JCPenney Vendor Stores

Sell to JcPenney Stores & Become a JcPenney Vendor

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Do you have a product that is perfect for JCPenney Stores and Want to Become a JcPenney Stores Vendor?

If you have a great consumer product that you think should be on their store shelves or on, this little video training on How to Sell to JcPenney Stores will give you some things to think about and how to get started today. So let’s get started with today’s training on JCPenney.

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JCPenney Vendor

JCPenney has over 860 stores, currently responsible for in 49 states in the United States and Puerto Rico. That is tremendous buying power. To put it into perspective, they have over 98,000 people who work for them on their stores. That’s a really, really big deal.

The reason I mentioned that is because a lot of times people don’t think about selling at a JCPenney and I want to put them back on your radar. I know that there was a time when people were thinking that they were going under and so forth, but they have a lot of opportunities there and they do a lot of good work and they’re still buying stuff and definitely a place to sell to.

What JCPenney Buys

The cool thing about JCPenney is that they actually tell you what they buy. They basically buy 22 of their products for women’s apparel, 21 is men’s apparel and accessories. So 40 of their products are men and women’s apparel. But it’s cool that they share that on their site and so forth. 15 of their products are home goods and so forth. They sell Children’s Apparel, Family Footwear, Handbags, Fine Jewelry, and they sell other types of products.

So something to think about is that if you have any sort of interesting product for women’s apparel, men’s apparel, accessories and so forth, they do buy that. They have a very nice children’s department and also Home Goods a significant amount of their business as well. And they do sell other types of products too, but that’s their Core Business.

Things to Note About Selling into JcPenney Stores and Become a JcPenney Vendor

They recently did a deal with Sephora, so Sephora is now inside JCPenney which can be very cool for you in your business because if you have a beauty product or whatever, they definitely have a cosmetic section and Sephora is a very hot topic currently and so that can just expand your business.

The one thing that I would tell you about JCPenney if you’re thinking about going after them, if you are a woman or minority-owned company, definitely get certified. If you’re a women-owned business, go to If you’re a minority-owned company, you can just do a Google search for minority-owned business certification.

Really what that means is that once you get certified, you can submit your information as a woman or minority owned company and companies like JCPenney have a strong diverse supplier and diverse clientele and so they’re always looking for you. So that kind of puts you on top of Mark with JCPenney. They love the diverse supplier because their customers are very diverse and so forth.

Getting Started Today Selling to JcPenney!

So the bottom line is JCPenney is always looking for diverse vendors. By the way, if you’re a veteran owned company, that could be something very amazing for you. If you are a women-owned business, definitely something to explore and obviously women and accessories and all that good stuff. They’re buying products from companies like you.

The goal here was just to get you to think about JCPenney again and explore going after them. If you want to learn exactly how to approach, pitch, and what words to use when you’re reaching out to JCPenney, definitely want to take a look at my website I give you the exact steps and strategies on how to get started today. I also show you how to go after other retailers similar to JCPenney and so forth.

Just go to to learn more or you just subscribe this channel. It will be adding a lot of consistent information related to selling the retailers. Please let us also know any feedback related to information you’d like us to create videos on. We’re here to support you in the chat section.

Getting Started with Selling to JcPenney Stores

Otherwise, thanks so much and be on the lookout for the next video we create. Thanks so much, Karen Waksman, Retail MBA. Thank you so much for watching our training. If you like this information, please like, subscribe, comment, share. We appreciate you. We are always adding new content, so please also take a look at our next training video available to you now.

Also, please take a look at our website We are always adding amazing content, Live Events, training, coaching, done-for-you services, anything we can do to help you get your products into big box retail chains.

With that said, this is Karen Waksman, founder of Retail MBA, and I hope you like this training. Thank you.

"The one thing that I would tell you about JCPenney if you're thinking about going after them, if you are a woman or minority-owned company, definitely get certified. "

Outline for "JcPenney Vendor - How to Sell to JcPenney Stores" Video Training Here...

JcPenney Stores Vendor

Selling to JCPenney: Tips and Strategies

If you have a physical product and you’re looking to sell to a retail chain, JCPenney can be a great opportunity for your business. JCPenney is one of the largest department store chains in the United States, with over 860 stores in 49 states and Puerto Rico. They have a diverse range of products including women’s apparel, men’s apparel, accessories, children’s apparel, family footwear, handbags, fine jewelry, and home goods. In this article, we will explore how to sell to JCPenney, what they buy, and some tips and strategies for approaching them.

What Does JCPenney Buy?

JCPenney is known for buying 22 of their products for women’s apparel, 21 for men’s apparel and accessories, and 15 for home goods. In addition, they sell children’s apparel, family footwear, handbags, fine jewelry, and other types of products. One interesting development is that they recently partnered with Sephora, and now Sephora is located inside JCPenney stores. If you have a beauty product, this can be an excellent opportunity to expand your business.

What Are the Benefits of Selling to JCPenney?

The biggest benefit of selling to JCPenney is their tremendous buying power. They have over 98,000 people working for them in their stores, and their buying power is immense. In addition, they are always looking for diverse vendors, especially women-owned businesses, minority-owned businesses, and veteran-owned businesses. If you fall into any of these categories, getting certified can put you at the top of their list.

How to Sell to JCPenney?

If you’re interested in selling to JCPenney, the first step is to visit their website and research what they buy. Once you have a good understanding of what they are looking for, the next step is to approach them with your product. Here are some tips and strategies for approaching JCPenney:

  1. Do your research

Before approaching JCPenney, it’s essential to do your research. You need to understand their brand, their customer base, and what they are looking for in a product. Look at their website, visit their stores, and talk to their employees. The more you know about JCPenney, the better prepared you will be to pitch your product.

  1. Get certified

If you’re a woman-owned business, get certified by If you’re a minority-owned company, get certified by doing a Google search for minority-owned business certification. Certification puts you on top of the list when it comes to diverse suppliers, which JCPenney is always looking for.

  1. Develop a strong pitch

Your pitch should highlight the unique features and benefits of your product. Explain why it’s a good fit for JCPenney, and how it will meet the needs of their customers. Be prepared to provide samples, data, and testimonials that support your product.

  1. Follow up

Once you’ve made your pitch, don’t forget to follow up. Send a thank-you email or note, and ask for feedback. If you don’t hear back within a week or two, follow up with a phone call or another email. Persistence is key when it comes to selling to retailers like JCPenney.

  1. Consider working with a retail consultant

If you’re new to selling to retailers or you’re not sure how to approach JCPenney, consider working with a retail consultant. Retail MBA is an excellent resource for learning how to sell to retailers, including JCPenney. They offer training, coaching, and done-for-you services that can help you get your products into big box retail

JcPenney Vendor - How to Sell to JcPenney

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

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Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps
  2. #1 Thing Retail Buyers Want You to Know
  3. What NOT to Do When Selling to Retail Chains! 


Sell to JcPenney & Becoming a JcPenney Vendor
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Sell to JcPenney & Becoming a JcPenney Vendor
Do you have a product that is perfect for JcPenney and You Want to Become a JcPenney Vendor? Have you ever wondered what it would take to get a product in their stores? If so, you will love this short training segment on how to sell your product to JcPenney Stores!
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