Do you have a product that is perfect for Raley’s Stores and You Want to Become a Raley’s Store Vendor?
Are you looking to become a Raley’s approved vendor? Do you have a great consumer product that you think should be on their store shelves? If so, this short video training will provide you with some tips and tricks to help you get your product on the shelves of Raley’s.
Karen Waksman, founder of Retail MBA, provides some valuable insight into selling to Raley’s. She explains that Raley’s is a grocery chain that is very big on family oriented purpose and community and connection. They are very serious about letting everybody know that they are a specialized company that focuses on real vendor relations connections commitment to their clients more than a lot of other retailers.
Working with Distributors
When selling to Raley’s, you might have to deal with distributors. Distributors typically take 20 to 30 percent of your bottom line because they are actually running the show. They are getting the products from you and then placing it on those door shelves and so they expect a return on investment for that.
Raley’s is owned by also owns Bel Air and Nob Hill Foods which means that if you are trying to sell the Raley’s there is a chance that they share the same Software System as Nob Hill Foods and Bel Air which is another chain. This means that your vendor number that you get from any of these different brand names might actually allow you to sell to the other retailers the same way.
If Raley’s is not interested in your product, you might want to consider going after Bel Air or Nob Hill Foods which are different names at different grocery chains. This is because usually if they’re all owned by the same company that generally means that they all share the same Software System.
Becoming a Raley’s Vendor
If you are near a Raley’s, you should go up to their store manager and ask if they buy products on a local level as well. This is because a lot of grocery chains have the ability to buy on a local level because they deal with a lot of perishable foods. This means that you could sell to a Raley’s but just for one store, not all of their stores.
This could give you some relief because starting with one store and building it out is great for some of you who really just get a little overwhelmed by the possibility of selling to a lot of chains at the same time.
Selling to Raley’s
Selling to Raley’s can be a challenge, but with the right strategies and knowledge, it is possible. If you are looking to become a Raley’s approved vendor, make sure to check out Retail MBA’s website and videos for more information. Good luck!
Outline for "Raleys' Vendor - How to Sell to Raley's Stores" Video Training Here...
Selling your product to Raleys can present some challenges for entrepreneurs who’re new, to the grocery industry. Raleys is a grocery chain that prioritizes family oriented values, community connections and strong vendor relationships. Unlike retailers they place significant emphasis on their commitment to clients. In this short video training, we will explore considerations when it comes to selling to Raley’s.
Raley’s heavily relies on distribution channels. Often collaborates with distributors due to their range of products including perishable goods. This ensures handling and stocking of items in their stores. If you’re dealing with a grocery chain, like Raleys it is likely that they prefer working with distributors.
However there is also an option to approach Raley’s for sales. They might suggest connecting you with their distributor if it aligns better with your product. Nevertheless there are alternatives even if they insist on working through a distributor. You haven’t established one yet.
Dealing with Distributors
Sometimes when dealing with distributors you may encounter arrangements where they may claim a portion of your profits around 20 to 30 percent. This is because they play a role, in managing the distribution process. They acquire products from you. Place them on store shelves expecting a return on their investment.
Interestingly Raley’s is under the ownership as Bel Air and Nob Hill Foods. If you are targeting Raley’s as a customer it’s possible that they utilize the software system as their sister companies. In that case following our established strategies could potentially be applied to approach Raley’s successfully. However if Raley’s shows no interest in your product it might be worth considering approaching Bel Air or Nob Hill Foods. These grocery chains have names. Are owned by the same company. Generally speaking, when brands fall under ownership like this they often share the software system. Consequently if you obtain a vendor number, from any of these brands it could potentially allow you to sell to retailers associated with them using the approach.
It’s worth noting that chain stores owning brands often have shared vendor contact information
One of the reasons customers may not choose to buy from you at a retailer is due, to the paperwork involved when dealing with new vendors. Sometimes they are hesitant to add you because they are unsure if your product will sell or simply because they prefer not to go through the effort of onboarding a vendor. It could be that they lack confidence in your product or simply want to avoid work. However if you approach Raley’s and they decline your offer but then successfully secure a deal with Nob Hill you can complete the vendor forms. Become part of their system. On you can revisit Raley’s. Inform them that you are already an approved vendor with Nob Hill, which might make them more inclined to consider your products since it would save them from completing additional paperwork. In cases these conglomerates share a vendor system allowing you to potentially use the same vendor number provided by one chain, for other possible chains as well.
If you happen to be, in the vicinity of a Raley’s store it might be worth visiting. Having a conversation, with their store manager to inquire about their purchasing practices. Many grocery chains have the capability to engage in buying especially when it comes to food items. For information you can refer to the training video provided above!
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!
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