Do you have a product that is perfect for Winco Foods Stores and You Want to Become a Winco Foods Vendor?
Are you looking to sell your consumer product to WinCo Foods? Karen Waksman, founder of Retail MBA, has some tips and tricks to help you get started.
WinCo Foods is a 24/7 grocery chain that is constantly buying new products for their stores. As a discount leader, they have bulk bins and are very big on low prices. This is great for those looking to sell to them, but there are some things to consider.
Winco Foods Distribution
When selling to grocery chains, you have to be very careful about your margins and how much money you’re making. If you have a product that is super cheap for you, it’s not an issue. However, if you have some wiggle room, you have to remember that you’re going to have to pay the distributor a special price to be able to work with you.
Grocery chains rely on distributors more than ever because they are dealing with perishable foods and a lot of different skus. They need to make sure that when they’re shipping the product, it’s all coming to the centralized and coming through a great place.
Distributors usually take 20 to 30 percent off the top, so they can make some money off of this product. This means that comes out of your pocket, and if it’s a discounted retailer, you also have to think about that.
Selling to Winco Foods
Another strategy to consider is if you are willing to sell your product under their brand name. This is known as company owned products or private label products. A lot of people don’t want to do this because they want their name on the box or the packaging.
If you are selling certain products that have your name on it, and you are willing to not do that, there is a division within grocery chains that are looking for company owned products. This means it’s under their brand name.
The reason why you would do this is because if your product is purchased by WinCo Foods and it’s under the company-owned brand, that means they’re buying from you but they’re just telling you where to go get the packaging and their packaging is all over it.
Getting Started with Selling into Winco Foods Today!
When working with these retailers, you have to know your math and make sure that you can afford it. You don’t want to hurt yourself because of horror stories of people selling into grocery chains or retailers and they lost a lot of money.
When dealing with a 24/7 grocery chain, there are stringent laws and rules in regards to working with them. This means that you cannot mess up on shipping and deliverability. If you ship wrong, they will knock off a lot of pricing off of your deal.
If they are going to work with you, they’re going to give you a form that explains how they want you to ship goods to them. Make sure you really look at what they’re giving you because they can backfire on you.
How to Sell to Winco Foods
Selling to WinCo Foods can be a great opportunity for those looking to get their product on the shelves. However, there are some things to consider when it comes to working with distributors, company owned products, and shipping and deliverability.
If you want to learn more about how to approach, pitch, and sell to Winco Foods and other grocery chains, please take a look at the Video Above!
Another strategy to consider when selling to Winco Foods is if you are willing to sell your product under their brand name. This is known as company owned products or private label products...
Outline for "Winco Foods Distribution - How to Sell to Winco Foods Stores" Video Training Here...
WinCo Foods is a grocery chain that is open 24/7, making it a great option for consumers who want to shop at any time of the day. For entrepreneurs, WinCo Foods presents an opportunity to get their products in front of a wider audience. In this article, we will discuss how you can sell your products to WinCo Foods and become a vendor for this retailer.
WinCo Foods Distribution
WinCo Foods is a grocery chain that is known for its low prices and bulk bins. The company has 138 locations in the United States and is a discount leader in the grocery industry. The brand is not available on the East Coast, which means that entrepreneurs on the East Coast may not be familiar with the retailer. However, this also means that there is an opportunity to introduce your products to a new audience.
Selling to WinCo Foods
Selling to WinCo Foods is not without its challenges. The retailer is very particular about working with distributors, and if they are working with distributors and they are very cheaply priced, you have to be very careful about your margins and how much money you’re making at these particular retailers. This means that you need to do your math and make sure that you can afford to work with the retailer before you make any commitments.
One of the ways that you can sell your products to WinCo Foods is by approaching them with a distributor. When you are dealing with a distributor, they usually take 20 to 30 percent off the top, which means that this comes out of your pocket. If it’s a discounted retailer, you also have to think about that. Make sure that you know your math and that you can afford to work with the retailer before you make any commitments.
Private Label
Another strategy that you can use when selling to WinCo Foods is to sell your product under their brand name. This is something that comes up a lot when it comes to company-owned products or private label products. Many entrepreneurs want their name on the box or packaging, but if you’re willing to sell your product under WinCo Foods’ brand name, you may be able to sell more products.
The reason for this is that if your product is purchased by WinCo Foods and it’s under the company-owned brand, that means they’re buying from you but they’re just telling you where to go get the packaging and their packaging is all over it. All that really means is you’re not getting the credit for the brand, but they’re still buying a lot of quantities from you.
Distribution and Shipping
When you’re working with WinCo Foods, it’s important to understand their distribution and shipping requirements. There are stringent laws and rules in regards to working with the retailer, which means that you cannot mess up on shipping and deliverability. If you ship the product wrong, they will knock off a lot of pricing off of your deal, and there will be fees associated with your mistakes.
If you’re going to work with WinCo Foods, they’re going to give you a form that explains how they want you to ship goods to them. Please make sure you really look at what they’re giving you because it can backfire on you. They’ll knock off at the end of your purchase order any mistakes that you made, and there’ll be fees associated with your mistakes.
Starting to Sell to Winco Foods
In conclusion, selling your products to WinCo Foods can be a great opportunity for entrepreneurs who have a product that is a good fit for their stores. However, it’s important to do your research and understand their requirements before you make any commitments. Make sure that you know your margins and that you can afford to work with the retailer. Consider selling your product under their brand name and work with a distributor to streamline this process!
Step-by-step training on how to sell to major retailers
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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