Do you have a product that is perfect for Raley’s Stores and You Want to Become a Raley’s Store Vendor?
Are you looking to become a Raley’s approved vendor? Do you have a great consumer product that you think should be on their store shelves? If so, this article will provide you with some tips and tricks to help you get your product on the shelves of Raley’s.
Karen Waksman, founder of Retail MBA, provides some valuable insight into selling to Raley’s. She explains that Raley’s is a grocery chain that is very big on family oriented purpose and community and connection. They are very serious about letting everybody know that they are a specialized company that focuses on real vendor relations connections commitment to their clients more than a lot of other retailers.
Working with Distributors
When selling to Raley’s, you might have to deal with distributors. Distributors typically take 20 to 30 percent of your bottom line because they are actually running the show. They are getting the products from you and then placing it on those door shelves and so they expect a return on investment for that.
Raley’s is owned by also owns Bel Air and Nob Hill Foods which means that if you are trying to sell the Raley’s there is a chance that they share the same Software System as Nob Hill Foods and Bel Air which is another chain. This means that your vendor number that you get from any of these different brand names might actually allow you to sell to the other retailers the same way.
If Raley’s is not interested in your product, you might want to consider going after Bel Air or Nob Hill Foods which are different names at different grocery chains. This is because usually if they’re all owned by the same company that generally means that they all share the same Software System.
Becoming a Raley’s Vendor
If you are near a Raley’s, you should go up to their store manager and ask if they buy products on a local level as well. This is because a lot of grocery chains have the ability to buy on a local level because they deal with a lot of perishable foods. This means that you could sell to a Raley’s but just for one store, not all of their stores.
This could give you some relief because starting with one store and building it out is great for some of you who really just get a little overwhelmed by the possibility of selling to a lot of chains at the same time.
Selling to Raley’s
Selling to Raley’s can be a challenge, but with the right strategies and knowledge, it is possible. If you are looking to become a Raley’s approved vendor, make sure to check out Retail MBA’s website and videos for more information. Good luck!
"If Raley's is not interested in your product, you might want to consider going after Bel Air or Nob Hill Foods which are different names at different grocery chains. This is because usually if they're all owned by the same company that generally means that they all share the same Software System."
Outline for "Raleys' Vendor - How to Sell to Raley's Stores" Video Training Here...
Selling to Raley’s: What You Need to Know
Selling your product to Raley’s can be a challenging task for many entrepreneurs, especially those new to the grocery industry. Raley’s is a grocery chain that is big on family-oriented purpose and community and connection. They focus on real vendor relations connections commitment to their clients more than a lot of other retailers. In this article, we will discuss some things to think about in regards to selling to Raley’s.
Raley’s is a grocery chain that relies heavily on distribution channels, like working with distributors. This is because they have a lot of food on their store shelves, including perishable goods, so they need to have a streamlined solution to get their products in and taken care of. If you’re dealing with a grocery chain, they will likely be focused on working with distributors.
However, you can go to Raley’s directly and sell to them directly. They might actually refer you over to their distributor if it makes the most sense for your product. There are workarounds if they insist on that and you haven’t actually started with a distributor. You might run into distributorships, and if you have to work with a distributor, they typically take 20 to 30 percent of your bottom line because they are actually running the show. They’re getting the products from you and then placing them on those door shelves and so expect a return on investment for that.
Raley’s is owned by the same company that owns Bel Air and Nob Hill Foods. If you’re trying to sell to Raley’s, there is a chance that they share the same software system as Nob Hill Foods and Bel Air, which means that you could conceivably try to go after Raley’s following our time-tested systems if you want. If they’re not interested in your product, you might want to consider going after Bel Air or Nob Hill Foods, which are different names at different grocery chains. Generally, if they’re all owned by the same company, that means they all share the same software system, which means that your vendor number that you get from any of these different brand names might actually allow you to sell to the other retailers the same way.
Chain stores that own multiple brands all share the same vendor contact information. One of the reasons buyers don’t buy from you at a retailer a lot of times is because there’s a lot of paperwork for a new vendor, and sometimes they just don’t want to add you because they’re not sure your product will sell, or for whatever reason, they just don’t want to do all the extra work to put you on as a vendor. They don’t believe in your product, or for whatever reason, they just don’t want to do all the extra work to put you on as a vendor. However, if you went to Raley’s, and they said no to you, and you went to Nob Hill and they decided to buy from you, you fill out the forms as a vendor, and then suddenly you’re in the vendor system. So, you could go back to Raley’s and say, “Hey, I’m already a Nob Hill vendor, and I’m already in your system,” and there is a chance that they might consider you because that means they don’t have to fill out paperwork. Generally, these conglomerates usually share the same vendor system, which means that you could conceivably use your vendor number that they give you when you become a vendor for the other possible chains.
If you’re near a Raley’s store, go to their stores and talk to their store manager to see if they buy on a local level as well. A lot of grocery chains have the ability to buy on a local level because they deal with a lot of perishable foods. To learn more, watch the training video above!
Step-by-step training on how to sell to major retailers
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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