Do you have a product perfect for chain stores and want to know more about packaging for retail? Karen Waksman, founder of Retail MBA reveals tips and strategies to help you get started today!
Do you want to sell your goods in department stores like Macy’s or home improvement stores like Home Depot or pharmacies like CVS? In that case, you have an obligation to ensure the quality of the packaging you use. Karen Waksman, the founder of Retail MBA, will provide you with the information you need to get started on developing the ideal packaging for your product in the training video that is currently available on our website.
Packaging For Retail Made Easy
What Kinds of Things Customers Are Looking For
When you walk into a business, the packaging that you see is exactly what the buyer is trying to convey to you that they desire. If every one of your rivals packages their goods to sale in a box, you should model your own packaging after theirs in terms of size and shape. If they are on hanging cards, then your product ought to include a component that allows it to be hung.
Your product’s packaging needs to be identical to what is presently available in stores because shoppers are looking for novel and intriguing items to purchase. Instead than trying to come up with something original, just replicate what has been done and try to improve the way it is presented visually.
Because its products are stored in warehouses, the retailer Costco requires extremely particular kinds of packaging for its products. If you want to sell your wares in a store chain like that, your packaging needs to be more robust.
Because the buyer is purchasing the item online and having it mailed, packaging is less of a priority when you are selling it via the internet. Despite this, it is still a good idea to design the package first, and then work your way backwards to find stores in the internet market.
Getting Started with Packaging for Retail
If you want to get your product on the shelves of large retailers, it is absolutely necessary for you to create the ideal packaging for your product. Don’t try to be original with your packaging because customers are already telling you what they want; instead, just duplicate what they want and make it even better. Retail MBA provides done-for-you services and coaching programs to help you earn money with your consumer goods brand. If you need assistance understanding how to go after retailers, Retail MBA can provide that assistance.
Outline of "Packaging For Retail - What Matters Most to Retail Buyers!
Packaging is a crucial aspect of selling a product in a retail store. Karen Waksman, founder of Retail MBA, emphasizes that without proper packaging, it is futile to pitch a product to a retail store as packaging is what customers see and base their decision on. In this article, we will discuss the importance of packaging for retail and how to create packaging that stands out.
Waksman emphasizes that packaging is a vital aspect of retail and should not be ignored. It is crucial to understand that customers are drawn to packaging before they even look at the product. Hence, it is essential to create packaging that catches the customer’s attention. When approaching a retail store, packaging is non-negotiable. Retailers need to see the packaging before they can make a decision on whether to stock the product or not. Therefore, creating packaging is not an option; it is mandatory.
The process of creating packaging may seem daunting to some. However, Waksman assures that it is simple and easy. The key is to look at the competition and emulate what they are doing. When walking through a store, retailers tell the suppliers what kind of packaging they prefer by displaying the packaging of the products they stock. By analyzing the competition and understanding what retailers are looking for, suppliers can create packaging that fits the desired mold.
When creating packaging, it is important to ensure that it is identical to that of the competition. This may seem counterintuitive; however, it is essential to copy what is already working. The packaging should match the size, shape, and even the color of the competition’s packaging. This is not to say that suppliers cannot be creative with the packaging. Instead, the focus should be on enhancing the packaging’s visual presentation rather than reinventing the wheel.
Retailers require specific packaging based on the store’s environment. For example, retailers like Costco require more durable packaging as their products are on pallets, and there is a high chance of damage during transport. Therefore, suppliers need to do their homework and understand what kind of packaging retailers require.
While creating packaging for retail stores is essential, it is not imperative for online buyers. Online customers are not concerned about the packaging as much as they are about the product’s quality. However, Waksman recommends creating packaging even for online buyers. By creating packaging, suppliers can target retailers in the online market.
In conclusion, creating packaging for retail stores is a necessary step in selling products in stores. Without proper packaging, it is impossible to pitch a product to a retailer. The packaging must match the competition’s packaging, be durable, and catch the customer’s attention. Retailers tell suppliers what kind of packaging they require by displaying the packaging of the products they stock. By emulating the competition’s packaging, suppliers can create packaging that fits the desired mold. Therefore, while creating packaging may seem daunting, it is a necessary step in selling products in stores.
