their significant buying power. Smart and Final is a perfect example of a bulk retailer, similar to the concept of Costco. They buy products in bulk, which is great for manufacturers because a successful order with Smart and Final can be worth millions of dollars to your business.
One of the key advantages of selling to Smart and Final is that they are much more willing to work with small businesses and test out new products in their stores. They have more room for new products because of their bulk pricing, making it a retailer that you definitely want to check out, especially if you are a new company.
However, due to the fact that they buy products in bulk, you need to ensure that your manufacturer can produce the necessary quantity of products on time. This is imperative as bulk retailers can stress out small businesses if they cannot produce the required volume. Before reaching out to Smart and Final, find out the maximum capacity that your manufacturer can produce products to ensure that they can deliver the goods on time.
In addition to this, Smart and Final works with a lot of distributors, like most grocery chains, to streamline their approach when working with individual manufacturers. Distributors take on a lot of the responsibility of shipping and delivering products, but they do take a percentage, which can be between 20-30% off of what you are selling. This means that you are making less money on a per unit basis, but the good news is that you make money on the volume. Distributors can also sell your products to other retailers, so it is worth calling your distributor and asking who else they sell to, as they can be an extended sales force for your business.
When it comes to working with distributors, it is important to note that they tend to have more stringent concerns in regards to making sure the product converts itself. A lot of times, distributors will not work with you unless you have proven sales, which can be ironic because you are working with them to scale your sales. However, once you are in the door, you should leverage them to open up other grocery accounts.
In conclusion, Smart and Final is a great retailer to sell to, especially if you have a product that can be sold in bulk. They are more willing to work with small businesses and test new products in their stores, making it a great place for new companies to start. However, it is essential to ensure that your manufacturer can produce the required quantity of products on time and work with distributors to streamline the process. With these tips and strategies, you can successfully approach and sell to Smart and Final.
If you want to learn more about how to approach and sell to Smart and Final, please visit our website, retailmba.com, where we offer do-it-yourself and done-for-you programs. We have taught well over 100,000 people how to approach, pitch, and sell to retail chains, and we are always adding new content. Thank you for reading, and we hope this training has been helpful.
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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