Backcountry Vendor

Backcountry Vendor

How to Sell to Back Country Stores and Become a Back Country Vendor

Imagine shopping online for outdoor gear and being guided through your experience by an attentive, thoughtful customer service rep who anticipates all your needs – this isn’t fantasy; this is core to Backcountry’s approach to customer care.

Gearhead team of the company leads the industry with its combination of service and selling that creates meaningful connections proactively.

1. Know Your Product

Backcountry offers outdoor gear and apparel designed for various outdoor adventures, such as biking, skiing, snowboarding, climbing, fly fishing and hiking. Their products cater to recreational outdoorsmen and women who enjoy spending their free time outside. Their sales team understands their specialized products well so that they can connect with customers in an authentic manner.

Backcountry stands apart from its online retailer counterparts by focusing on creating an exceptional customer experience. Their personalized service begins with their well-known Gearheads who can be reached via phone, text message, email and social media; their employees share their passion for outdoor gear to build trust among customers while employees share personal stories to establish deeper bonds with clients.

Backcountry provides more than just customer service – they also provide educational resources. Their Explore Center features articles, videos, trip plans and other content to help adventurers plan and execute their next trip. In addition, Detours allows customers to connect with local guides for an unforgettable experience.

Backcountry understands the significance of ethical product sourcing. Third-party product vendors must certify that no forced, indentured, or uncompensated labor was used during production or packaging of their goods; additionally, Backcountry reserves its right to conduct independent third-party audits on vendor supply chains.

Backcountry used SugarCRM to implement progressive profiling and other sales tools that enable their representatives to better serve their customers, such as informed recommendations based on each individual customer’s unique needs. As a result, Backcountry can deliver higher-value interactions.

2. Have a Website

Backcountry is a premier outdoor gear retailer and online store, recently opening physical locations as shopping destinations and community gathering places. Partnering with Oracle Retail to implement Xstore Point-of-Service into their stores to provide customers with assistance they require and all of the information necessary for informed purchasing decisions, Backcountry has become known for its activism supporting making nature accessible for everyone and is widely recognized for being inclusive – find out more here.

Signify your agreement to receive regular promotional and personalized marketing text messages from Backcountry at the mobile number you provide, with message frequency varying and text and data rates possibly applying.

3. Have a Social Media Presence

Imagine shopping for outdoor gear and clothing with the assistance of an amazing customer service rep who anticipates all your needs, creates genuine relationships, and left such an indelible mark that years later you invited her to your wedding! That is the kind of experience Backcountry is famous for offering, which has been integral to their business model for 25 years.

Backcountry stands out in an age of impersonal online transactions by its dedication to exceptional customer service. Their stores serve both as retail destinations and gathering spots for outdoor enthusiasts, acting as trusted sources of information about outdoor pursuits – plus they utilize Oracle Retail Xstore Point-of-Service so their retail associates can provide tailored experiences for customers. Their brand’s key tenet is inclusiveness – this includes mandating third-party vendors certify that none of their products utilize forced, indentured, involuntary prison or uncompensated labor practices when applicable.

4. Have an Email List

Backcountry sells outdoor gear to an enthusiastic community of outdoor enthusiasts. Their one-on-one Gearhead expertise creates an incomparable shopping experience; customers can select their gear from top brands in skis, snowboards, camping, hiking, fly fishing, climbing and apres skiing gear as well as their own custom designs in collaboration with trusted manufacturers like GORE-TEX, Pertex and ALLIED Down.

As companies expand, they must meet customer expectations while providing an outstanding experience across all touch points. SugarCRM equips sales teams with intelligent tools that personalize and automate every interaction for better customer engagement.

Imagine an online shopping experience where instead of browsing products alone, you are guided by an exceptional customer service representative who anticipates your needs and builds genuine connections that years later result in you being invited to their wedding! That is exactly the experience Backcountry strives for with its customer interactions – one reason they have become beloved brands within outdoor sports industry.

Backcountry has invested in an advanced CRM platform to ensure they fulfill their mission as an ecommerce retailer, building an effective email list to deliver relevant messaging at just the right time – whether that means welcoming new subscribers with relevant product recommendations and content or keeping existing relationships going with cadences that reflect lifestyle and interests. They even utilize AI technology to keep their list clean by eliminating dead emails while remaining compliant with GDPR regulations for outdoor gear enthusiasts.

5. Have a Sales Team

Imagine shopping online where, instead of being left to sort through thousands of products on your own, your experience was guided by an attentive customer service rep who anticipates and met all your needs – such that her service felt personalized and authentic enough that years later you invited her as part of your guest list for your wedding! That is exactly the experience Backcountry customers receive.

Purkey began his retail career at age 17, beginning as a call center representative at Guitar Center before going on to manage contact centers for multiple retailers and eventually Backcountry. Through these early experiences he developed an in-depth knowledge of what it takes to connect with people through speciality retailing. Having made progress quickly with Guitar Center, Purkey moved onto other retailers before finally landing Backcountry as the sole provider.

Every Backcountry store is designed to serve more than just as a retail outlet; they serve as community hubs for outdoor enthusiasts. Palo Alto and Washington D.C. locations utilize a blend of local outdoor expertise with data-driven insights in order to curate product offerings tailored specifically towards each area’s top pursuits.

Backcountry offers Detours as a service that connects customers with experienced guides in the region, believing this to be the optimal method to equipping customers with skills, knowledge and confidence necessary for safely enjoying nature.

Retailers know it’s vitally important to have an effective sales team capable of meeting customer demands. Kylas can help streamline this process and boost team productivity. Be sure to assign clear roles and responsibilities for every member of your sales team, so there won’t be any miscommunication when meeting customers needs.

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

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3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

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Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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  3. What NOT to Do When Selling to Retail Chains! 
Backcountry Supplier

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How to Sell to Backcountry Stores